For over 30 years, Townsville Windows & Screens has proudly served the greater North Queensland community with a range of security, aluminium, and glass services. Paul Corradini took over the business two years ago, expanding both its offerings and reach. With support from Localsearch, Townsville Windows & Screens has successfully established a strong reputation in the local market.
From managing daily operations to bringing in new customers, Paul faced the strain of ‘doing it all’ as a small business owner. He needed a marketing strategy that could handle the heavy lifting, allowing him to focus on running the business. In 2023, Townsville Windows & Screens partnered with Localsearch to help achieve the perfect balance—growing the business without sacrificing time and losing sight of their goals.
Paul recognised the need for a hands-off marketing strategy that could run effortlessly behind the scenes. When he partnered with Localsearch, he worked closely with Jo Sutton, a Local Marketing Specialist based in Townsville. Together, they rolled out a multi-channel marketing approach through the following steps:
Together, these efforts created a cohesive marketing strategy that improved the business’s online presence and delivered real results. As Paul puts it, “Having someone like Jo come in and give us a turnkey package has taken the headache out of our marketing. It’s been the easiest and smartest decision we’ve made.”
Since partnering with Localsearch, Townsville Windows & Screens has seen a significant improvement in both the volume and quality of their customers. The marketing strategy has allowed Paul to focus on daily operations and driving the success of his business.
Key outcomes include:
Paul commented, “We were surprised by how quickly Localsearch changed our image in the market. We went from not being known to having the phone ring non-stop. That’s the biggest thing we’ve noticed.”