Google recently completed its October 2023 core search update rollout, shining a light on the critical role of quality content and websites for Australian small businesses. This update aims to enhance user experiences by favouring reliable and informative content, emphasising the need for businesses to focus on high-quality websites in line with the evolving search algorithms.
The October 2023 Core Update, announced on October 5 and finalised on October 19, has already begun to significantly impact search rankings. Like previous updates, this recent rollout is expected to cause noticeable fluctuations in search results, affecting the visibility and traffic of various websites.
A key focus of these updates is to improve the overall quality of search results by promoting authoritative and dependable content while penalising low-quality and unreliable sources. This highlights the importance for small businesses to consistently evaluate and refine the content and user experience on their websites.
For businesses affected by the recent update, here are some best practices to improve your online presence and recover from any negative impact:
Prioritise Quality Content
Create valuable and accurate content that showcases your business’s expertise and authority in your industry. Compelling content not only engages your audience but also signals to search engines that your site is a trusted source of information.
Optimise User Experience
Ensure your website delivers a positive experience across different devices. A user-friendly interface, easy navigation, and fast-loading pages contribute to a seamless browsing experience, which can positively influence your search rankings.
Consistently Monitor Performance
Keep a close eye on your site’s search analytics and performance metrics to identify any trends or fluctuations. This proactive approach enables you to address issues promptly and make informed decisions to enhance your website’s performance.
Continuous Website Improvement
Rather than waiting for algorithm updates to react, focus on making continuous, incremental enhancements to your website over time. This approach not only helps your site remain competitive but also shows your commitment to delivering an excellent user experience.
Creating great content and user-friendly websites isn’t just about keeping up with changes in algorithms. It’s a long-term plan that helps your business grow steadily and stay visible. By regularly making valuable content a priority, Australian small businesses can become trusted sources in their fields, ensuring they stay visible and successful even when algorithms change.
Considering an upgrade for your website to meet Google’s latest update? Check out some of our successful website designs and connect with us to explore the possibilities.
Localsearch has been a trusted partner for numerous Australian small businesses, offering cost-effective web design and digital marketing services to help small businesses be found online.