TikTok For Business has released new marketing tools to help businesses identify their audience and collaborate with creators.
Plus, Google has been releasing updates to show any indexing issues in Search Console and provide a new Google Ads script experience.
The top business and marketing news highlights this week were:
Catch up on last week’s news:
New Meta Features for Businesses, $50K QLD Grant & More
TikTok has launched an interactive insights platform to find key data points on your target market. The insight platform shows data on your audience’s location, behaviour, interests and demographics.
There has been a lot of hype around this new tool as marketers are wanting to find more ways to connect with their target audience through the popular platform.
Google Search Console will be launching a new video page indexing report that shows any indexing issues with your videos and how to debug any issues.
The new video page indexing report includes:
LinkedIn continues to release updates to align with the company’s goal of providing users with more valuable content:
⭐ Share positive reviews in your feed.
�55357;�56599; Unique referral links for creator profiles.
�55356;�57270; Real-time captions to audio events.
— Localsearch — Local Business Marketing (@LocalsearchAU)
May 17, 2022
Google has announced a “ new Google Ads script experience ” as advertisers will now have no entity limits on processing, script validation includes more checks, plus the use of scripts for bidding strategies.
Google Ads has also stated legacy scripts will be going away on October 31st, 2022.
Despite everything going on with Twitter, the team continues to carry on improving user experience.
Twitter has been testing
new engagement features
including a new “Liked by Author” label if the creator of a tweet likes your reply, plus a custom status indicator attached to tweets.
Branded Mission is a new tool for brands to crowdsource authentic content from creators on TikTok, boost top-performing videos as ads, and drive media impressions.
With Branded Mission, advertisers can:
In efforts to transform the platform into a more shoppable experience, Youtube will be launching new features for creators’ livestreams.
YouTube teased two new live stream shopping feature
s at the Brandcast event. Creators will be able to co-host a single live stream shopping event, plus redirect their audience over to a brand’s channel from their own live stream.
Are you concerned about how the upcoming election could affect your business? Read what our very own Director of Digital & Growth and other leading industry experts chat about the matter to Dynamic Business in
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