As we wrap up the year and look forward to 2025, it’s clear that new technologies, platforms, and strategies will shape how businesses connect with their online audiences.
We recently sat down with Daniel Taynton, Product Team Manager at Localsearch, on the Grow Your Business Podcast, to explore these upcoming trends and how businesses can prepare.
It’s time for small businesses to start looking ahead at what trends will influence digital marketing in the coming year.
What Digital Marketing Trends Are Expected for 2025?
- Diversifying Search Platforms
For years, Google has dominated the online search market, but platforms like TikTok and Instagram are quickly gaining traction, especially among younger users.
Gen Z, in particular, is shifting toward social media for searches, valuing quick, engaging video content. “It’s not just about keywords anymore,” Daniel explained. “Younger generations want fast, visual answers to their questions, and social platforms are delivering that in ways Google never could.”
Meanwhile, AI tools like ChatGPT are becoming major competitors, reshaping how people seek information. For small businesses, this shift emphasises the importance of adapting marketing strategies to remain competitive in the market.
Tips for Diversifying Search Platforms in 2025:
- Create business accounts across major platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok, ensuring a presence where your audience is active.
- Maintain and regularly update these accounts to engage effectively with your audience.
- Focusing on Frequently Asked Questions
Search engines are prioritising content that delivers fast, relevant answers such as frequently asked questions (FAQs). Businesses should focus on addressing these throughout their content to improve visibility.
“The more you understand your customers’ pain points, the better you can address them,” Daniel said. “This isn’t just about SEO; it’s about building trust and credibility with your audience.”
Clear, concise answers on websites, social media profiles and online platforms can enhance customer satisfaction and improve search rankings.
Tips for Frequently Asked Questions:
Create and regularly update FAQ sections to deliver clear, concise answers to common customer queries. To develop questions, Daniel suggests:
- Analysing customer feedback and reviews to identify common queries.
- Engaging with clients directly to uncover gaps in their understanding.
- Consulting marketing experts for insights into search behaviour.
3. Optimise and Maintain Your Google Business Profile (GBP)
Many local customers will find businesses through a Google Business Profile visible on maps or a Google search. The profile displays accessible and relevant information, helping the customer decide which business to choose and trust.
To kick off 2025 strong, Daniel suggests prioritising your Google Business Profile. ” Google loves active profiles and rewards them with better visibility in search results,” he explains.
Key steps to managing your Google Business Profile include:
- Keeping your business hours updated.
- Responding promptly to customer reviews.
- Regularly posting images, updates and special offers.
Looking to grow your business in 2025? We’re here to help and make it your best year yet!