Founded in 1997 with a single truck, Leader Removals and Storage is a family-owned business that has become a trusted name in Canberra. Fran and her team have built their reputation on exceptional service and unwavering dedication to clients, from local residents to those relocating interstate. Over the years, Fran’s focus on thorough preparation, constant communication, and client-centered planning has set Leader Removals apart in the competitive removalist market.
The Challenge: Standing out in a competitive market
In an industry known for transient clientele and fierce competition, maintaining visibility online was critical for Leader Removals. Despite years of experience and word-of-mouth success, Fran realised that modern marketing required more than just a great reputation—it needed a strategic digital approach. “Canberra’s a very transient place with defense personnel, AFP members, and students coming and going. To keep up, we had to broaden our reach and modernise our approach,” Fran explained.
Strategy: Helping Leader Removals and Storage be seen!
Partnering with Localsearch, Fran worked closely with Local Marketing Specialist Talha to optimise their Google Business Profile and Localsearch Business Profile. This approach provided the right blend of expertise and local support needed to elevate Leader Removals’ online presence.
Talha’s no-pressure style resonated with Fran, who noted, “Most advertising feels pushy, but Talha was different. He explained everything, gave me space to decide, and offered solutions that made sense for our business.” His knowledge of digital marketing techniques, including Google optimisation, helped Leader Removals achieve organic growth without excessive costs.
The Results
The impact of Localsearch Plus was swift and tangible. In just one month, Leader Removals saw over 200 leads, a testament to the effectiveness of strategic local marketing. “We’re seeing more direct contacts and an increase in inquiries, especially for local moves,” Fran reported. The results spoke not just to immediate leads but to a more significant brand presence that promises long-term returns.
Leader Removals continues to thrive, with an eye on maintaining their strong community ties while exploring future expansion. Fran credits Localsearch’s commitment to genuine, ongoing support as a key factor in their recent success. “Thanks to Talha and Localsearch, we’ve been able to grow our business thoughtfully and keep doing what we love.”
For local businesses looking for effective, affordable digital solutions that come with a human touch, Localsearch is the partner you can trust to put your business on the map and keep it there.