O’Brien Electrical & Plumbing Lismore Aid Community with the Help of Digital Marketing

Although the 2022 floods had a severe impact on O'Brien Electrical & Plumbing Lismore, the business united to provide support to their community with the aid of digital marketing. Discover how Localsearch contributed to their exceptional growth during these difficult times.

About O’Brien Electrical & Plumbing Lismore 

Industry: Electrical and Plumbing

Location: Lismore

O’Brien Electrical & Plumbing Lismore is a local, family-owned company who has been providing expert services to the Northern Rivers region for over 30 years.  

From a single operator plumbing business to a whole team of expert local plumbers and electricians, O’Brien Electrical & Plumbing Lismore has experienced impressive growth.  

They have established themselves as ‘totally dependable’ through professionalism and dedication to customer service. 

O’Brien Electrical & Plumbing Lismore centrally manages plumbing and electrical services and maintenance, installations, and rollout projects through their nationwide network of over 200 branches. 

They can assist commercial and domestic customers with all electrical, plumbing, drainage, roofing and gas servicing needs. 

The Challenges of Being an Electrical and Plumbing Business in the Northern Rivers

  • There are more than 59 plumbers and 58 electricians who service the Lismore and surrounding Northern Rivers area.
  • Also, 222,000 Google results for plumbers and electricians in Lismore.
  • More than 31,000 people across the local government area were affected by the Lismore floods in 2022.

On 28 February 2022, the biggest flood in modern Australian history inundated Lismore and the rest of the Northern Rivers.

Lismore’s Wilsons River peaked at 14.4 metres, resulting in catastrophic damage.

Thousands of households were affected, but it also had a severe impact on the region’s businesses – both large and small.

With only the top of O’Brien Electrical & Plumbing Lismore’s building above water, this was a significant challenge for the business to overcome.

However, like their community, they rallied together to keep their business up and running, continuing to support those around them.

O’Brien Electrical & Plumbing Lismore’s Building During Flood Disaster

How O’Brien Electrical & Plumbing Lismore Helped Their Community Through Record Floods with the Help of Digital Marketing

O’Brien Electrical & Plumbing Lismore’s History with Localsearch

In 2020, O’Brien Electrical and Plumbing Lismore started their relationship with Localsearch.

They were looking to promote both sides of their business, electrical and plumbing, so our team utilised Google Ads and social media to achieve this.

Fast-forwarding to the April 2022 floods, O’Brien Electrical & Plumbing Lismore was looking to effectively communicate with their community about how they can help with flood-related services.

The goals for O’Brien Electrical & Plumbing Lismore’s updated campaign:

  • Goal One: Let their community know they are open, despite their own building being impacted by the floods.
  • Goal Two: Let their community know exactly how they can help with flood-related services.

How did our team achieve these goals?

The flood disaster created a surge of consumers in need of plumbing and electrical services, such as turning off electricity in houses and clearing flooded pipes.

Not to mention the dramatic increase in demand for electrical and plumbing fixes after the houses and businesses had been cleared out.

To help O’Brien Electrical & Plumbing Lismore reach these people in need, our team set up a paid social media campaign on Facebook to re-market to those in the area who had already been searching for electrical and plumbing services.

We also repositioned their website and Google Business Profile to let people in the Northern Rivers know their business is still up and running.

This involved updating O’Brien Electrical & Plumbing Lismore’s trading hours and creating supporting content across their Google Business Profile and website.

During this time, there were also Google updates which required attention from our team. To ensure these algorithm changes did not impact O’Brien Electrical & Plumbing Lismore’s results, we ensured their website was optimised for page speed, quality content and user experience. 

The Results

Despite enduring a natural flood disaster, O’Brien Electrical and Plumbing Lismore has achieved expectational growth across their digital presence in the past year.

Keeping on top of results has never been easier. The team at O’Brien Electrical and Plumbing Lismore have been able to track the performance of their campaigns via our 24/7 all-in-one Nucleus dashboard.

From 25 November 2021 – 24 November 2022 

  • 361.12k social media impressions (335.61k Facebook) 
  • 13.12K Google My Business search views 
  • 653 calls and 520 website visits 
  • 9.91 keyword average position 
  • 4313 social media clicks 

Looking for someone to take the stress out of growing your online presence?  

Request a free quote from a Localsearch Digital Marketing Specialist! Call 1300 360 867 or request a digital marketing quote online.

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