We all know posting regularly on social media and adding fresh content to your website helps you get in front of new people and generate new business.
But what do you do if you don’t have time to source new content or you feel like you’re always posting the same thing time and time again?
This is where we come in with our FREE May 2022 Content Planner Template.
It’s full of fun and national days to recognise, like Star Wars Day, National Hamburger Day and Mother’s Day.
Download your FREE MAY Content Planner Here
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Important Dates for Your May 2022 Content Plan
Star Wars Day — 4 May 2022
Star Wars Day is an informal commemorative day for Star Wars, held annually on 4 May. The day gathered much of its momentum from the saying ‘May the 4th be with you’— a play on the franchise’s iconic line ‘may the force be with you.’
This day has loads of potential for businesses selling toys, hobbies and collectables. But don’t think just because you don’t operate in this space your business can’t get involved in the fun of Star Wars Day. You’ll need to keep in mind trademarking laws as Star Wars and many of its characters are trademarked.
Ways you can incorporate Star Wars Day into your content calendar*:
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Change up your logo! Add a small reference to Star Wars, whether it be a stormtrooper head to replace an O in your business name or simply changing your business logo to include a galaxy background.
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Share your favourite meme or quote from the franchise.
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If you have the means to, launch a special Star Wars-themed item (for example a galaxy milkshake), and feature it on your social media.
*As always be sure to check your posts comply with trademark and copyright laws before proceeding.
World Password Day — 5 May 2022
Held annually on the first Thursday in May, World Password Day was created to raise awareness and promote the importance of protecting ourselves online with strong passwords.
For businesses, this provides a brilliant opportunity to, firstly, check up on their online security and secondly, remind their customers to do the same.
If you operate in the technology sector, sharing information around World Password Day is a no-brainer but other industries can easily get involved too. Here’s how.
Ways you can incorporate World Password Day into your content calendar:
- Write a blog about the importance of internet safety and share it on your social media.
- Share password best practices with your followers.
- Tweet “Reminder: Time to change your password!”
Mother’s Day — 8 May 2022
Mother’s Day… it’s a day dedicated to recognising and thanking all the mothers and mother figures in your life. For many businesses, it’s a time for sales, giveaways and special promotions — all which should be confidently shared across your socials.
But, what about the actual day? Here are some ideas of what to share on social media for your business this Mother’s Day.
Ways you can incorporate Mother’s Day into your content calendar:
- Share a photo of the mother figures in your life, or the mothers in your business and thank them for everything they do for us.
- Create a lovely post on Canva featuring your favourite poem about mums.
- Run a special giveaway on your social media.
National Receptionist Day — 11 May 2022
If you have a receptionist, you likely know just how much your business relies on them. National Receptionist Day was created to recognise and thank them for everything they do.
Ways you can incorporate National Receptionist Day into your content calendar:
- Feature your receptionist on your social media by introducing them and thanking them for everything they do.
- Take the time to find a quote about receptionists and share it.
International Day for Families — 15 May 2022
In 1993, the United Nations General Assembly marked the 15 May to be International Day for Families, and it has been recognised around the world every year since.
The day was first coined as a way to raise awareness issues faced by families around the world.
In Australia, local councils and community groups often put on family focused events for the day and promote the importance of family time.
It is important to note, when speaking of ‘families’, the United Nations extends the meaning of family to beyond biological.
Ways you can incorporate International Day for Families into your content calendar:
- Host a family friendly event, or join in on one happening in your local community and be sure to share photos from the event on your social media.
- If you’re a family run or founded business, this is a great opportunity to share your story — be sure to include photos!
- Share a quote about families.
- Offer a family discount for the day.
International Day Against Homophobia, Transphobia and Biphobia — 17 May 2022
17 May was marked as International Day Against Homophobia, Transphobia and Biphobia (IDAHOBIT) in 1990 when the World Health Organization removed homosexuality from the Classification of Diseases and Related Health Problems.
The day celebrates LGBTQIA+ people globally and raises awareness for the work still needed to combat discrimination.
Ways you can incorporate International Day Against Homophobia, Transphobia and Biphobia into your content calendar:
- Incorporate the LGBTQIA+ colours into your logo for the day.
- Make a donation to your choice of LGBTIQ charity and share details about how to donate with your following.
- Promote involvement in the day on your social media, whether it be hosting a morning tea and sharing photos or simply sharing a message of inclusivity.
National Sorry Day — 26 May 2022
On 26 May 1998, the first National Sorry Day was held. The day was created to remember and acknowledge the mistreatment of Aborignial and Torres Strait Island people who were forcibly removed from their families, now known as The Stolen Generations.
National Sorry Day promotes the healing of the damages done during this dark chapter of Australian history.
Ways you can incorporate National Sorry Day into your content calendar:
- Post an acknowledgement of country on your social media, recognising the traditional custodians of the land which your business operates on.
- Share an official resource from the Healing Foundation.
National Hamburger Day — 28 May 2022
Now this is a fun one! National Hamburger Day is one of those quirky days designed almost purely for marketing purposes and we’re a big fan!
Naturally, this is a great opportunity for hospitality businesses BUT just because you’re not in that industry doesn’t mean you can’t celebrate too.
Ways you can incorporate National Hamburger Day into your content calendar:
- Host a hamburger lunch at your office, ordering burgers for your team from your local burger joint and share photos on your social media.
- Got burgers on your menu? Ask your followers in a poll which they prefer!
- Ask your followers what their dream burger would have on it.
World No Tobacco Day — 28 May 2022
World No Tobacco Day was created to raise awareness around the dangers of Tobacco. This day is rather niche and won’t be able to be part of many businesses’ content schedules. But, for those operating in the health and wellness space it may be an important day to acknowledge.
Ways you can incorporate No Tobacco Day into your content calendar:
- Share information from official Australian bodies with information surrounding quitting Tobacco.
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