Since the early 80s, Air Sound & Vision has served Cairns and beyond, offering automotive electrical work, air conditioning, and, more recently, premium audio-visual and security solutions. Under the leadership of Kirk Cummings, this family-owned business evolved from a small-scale automotive shop to a trusted provider of high-end home automation projects. But as their services expanded, Kirk recognised a crucial gap: a strong online presence. “I knew our website needed to reflect the quality of our work. Our projects are high-end, and the first thing people do is go online. If our site doesn’t represent us well, it’s detrimental to our business,” he said.
The Challenge: Transitioning from Traditional Advertising to a Digital-First Strategy
Kirk purchased Air Sound & Vision in 2012, inheriting a business that relied solely on radio advertising and local directories. As digital advertising began to dominate, Kirk saw that being accessible online was not just beneficial but essential. “We tried building our own website,” he recalled, “but it required more upkeep than we had time for. The site eventually became outdated and broken.” Kirk needed a partner who could bring his website up to industry standards and keep it running smoothly – and that’s where Localsearch came in.
The Solution: A Seamless Website and Ongoing Support
Partnering with Localsearch’s Local Marketing Specialist, Scott Wilson, Air Sound & Vision launched a website designed to showcase their capabilities and ensure a seamless experience for clients. “The build was easy. Scott and the Localsearch team understood our business needs from the start, which made it painless,” said Kirk. Localsearch focused on a clear, user-friendly design to make services accessible and reflect Air Sound & Vision’s premium quality.
This new digital solution meant Kirk could step back from the site’s daily management. “For me, the real value is the time saved,” he said. “It’s everything to be able to trust one company to handle this so I can focus on running the business.”
Results: A Trusted Online Presence that Grows with Air Sound & Vision
Since launching the new website, Air Sound & Vision has seen steady traffic and leads as new clients discover their services online. And with Localsearch, Kirk no longer has to worry about digital upkeep. “Scott keeps our website running smoothly, and he checks in regularly, which forces us to refocus on our advertising and keeps us competitive.”
Localsearch’s support allowed Kirk’s team to transition seamlessly from traditional to digital marketing, resulting in a remarkable growth period. “Over the past eight years, we’ve doubled in size, added staff, and moved to a larger location. It’s been a strong performance,” Kirk noted. “Localsearch’s services allow us to maintain an advertising budget without constantly adjusting, and the growth speaks for itself.”
With Localsearch, Air Sound & Vision not only established a robust digital presence but also gained a reliable partner committed to their long-term success. “To be able to trust one company with the future-proofing of our business and know it’s being done right – that means everything to us.”