Localsearch Embarks on AI-Driven Chapter of Growth in 2024

3 May, 2024

6 mins read

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Authored by Daniel Stoten, Executive Chairman of Localsearch.

As I reflect on our 30+ years in business, I couldn’t be prouder of how far Localsearch has come. From our humble beginnings as a phonebook company, we’ve evolved into one of Australia’s top-rated marketing solution providers, helping over 300,000 businesses nationwide. Put simply, businesses can no longer survive without being online, and with so many options, knowing where to be online and how to be seen, trusted and connected with your customers can feel like an impossible task.

We’ve seen a surge of 28% in interstate demand recently, proving that SMBs are becoming increasingly reliant on digital innovations to navigate the complexities, and competitiveness, of a growing market. While SMBs typically seek our support to generate business leads and acquire new customers, ultimately, they need more than just a service provider who enables them to do so. They crave a partner invested in their success and overall business wellbeing, and that’s where we come in. 

Today we launch our nationwide expansion, backed by our strategic focus to bolster support and growth for small to midsize businesses (SMBs) around Australia. The direction to expand our footprint comes at a time when the demand for digital marketing services among SMBs is skyrocketing. 

From website building to enhancing search engine rankings, our mission has always been to equip and empower SMBs with the tools they need to thrive. But our expansion isn’t just about reaching new territories – it’s about reaffirming our commitment to our existing clients. With a notable retention rate of over 99% in the past 12 months, and an average customer loyalty of six years, we pride ourselves on the enduring relationships we’ve built with SMBs and it only made sense to scale our business nationwide.

That said, expansion alone isn’t enough; innovation is the lifeblood of progress especially in this digital age. Let me introduce you to our latest innovation: Performance Boost. In conjunction with our expansion, this cutting-edge solution harnesses the power of AI to revolutionise digital marketing for SMBs. By integrating Google AI and Meta Advantage+, Performance Boost empowers businesses to leverage 10 key advertising channels, including YouTube, Google Maps, and Facebook. 

So how does it work? Priced competitively between $500 and $2,000, Performance Boost offers an affordable, all-encompassing suite of solutions to enhance brand visibility and drive web traffic. The platform intelligently allocates budgets across these advertising channels for optimal performance allowing Localsearch’s extensive customer base of 28,000 to access the power of Performance Boost.

If I haven’t convinced you yet, the success of Performance Boost during its Beta phase speaks for itself. With 3.71 million impressions, 55,400 clicks, and 19,093 interactions with Localsearch clients, it has already proven its efficacy and effectiveness in driving meaningful marketing results for our clientele at an average cost of just $1.14 per interaction. 

As we embark on this next chapter of growth, our dedication to adaptability and innovation remains unwavering. We’re not just a digital marketing provider; we’re allies in the journey of SMBs striving for success, and we’re equal parts eager and excited for what’s to come in the future. 

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