Who is Harlow & Co?
Harlow & Co, established by Carmel Kestles, has become a familiar and well-loved spot in the community. Known for its exceptional service and inviting atmosphere, the salon has become a trusted place for people seeking quality hair and beauty treatments.
Project Brief: A One-Stop Shop for Hair and Beauty
With a focus on offering a complete range of hair and beauty solutions, Carmel Kestles’s next step was to expand Harlow & Co’s services beyond hairdressing. Creating a one-stop shop for people’s diverse beauty needs while accommodating the increasing demand by growing the salon’s team.
The Objective: Staying Relevant and Competitive
The hair and beauty industry is always changing. To stay ahead of the game, Harlow & Co needed to offer more services and build a stronger reputation. Carmel needed to ensure the salon remained popular and competitive in the local market by broadening its service offerings and creating a marketing strategy to showcase its offerings to more potential customers.
“We’ve definitely reached a larger audience and we’ve got more people walking through our doors, wanting the more advanced treatments that have been presented on our website.”
— Carmel Kestles, Owner of Harlow & Co
The Strategy: A Data-Driven Local Marketing Approach
Carmel teamed up with Localsearch to design a targeted plan to drive Harlow & Co’s growth. The strategy comprised several key steps:
- Website Revamp: Harlow & Co revamped its website to better showcase its services and improve user experience. The goal was to attract new customers by making the site visually appealing and easy to navigate.
- Local Search Optimisation: The website makeover also included optimisation for local search results. This involved ensuring that Harlow & Co appeared prominently in search engine results when people in the area searched for hair and beauty services.
- Customer-Centric Design: The salon aimed to create a user-friendly online space where visitors could easily find information and explore services. This customer-centric approach aimed to enhance satisfaction and drive bookings.
Through strategic planning and execution, Carmel and the Localsearch team aimed to establish Harlow & Co as a leading choice for hair and beauty in Coffs Harbour.
The Results
Carmel’s dedication and strategic partnership with Localsearch led to impressive results, transforming her business from a small hairdressing salon to a local favourite in the hair and beauty industry. Here’s how Harlow & Co succeeded:
Expanded Services: Harlow & Co has expanded its offerings beyond hairdressing to include a wider array of advanced treatments, catering to a broader clientele. Their new website has played a crucial role in spreading awareness about these extended services.
Team Growth: In response to increased demand, Harlow & Co has welcomed 9 additional staff members, indicating significant business growth.
Strong Online Presence: This success is a testament to the power of strategic online initiatives, with Carmel having partnered with us to build a total of 3 websites for Harlow & Co.
