This week brought us more light on major business news stories, including why a large percentage of Facebook users were locked out of their accounts over the weekend.
Plus, insight into the latest features Instagram has been rolling out to improve rankings and benefit creators.
Find out more of this week’s business and marketing news highlights, such as:
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Facebook is now scrambling to work with an unreported number of users permanently locked out of their accounts due to the rollout of Facebook Protect.
The users reportedly received an email requiring them to enable Facebook Protect by a certain date. However, many mistook the email for a scam due to the email used by Facebook.
Were you locked out of your Facebook this weekend? �55357;�56881; https://t.co/tgT3Azep6c
— Localsearch — Local Business Marketing (@LocalsearchAU) April 18, 2022
Businesses from over 30 countries will soon be able to add an interactive button to their Instagram Reels allowing followers to donate directly to a charity . Meta has included over 1.5 million non-for-profit organisations in its list of charities able to be supported through the new feature. It is still unclear as to whether this fundraising update will extend to non-for-profits and personal fundraisers outside of Meta nominated organisations.
Google has started testing changes to featured snippets with searchers now being given up to three web sources within a single snippet.
You may experience changes in traffic if you own featured snippets for important keywords. Some may see their traffic reduce as clicks could go to competitors’ pages. However, if you do not own a featured snippet, you might be able to drive more traffic with the two additional featured snippets.
Instagram has announced they will be updating how they rank content , removing the ‘Recent’ tab and adding more tagging features.
The company hopes removing the ‘Recent’ tab will make hashtags more valuable as users will find new content in the “Top” tab.
While Adam Mosseri revealed how the platform will begin promoting more organic content stating:
“If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else. [As such] we’re going to do more to try and value original content more, particularly compared to reposted content.”
Big week for Instagram as they continue to roll out new features, including, a boost for original content in rankings, removing the ‘Recent’ tab plus adding new ways to tag�55357;�56698; https://t.co/zDoBxdt5aI
— Localsearch — Local Business Marketing (@LocalsearchAU)
April 21, 2022
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