9 Christmas Marketing Ideas for Small Business

19 October, 2023

8 mins read

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Christmas is the perfect opportunity for Australian small businesses to boost their sales and reach new customers! Start planning early to avoid any unwanted stress during the busy holiday season.

To kickstart your creativity, we have listed nine Christmas marketing ideas for small businesses.

9 Christmas Marketing Ideas for Small Business

1. Harness the Halloween momentum.

People start thinking about Christmas earlier and earlier every year. This means if you wait until December to start your marketing, you’re already behind the competition. By starting your Christmas marketing after Halloween, you can leverage the excitement of the holiday season and start getting people thinking about your products or services.

2. Run a limited-time Christmas sale.

This is a classic Christmas marketing strategy for a reason. Everyone loves a good deal, especially during the holiday season. A limited-time sale is a great way to create a sense of urgency and encourage people to buy from your business. When running a Christmas sale, be sure to promote it heavily on your website, social media, and email marketing channels. Even if you have a plumbing business, you could offer 10% off all plumbing repairs during the month of December with a first in, best dressed policy.

3. Create a Christmas gift guide.

Creating a Christmas gift guide will help your customers find the perfect gifts for their loved ones. In this guide, consider including specific categories, such as gifts for dad or gifts for children. To create a compelling gift guide, be sure to include high-quality photos, detailed descriptions of each product, and helpful tips for choosing the best gift. You can even include testimonials from satisfied customers!

4. Utilise paid advertising.

Utilising paid advertising during the Christmas season will help your small business connect with a wider audience. Platforms like Google Ads and Facebook Ads allow you to target your ads to people who are more likely to be interested in your products or services. Craft ad copy and visuals that are tailored to Christmas, emphasising the urgency and value of your promotions. Allocate your budget strategically, prioritising high-performing campaigns and keywords.

5. Collaborate with local businesses.

Partnering with other local small businesses is a great way to reach a wider audience and offer more value to your customers. For example, you could partner with a local business to host a holiday-themed giveaway on your social media. You could also partner with a local charity to donate a portion of your sales to a good cause. This creates an opportunity to give back to the community and show your customers that you’re more than just a business.

6. Offer bundles and gift packages.

Consider bundling some of your most popular items together to create discounted gift packages that are perfect for the holiday season. Order your own custom gift boxes to bring your bundled products together into a nice package. To promote these gift packages in your marketing strategy, you can do ‘unboxings’ on your social media. As a tradesman, you could even bundle some of your most popular services together to attract new customers over the holiday season.

7. Use social media to your advantage.

Social media is a powerful tool for small businesses, especially during the holiday season! Be sure to use social media to promote your products and services using relevant hashtags to reach a wider audience. If you have a physical store, put up festive decorations to embrace the Christmas spirit. Don’t forget to share photos and videos to connect with your followers on social media.

8. Capitalise on the Boxing Day frenzy.

Boxing Day is a shopping extravaganza, with Australians spending billions every year in search of post-Christmas bargains. Plan a storewide sale and promote it heavily across all your marketing channels. Highlight the incredible deals and limited availability to drive traffic and boost sales.

9. Offer exclusive discounts to loyal customers.

Loyal customers are an important part of every business. Show your appreciation for their continued support by offering them exclusive discounts during the holiday season. You could send out a special email to your loyal customers with a unique discount code or offer them a free gift with their next purchase.

Looking to grow your business with digital marketing?

Localsearch is one of the highest rated digital marketing services in Australia, we can help make growing your business stress-free and affordable. 

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