With July just around the corner it’s time to start planning your social media content! 

Luckily, we’ve created a  FREE July 2023 Content Calendar. You can also find  free post templates  for key dates in July that can be customised to fit your business needs. 

Important Dates for Your July 2023 Content Planner

International Joke Day – Saturday, 1 July 2023

International Joke Day is a light-hearted global celebration that brings a much-needed dose of laughter to people worldwide. On this day, people come together to share jokes, creating a joyful atmosphere that reminds us of the universal language of laughter. 

Ways to recognise International Joke Day on social media.



• Share your best dad jokes and encourage your followers to do the same. Don’t forget to use hashtags like #InternationalJokeDay.
• Share funny jokes or memes. Create and share humorous content that relates to your brand or industry. You can also invite your followers to share their favourite jokes in the comments section. Encourage a light-hearted and fun atmosphere by using funny visuals, puns, or wordplay in your posts. Remember to use appropriate hashtags to connect with a wider audience.
  

NAIDOC Week – 2-9 July 2023

NAIDOC Week (National Aboriginals and Islanders Day Observance Committee) recognises the diverse cultures, histories and achievements of Aboriginal and Torres Strait Islander peoples. Through a vibrant array of events, from traditional dances and storytelling to art exhibitions and community gatherings, NAIDOC Week provides a powerful platform for the recognition of Indigenous contributions to the nation. Head over to the official NAIDOC week  website  to learn more. 

National Pyjama Day – Friday, 21 July 2023

National Pyjama Day is a heart-warming annual event that encourages individuals to put on their cosy PJs in support of a worthy cause. This day not only celebrates the comfort of pyjamas but also raises awareness and funds for children in foster care. 

Ways to recognise National Pyjama Day on social media.

• Hold a Pyjama Party Photo Challenge on your social media. Share a photo of your business participating in Pyjama Day and encourage your social media followers to participate in the event. Ask them to share pictures of themselves or their families wearing their most creative and cosy pyjamas, using a designated hashtag. You can even offer a small prize or recognition for the most unique, hilarious or heart-warming pyjama party photo.
• Share facts and information about the cause behind National Pyjama Day. Use your social media platform to educate your followers about the purpose and impact of the day, which supports children in foster care. Highlight the work of organisations involved in supporting foster children and share stories of their positive impact. Encourage your followers to donate or get involved in their local communities to make a difference.
  

Christmas in July – Tuesday, 25 July 2023

Christmas in July is a festive celebration that brings the joy of the holiday season to the middle of the year, spreading warmth and cheer during the colder months of July.

Ways to recognise Christmas in July on social media.



• Run a festive giveaway or contest. Encourage your followers to participate in a holiday-themed contest where they can share their favourite Christmas memories or creative photos of themselves celebrating “Christmas in July.” Offer a prize that captures the holiday spirit, such as a gift card, holiday-themed merchandise, or a special discount code for your products or services.
• Share holiday-themed content and promotions. Get your followers into the Christmas spirit by sharing fun and engaging content related to Christmas in July. This could include holiday recipes, DIY decorations, festive playlists, or even a virtual “Secret Santa” gift exchange among your followers. Offer exclusive promotions or discounts to celebrate the occasion, encouraging your audience to take advantage of the festive cheer.
• Remember to use appropriate hashtags like #ChristmasInJuly, #FestiveFun, or #MidYearChristmas to reach a wider audience and generate engagement.
  

International Day of Friendship – Sunday, 30 July 2023

International Day of Friendship is a global celebration that honours the precious bonds we share with our friends and highlights the importance of cherishing these relationships. It’s the perfect excuse to embarrass your besties with throwback photos and memories.

Ways to recognise International Day of Friendship on social media.

• Spread positivity and appreciation for friendships. Create graphics, videos or quotes that highlight the value of friendship and the importance of nurturing those connections. Share heart-warming anecdotes, inspirational messages, or friendship quotes that resonate with your audience.
• Encourage your followers to tag their friends in the comments section and express their gratitude for their friendship.