Preparing Your Business for 2024 Privacy Act Changes
sonya.millan • November 30, 2023

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As the government hints at removing the  Privacy Act exemption for small businesses , discussions have sparked about its potential impact on smaller enterprises. The proposed removal of the exemption would affect businesses with an annual turnover of $3 million or less, indicating that small businesses in this financial range may no longer be exempt from the Privacy Act.


The move toward streamlining privacy rules for those handling personal information on behalf of others is considered a positive step in simplifying compliance procedures. However, concerns have been raised about how this might impact small businesses’ operational and financial aspects.



Adapting to new privacy obligations may require additional resources in terms of time and costs, potentially posing challenges for smaller businesses with limited capacities. Monitoring the status of the Privacy Act will help Australians gauge whether the expected benefits align with the actual experiences of businesses in our changing economy.

Sonya Millan

Bella Pettiona

As a Marketing Specialist at Localsearch, Sonya writes about topics ranging from online business growth to leveraging industry trends for local business marketing success. 

How Can Small Businesses Start Preparing for Privacy Act Changes?

Stay Informed:


  • Regularly monitor official government communications and updates concerning the Privacy Act changes.
  • Utilise reliable industry resources to stay ahead of the latest developments in data privacy regulations.


Assess Current Practices:


  • Conduct a comprehensive review of current data handling practices, identifying areas that may be affected by the impending changes.
  • Evaluate existing privacy policies and procedures to ensure alignment with potential new obligations.


Employee Training:


  • Provide training sessions for employees on the updated privacy obligations and the importance of compliance.
  • Ensure staff members are aware of their roles in handling personal information securely and responding to potential data breaches.


Allocate Resources:


  • Assess the resources required to meet new compliance requirements.
  • Consider additional tools or technologies that may enhance data security and privacy measures.

Small Business Statistics 2023 

Localsearch’s  State of Small Business Report 2023  reveals that 85% of Small and Medium-sized Businesses (SMBs) in Australia are unaware of the potential changes to the Privacy Act 2024.


Additionally, as the second annual edition of our State of Small Business Report, we can compare findings from 2022 to 2023, shedding light on the challenges faced by SMBs and the innovative survival strategies they’re adopting.


Other key findings from the report include:



  • 20% have expanded their online presence in the last year.
  • 79% use websites as a key tool in their marketing strategy.
  • 56% struggle to find the talent needed for their day-to-day operations.

Disclaimer: This article provides general information and is not intended as legal or financial advice. Readers are advised to consult with professionals for guidance specific to their circumstances.