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Melissa ‘Mel’ Murphy is a Cairns Digital Marketing Specialist at Localsearch, using her education and experience to help businesses take the leap into digital. Having owned and run two businesses herself, as well as worked in radio advertising, Mel brings an empathetic touch education alone can’t create.

Formally, Mel has attained both a Graduate Diploma in business, as well as an EMBA. This has given her the foundations to have what it takes to grow a successful business. She built on this in her career in radio advertising, also having been a business development manager and salary packaging educator.

“Being able to be a business’s personal advisor and earning their trust, and then watching them succeed and grow is the biggest buzz. You become part of their family. It’s what gets me out of bed in the morning.”

Before finding her talent in supporting Cairns businesses, Mel was an event manager, and was even a defence specialist. It’s her love for the region that has her exploring beaches up and down the coast, while on the hunt for the country’s best coffee!

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