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Tips to grow your business

from the experts

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Looking for a FREE content planner for April 2022 to help boost your social media, blog and online content? Well, you’ve found it with Localsearch’s free April 2022 Content Calendar.


April is a busy month! There are so many dates worth recognising on your social media you’ll be hard pressed to fit them all in.


From April Fool’s Day to International Dance Day, there is no way you’ll run out of content this month.


Keep reading to find out everything you need to know about these days, plus some ideas on how to use them to create great content.


Download your FREE April Content Planner Here


Want to receive the latest digital marketing tips and tricks straight to your inbox? Subscribe to our  FREE Digital Marketing Newsletter.



You may also like:  Should your business bother with Twitter? 70% of businesses say yes.

Sonya Millan

Bella Pettiona

Katrina is the Localsearch Marketing Team’s very own Senior Digital Content Specialist, with a wealth of experience spanning industries such as entertainment, B2B, and communications. 

Important Dates for Your April 2022 Content Plan

April Fools’ Day — 1 April 2022

April Fools’ Day  is traditionally FULL of pranks and jokes, but beware if you post your joke after 12:00pm you may incur some comments. Some people believe the fun should end by noon — after that the jokes on the joker.


Regardless of timing, April Fools’ Day is a great day for some light-hearted fun on your social media accounts.


Ways you can incorporate April Fools’ Day into your content calendar: 


  • Create a fake product and share it with your social media audience; just ensure to tell them it’s a joke by the end of the day! For example, a fudge store could create soap-flavoured fudge. 
  • Play a harmless prank on some of your team and share it on social media — with their permission of course.  

World Autism Awareness Day — 2 April 2022

Every April, the world recognised World Autism Awareness Day. The aim of the day is to increase the understanding and acceptance of Autism.


Ways you can incorporate Autism Month into your content calendar: 


  • Share a personal story. 
  • Get your business involved in a fundraising event and share with your followers how they too can get involved. 
 If you work in an industry which provides products for Autisic individuals and their families, feature these products on the day.

International Children’s Book Day — 2 April 2022

International Children’s Book Day is held annually on or around the 2 April and is celebrated to inspire a love of reading in young people. Sponsored by the International Board of Books for Young People, the date was coined in 1967 on Hans Christian Andersen’s birthday.


Ways you can incorporate International Children’s Book Day into your content calendar: 



  • Share a throwback of your favourite childhood book, such as a photo of the book cover, a character or other.
  • If you stock children’s books within your business, this is the day to feature them all over your social media.
  • Dress as your favourite children’s book character, and share it on social media

Find A Rainbow Day — 4 April 2022

Throughout history, rainbows are used as a symbol of hope and wellness. This is what makes Find a Rainbow Day so much fun as who doesn’t like to spot a glimpse of a rainbow after a storm?


Ways you can incorporate Find a Rainbow Day into your content calendar: 



  • Share a photo of a beautiful rainbow. 
  • Ask your followers to share an image of a beautiful rainbow.
  • Find a fact about rainbows and post it on your social media accounts, this can also work for a true or false or statistic.

World Health Day — 7 April 2022

Every year, World Health Day is recognised on the 7 April. Each year is given a different theme or focus, with 2022’s theme chosen to be ‘our planet, our health’.


The theme of the 2022 World Health Day focuses around how weather events caused by climate change poses risks to our health. For example, floods can cause shortages of safe drinking water, increasing the risk of poisoning.


Ways you can incorporate World Health Day into your content calendar: 



  • Share some of the World Health Day resources available from the World Health Organisation website. 
  • Take a moment to volunteer in your local community and share information about how your followers can get involved.

National Siblings Day — 10 April 2022

National Siblings Day, also known as World Siblings Day was created as a day we can recognise our siblings, or close friends and family who we share that bond with.


Ways you can incorporate National Siblings Day into your content calendar: 


  • Share some of the World Health Day resources available from the World Health Organisation website. 
  • Take a moment to volunteer in your local community and share information about how your followers can get involved.

Easter Weekend — 15 – 18 April 2022

Easter is an important time to mark in your content calendar if your business adjusts their trading hours for the period. The day is filled with magic for young kids who are delighted when the Easter Bunny delivers chocolate goodies for them to find on Easter Sunday.


Ways you can incorporate Easter Weekend into your content calendar: 



  • Create a post with fun  Easter crafts , recipes or other activities. 
  • Hold a giveaway.
  • Use Canva, or similar design software, to superimpose a cartoon Easter Bunny onto an image of your store and ask followers to comment its location in the comments. 
  • If your operating hours have changed for the holiday create a post around it informing your followers of the change.

Earth Day — 22 April 2022

Earth day  was designed to encourage people all over the world to invest in our earth to ensure a future for our planet. Many countries around the world host events on the day, some raising funds to donate, others taking a more active role, planting trees or hosting clean-ups.


Ways you can incorporate Earth Day into your content calendar: 



  • Share information about Earth Day events in your community.
  • Host your own Earth Day event and invite your followers to get involved.
  • Create an informational post highlighting ways your followers can invest in our planet. Where possible, make the post specific to your industry. For example, if you are an electrician, you might share ways to preserve power.

Anzac Day— 25 April 2022

Anzac day occurs annually on 25 April in both Australia and New Zealand. The day was created to remember those Australian and New Zealand soldiers who died during the combat.


Ways you can incorporate Anzac Day into your content calendar: 


  • Share your Anzac day opening hours, if they have been altered.
  • Create a ‘lest we forget’ post.

International Guide Dog Day — 27 April 2022

On International Guide Dog Day, the world recognises the great impact Guide Dogs can have on individuals lives.


Ways you can incorporate Guide Dog Day into your content calendar: 



  • Let your followers know how they can donate and support Guide Dogs Australia.
  • Share a fact about Guide Dogs in Australia.

International Dance Day — 29 April 2022

International Dance Day was created by the Dance Committee of the International Theater Institute in 1982. The day was created for those who share a passion for dance and understand its importance in culture as an art form and historical practice.


Ways you can incorporate International Dance Day into your content calendar: 


  • Share your favourite dance meme. 
  • Get your team together and do an iconic dance (such as the nutbush) and post it on TikTok.

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