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Tips to grow your business

from the experts

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Meta has been busy rolling out new features to help boost small businesses’ performance on Facebook and Instagram.


This week we are covering Google’s new creative studio for small businesses, LinkedIn’s game-changing Featured Customer tool and more.


Check out the top business and marketing news highlights this week:


  • Meta Tests User Master Account on Facebook
  • Google Releases Ads Creative Studio
  • Google Confirms Bug Affecting Ads
  • See Featured Customers on LinkedIn Company Pages
  • NEW Business Search Tools Within Instagram Maps
  • Meta Christmas Marketing Guide
  • Meta Launches New Small Business Support Program
  • NEW Boost Promotion Option for Instagram Reels


Catch up on last week’s news:  Goodbye GMB App, Hello Instagram Tests & More

Sonya Millan

Bella Pettiona

As a Marketing Specialist at Localsearch, Sonya writes about topics ranging from online business growth to leveraging industry trends for local business marketing success.

This Week’s Marketing & News Highlights — 18 July to 22 July 2022

Meta Tests User Master Account on Facebook

Meta is experimenting with a tool that allows users to create up to  five separate profiles all linking back to one master account .


So how would this work?



Well, this could mean users having the option of various Facebook identities to interact with different people on the platform. 

Google Releases Ads Creative Studio

Google’s Ads Creative Studio  tool is now available to all businesses. The Creative Studio Tool is a streamlined way to help users construct new ad content from existing assets. 



Discover how the Ads Creative Studio could help your business  here .

Google Confirms Bug Affecting Ads

Did you have issues with your Google Ads and Analytics?  Google has confirmed  there was a bug causing this and addressed the issue.

See Featured Customers on LinkedIn Company Pages

LinkedIn is testing a feature that would allow businesses to add  Featured  Customers to their company’s page.



This feature would be an awesome way to show your community on the platform.

NEW Business Search Tools Within Instagram Maps

Instagram has launched a  new map search feature  to help users discover local businesses.



The live test of ‘ Map Search ’ is currently available in Australia and New Zealand, enabling users to find info on listed businesses, plus public posts tagged with that location.

Meta Christmas Marketing Guide

Meta has released their 2022 Seasonal Sales Marketing Guide to help businesses maximise their seasonal sales on their platforms.

Meta Launches New Small Business Support Program

Here are the algorithm changes you need to know about from the  July 2022 product reviews update .



  • The algorithm is designed to reward reviews that share in-depth research.
  • Google wants product reviews to focus on quantitative measurements, benefits and drawbacks, and comparisons with other products.
  • Google will prioritise unique value and original reviews over content that already exists on the web.

Meta Releases 2022 Seasonal Sales Marketing Guide 

Meta’s latest online educational program called  Small Business Studios  will provide  three key courses :


Build Your Brand Workshop


An online workshop providing creative inspiration and branding guidance to small businesses using Facebook and Instagram.



Reels School


Simplify Reels creation while expanding their audience reach and helping achieve business goals.


Photography Virtual Workshop


Discover how to make great, low-cost and low-lift images that are made for mobile.

NEW Boost Promotion Option for Instagram Reels

Instagram now allows eligible brands to  boost their Reels  via the function bar.


As explained by  Instagram


“Reels is our fastest-growing format and an important part of Instagram, as more people watch Reels to be entertained, go deeper with their interests or discover new businesses. Today, we’re announcing that businesses can now boost their reels to turn them into ads for the opportunity to reach new audiences and drive more engagement.”