Use our free September Content Planner to get your September Content Calendar ready.

There are numerous important days this month you can recognise on social media to connect with your followers.

Starting off with Father’s Day and finishing with International Podcast Day, September is jam-packed with content opportunities for all types of businesses!

Download our FREE September Content Planner here.



If you follow the link above, you will also find some free post templates you can modify to suit your business when creating social media content in September.

Important Dates for Your September 2023 Content Planner

Father’s Day: Sunday, 3 September 2023

On the first Sunday of September, Father’s Day is celebrated in Australia.

This day is all about showing love and appreciation for fathers and father figures. It is a significant event across all sectors, with education, retail and the food industry taking particular interest in the day. 

  Ways to recognise Father’s Day on social media:

• Share photos of the fathers in your team along with their favourite dad joke.
• If you work in the education sector, create a reel of your students handcrafting gifts and cards for their fathers.
  

National Women’s Health Week: Monday, 4 – Friday, 8 September 2023

National Women’s Health Week is held annually in September as a reminder for women to set aside time for their health and well-being. The week focuses on improving women’s health and helping women make healthier choices through a nationwide campaign and online activities.

Ways to recognise National Women’s Health Week on social media: 

• Share ways women get involved in National Women’s Health Week on social media. For example, remind your followers to book a health check-up or share the location of a nearby women’s exercise group they can join.
• Focus on a different aspect of women’s health each day of the week (e.g., healthy eating, staying active, mental health) sharing useful tips and tricks your followers can take on board.
• Show your appreciation by sharing a photo or reel of any health and wellbeing activities that women engage in at your workplace. For example, daily stretching or lunch time walks. 
  

Read a Book Day: Wednesday 6, September 2023

National Read a Book Day is recognised annually, encouraging us all to take a break and get reading! This day is the perfect excuse to turn off your screens, sit back, relax and get lost in a book.

Ways to recognise Read a Book Day on social media:

• Educate your followers on the countless benefits of reading.
• Share a few popular books relating to your sector and followers’ interests.
• If you work in the medical sector, you could provide short books for your patients to read while in hospital or waiting for an appointment.
  

National Day of Encouragement: Tuesday, 12 September 2023

National Day of Encouragement is all about making a positive impact in our community and uplifting the people around us. Saying a few encouraging words to inspire a co-worker, friend or even a stranger may make a difference in their lives.

Ways to recognise National Day of Encouragement on social media:

• Share inspiring and motivating quotes on your social media platforms your followers can forward to their family and friends.
• Highlight the benefits of encouragement, from both the giver and receivers’ perspectives.
• Share some kind words about your team and all the great work they’ve been doing. 
  

R U OK Day: Thursday, 14 September 2023

Aussies have never let being qualified ever stop them from speaking about all manner of things.

We want everyone to know you don't need to be an expert to lend your support. Ask R U OK?, no qualifications needed.

Visit  https://t.co/rM8FB6yQix  for conversation tips  #RUOKDay2022   pic.twitter.com/cOA9xEmuht — R U OK? (@ruokday)  August 16, 2022
Ways to recognise R U OK Day on social media:

• Share a post from the R U OK? charity’s official Instagram or Facebook account.
• Host a workplace event to raise funds, sharing photos or videos on your social platforms.
• Post photos of your team with the R U OK? charity’s merchandise, with a link for your followers to support the charity by making a similar purchase.
• If you work in the medical sector, you can advertise in Australia if you adhere to strict  medical advertising laws . 
  

Talk Like a Pirate Day: Tuesday, 19 September 2023

Talk Like a Pirate Day is nationally recognised as the major fundraiser for Childhood Cancer Support. It is all about dressing up and having fun, whilst making a difference for families impacted by childhood cancers.

This day is a great opportunity for schools, childcare centres, community groups and workplaces to support these Australians by participating in the fundraising event. Even if you work in hospitality, you could get your team to wear pirate hats and donate all tips collected on Talk Like a Pirate Day to the cause. 
Ways to recognise Talk Like a Pirate Day on social media:

• Hold a Talk Like a Pirate Day Event, get dressed up and share photos of your team on social media.
• If you work in the education sector, create a reel of your teachers and students doing their best pirate impression.
• Share the meaning of the day with a link for your followers to donate to the cause.
  

World Alzheimer’s Day: Thursday, 21 September 2023

World Alzheimer’s Day aims to raise awareness and challenge the stigma surrounding Alzheimer-related dementia. Alzheimers is a progressive disease that impairs memory and other mental functions.

Previous studies have revealed on average of  2 out of 3 people have little-to-no understanding of the disease , so take advantage of this day and start spreading awareness!
Ways to recognise World Alzheimer’s Day on social media:



• Share a personal story from someone affected by the disease on social media to raise awareness.
• Post a few poll questions followed by the correct answers to get your followers thinking about Alzheimer’s disease, whilst educating them in the process.
  

International Podcast Day: Saturday, 30 September 2023

This day is an international celebration of the power of podcasts!

It is a great opportunity to connect with your fellow podcasters, podcast listeners and leaders in the industry. There are numerous ways for your business to get involved in International Podcast Day and plenty to benefit from by taking part in the celebration.
Ways to recognise International Podcast Day on social media: 

• Post your favourite podcasts relevant to your sector using the #InternationalPodcastDay hashtag.
• If your team has a podcast, use this day to grow your podcast by sharing short audio or video clips on social media to attract new listeners, subscribers and reviews.
• You can also take this opportunity to ask your followers what they would like to see from your podcast in terms of topics or guests in the future.