What are the top benefits of using a Facebook business page?
- Multiple ways to easily engage with customers.
- Maximise your online reach with boosted posts.
- Gather online reviews.
- Increase the traffic to your website.
- Use Facebook’s insights to find your ideal customer.
Now, onto creating your page.
Firstly, you need to know there are TWO types of Facebook business accounts, and the one you want will depend on what you want to do with your posts. Let’s see which one you need:
A Facebook business page is just that—a page for your business where you can publish posts, maybe give them a boost to increase the number of people seeing your ads, and interact with your customers. For the smaller business just wanting to enter the world of Facebook gently, this will suit your needs for now.
If you’re running a larger business or running marketing on their behalf and you’re looking to create cutting-edge advertising campaigns, you’ll need a Facebook Business Manager account.
Today, we’re going to show you how to create the first option—your Facebook business page.
Still with us? Right, let’s get down to business. Before you setup your page, you’ll want to ensure you have decided on your business name, have a logo, a high-resolution image or two and know if you prefer being contacted by phone or email. Now you’re ready to roll.
Step 1: Create a personal Facebook account
Before you try and setup your Facebook business page, you’ll need to create and sign in to your personal profile page. Some businesses choose to create an admin account if they don’t personally want to be on social media, so this is always an option if you’d prefer not to have your name online.
If you’re yet to create your personal page, head to www.facebook.com.au and enter your details on the homepage.
Step 2: Create your Facebook business page
Now you’re logged into your personal Facebook account, head to facebook.com/pages/creation and select whether you’re a business or community figure. Next, enter your page name (ensure it’s the same as your business name), select your category and enter all your contact details. The data boxes for your address and phone number will appear once you select your category.
Be sure to double check all the spelling and grammar is exactly how you’re displaying it on your other social accounts and listings, such as www.localsearch.com.au. Having different information in even one place can affect your search engine optimisation (SEO), and entering it correctly will save you plenty of time later. Using a listing management tool can help you keep on top of this in the future.
Step 3: Add your logo and cover image
It’s time to let your logo shine! We recommend using a logo you’ve used on your other listings, social accounts and marketing so people easily recognise your brand. Your logo should be clear, professional and capture the vibe of your business.
Once you’ve added your logo, you’ll be prompted to add a cover photo. Again, your cover photo should be clear and in high resolution. Not sure what to use? Try a photo of your shopfront, your favourite shop display, your latest ad or a stunning photo of your work. Facebook now lets you upload videos as a cover photo, which is great if you have a walk-through of your store or an online video ad you’re proud of.
Your Facebook business page is now good to go!
Add an autoresponder. Publish your first post. Give the post a boost. Invite your friends from your own personal Facebook account. Share photos. Go live with video. Receive and reply to messages. Answer comments. And watch your business grow.
Of course, the only way to grow your business online using a Facebook business page is to continue posting, boosting to improve engagement and monitoring your customers interaction with your page. For the busy business owner, this is just another thing to add to an already chaotic schedule.
Here are a few ways even the busiest of business owners can fit social media into their digital marketing strategy:
- Use a social media scheduling program to organise your posts in advance.
- Enlist the help of a social media guru to do it all for you.
- Set aside 10 minutes at the beginning and end of your day.