5 February, 2024
8 mins read
Blog / Digital Marketing / 5 Tips for Choosing a Digital Marketing Partner
In today’s fast-paced digital world, having a strong online presence is crucial for the success of any small to medium-sized enterprise (SME). However, with the vast array of digital marketing options and service providers available, it can be overwhelming to find the right partner to navigate this complex landscape. Surprisingly, statistics show that 70% of SMEs end their relationship with their digital marketing provider within the first 12 months, highlighting the importance of making an informed and strategic decision from the get-go.
Treat your meeting with any potential marketing partners like a job interview, don’t be afraid to ask them the hard hitting questions. To help you with the selection process, we’ve compiled some essential questions to ask potential digital marketing partners.
Don’t underestimate the power of testimonials, references, and online reviews. Reach out to past and current clients of the marketing agencies you’re considering. Inquire about their experiences, the results achieved, and the overall satisfaction with the partnership. Additionally, explore online platforms, social media, and industry forums to gather unbiased reviews and feedback. This will give you valuable insights into the agency’s reputation and reliability.
Top Tip: If you spot a negative review, read the agencies response! This is a great way to see how their customers service post-sale!
It’s probably no surprise transparency is a cornerstone of a successful marketing partnership. When considering potential marketing partner, prioritise those that value transparency in their processes. A transparent marketing partner is open about their strategies, timelines, and performance metrics, providing you with a clear understanding of how your marketing budget will be utilised. Be sure they can also show you how you can track your campaigns independently, via dashboards or apps.
Transparency goes both ways though, be sure to be clear on the goals you want to achieve and the budget you have to spend. For example, if your goal is to grow your local presence and boost business within your local community, be sure to share this with your potential marketing partner. You’d be surprised how much your business goals will influence the strategy taken.
If your goal is to grow your business, remember to ask about their ability to scale. While you may only be interested in a website now, when your business begins to grow, you may wish to expand your marketing tool kit to SEO and Google Ads services. Is having all those services under the one umbrella important to you? If it is, you may want to discuss their full suite of offerings from the get-go!
Data and privacy measures have never been more important, be sure to inquire about the agency’s data security measures. Any partner should have robust data protection protocols in place to safeguard sensitive information. Don’t be afraid to ask them about how they plan to keep you and your consumers data safe, especially if you’re building a new website.
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