This week brought us more light on major business news stories, including why a large percentage of Facebook users were locked out of their accounts over the weekend.
Plus, insight into the latest features Instagram has been rolling out to improve rankings and benefit creators.
Find out more of this week’s business and marketing news highlights, such as:
- Facebook Protect locks users out of their accounts.
- Instagram adds a fundraising feature to Reels.
- TikTok introduces interactive add-ons for businesses running ads.
- Potential changes coming to Google’s featured snippets.
- Updates for Instagram’s ranking algorithm and hashtags.
Check out our Localsearch Instagram to stay up to date on tips and news for growing your online presence.
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This Week’s Marketing & News Highlights — 19 April 2022 to 22 April 2022
Facebook Protect Locks Users Out of Their Accounts
Facebook is now scrambling to work with an unreported number of users permanently locked out of their accounts due to the rollout of Facebook Protect.
The users reportedly received an email requiring them to enable Facebook Protect by a certain date. However, many mistook the email for a scam due to the email used by Facebook.
Instagram Adds Fundraising Feature to Reels
Businesses from over 30 countries will soon be able to add an interactive button to their Instagram Reels allowing followers to donate directly to a charity. Meta has included over 1.5 million non-for-profit organisations in its list of charities able to be supported through the new feature. It is still unclear as to whether this fundraising update will extend to non-for-profits and personal fundraisers outside of Meta nominated organisations.
TikTok Introduces Interactive Add-Ons For Businesses Running Ads
TikTok has introduced interactive tools to increase consumer interaction on their in-stream ads. The feature coming soon to Australian business accounts will allow businesses to add call-to-action-like buttons to their in-stream ads. The interactive add-ons will be grouped into two categories, Premium and Standard, with premium targeting the upper-funnel marketing goals such as awareness and community building and standard driving conversions and clicks.
Potential Changes Coming to Google’s Featured Snippets
Google has started testing changes to featured snippets with searchers now being given up to three web sources within a single snippet.
You may experience changes in traffic if you own featured snippets for important keywords. Some may see their traffic reduce as clicks could go to competitors’ pages. However, if you do not own a featured snippet, you might be able to drive more traffic with the two additional featured snippets.
Updates for Instagram’s Ranking Algorithm and Hashtags
Instagram has announced they will be updating how they rank content, removing the ‘Recent’ tab and adding more tagging features.
The company hopes removing the ‘Recent’ tab will make hashtags more valuable as users will find new content in the “Top” tab.
While Adam Mosseri revealed how the platform will begin promoting more organic content stating:
“If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else. [As such] we’re going to do more to try and value original content more, particularly compared to reposted content.”