YouTube has been focusing on creators with this week’s announcements of a new way to comment replies, Shorts monetisation and channel content personalisation.
Discover what else has been happening in the world of digital marketing with this week’s business, tech and marketing news:
- Reply to YouTube Comments with Shorts
- Google Analytics Rolls Out Recommendations
- Meta Enables Facebook Reels Sharing via Third-Party Apps
- YouTube is Looking into Direct Monetisation for Shorts
- YouTube Tests NEW Channel Content Personalisation
- Google Improves Ad Creation Process
- Instagram’s Developing a New Option for Creators
Catch up on last week’s news: Instagram ‘Re-Post’ Feature, Google Updates & More
This Week’s Marketing & News Highlights — 19 September to 23 September 2022
Reply to YouTube Comments with Shorts
YouTube has adopted the popular video reply option, allowing creators to reply to their comments with Shorts.
Google Analytics Rolls Out Recommendations
Google Analytics is rolling out recommendations to help users become aware of new features.
Users will slowly see the Google Analytics feature roll out after Google reviews users’ property’s history, settings and trends across Analytics.
Meta Enables Facebook Reels Sharing via Third-Party Apps
Meta’s Facebook Reels API launch allows users to post Reels clips via third-party video creation apps and social media management tools.
Users can now directly share Reels on Facebook pages via the Share to Reels feature.
YouTube is Looking into Direct Monetisation for Shorts
YouTube plans to bring ads to Shorts while finding ways to add a direct monetisation option via the YouTube Partner Program.
The platform will also be rolling out tips, subscriptions and merch sales for creators who don’t qualify.
YouTube Tests NEW Channel Content Personalisation
YouTube is discovering more ways visitors can engage with a creator’s channel by customising how your uploaded content is displayed based on each user’s preferences.
Google Improves Ad Creation Process
Google has made the ad creation process easier for users with ad extensions in a single workflow.
Instagram’s Developing a New Option for Creators
The new ‘media kit‘ option being developed on Instagram will guide creators through the process of building their pitch to brands.
The new option could win over creators by offering information on how to write a bio, showcase top posts and examples of successful collaborations.