By Sarah Russo
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February 17, 2025
Direct marketing laws apply to commercial use of: SMS & MMS Email Instant messaging Direct SMS marketing is highly effective for small businesses. It allows you to send messages instantly to large groups of customers with offers, notifications and support very affordably. Anything from booking reminders and courtesy messages to coupon offers are considered SMS marketing. The average direct SMS campaign receives a 90 to 98% open rate with most being read in the first 5 seconds. Before you get excited and jump into it, you need to understand the SMS marketing laws in Australia and how they can impact your marketing efforts. Direct marketing (including SMS and email campaigns) must comply with the Spam Act 2003 . This document is pretty hefty, and while we advise you read through it, we’ve taken some of the key points you need to know about SMS marketing laws in Australia. Of course, if you follow the rules and use a reputable SMS tool, you and your business with be a-okay. To start, you need to have consent to direct message people.