Digital Marketing, Small Business
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See: NSW Government Business Grants & Support July 2021
Google Ads will slowly be rolling out optimised targeting, which will use audience and demographic inputs to help ads connect with people more likely to convert. If you’ve received the feature, you will see ‘Signal’ in your dashboard, but it could be costly if you aren’t setting up your ads correctly.
YouTube users in Australia will soon have access to Shorts, the video platform’s own version of TikToks. It will be a quick, easy way for businesses to create more forms of engaging content.
See: Google, E-A-T & YMYL | How to Boost Your SEO in 2021 the Easy Way
See: Top SEO Terms Explained for Beginners
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