Get organised for next month with our Free November Content Planner 2023. There are so many important days to recognise, including Remembrance Day and Black Friday.

Create endless engaging content across your social media, blogs and more for the upcoming holiday season within minutes.

Download your FREE November Content Planner here.

Important Dates for Your November 2023 Content Planner

Melbourne Cup: Tuesday, 7 November 2023 

It’s the race that stops the nation, but don’t be fooled into thinking the entire country are fans of the iconic race. We recommend using caution when creating content for this day.

Keeping your business and personal views separate is highly recommended. Of course, just use your judgement and gauge the chatter about the day in your community before you post.

Ways to recognise Melbourne Cup on your social media:   

• Post on social media or create a Google Business Profile post if your business will be closed for the day, during the race or for the afternoon.
• If you work in the beauty sector, share images or videos showcasing the Melbourne Cup’s renowned fashion and style, focusing on elegant outfits, fascinators, and accessories. 

National Recycling Week: Monday, 13 – Sunday, 19 November 2023 

National Recycling Week is an annual event held in Australia during the second week of November to promote recycling and encourage Australians to reduce their waste. The initiative aims to inspire and empower individuals and communities to take action for a better environment.

Ways to recognise National Recycling Week on your social media: 

• Share images or videos showcasing your company’s commitment to recycling, such as recycling bins in your office, using recycled materials in your products, or participating in local recycling programs. 
• Take a moment to create and share a graphic explaining the impact waste has on our planet and the ways you’re helping to reduce waste in your business.
• Write a short blog highlighting straightforward ways to recycle in your industry.
  

Remembrance Day: Saturday, 11 November 2023

Remembrance Day is recognised every year on 11 November, with a minute of silence held at 11:00am across the nation to honour members of the armed forces who have died in the line of duty.

Ways to recognise Remembrance Day on your social media: 



• If your operating hours are changing in any way, let your audience know.
• Include a poppy in your digital logos for the day as a sign of respect.
• Share a post acknowledging those who fought for our country.
  

World Kindness Day: Monday, 13 November 2023 

World Kindness Day promotes the importance of being kind and caring to one another. Whatever platform you’re posting content on this World Kindness Day, be sure to the hashtag #worldkindnessday.

Ways to recognise World Kindness Day on your social media: 



• Highlight real-life examples of kindness within your company, community, or industry. Share stories of employees going the extra mile, customers demonstrating compassion, or businesses making a difference through their actions. 
• Write a blog filled with ideas of how everyday people can perform random acts of kindness.
• Share a quote about kindness.
  

Clean Out Your Refrigerator Day: Wednesday, 15 November 2023 

Clean Out Your Refrigerator Day is a fun day that’s all about promoting food safety, reducing food waste, and maintaining a clean refrigerator. While not for every business, this day is great for anyone looking to poke fun at themselves or share some tips and tricks.



Ways to recognise Clean Out Your Refrigerator Day on your social media: 

• Engage your audience with interesting facts about food safety, expiration dates, and proper storage techniques. Use quizzes or polls to test their knowledge and promote awareness. 
• Ask your followers, via a reel, TikTok or Instagram story, what the grossest thing they’ve found in a fridge is.
• Post a photo of your workplace’s fridge.
• Electricians, this is your time to shine with sharing some tips in a blog or on social media about how to prolong the life of a fridge.
  

World Children’s Day: Monday, 20 November 2023 

World Children’s Day was created by the United Nations to promote international togetherness and awareness among children around the world.

Ways to recognise World Children’s Day on your social media:   

• Promote the importance of fair and equal education for children around the world through sharing statistics and information with your followers.
• Create a children-lead takeover on your social media (with supervision, of course). If you’re operating in the childcare sector, let children create videos for your Instagram account. This could include letting them do room tours, show off their art and so much more. Remember, you will need parent or guardian permission before posting any of the content.
• If your business caters to families, create special offers or discounts on products or services that benefit children. Promote educational toys, books, or activities that foster learning and creativity. 
  

Black Friday: Friday, 24 November 2023

Australians spent more than an estimated $7.1 billion across the four-day Black Friday and Cyber Monday shopping event in 2022. When promoted across your marketing channels, Black Friday is a great opportunity for your small business to boost sales and reach new customers. 

Ways to recognise Black Friday on your social media: 

• Share the best deals of your Black Friday Sales.
• Create listicles (list articles, for those not in the know) including products on sale for Black Friday Sales.
• Make how-to or top tips videos of your sale products.
• Schedule social media posts in advance to promote your Black Friday deals. Use eye-catching visuals, engaging captions, and relevant hashtags to capture attention. 
  

Small Business Saturday: Saturday, 25 November 2023 

With Black Friday comes Small Business Saturday! The day follows similar notions to Black Friday, just with a larger focus on small businesses.

This is a wonderful day for businesses who operate on platforms such as Etsy and eBay. 

Ways to recognise Small Business Saturday on your social media: 



• Share information about your favourite local businesses, encouraging your audience to check out their sales.
• Showcase some of your best deals and products in your feed. Use popular hashtags like #SmallBusinessSaturday, #ShopSmall, and #SupportLocal to increase the visibility of your posts and reach a wider audience. 
• Share your small business’s origin story, highlighting the passion, dedication, and local impact behind your brand. Connect with customers on a personal level.