Key Dates to Mark on Your Small Business Calendar for Q3 

28 June, 2024

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The third quarter of the year is packed with important dates to mark on your calendar. From Father’s Day to R U OK? Day, these days present unique opportunities to connect with your customers, enhance your brand visibility, and drive your business forward. Utilise our list of key dates and events to ensure your business stays ahead of the curve in Q3.

Important Dates for July

NAIDOC Week: Sunday, 7 July 2024 – Sunday, 14 July 2024

NAIDOC Week is a significant event that celebrates the history, culture, and achievements of Aboriginal and Torres Strait Islander peoples. Participating in NAIDOC Week events or acknowledging the week respectfully is a way for businesses to engage with their local community and demonstrate their commitment to diversity and inclusion.

Olympic Games Begin: Friday, 26 July 2024

In 2024, the world will come together to celebrate the 30th Summer Olympic Games in Paris, and Australians will bond over a collective pride in our incredible athletes. This global event provides a great opportunity for small business owners to engage with local customers and create a sense of community around their brand. Remember to adhere to official guidelines when communicating across your marketing channels to ensure compliance and maintain a positive brand image.

Important Dates for August

Keep Australia Beautiful Week: Monday, 5 August 2024 – Sunday, 11 August 2024

Keep Australia Beautiful Week encourages awareness and action for the protection of our environment. For small business owners, this day presents a valuable opportunity to align their business practices with sustainability efforts and contribute to environmental protection. Engaging in activities such as community clean-ups, promoting eco-friendly products, and implementing green practices in your operations can enhance your brand’s reputation and demonstrate a commitment to sustainability.

Daffodil Day: Thursday, 22 August 2024

Daffodil Day is Cancer Council’s most iconic and much-loved fundraising campaign, bringing people together across the country. If you don’t have the capacity to hold a fundraiser, you can use this event as a chance to raise awareness for cancer research and foster goodwill among your customers.

Important Dates for September

Father’s Day: Sunday, 1 September 2024

Father’s Day holds significant importance for businesses in the retail and hospitality industries. For small business owners, preparing early and strategically is key to leveraging this event effectively and maximising profits. 

R U OK? DAY: Thursday, 12 September 2024

R U OK? Day is dedicated to reminding Australians to regularly check in with friends, family, and colleagues. The day encourages asking the question, “Are you okay?”, sparking meaningful conversations that foster support and connection among those around us. This is particularly important for business owners as it emphasises the value of fostering a supportive workplace culture, which contributes to overall well-being and productivity.

Looking for more helpful resources?

Check out the Localsearch Business Blog for the latest insights, news and tips to drive business success.

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