October is nearly here, which means it’s time to get your content calendar ready for the month. 

With our Free October Content Planner, you’ll be able to plan your social media, blogs and more for the upcoming holiday season within minutes. 

There are so many important days to recognise this month including World Mental Health Day and Halloween. Keep reading to find out more about all the days your business can use in your content plan this October.

Download your FREE October Content Planner here.  

If you follow the link above, you will also find some free post templates you can modify to suit your business when creating social media content in October.

Important Days for Your October 2023 Content Planner 

International Coffee Day: Sunday, 1 October 2023 

World Coffee Day is a great day to celebrate all things caffeinated! From the farmers, traders, roasters and baristas everyone is celebrated on International Coffee Day.

Ways to recognise International Coffee Day on social media: 

• Does your team have a favourite local café? Take a photo (with their permission) and give them a shoutout on your business’s social media accounts to thank them. 
• Make an Instagram Reel or TikTok asking your co-workers their coffee orders. If you’re a café or other hospitality business, ask your team members to name the strangest coffee order they’ve ever received. 
• Have a barista in your building? Share a post about them, introducing them to your social media audience. 
  

World Animal Day: Wednesday, 4 October 2023 

World Animal Day seeks to raise awareness and improve the lives of all animals, whether through enhanced living conditions, wildlife preservation or general welfare standards. All animals are important on World Animal Day.

Ways to recognise World Animal Day on social media: 



• Share a heart-warming story about a rescued animal or an animal your business is involved with using relevant hashtags, such as #WorldAnimalDay, #AnimalRight and #AnimalWelfare. 
• Take a moment to share information about local wildlife conservation efforts.
• Share information about how your business reduces its negative impact on the environment.
  

World Mental Health Day: Tuesday, 10 October 2023 

World Mental Health Day was created by the World Health Organisation to raise awareness around mental health conditions. Some of their efforts include increasing education around mental health, promoting good mental health and breaking down social stigmas associated with mental health.

Ways to recognise World Mental Health Day on social media: 



• Incorporate hashtags like #WorldMentalHealthDay, #MentalHealthMatters, or #EndTheStigma to reach a wider audience and connect with the global conversation. 
• Share some statistics, facts and tips from a credible organisation, such as Beyond Blue or Headspace, about how to help those suffering from a mental health condition.
• Create short videos about how your services or products can help assist with mental health, even if it’s just something you do to reduce stress for your customers during a typically stressful process.
  

World Food Day: Monday, 16 October 2023   

World Food Day celebrates the founding of the United National Food & Agriculture Organisations in 1945. The organisation works towards building a sustainable world where everyone has access to enough nutritious food.   

Ways to recognise World Food Day on social media: 

  

• Spread the word of the UN’s mission on your social media accounts using the hashtag #WorldFoodDay. 
• Share facts about global hunger, food waste and the importance of sustainable agriculture. Use eye-catching visuals to make the information more engaging. 
• Create a reel and ask your team to name their favourite food or meal. 
• This is an ideal day for businesses to demonstrate how they reduce food wastage or support those in need, such as in a blog, social media post or video. 
  

INTERNATIONAL CAPS LOCK DAY: Sunday, 22 October 2023 

INTERNATIONAL CAPS LOCK DAY IS A FUN QUIRKY DAY TO LIGHTEN YOUR SOCIAL MEDIA AND EMBRACE THE USE OF CAPITAL LETTERS TO CREATE HUMOR. 

Ways to recognise INTERNATIONAL CAPS LOCK DAY on social media: 



• DO YOUR POSTS IN ALL CAPS, KEEPING IN MIND THAT CAPS LOCK CAN OFTEN BE SEEN AS YELLING.
• USE CAPS LOCK DAY TO YOUR ADVANTAGE TO SHARE IMPORTANT OR EXCITING NEWS ABOUT YOUR BUSINESS AND STAND OUT IN PEOPLE’S FEEDS.
• ASK YOUR AUDIENCE SOMETHING IN A POLL. FOR EXAMPLE, HOW THEY PERCEIVE CAPS LOCK. DO THEY READ ALL CAPS POSTS AS YELLING OR EXCITEMENT?
  

World Teachers Day: Friday, 27 October 2023 

Held annually in October, World Teachers Day is an opportunity to thank teachers for the key role they play in our community. Whatever you are posting, be sure to add the hashtag #WorldTeachersDay to your posts on every platform.

Ways to recognise World Teacher’s Day on social media: 



• Create a post expressing your gratitude and thanking teachers for everything they do. 
• If you’re operating in the education sector, take a moment to introduce some of your teachers to your followers or create a video of students thanking their teachers.
• Run a store-wide discount on World Teacher’s Day, posting about it on all your social media pages and Google Business Profile.
  

Halloween: Tuesday, 31 October 2023 

Spooky season has arrived once again, and it is by far one of our favourite days to celebrate on social media. The ways to include Halloween in your social media are endless. From spooky reels, polls, trivia and even blogs, there is something for every business.

Ways to recognise Halloween on social media: 



• Share photos and reels of your team’s Halloween costumes.
• Ask your followers for spooky movie recommendations.
• If you have products that could be used for Halloween, share them with your followers. 
• If you’re in the hospitality industry, post recipes for Halloween treats and drinks encouraging your followers to try them out.