We’ve created a content calendar to make your life a little bit easier in February.

With Valentine’s Day spreading the love and World Cancer Day raising awareness, there is no shortage of important days for you to recognise on your social media. We even include ideas for your social media posts, stories, reels and blogs to get you started.

Start planning now and download our FREE February 2023 Content Planner here.



If you follow the link, you will find we have included some free post templates you can modify to suit your business when creating social media content in February.

Important Dates for Your February 2023 Content Planner

World Cancer Day: Saturday, 4 February 2023

World Cancer Day is a global initiative led by the Union for International Cancer Control (UICC) since 2000, to raise awareness and encourage the prevention, detection, and treatment of cancer. This year’s World Cancer Day’s theme, “Close the Care Gap”, is all about celebrating the progress toward enabling more people to seek and receive the care they need and deserve.

Ways to recognise World Cancer Day on social media:



• Join in on the  “World Cancer Day 5-Kilometre Challenge”  by running, cycling, swimming or walking a 5-kilometre loop and share this achievement on social media using the #WorldCancerDay and #CloseTheCareGap hashtags. You could even form a team in your office or community, sharing your progress online. 
• Raise awareness of World Cancer Day through a blog or social media post.
• Create a reel of your team wearing the World Cancer Day colours, orange and/or blue, to show your support.
  

International Day of Women and Girls in Science: Saturday, 11 February 2023

International Day of Women and Girls in Science was declared on 11 February by the United Nations General Assembly to achieve full and equal access to and participation in science for women and girls. While the global community has made a lot of effort toward inspiring and engaging women and girls in science, there is still room for improvement.

Ways to recognise International Women and Girls in Science on social media:



• Share facts about women and girls in science to educate and potentially inspire your followers.
• No matter your industry, take this opportunity to acknowledge gender equality and the women in your workplace.
• If you work in the education sector, hold a workshop for young girls to get involved in science in a safe, fun environment.
  

Valentine’s Day: Tuesday, 14 February 2023

Celebrated annually on 14 February, Valentine’s Day is a tradition observed by couples all over the world. Many people celebrate by going out for a meal or giving flowers, chocolates, jewellery or other presents of all shapes and sizes to their loved ones or those they admire.

Ways to recognise Valentine’s Day on social media:



• Share a Valentine’s Day reminder on social media a few days prior to the celebration, encouraging your followers to purchase a product or service of yours for their partner.
• Have a one-day site wide sale as a Valentine’s gift to your followers.
• To keep everyone happy, share a good old single meme for the singles out there.
  

International Childhood Cancer Day: Wednesday, 15 February 2023

More than 400,000 children and adolescents under the age of 20, are diagnosed with cancer every year.  International Childhood Cancer Day is a global campaign to raise awareness about childhood cancer, and to express support for children and adolescents with cancer, the survivors and their families.

Ways to recognise International Childhood Cancer Day on social media:



• Post on social media using the International Childhood Cancer Day graphic and the hashtags #throughtheirhands and #supportkidswithcancer. 
• Share statistics on Childhood Cancer and how your followers can get involved. 
• Find out if your business can donate products or services to a Children’s Cancer Institute to brighten the children’s day and create a reel to spread awareness. 
  

National Love Your Pet Day: Monday, 20 February 2023 

National Love Your Pet Day is all about encouraging pet owners to give their four-legged friends the added care and attention they deserve. Given that  Australia has one of the highest rates of pet ownership in the world , recognising this day will be a fun way to connect with your followers.

Ways to recognise National Love Your Pet Day on social media:



• If appropriate, your team can bring their pets to work and create a reel for social media. 
• Share some ways your followers can show their pets how much they love them. 
• If all else fails, share some cute pet pictures on your story! 

World Day of Social Justice: Monday, 20 February 2023

In 2007, the  General Assembly of the United Nations proclaimed 20 February as World Day of Social Justice.  The day aims to further strengthen the efforts of the international community in poverty eradication, promotion of full-employment and decent work, gender equality and access to social well-being and justice for all.

Ways to recognise World Social Justice Day on social media:



• Create a social media post to educate your followers about World Day of Social Justice.
• Showcase how your business achieves social justice, including any charities or foundations you support.
  

World NGO Day: Monday, 27 February 2023

On World NGO Day, we recognise the work of our  Australian Non-Government Organisations  (NGO). These organisations respond to humanitarian crises, increase access to healthcare and education, strengthen food security, reduce inequalities and much more. 

Ways to recognise World NGO Day on social media:



• Post on social media acknowledging the work our Australian NGO’s do to create positive change using the #WorldNGODay hashtag.
• Organise virtual interviews with local or international leaders on Skype/Zoom, record the video and share it on your social media.
  

Rare Disease Day: Tuesday, 28 February 2023

Rare Disease Day is focused on raising awareness and generating change for the 300 million people worldwide living with a rare disease, along with their families and carers. As many rare diseases go unnoticed, this day is extremely important to spread the word and ensure these people receive the attention they deserve.

Ways to recognise Rare Disease Day on social media:

• Share a story from someone living with a rare disease to educate your followers with a first-hand personal experience.
• Get involved in a  Rare Disease Day event near you  and create a reel of your experience.