localsearchblog

How To Add Text Messaging to Your Google Business Profile

Fri, 27 Feb 2026 00:31:39 GMT

More people search on their phones than ever before. When someone finds your business on Google, they usually want a quick and simple way to reach you. They don’t want to fill out a long form or sit on hold.

That’s where Google Business messaging becomes incredibly valuable.

By adding a Message button to your Google Business Profile, you give customers the option to text you directly from search results. It feels effortless on their end, and that ease can often be the difference between gaining the enquiry or losing it to a competitor.

In this guide, we’ll walk through how to set it up properly and how to use it in a way that genuinely supports lead generation.

Why Add Text Messaging to Your Listing?

Your Google Business Profile is often the first impression someone has of your business. Before they visit your website, they’re scanning your listing for reassurance.

On mobile, especially, people are usually deciding between a few quick actions. They might call, get directions, browse your website or send a message.

If messaging is available, it removes friction immediately.

Instead of switching apps or committing to a phone call, they can send a quick text and carry on with their day. That convenience feels small, but it has a big impact on enquiry behaviour.

When you make communication easier, you typically see faster enquiries, stronger engagement and more mobile-driven leads. You also position your business as accessible and responsive, which builds trust before the first conversation even begins.

If messaging isn’t turned on, you may never hear from customers who prefer texting over calling.

Step One: Set Up Your Google Business Profile

Before you can enable messaging, you’ll need a verified Google Business Profile.

If you haven’t set one up yet:

Go to google.com/business
Click “Manage now”
Sign in with your Google account
Enter your business name and category
Add your address or service area
Provide your contact details

Make sure all information is accurate and consistent with your website and other listings.

Verify Your Business

Google requires verification before your profile appears publicly. Depending on your

situation, you may be able to verify by phone, email, postcard, instant verification or

bulk verification for multiple locations.

Once that step is complete, your listing will appear in Google Search and Maps, and you’ll have full control over managing it.

Optimise Your Profile Before Turning Messaging On

Before activating messaging, take a moment to strengthen your profile.

Add:

Your trading hours
High-quality photos
Clear service descriptions
A strong business summary
Up-to-date contact details
Professional responses to customer reviews

A complete profile makes a strong first impression. When customers see accurate information and active engagement, they feel more confident reaching out.

Messaging works best when trust is already established.

How To Enable the Message Button

Once your profile is verified and looking polished, you’re ready to switch messaging on.

Log In to Your Profile —Search your business name while logged into Google. Your management panel should appear directly within the search results. You can also access it through your Google Business dashboard.
Navigate To Messages —In the dashboard menu, locate the “Messages” section. If it doesn’t appear, check your access level. Only owners or authorised managers can enable messaging.
Add A Text-Enabled Number —You’ll be prompted to enter a mobile number that can receive SMS messages. This must be a number that is properly set up for texting. A standard landline won’t work unless it has been configured to receive messages.
Verify Your Number —Google will send a verification code via text. Enter the code, and messaging will become active on your listing. After that, refresh a Google search of your business and you should see the Message button live.

Set Up a Welcome Message That Feels Human

After activation, you can create an automatic welcome message. This is the first response customers receive when they contact you.

Keep it clear and natural. Let them know you’ve received their message and give a realistic timeframe for your reply.

For example:

Hi there, thanks for contacting [Business Name]. We’ve received your message and will

get back to you shortly.

This small step immediately reassures the customer that their enquiry hasn’t disappeared into a void.

What Customers Experience

When someone taps the Message button on your listing, their messaging app opens automatically with your number pre-filled. They can type and send their enquiry within seconds.

Google may use a relay number to track response times, but every message still comes directly to you.

From the customer’s perspective, the process feels seamless. There are no extra steps and no confusion. Just a quick, direct line to your business.

Managing Google Business Messages Properly

Turning messaging on is straightforward. Managing it well is where the real value lies.

Respond as quickly as you reasonably can. Google tracks response times and may display them publicly on your listing. A prompt reply signals reliability and professionalism.

Make sure someone within your team is responsible for monitoring incoming messages. If no one owns the process, enquiries can easily slip through the cracks.

Even though it’s text messaging, maintain a professional tone. Be friendly and direct but avoid being overly casual. If you need time to gather information, acknowledge the enquiry and let the customer know when they can expect a detailed response.

Most importantly, guide the conversation forward. Help the customer take the next step, whether that’s booking an appointment, requesting a quote or scheduling a call.

The Real Business Impact

Adding messaging does more than offer convenience. It shortens the distance between discovery and action.

For mobile users, especially, that immediacy can significantly increase enquiries. When reaching out feels easy, more people do it.

Many businesses still haven’t enabled messaging on their listings. Simply turning it on can give you a noticeable edge in local search results.

Final Thoughts

Your Google Business Profile isn’t just a listing. It’s often the first point of contact

between you and a potential customer.

Adding a Message button makes that contact easier and more immediate. When you manage it properly and respond consistently, it can become a reliable source of new enquiries.

If you want to make it easier for customers to choose your business, enabling Google Business messaging is a simple but powerful place to start.

How Trade Businesses Can Get Storm-Season Ready

Wed, 19 Nov 2025 22:46:32 GMT

Severe Thunderstorms = Serious Demand: How Tradies Can Get Found First

Here’s something city-based marketers don’t understand: severe thunderstorms hit regional communities differently, and tradies feel the difference first.

Wild weather doesn’t politely ease in. It arrives sideways, unpredictably, with winds that sound like they’re dragging half the paddock into the neighbour’s dam. Before the BOM radar even turns red, locals start thinking:

“Who do I call if this goes bad?”

And that is where switched-on regional tradies win big; not through aggressive advertising, but by being the first, most trustworthy face locals see online. Let’s dig into what our storm-season-ready tradies are doing right now.

Why Severe Weather Feels Worse in the Regions

Storm impact is heavier in regional areas because:

Older switchboards and rural wiring don’t handle moisture as well
Sheds & farm structures often use thinner roofing materials
Stormwater systems in small towns clog faster than metro drains
Long driveways create pooling pockets that backflow into garages
Older fibro and tin-roof homes leak along unsealed joins
Gum trees root-deepen unpredictably in drought, then loosen in sudden rain
Property boundaries can span several acres, so risks go unnoticed

These are the realities you only learn on the tools. This is why demand spikes hard and fast. And why being visible in that moment matters.

Tradies Who Name the Niche Work Win the Niche Work

Don’t advertise “storm repairs.” Advertise the exact type of storm repairs locals actually search for.

High-performing regional tradies list things like:

“roof leak tracking during heavy rain”
“tree limb removal from sheds + carports”
“rural switchboard water damage checks”
“flooded yard → stormwater clearance”
“gutter blowouts from severe thunderstorms”
“wind-damaged fencing repair”

These hyper-specific phrases are gold because locals Google their exact problem. During severe weather, nobody searches “general handyman.” They search “branch on shed <town>” or “sparky water in power box” .

Tradies who list these services?

They get the job without a single sales pitch.

Google Business Profile Becomes the New Emergency Callout Board

In metro areas, people compare.

In regional areas, people choose the first tradie with clear hours and a working number .

During severe thunderstorms, Google Business Profile becomes your lifeline because:

Google front-loads local results in emergencies
“Open now” filters suddenly matter
Click-to-call skyrockets
Photos showing real work outperform every ad type
Active profiles rank above inactive ones instantly

Here’s a powerful insider insight:

Posting on Google during or directly after a storm cell increases your visibility for the next 72 hours. (It signals real-time relevance.)

Most tradies don’t know this. The clever ones use it strategically.

Make Booking Stupidly Simple

Regional internet isn’t always kind. Mobile reception can drop to 1 bar as soon as a cloud passes.

So your booking instructions should be:

Crystal clear
One step
Mobile-friendly
Obvious from the first tap

During storms, customers behave like they’re in fight-or-flight mode.

Cognition drops.

Clarity wins.

Tell them plainly:

“Call this number for urgent jobs.”
“Send us a photo here.”
“We cover these suburbs.”
“Here’s our fastest response window.”

Simple wins every time.

How Localsearch Helps Regional Tradies Become the First Call When Severe Thunderstorms Hit

We help tradies:

Optimise Google Business Profiles for storm-season searches
Add hyper-specific storm services locals actually type
Appear first when thunderstorms trigger “near me” searches
Speed up websites for patchy regional internet
Update service areas for clusters of nearby suburbs
Increase visibility during emergency search spikes

You’re the one who shows up when things get chaotic.

We’re here to make sure locals can find you when it matters most.

If you want help getting storm-season ready, just reach out . We’re here, same as always.

Google Just Cleaned Up Its Data - What That Means for Your Website

Wed, 22 Oct 2025 03:37:37 GMT

Understanding Google’s Latest Reporting Update

Before you panic and call your SEO team… breathe. This is one time Google breaking something is actually a good thing.

In September 2025, Google made a change to how it measures and reports certain website activity. The short version? They’ve cleaned up the data, so your reports now reflect real people , not bots.

We promise, it’s not you - it’s Google.

What Is Google Search Console?

Google Search Console (GSC) is a free tool from Google that helps website owners see how their site performs in search results.

It tracks things like:

Impressions: how many times your site appears in Google search results.
Clicks: how many people actually clicked to visit your site.
Average position: roughly where your site ranks in search results.

Think of it like your website’s report card for visibility on Google.

What Changed in September 2025

Up until now, Google counted every single appearance of your site in search, including those triggered by automated systems such as bots, scrapers or bulk data requests.

Turns out, some of those ‘impressions’ weren’t people at all - just bots doing laps around the internet.

In September, Google decided to tidy things up. These automated impressions are no longer counted in reports.

That means:

You’ll likely see a dip in impressions starting around 10 September.
Clicks, traffic and rankings should remain steady.
It’s not a penalty or a performance drop - it’s simply cleaner data .

Why This Is a Good Thing

This update means your reports now focus on real customers , not computer programs.
For some websites, up to 40% of impressions came from automated activity… people were never actually seeing those results.

So while your numbers might look smaller, they’re now far more accurate. Fewer fake clicks, more real people - just how we like it. It’s a clearer reflection of your true visibility with genuine searchers.

What You’ll See in Your Reports

Here’s what’s normal to notice this month:

So don’t stress if your line graph suddenly drops — the people finding your business haven’t gone anywhere.

How This Affects You

If you receive regular reports or check your dashboard, you might notice lower impression counts.

This doesn’t mean fewer people are discovering your business. it just means your reporting is finally showing real search activity.

What You Can Do

Focus on quality traffic. The most important metrics are clicks, conversions, and enquiries.

Keep an eye on trends. If you see drops in clicks or traffic — not just impressions — let your Localsearch team know.

Relax! This update helps everyone get more accurate insights moving forward.

In Summary

If you see a dip in impressions this month:

It’s expected .
It’s not an SEO issue .
It’s a positive update that gives you clearer, more trustworthy data.

Google just Marie Kondo’d your data, and we’re here for it.

Need Help Understanding Your Results?

If you’d like help interpreting your reports or re-establishing your performance baseline, our team is here to help.

We’ll walk you through what’s changed and show you what numbers truly matter for your business growth.

Get in touch today . No bots here! Just real people ready to help.

From Tradie to Business Owner: Your Guide to Getting Started

sonya.millan@localsearch.com.au (Sonya Millan) — Wed, 16 Jul 2025 00:43:17 GMT

1. Start with the Basics

Thinking about going out on your own? Whether you're a plumber, electrician, or builder, starting your own trade business is a big step, but a rewarding one. With the right setup, you can be up and running in no time. Here's a simple guide to help you get started.

2. Build a Brand People Trust

3. Make Sure You’re Easy to Find Online

A strong brand helps potential customers trust you:

Pick a name that’s simple, clear and reflects what you do
Create a logo that looks good on your ute, shirts and business cards
Set up a clean, mobile-friendly website with your services and contact info

You don’t need to go over the top, just something professional that makes it easy for people to get in touch.

Before you take on your first job, make sure you've got the essentials in place:

Register your ABN and business name
Get the right trade licences and insurance
Set up invoicing and quoting tools
Know your pricing, service area, and ideal customers

Getting these sorted early will save you time and stress down the track.

Most people search online when they need a tradie. If they can’t find you, they can’t hire you.

Set up your Google Business Profile and keep it updated with photos, hours and contact info
Ask happy customers to leave reviews
List your business on a few key directories so you show up in local searches

These simple steps can make a big difference in getting your phone ringing.

Fee-Free Training and Student Support for Key Industries

4. Turn Interest into Jobs

5. Keep Things Simple with the Right Tools

Useful Links for Getting Started

Once people are finding you online, make it easy for them to book.

Use online forms or booking tools so enquiries don’t slip through the cracks
Run ads on Google or Facebook to get in front of locals searching for your services
Keep in touch with past clients via email or SMS, as it's a great way to get repeat work

It’s not about doing everything at once. Start small and build as you go.

Getting your business online can feel like a lot at first, especially when you're juggling work, tools and admin. Custom solutions like LocalVis bring everything together for you, including a basic website, business listings and help with your Google Business Profile.

If you’d rather not do it all yourself, this kind of support can make getting started much easier and save you hours each week.

Here are some handy resources to help you launch your trade business:

Register for an ABN:
abr.gov.au
Business name registration:
asic.gov.au/for-business
Starting a business information:
business.gov.au/planning/new-businesses
Set up a Google Business Profile:
business.google.com/aunz/business-profile
Create a free business listing on Localsearch:
www.localsearch.com.au

What the 3.5% Minimum Wage Rise Means for Your Business

sonya.millan@localsearch.com.au (Sonya Millan) — Mon, 14 Jul 2025 04:36:57 GMT

Here’s What’s Changing

From 1 July 2025, the minimum wage is going up by 3.5% . While this is great news for workers doing it tough, it could put more pressure on your business, especially if you’re already feeling the pinch.

What Others Are Saying

Why It Matters to You

Some groups, like the ACTU (Australian Council of Trade Unions) , say this wage rise is a win for everyone, including businesses. Their view is that when people earn more, they are likely to spend more.

Meanwhile, the Council of Small Business Organisations Australia (COSBOA) has expressed concern about the impact on small businesses, particularly if wage increases are not matched by productivity gains. They advocate for a simpler employment system that helps small businesses manage hiring and staff incentives more effectively.

The new minimum wage will be $24.94 an hour, up from $24.10. For someone working full-time, that could be an extra $32 a week, bringing their total weekly pay to around $948.

This decision was made by the Fair Work Commission , which looks at things like cost of living and inflation (which is now at 2.4%). They said that low-paid workers have been struggling to keep up, and this increase helps them catch up after years of falling behind.

According to the Council of Small Business Organisations Australia (COSBOA) , if you pay your team the minimum or award wage, this change means higher weekly costs. But it’s not just the hourly rate, when wages go up, so do other costs like:

Superannuation contributions (which also increase from July 1)
Payroll tax
Workers compensation premiums

While the increase provides much-needed support for workers, it also signals rising employment costs for businesses across the country.

Fee-Free Training and Student Support for Key Industries

How to Get Your Business Ready for the New Financial Year

sonya.millan@localsearch.com.au (Sonya Millan) — Fri, 13 Jun 2025 03:21:31 GMT

1. Wrap Up the Current Financial Year

The start of a new financial year is a great opportunity to revisit how your brand presents itself. Even small updates can make a big impact on how your audience perceives you.

Opportunities to consider:

Updating your website or Google Business Profile
Planning seasonal campaigns or community promotions
Scheduling social media or email content in advance
Exploring small ad spends on Facebook, Google, or local platforms

Tip: You don’t have to do everything at once, start with what feels manageable and aligned with your goals.

The start of a new financial year can be a good opportunity to refresh your business approach, tidy up admin, and set new intentions. For Australian local businesses, preparing before 1 July could help make the rest of the year feel a little more organised and manageable.

Below is a general guide you could use to help plan your FY26. Keep in mind that every business is different. If you're unsure, it may be worth chatting with a qualified advisor or accountant.

2. Look at Your Budget and Cash Flow

3. Revisit Your Business Plan and Goals

4. Check Your Tools, Software, and Systems

A new financial year is a good opportunity to revisit your budget. Consider reviewing last year’s income and expenses to help forecast the year ahead.

Key areas to evaluate include:

Monthly revenue goals
Expected operating costs (e.g., rent, wages, stock, insurance)
Seasonal fluctuations in your industry
Any additional spend on marketing, tech or staffing

Creating a simple cash flow plan can help you stay on top of payments, tax obligations, and new opportunities without unwanted surprises.

Before looking ahead, it can be helpful to finalise your end-of-year tasks. Doing so may support compliance, simplify reporting, and give you a clearer view of where things stand.

Some common EOFY tasks might include:

Reconciling bank transactions and business accounts
Sending final invoices and following up on outstanding payments
Making sure employee super contributions are submitted by June 30
Lodging payroll and tax-related documents
Organising receipts and reviewing possible deductions

As your business evolves, so should your plans. Taking some time to review your direction could help ensure you’re on the right path for FY26.

5. Refresh Your Marketing Approach

Fee-Free Training and Student Support for Key Industries

What the 2025 Federal Election Means for Business Owners

sonya.millan@localsearch.com.au (Sonya Millan) — Mon, 12 May 2025 07:15:34 GMT

New Tax Breaks and Cost Relief for Local Business Owners

To help address persistent skills shortages , Labor is expanding its fee-free TAFE initiative from 2027 , targeting priority sectors like:

Construction
Aged care
Hospitality
Digital services

In addition, starting July 2025, eligible students in teaching, nursing and midwifery, or social work placements can receive $331.65 per week through the Commonwealth Prac Placement program. This support may help reduce financial strain on small service businesses that host or train student workers.

With Labor returning to government following a decisive win in the 2025 federal election, business owners across Australia are watching closely to see how new policies will affect their day-to-day operations and long-term planning.

From energy rebates to student debt relief and skills training, the Albanese government has outlined a broad agenda aimed at easing pressure on households while supporting economic growth, which will directly or indirectly affect local businesses.

Housing Investment Could Mean More Work for Tradies

Power Bill Relief and Solar Support on the Horizon

Better Healthcare Access Could Boost Workforce Productivity

A key focus of Labor’s re-election platform is housing affordability and supply. The government has pledged:

To invest $10 billion in constructing 100,000 new homes .
To expand the Help to Buy scheme .

This is expected to stimulate the construction industry and generate significant opportunities for tradespeople, suppliers, real estate agents, and associated small businesses.

One of the headline announcements from the Labor government is the introduction of a $1,000 instant tax deduction for work-related expenses. This measure is expected to benefit business operators by simplifying claims and providing more immediate cash flow support.

Additionally, a two-year freeze on the beer excise tax will bring some relief to hospitality venues and small breweries, helping them maintain stable prices amid rising operating costs.

To help with rising energy bills, Labor will continue providing a $150 electricity rebate to households. This might also offer some relief for people who run a business from home or work as sole traders.

In addition, a new subsidy program is being introduced to support the installation of solar batteries . This could help small businesses lower their running costs, improve energy efficiency, and better cope during power outages.

The Albanese government plans to invest $8.5 billion in Medicare, with a goal to bulk-bill 90% of GP visits by 2030 . While this is aimed at individuals, employers may see benefits through a healthier and more productive workforce.

Fee-Free Training and Student Support for Key Industries

What Lies Ahead

Fee-Free Training and Student Support for Key Industries

With a majority in the House of Representatives, Labor is in a good position to move forward with its plans for a second term. That said, some changes may still need support from the Senate and crossbench members.

For small businesses in Australia, the coming months will be important for seeing how these policies take shape and what kinds of support might become available.

Stay up to date via business.gov.au or consult your industry association.

LocalRank: Rank Higher, Drive More Website Traffic

sonya.millan@localsearch.com.au (Sonya Millan) — Thu, 10 Apr 2025 01:33:11 GMT

If your business isn’t showing up on the first page of Google, chances are your competitors are.

LocalRank is a simple, effective local SEO service designed to help small and medium businesses rank higher on Google, drive more website traffic, and connect with more local customers—especially in today’s AI-powered search environment.

Why Local SEO Matters

When people search for services—like “emergency plumber Gold Coast”—they tend to click the top results. If your business isn't there, you’re missing out on valuable leads.

LocalRank helps you:

Target high-intent, location-based keywords
Show up when local customers are ready to take action
Appear in Google Search, Google Maps, and AI-generated search results

Staying Visible in the Age of AI Search

Google’s search experience is changing fast. With new AI features like AI Overviews, search results now pull information from top-performing pages to create instant summaries.

For local businesses, this means your website needs to be optimised for both traditional search and AI-driven experiences.

Here’s how LocalRank helps you stay ahead:

AI-Optimised Content: We create SEO-friendly blogs and web pages that are structured to perform well in AI summaries and classic search results.
Real-Time SEO Updates: Google’s algorithms are always changing. We keep your website aligned with the latest updates and ranking factors.
Local-Intent Focus: We optimise your site to appear when customers near you search for the services you offer.

By keeping your SEO strategy current and aligned with how people actually search today, LocalRank ensures your business stays relevant and visible.

Custom SEO, Built for Your Business

There’s no one-size-fits-all SEO. Your LocalRank plan is tailored to your business, location, and goals—so you’re getting real results, not just vanity metrics.

Your SEO strategy includes:

Mobile-friendly, fast-loading website setup
Local SEO-optimised content and page structure
High-quality backlinks that build trust and authority
Enhanced visibility in local packs and “near me” searches
Access to your own performance dashboard (24/7 tracking)

Ready to Be Seen?

Let’s get your business showing up where it matters—right in front of the people already searching for what you offer.

LocalVis: Helping Customers Find, Trust, and Choose Your Business

sonya.millan@localsearch.com.au (Sonya Millan) — Thu, 10 Apr 2025 01:25:31 GMT

Keeping your business information accurate online shouldn’t be a full-time job. LocalVis automatically syndicates your verified details—like hours, address, and contact info—to over 30 major platforms your customers use every day. That includes Google, Apple Maps, Bing, Facebook, Waze, voice assistants like Siri and Alexa, and dozens of other apps, directories, and GPS systems. With LocalVis, your business stays consistent and easy to find—everywhere it matters most.

Why Accurate Listings Matter More Than Ever

Today’s customers don’t just search one platform. They use Google one minute, ask Alexa the next, or pull up directions on Apple Maps. If your business information isn’t showing up—or worse, if it’s outdated—you could be losing valuable leads.

LocalVis ensures your listings are:

Present and correct on 30+ search channels
Updated in real-time when your business details change
Trusted by search engines, which can improve your rankings

Whether someone searches by voice, text, or map, LocalVis helps make sure they find your business—fast and frustration-free.

What is Syndication, and Why Should You Care?

Syndication is the process of distributing your business details across multiple platforms at once. Rather than updating each directory manually, LocalVis pushes your verified information to every major channel for you—keeping everything consistent and saving you hours of work.

Syndication helps your business:

Show up in more searches
Look more professional and reliable
Build credibility with search engines (which helps with SEO)

It’s a simple way to take control of your online presence—and make sure customers always get the right impression, wherever they find you.

3 Digital Storefronts That Build Trust

To truly win customers online, it’s not just about showing up—it’s about showing up with credibility. While LocalVis syndicates your business info across 30+ platforms, these three core storefronts carry the most weight when it comes to building trust and driving action.

Your Website

A fast, mobile-friendly, AI-optimised site that turns visitors into leads. Whether we build it for you or improve what you have, your site becomes a powerful trust signal.

Google Business Profile

It’s often the first thing people see when they Google your name. We keep it updated and fully optimised so you show up higher in search results and Maps.

Localsearch Profile

With LocalVis, your Localsearch profile becomes an extra channel for credibility—expanding your reach across even more directories and platforms.

More Leads, Less Effort

With accurate listings and trusted profiles working together, customers can find and contact you with confidence. LocalVis helps drive more enquiries, more bookings, and more foot traffic—all without adding extra work to your plate.

Whether you're a solo business or have multiple locations, the platform is built to grow with you.

Managing More Than One Location? Meet LocalVis Multi

Running multiple locations? LocalVis Multi takes care of it all. We make sure every location has consistent, verified listings across all platforms—so your brand stays strong and your reach expands with every site you add. No confusion. No duplicate listings. Just clean, clear visibility for your business.

Ready to be found online?

Let’s take the guesswork out of your online presence. With LocalVis, your business will be everywhere your customers are searching—with accurate info, stronger visibility, and more trust built in.

What the 2025–26 Federal Budget Means for Small Businesses

Wed, 26 Mar 2025 04:07:06 GMT

What the 2025–26 Federal Budget Means for Small Businesses

The Australian Government’s 2025–26 Federal Budget includes several key initiatives designed to support small businesses across the country. From energy savings to fairer trading rules, the Budget is focused on helping small businesses stay resilient, competitive and future-ready — but is it enough?

According to Adam Hargraves, CEO of Localsearch, while measures like the $75 quarterly energy rebate offer some short-term relief, the Budget “lacks substantial direct support for small businesses, which make up 97% of all Australian businesses.” With rising costs, digital pressures, and economic uncertainty still front of mind, many small business owners may find the Budget falls short of addressing their most pressing challenges — especially with the decision not to extend the $20,000 instant asset write-off.

How the Federal Budget Impacts Small Business

1. Digital and Cyber Security Support

Small businesses will also benefit from more than $60 million in programs supporting digital adoption and cyber security . Initiatives include:

The Digital Solutions Program (helping businesses go digital)
The Cyber Wardens Program (training staff to prevent cyber threats)
The Cyber Health Check (assessing vulnerabilities)
The Small Business Cyber Resilience Service

These programs aim to help small businesses stay safe online, protect customer data, and make the most of digital opportunities.

For more information on how you can drive more leads for your business with digital marketing click here.

One of the major wins for small businesses is continued energy bill relief. Around one million eligible small businesses will receive up to $150 off their power bills , with the program extended for another six months until the end of 2025.

Over the past three budgets, this relief has added up to as much as $800 in savings per business. It’s a helpful measure to reduce one of the major operational costs faced by small business owners.

In addition, more than 2,400 businesses are receiving grants of up to $25,000 through the Energy Efficiency Grants program . This funding is helping businesses upgrade to more efficient appliances, lighting, heating and more — saving them money over the long run.

2. Energy Bill Relief

3. Tax Relief for Sole Traders

4. Support for Hospitality and Alcohol Producers

5. Fairer Business Practices

6. Free TAFE: A Boost to the Skilled Workforce

7. Instant Asset Write-Off

About 1.5 million sole traders are expected to benefit from upcoming tax cuts. This is aimed at reducing the financial pressure on solo operators and encouraging growth.

The Government is also pausing the automatic increase (indexation) of excise on draught beer. This will help pubs, clubs and breweries keep costs down, with an expected $165 million in support over five years .

To create a level playing field, the Government is investing $7.1 million to boost enforcement of the Franchising Code by the ACCC (Australian Competition and Consumer Commission).

Work is also underway to extend Unfair Trading Practices protections to more small businesses, particularly those involved in franchise agreements. This would give small businesses better protection against exploitative contracts and unfair treatment.

One of the big-picture measures in the Budget is the ongoing commitment to Free TAFE . The Government will continue the fee-free TAFE skills agreement , giving people access to free training in high-demand areas. From 2027 , at least 100,000 free TAFE places per year will be funded.

There are also investments in the TAFE Technology Fund to improve workshops, laboratories and IT facilities across the country—helping make sure training keeps up with modern industry needs.

While the 2025–26 Federal Budget offers targeted support in areas like energy relief, cyber security, and vocational training, many small businesses are left disappointed by the decision not to extend the $20,000 instant asset write-off.

This measure, which has helped countless businesses invest in essential equipment, vehicles, and technology, will no longer be available—leaving many small operators under increased financial strain.

For small businesses, especially those struggling to find qualified workers, this investment in vocational education could be a game changer. By growing a skilled local workforce, Free TAFE may help address ongoing worker shortages in trades, hospitality, healthcare, digital and more.

*Please note the information contained in this blog is for general information purposes and should not replace and professional advice.

Is Your Small Business ‘Google Ready’ in the Age of AI?

Fri, 28 Feb 2025 01:28:43 GMT

Google is tightening control over its search data, making it clear that businesses must stay within its ecosystem to remain visible . For small businesses, this means one thing — being ‘Google Ready’ is now more critical than ever .

Recently, Google made a bold move by restricting search scraping tools that don’t enable JavaScript. This shook up the SEO industry, but more importantly, it revealed a bigger strategy — Google is locking down its data to stay ahead in the AI race. Think of it like a restaurant with a secret recipe: Google isn’t going to let competitors walk into the kitchen and take notes. Instead, it’s making sure its ingredients — search data, Google Maps insights, and business profiles — stay exclusive to its own AI models .

For local businesses, this reinforces the need to stay active within Google’s ecosystem and build a presence across Google-trusted platforms to remain visible. This ensures your business continues attracting leads. If Google is the main road customers use to find businesses, you need to make sure you’re on the map.

Why Google’s Data Matters More Than Ever

Google isn’t just a search engine — it’s a vast ecosystem with unmatched local business data , including:

Google Maps – real-time location and foot traffic trends.
Google Business Profile (GBP) – customer reviews, business details, and user-generated content.
Google Search & Gmail – data used to refine AI-powered search and recommendations.

Now, the search giant is also starting to restrict search engine data from external tools , making it harder for third-party platforms to track search rankings and performance. By limiting access, Google ensures its AI model (Gemini) maintain a competitive edge, reinforcing why small businesses must optimise their presence within Google’s trusted platforms to stay ahead.

What This Means for Your Business

1. Your business needs to be visible on Google to drive leads.

If your business isn’t visible on Google , you risk losing leads to competitors who are. A strong GBP, SEO strategy, and engagement with Google trusted platforms will be essential for staying competitive.

2. Your Business Data is More Valuable Than Ever

Google is protecting its data because data is power and so is yours. A full suite of digital marketing solutions with a 24/7 performance dashboard helps track customer interactions, website analytics, and search trends, allowing you to make data-driven decisions that drive more leads and engagement.

How to Be ‘Google Ready’

1. Get Listed on Trusted Platforms

Increase your visibility by listing your business on trusted platforms like Google Business Profile, Google Maps, Localsearch.com.au, Trustpilot, Meta and more . These platforms help customers find accurate information, read reviews, and connect with your business. Keeping details updated, responding to reviews, and posting regularly improves trust and search rankings, helping you attract more leads.

2. Ensure Your SEO Strategy is AI-Ready

With AI reshaping search rankings, your SEO strategy must evolve. Optimise for AI Overviews by securing a high organic ranking, as these results now dominate searches. Improve site speed, mobile responsiveness, and content quality to enhance user experience, a key factor in AI-driven rankings. Staying ahead of these changes ensures better visibility, higher rankings, and more leads for your business.

Stay Ahead — Get ‘Google Ready’

For small businesses, the takeaway is clear: stay visible by staying Google Ready .

At Localsearch , we help local businesses stay ahead of these shifts with our SEO solutions, ensuring that small businesses have the tools, data, and strategies to compete in a rapidly evolving AI-driven world.

Is Relief in Sight? Australia’s Cost of Living Outlook for 2025

Fri, 24 Jan 2025 02:15:10 GMT

As 2025 begins, Australians are asking whether the cost of living will improve and what factors might drive this change. Here’s a look at the key areas shaping the economic outlook.

What Can Australians Expect?

Treasurer Jim Chalmers has highlighted he foresee’s economic improvement , but Australians are still facing financial pressure. While declining inflation suggests slower price increases, it doesn’t necessarily lower costs. Key areas to watch include:

Housing: Rising interest rates have strained mortgage repayments. While a cooling housing market might relieve renters and buyers, long-term outcomes depend on balancing supply with demand.
Groceries and Utilities: Stabilising energy and transport costs could mean smaller increases in food and utility bills. However, inflation trends will be crucial.
Wages: For real financial improvement, wages need to outpace inflation. Otherwise, households may see limited relief.

Inflation and Interest Rates

Inflation and interest rates remain central to economic discussions in 2025. Lower inflation could help stabilise household and business costs. However, the Reserve Bank of Australia (RBA) has maintained high cash rates, keeping borrowing costs elevated. If inflation levels off, interest rates may stabilise, offering relief to households and small businesses.

Stabilised inflation benefits businesses by ensuring predictable operational costs, from inventory to energy expenses. This shift could allow small business owners to invest in growth without fear of rising repayment costs.

Wages and Employment

Australia’s wage growth has been modest, but signs of improvement may emerge in 2025. Sectors like healthcare, education, and renewable energy are expected to grow, potentially boosting wages. However, wage increases must outpace inflation to positively impact household finances.

Housing Affordability

Housing affordability remains a pressing issue. While high interest rates have cooled the property market, rental prices are still high due to strong demand and limited supply. Government investment in affordable housing could improve the situation, but significant changes may take time. Renters, in particular, might not see immediate relief as population growth drives demand in major cities.

Utilities and Everyday Expenses

Energy costs have been a major contributor to household expenses. Government investments in renewable energy could stabilise prices in 2025. Programs promoting energy-efficient appliances and home improvements may also ease utility bills.

Food prices remain vulnerable to climate change, supply chain disruptions, and geopolitical tensions. Transportation costs, influenced by global oil prices and domestic projects, will also play a role. Inflation trends will ultimately determine the level of relief households can expect.

What does this mean for small business owners?

For small business owners, the evolving economy presents both opportunities and challenges:

Cost Management: Stabilised inflation could result in more predictable costs, improving planning.
Consumer Spending: Reduced financial strain on households might boost discretionary spending, benefiting retail, hospitality, and service sectors.
Interest Rates: While borrowing costs remain high, stabilising rates could encourage business investments.
Election-Driven Policies: The 2025 federal election could introduce business-friendly policies, such as grants, tax incentives, and subsidies.
Competition: Economic stability might attract new competitors, requiring small businesses to focus on innovation and customer loyalty.

By staying agile and closely monitoring economic trends—including inflation and interest rate movements—small business owners can position themselves to thrive in a shifting environment.

Important Notice for Small Business Owners: Google’s Business Messaging is Ending

Thu, 18 Jul 2024 05:42:00 GMT

Google has begun winding down its Business Messages feature. As of this date, you will no longer receive new messages through Google’s Business Messaging. The complete shutdown of all chat functionality is set for July 31, 2024.

Google’s Announcement:

“We are reaching out to share that we will be winding down Google’s Business Messages on July 31, 2024. We acknowledge this may be difficult news – as we continually improve our tools, we occasionally have to make difficult decisions which may impact the businesses and partners we work with. It’s important to us that Google remains a helpful partner as you manage your business and we remain committed to this mission.”

What Should Small Businesses Do About Google’s Business Messaging Shutdown?

If You Use Google Entry Points Only: No action is required if your business solely uses Google entry points for Business Messaging.

If You Use Brand-Managed Entry Points: If your business uses URLs or web widgets for entry points, you need to remove these or replace them with alternative messaging options by July 15, 2024.

How Can Small Businesses Transition from Google Business Messaging?

Here’s how to smoothly navigate the transition as Google’s Business Messaging phases out:

Explore Alternative Channels: Consider using social media messaging platforms, live chat on your website , or customer service apps as new communication avenues.

Inform Your Customers: Encourage customers to transition to these alternative channels for continued seamless communication.

Unlock Local Business Marketing Success with Our New Solutions

Mon, 15 Jul 2024 23:48:00 GMT

Building a strong local business marketing strategy means having the right tools for your unique business needs. That’s why we’re excited to introduce our latest offerings—powerful solutions designed to elevate your online presence and drive business growth. Whether you aim to enhance visibility, attract more customers, or streamline your marketing, our new solutions are crafted to deliver tangible results.

Localsearch Solution

Establish your online presence with our latest Localsearch Solution. The Localsearch bundle is the perfect solution to kickstart your online visibility. By optimising your Google Business Profile and Localsearch Business Profile , our solution ensures your business stands out in local search results and increases its search engine ranking.

Secure priority placement in local search results with Google’s Business Profile.
Enhance your visibility and reach among local audiences.

Digital Presence Solution

Expand your reach, attract more customers, and establish a solid online presence with our Digital Presence Solution. By integrating Localsearch , Localsearch Plus , and a Smart Website , this solution increases customer engagement, improves search result placement, and delivers a website optimised for converting visitors into loyal customers.

Increase customer engagement and foster trust with enhanced review management.
Secure priority placement on Google Search and Maps, driving more traffic to your business.

Performance Solution

Boost your business’s visibility and attract more leads with our Performance Solution. Combining Google Ads or Performance Boost with expert SEO strategies , this solution ensures immediate and long-term success by maximising your online presence and reaching customers actively searching for your products or services.

Rank higher in search results and stay ahead of competitors with tailored SEO strategies.
Expand your visibility across multiple platforms, including Google, Facebook, and YouTube.

Website Optimisation Solution

Outrank competitors and drive targeted traffic to your website with our Website Optimisation Solution. This comprehensive package integrates SEO with a smart website , making your business more visible and accessible to potential customers.

Enhance user experience and improve website visibility with effective SEO practices.
Build your website now and pay over time, with options ranging from sleek one-page designs to extensive multi-page sites.

Platinum Gold Saver Solution

Start enhancing your online presence today with this exclusive deal, designed for existing Platinum or Gold Bundles when integrating new solutions. For example, by adding a new 10-page website subscription, enjoy a discount on your current Platinum or Gold Localsearch Package.

Seamlessly incorporate additional marketing solutions while maximising your existing bundle benefits.
Enhance your digital footprint and attract more customers with a robust online presence.

Did any of these new solutions resonate with your business goals? Take the next step and claim your free strategy meeting to discover how our purpose-built solutions can deliver results.

Highlights of the 2024 Laurie Spina Shield

Mon, 15 Jul 2024 00:11:00 GMT

The 2024 Laurie Spina Shield , presented by Localsearch , showcased exciting youth rugby league talent over two action-packed days in Townsville, Queensland. Organised by the North Queensland Toyota Cowboys , the event united over 1,000 young players in a celebration of sportsmanship and their love for the game.

Named in honour of Laurie Spina, the inaugural captain of the North Queensland Cowboys, the Laurie Spina Shield has nurtured junior rugby league talent since its inception in 1997. Laurie Spina’s enduring passion for the sport continues to inspire young athletes and supporters throughout North Queensland.

Photo provided by North Queensland Toyota Cowboys.

Day 1: Carnival Kickoff at Queens Park and Player Signing Session

The carnival kicked off at Queens Park with round games running from 8:00 AM to 6:00 PM. Teams from all over Queensland battled it out on eight fields, creating a buzz of excitement as families and supporters cheered on the teams.

Later, at the Townsville Sports Precinct, junior players had the opportunity to meet their heroes during the signing session, chatting and taking photos with NRL All Stars.

Photo provided by North Queensland Toyota Cowboys.

Day 2: More Action and Exhibition Games

Day 2 continued the excitement with additional round games at Queens Park, followed by exhibition matches at the Queensland Country Bank Stadium later in the day. This provided selected teams with an opportunity to shine on a premier sporting stage, showcasing their skills and determination.

Localsearch representatives Fran McNaughton and Nikki Strano attended the event, where they presented the Laurie Spina Shield Sportsmanship Award. This highlighted the junior rugby league’s dedication to nurturing youth sports and recognising outstanding performance.

Photo provided by North Queensland Toyota Cowboys.

Fastest Feet Team Relay and the Cowboys vs the Sea Eagles

One of the carnival’s highlights was the Fastest Feet Team Relay, where junior rugby league players embraced the challenge of the ultimate relay race. They showcased their speed and agility during halftime of the NRL match between the Cowboys and the Sea Eagles, giving their all and creating an exciting atmosphere.

Impact of New Financial Year Changes on Australian Small Businesses

Fri, 12 Jul 2024 01:21:00 GMT

Key Highlights

Energy Bill Relief: Small businesses receive a $325 annual credit on energy bills, with additional state-specific incentives in Queensland and Tasmania.
Wage Increases: Minimum wage rises by 3.75%, impacting labour costs for businesses.
Tax Cuts: Average tax cuts exceed $2,000 annually, benefiting households by over $40 per week.
Superannuation Guarantee: The superannuation guarantee rate increases to 11.5%, requiring higher contributions from businesses toward employees’ retirement savings.

With the start of the new financial year, Australians are gearing up for several important changes aimed at easing costs and financial stability. From energy bill relief to wage increases, tax cuts, and adjustments in superannuation contributions, these updates, effective July 1st , will directly impact businesses nationwide. Understanding these changes and their implications is essential for planning ahead and maintaining financial health.

Important updates for small business owners:

Energy Bill Relief: Small businesses will receive an annual credit of $325 on their energy bills, providing crucial savings that can support operational expenses and cash flow. Additional state-specific incentives in Queensland and Tasmania will further alleviate energy costs for eligible businesses.

Wage Increases: Effective July 1st, the minimum wage will rise by 3.75% , impacting labour costs for businesses employing low-wage workers. While this supports fair wages, it necessitates adjustments in budgeting for payroll expenses.

Tax Cuts: Australian households stand to benefit from average tax cuts of $2,000 , exceeding $40 per week. These ongoing reductions in personal income tax aim to bolster consumer spending, potentially driving increased demand for local goods and services.

Superannuation Guarantee: With the superannuation guarantee rate increasing to 11.5%, businesses will have an opportunity to ensure compliance with higher contributions towards employees’ retirement savings. This adjustment aims to secure future financial stability for Australian workers.

These changes could bring both opportunities and challenges for small businesses across Australia. While increased consumer spending and savings on energy bills can boost revenue, managing higher labour and superannuation costs will require careful financial planning. Understanding these dynamics is essential for navigating the evolving economic landscape.

$20,000 Instant Asset Write-Off and Small Business Energy Benefits Pass in Parliament

Fri, 12 Jul 2024 01:04:00 GMT

Key Highlights

Extended Asset Write-Off: Small businesses can deduct up to $20,000 instantly until June 2025, enhancing cash flow.
Energy Incentive: Businesses can claim a 20% tax deduction (up to $20,000) for energy-efficient upgrades, supporting sustainability.

New Benefits for Small Business Owners

Small businesses across Australia have a lot to gain from recent government announcements designed to improve cash flow and encourage investment. Two key initiatives—the Instant Asset Write-Off and the Small Business Energy Incentive —are set to provide significant financial advantages for eligible businesses.

Instant Asset Write-Off Extension

On 14 May 2024, the government announced in the 2024–25 Budget that the $20,000 instant asset write-off will be extended until 30 June 2025. This extension aims to improve cash flow and reduce compliance costs for small businesses with a turnover under $10 million. Here’s what you need to know:

Higher Threshold: The instant asset write-off threshold has been increased from $1,000 to $20,000 for the 2023-24 and 2024-25 income years.
Immediate Tax Benefit: You can deduct the full cost of eligible assets under $20,000 in the same financial year they’re first used or installed. This means more money in your pocket sooner.
Per Asset Basis: You can claim this deduction for multiple assets, as long as each costs less than $20,000.

This could simplify and reduce the cost of investing in necessary equipment, promoting growth and efficiency.

Small Business Energy Incentive

In addition to the instant asset write-off, the Small Business Energy Incentive offers further benefits for energy-efficient investments:

Bonus Tax Deduction: Businesses with turnover under $50 million can claim a 20% bonus tax deduction (up to $20,000) for investing in energy-saving upgrades.
Examples: Upgrades can include efficient heating and cooling systems, better fridges, or technologies like batteries and heat pumps.

These initiatives not only cut costs but also support environmental sustainability.

How to Leverage these Initiatives

Understand the Eligibility Requirements

Instant Asset Write-Off: Ensure your business turnover is under $10 million. Purchase assets under $20,000 and use or install them by 30 June 2025.
Small Business Energy Incentive: Your business turnover should be under $50 million to qualify for a 20% bonus tax deduction on energy-saving investments.

Identify Necessary Investments

Assess your business needs to identify assets or energy-saving upgrades that can enhance efficiency. Consider equipment like efficient heating and cooling systems or other energy-efficient technologies.

Plan Your Purchases

Create a timeline for purchasing and installing assets. Ensure they’re ready for use within the eligibility periods specified for each initiative.

Disclaimer: The information provided in this article is for informational purposes only and should not be construed as financial advice. It is not intended to serve as a substitute for professional financial advice or consultation. Readers are advised to conduct their own research and due diligence before making any financial decisions.

Key Dates to Mark on Your Small Business Calendar for Q3

Fri, 28 Jun 2024 01:49:00 GMT

The third quarter of the year is packed with important dates to mark on your calendar. From Father’s Day to R U OK? Day, these days present unique opportunities to connect with your customers, enhance your brand visibility, and drive your business forward. Utilise our list of key dates and events to ensure your business stays ahead of the curve in Q3.

Important Dates for July

NAIDOC Week: Sunday, 7 July 2024 – Sunday, 14 July 2024

NAIDOC Week is a significant event that celebrates the history, culture, and achievements of Aboriginal and Torres Strait Islander peoples. Participating in NAIDOC Week events or acknowledging the week respectfully is a way for businesses to engage with their local community and demonstrate their commitment to diversity and inclusion.

Olympic Games Begin: Friday, 26 July 2024

In 2024, the world will come together to celebrate the 30th Summer Olympic Games in Paris, and Australians will bond over a collective pride in our incredible athletes. This global event provides a great opportunity for small business owners to engage with local customers and create a sense of community around their brand. Remember to adhere to official guidelines when communicating across your marketing channels to ensure compliance and maintain a positive brand image.

Important Dates for August

Keep Australia Beautiful Week: Monday, 5 August 2024 – Sunday, 11 August 2024

Keep Australia Beautiful Week encourages awareness and action for the protection of our environment. For small business owners, this day presents a valuable opportunity to align their business practices with sustainability efforts and contribute to environmental protection. Engaging in activities such as community clean-ups, promoting eco-friendly products, and implementing green practices in your operations can enhance your brand’s reputation and demonstrate a commitment to sustainability.

Daffodil Day: Thursday, 22 August 2024

Daffodil Day is Cancer Council’s most iconic and much-loved fundraising campaign, bringing people together across the country. If you don’t have the capacity to hold a fundraiser, you can use this event as a chance to raise awareness for cancer research and foster goodwill among your customers.

Important Dates for September

Father’s Day: Sunday, 1 September 2024

Father’s Day holds significant importance for businesses in the retail and hospitality industries. For small business owners, preparing early and strategically is key to leveraging this event effectively and maximising profits.

R U OK? DAY: Thursday, 12 September 2024

R U OK? Day is dedicated to reminding Australians to regularly check in with friends, family, and colleagues. The day encourages asking the question, “Are you okay?”, sparking meaningful conversations that foster support and connection among those around us. This is particularly important for business owners as it emphasises the value of fostering a supportive workplace culture, which contributes to overall well-being and productivity.

Looking for more helpful resources?

Check out the Localsearch Business Blog for the latest insights, news and tips to drive business success.

Navigating Wage Increases: Strategies for Small Business Owners in Australia

Thu, 13 Jun 2024 02:37:00 GMT

Key Highlights:

Australia’s minimum and award wages are set to increase by 3.75 per cent from July 1, as ruled by the Fair Work Commission.
The national minimum wage will rise to $24.10 per hour, impacting approximately 2.6 million workers, or 20.7 per cent of the workforce.
The decision presents a challenge for small business owners, who must balance supporting employees with maintaining profitability.

Impact on Small Business Owners in Australia

The recent ruling by the Fair Work Commission to increase Australia’s minimum and award wages by 3.75 per cent has significant implications for small business owners across the country. With the national minimum wage set to rise to $24.10 per hour, many small businesses are preparing for the financial impact.

For businesses already dealing with rising costs in a challenging economic climate, this decision presents a challenge. While they recognise the importance of fair wages for employees, managing the added financial burden is crucial.

Fair Work Commission Resources

Small business owners facing wage increases can access vital support resources to navigate the change. Websites like Fair Work offer tools such as “ Find my award ,” aiding in determining which award applies to their business. This ensures compliance with relevant regulations. Additionally, Fair Work Information Statements provide essential information on employment conditions. For further details on the wage increase decision and its implications, the Fair Work Commission’s official announcement serves as a comprehensive resource.

Practical Strategies to Navigate the Concern

In light of these challenges, small business owners can consider the following practical strategies to manage the impact of the wage increase:

Review Operational Efficiency: Assess current business operations to identify areas where efficiency can be improved. Look for ways to streamline processes, reduce waste, and minimise unnecessary expenses.
Adjust Pricing Thoughtfully: If necessary, adjust pricing strategies thoughtfully. Consider incremental increases rather than sudden jumps, and communicate transparently with customers about any changes to pricing.
Focus on Employee Engagement: Invest in employee engagement and satisfaction. A happy and motivated workforce can contribute to increased productivity and efficiency, helping to offset the impact of higher wages.
Utilise Government Support: Take advantage of available government support programs and incentives for small businesses. Explore grants, subsidies, and tax relief options that can help alleviate financial pressures.
Explore Collaboration Opportunities: Consider collaboration with other small businesses or suppliers to achieve cost savings. Pooling resources or negotiating bulk discounts can help reduce expenses without compromising on quality.

By implementing these practical strategies, small business owners can navigate the challenges posed by the increase in minimum and award wages while maintaining financial stability and sustainability in the long term.

Is Your Business Ready for Search Generative Experience (SGE)?

Thu, 13 Jun 2024 02:15:00 GMT

Google’s new AI Overviews , formerly known as Search Generative Experience (SGE), is set to transform user interactions with online information, necessitating businesses to adjust their digital strategies accordingly. Although AI Overviews may not be available in Australia yet, it’s essential for businesses to prepare for its potential introduction into the Australian market, given Google’s ongoing global expansion of features.

Understanding Google’s AI Overviews

Google’s AI Overviews signify a significant advancement in search capabilities, utilising generative AI to enrich user experiences. This innovative approach enables users to:

Ask Complex Questions: Users can pose more detailed and nuanced queries.
Quickly Grasp Topics: AI-generated summaries give concise overviews, with links to deeper content.
Efficiently Plan Visits or Services: Tools for drafting messages and creating imagery within search results help plan visits or services swiftly.
Seamlessly Explore Local Options: Seamless conversational follow-ups and suggested next steps enable effortless discovery of your business and similar local services, without restarting the search process.

How Your Business Can Leverage Google’s AI Overviews

Adapting to AI Overviews entails more than understanding their functionalities; it necessitates a strategic overhaul of your website to align with these new capabilities, considering the unique dynamics of the Australian market. Here’s how we’re ensuring Australian businesses thrive in the AI Overviews era:

Streamlined Content for AI-Powered Overviews

We’re refining website content to ensure it’s clear, informative, and closely aligned with what users are searching for, which includes:

Creating Clear Summaries: Ensuring that every page offers a concise and accurate overview of its content.
Using Structured Data: Employing schema markup to help search engines understand and display your content more effectively.

Enhanced Follow-Up Query Handling

With AI Overviews, users can adjust their searches effortlessly. Here’s how your business can benefit:

Smart Linking: We’re enhancing internal links to seamlessly guide users to related content, ensuring a smoother browsing experience.
Understanding User Intent: Predicting what users are searching for to organise content that answers their follow-up questions, enhancing user satisfaction and engagement.

Tailored Content for Specific Business Types

When catering to different industries, it’s crucial to guarantee that your website content has:

Detailed Descriptions: Providing up-to-date reviews, ratings, prices, and images of your products or services, giving potential customers a comprehensive understanding.
Local SEO: Ensuring your business appears prominently in local searches by providing accurate and complete information, maximising visibility and attracting local customers.

Adapting to AI-Generated Imagery

As we anticipate AI Overviews becoming available in Australia, it is important to consider:

Visual Content Strategy: Enhancing visual appeal and engagement by incorporating AI-generated images.
Creative and Informational Balance: Ensuring visual content is engaging and informative, meeting AI Overviews’ standards for quality and relevance

Ensuring Compliance and Quality

AI Overviews’ emphasis on high-quality, reliable information underscores the importance of compliance and content quality:

Adhering to Google’s AI Principles : Ensuring that all content and strategies comply with Google’s guidelines for responsible AI use.
Regular Audits and Updates: Continuously monitoring and updating content to maintain accuracy, relevance, and compliance with evolving standards.

Embracing the Future of Search

By proactively preparing for the potential introduction of AI Overviews in Australia, businesses can position themselves to navigate the future of search with confidence and efficiency. Stay ahead of the curve and adapt your digital presence to leverage this cutting-edge technology when it arrives.

Is your website ready for Google’s AI Overviews? Contact us today to learn more about Localsearch websites and how you can benefit from emerging technologies.

Top 5 Features Customers Want to See on Your Website

Thu, 13 Jun 2024 01:59:00 GMT

Your website is more than just an online storefront—it’s your 24/7 representative, your top salesperson, and a crucial connection point with your customers. To unlock its full potential, integrating essential features is crucial. From encouraging customer engagement to streamlining your operations, these features can elevate your website from good to outstanding.

Mobile Responsiveness

With most users accessing websites from mobile devices, having a mobile-responsive design is essential. A mobile-responsive website automatically adjusts to fit any screen size, ensuring that your site looks and functions perfectly on smartphones, tablets, and desktops. This enhances user experience, reduces bounce rates, and increases the likelihood of conversions. Be sure to test your website across various devices to guarantee a consistent and user-friendly experience for all visitors.

Fast Loading Time

Customers expect websites to load quickly. Slow loading times can frustrate users and lead to higher bounce rates. Optimise your website for speed by compressing images, leveraging browser caching, and minimising HTTP requests. A fast-loading website not only improves user experience but also positively impacts your search engine rankings, making it easier for customers to find you online.

Easy Navigation

Customers value simplicity and efficiency when browsing a website. An intuitive navigation menu that clearly outlines different sections and pages helps users find what they’re looking for quickly and effortlessly. Use straightforward labels, logical organisation, and a clean layout to make navigation as smooth as possible. Additionally, incorporating a search bar can further enhance the user experience by allowing visitors to find specific information quickly.

Booking Features

For businesses that offer services, integrating a seamless booking feature is essential. Customers appreciate the convenience of being able to book appointments or reservations directly through your website. Ensure that your booking system is easy to use, displays real-time availability, and allows for secure payment processing. A well-designed booking feature not only improves customer satisfaction but also streamlines your operations, making it easier to manage appointments and reservations.

Seamless Booking Experience with Localsearch Bookings

Localsearch Bookings is now available as a website add-on for new and existing partners. This tool is ideal for both owner-operators and businesses with multiple employees, enabling customers to book appointments based on live availability.

Live Chat

Incorporating a live chat feature on your website provides a direct line of communication between you and your visitors. Live chat allows you to engage with customers in real-time, answer their questions, and address any concerns promptly. This personalised interaction enhances customer service, builds trust, and can significantly increase conversion rates.

Engage in Real-Time with Localsearch Chat

Connect with your customers using a chat tool integrated into any qualified website software. We support our partners by managing the tool through the website backend or a dedicated app.

Why are Websites Vital for Small Businesses?

Your website acts as the virtual face of your small business, shaping potential customers’ first impressions of what you offer. It’s where they go to learn about your products or services, get in touch with you, and ultimately decide whether to do business with you. Without a website, you’re missing out on a significant group of potential customers who rely on the internet to find and research businesses.=

Elevate Your Website Today

Are you ready to maximise the potential of your small business website? We understand the unique challenges faced by small businesses, which is why we build smart websites that ensure businesses can be found online.

Request more information if you would like us to help you stand out from the crowd and achieve your business goals. Discover how our smart website design and development can elevate your online presence.

Get Ahead: Digital Marketing Tips for the New Financial Year

Fri, 07 Jun 2024 02:50:00 GMT

As we step into the new financial year, business owners face a dynamic online landscape filled with growth opportunities. Adapting to the latest trends and optimising your digital marketing strategy is essential to stay ahead of the competition. With budgets resetting, now is the perfect time to align your marketing efforts with your business’s latest goals. If you don’t reassess now, you might miss out on key trends and innovative ways to push your business forward.

Here are the top digital marketing tips to help your small business thrive in the upcoming financial year.

Top 5 Digital Marketing Tips for the New Financial Year

1. Enhance Your Local SEO Strategy

Search Engine Optimisation (SEO) remains a key part of digital marketing. Local SEO is the practice of optimising a business’s online presence to attract local customers from relevant searches, such as optimising “The Yiros Shop” in Brisbane to appear in local search results for “Greek restaurant near me.” It’s no secret that consumers are becoming more reliant on the internet to find products, services, and businesses. But did you know that 46% of all searches on Google include local intent? Small businesses not implementing basic local SEO strategies in the new financial year will miss out on ranking for almost half of all Google searches.
What’s next?

Conduct an SEO audit of your website.
Ensure your business name, address, and phone number (NAP) are consistent across your digital presence.
Claim and optimise your Google Business Profile and Localsearch Business Profile .

2. Embrace AI & Automation

As a small business owner, balancing your responsibilities can be overwhelming. Enter Artificial Intelligence (AI) – a game-changing tool that can significantly improve your overall efficiency. Studies show that AI-powered automation can increase productivity by up to 40% , giving small businesses a significant competitive edge. AI has huge potential for businesses of all sizes. But there’s no need to change everything overnight. Start by trialling AI in one or two areas of your business to see what works for you and what doesn’t. Once you’ve got a better sense of how your business can benefit from AI, you can start rolling it out in other areas.

What’s next?

Enhance customer interaction with 24/7 AI-driven chatbots.
Simplify the hiring process with AI screening tools.
Take advantage of tools like Canva AI and ChatGPT for content creation

3. Prioritise Customer Experience & Reviews

Customer experience plays a pivotal role in shaping the reputation and success of local Australian businesses. A happy customer is your best advocate. By prioritising customer experience and actively seeking reviews, you can create a loyal customer base that not only returns but also promotes your business to others. A significant 87% of consumers turn to Google reviews to check out local businesses, a 6% rise year-on-year since 2021. Therefore, online reviews will continue to play a pivotal role in shaping the reputation and success of local Australian businesses.

What’s next?

Invest in user-friendly website design.
Encourage and showcase customer reviews.
Monitor and respond to online reviews to build trust and improve customer satisfaction.

4. Invest in a Professional Website

Every small business needs a website. If you don’t have one, not only will you lose business online, but people will also question your business’s legitimacy. Almost half of all internet users view website design as a crucial factor in determining the credibility of a business. The way a website looks can impact the first impression and overall perception of a company. It’s also important for businesses to prioritise website performance in the new financial year to ensure they are providing a positive user experience. A slow website can lead to frustration and loss of potential customers, with 40% of users leaving a site if it takes more than three seconds to load.

What’s next?

Optimise your website for mobile.
Ensure easy navigation and clear calls to action.
Include quality content and update it regularly.

Need a hand with your website? Check out Localsearch’s Smart Websites solutions.

5. Stay Updated with Trends

Digital marketing is constantly evolving. While it can be tempting to stick with the tried-and-true strategies your company has used over the years, keeping up with the latest trends and technologies will give you a competitive edge in the new financial year. Not every trend will be suitable or beneficial for your business or your customers. Focus on those that align with your business needs, goals, target audience, and available resources.
What’s next?

Follow blogs for industry news and insights, like the Localsearch Business Blog .
Listen to informative podcasts while on the go, like the Grow Your Business Podcast .
Use Google Trends to follow the latest search trends across Google Search, YouTube, Shopping, and Images.
Subscribe to a few quality digital newsletters to receive information on the latest trends straight to your inbox.

Do you need help with your business’ marketing?

At the end of the day, it’s important to adopt marketing solutions tailored to your business’s needs. Reach out today to speak with a Local Marketing Specialist about how we can help drive results for your business.

Top Tips for Small Businesses Around Tax Time

Thu, 30 May 2024 03:21:00 GMT

As the end of the financial year (EOFY) approaches, small businesses in Australia are gearing up for one of the busiest times of the year. It’s a period filled with opportunities and challenges, from managing taxes to planning for the future. Here are some essential tips to help small businesses navigate this crucial period effectively.

Top 7 Tips for Small Businesses

1. Run an EOFY Sale

An EOFY sale is an excellent strategy to clear out older stock and make way for new inventory. This not only helps in managing your stock levels but also boosts your cash flow. By offering discounts, you can attract more customers, increase sales, and reduce the financial strain of holding onto unsold products. Promoting your EOFY sale through various channels, such as social media, email newsletters, and in-store signage, can maximise your reach and impact.

2. Reevaluate Your Marketing Strategy

The end of the financial year is a perfect time to reassess your marketing efforts. Review what has worked and what hasn’t over the past year. This evaluation should include analysing your website traffic, engagement, and return on investment (ROI) from different marketing campaigns. Tracking your marketing performance is simple with Localsearch For Business, simply log in and check you performance, anytime, anywhere.

Consider investing in new marketing tactics, such as search engine optimisation (SEO), social media advertising, or performance, to stay competitive and reach new customers. Discuss with your marketing provider to see if they have any new solutions on offer that you should consider when budgeting for the year ahead.

3. Plan for the Year Ahead

Take this opportunity to set new goals and plan for the upcoming financial year. This planning should encompass all aspects of your business, including sales targets, marketing strategies, and operational improvements. Create a budget that aligns with your business objectives and ensures you have the financial resources to achieve them. This proactive approach can help you stay on track and adapt quickly to any changes in the market.

4. Consult Your Accountant

Your accountant is a valuable resource during tax time. Schedule a meeting to discuss your business’s financial health and compliance requirements. Your accountant can provide insights on deductible expenses, tax credits, and other incentives you may be eligible for. They can also help you understand any changes in tax laws that might affect your business. Ensuring you are compliant with the Australian Taxation Office (ATO) regulations can prevent costly penalties and audits.

5. Audit Your Record-Keeping Processes

Good record-keeping is crucial for accurate financial reporting and compliance. Review your current processes to identify any gaps or inefficiencies. Consider upgrading to digital tools and software that streamline record-keeping, such as cloud-based accounting software. These tools can automate data entry, reduce errors, and make it easier to track expenses and revenue. Regularly updating your records ensures that you have accurate data for tax filings and business decisions.

6. Check for Incentives and Grants

Small businesses in Australia may be eligible for various government incentives and grants designed to support growth and innovation. These can include tax offsets, research and development (R&D) grants, and other financial assistance programs. Staying informed about these opportunities can provide additional resources to help your business thrive. Websites like business.gov.au offer a comprehensive list of available grants and how to apply for them.

7. Update Your Business Information

Ensure all your business information is up to date, including your Australian Business Number (ABN), business address, and contact details across everything, including your marketing. This is important not only for compliance but also for maintaining accurate records with suppliers and customers. An updated business profile helps build trust and ensures smooth communication with stakeholders.

Tax time can be a stressful period for small business owners, but with careful planning and strategic actions, it can also be an opportunity for growth and improvement. Running an EOFY sale, reevaluating your marketing strategy, and planning for the year ahead are proactive steps that can enhance your business’s financial health. Consulting with your accountant, auditing your record-keeping processes, and checking for incentives can further ensure compliance and financial efficiency. By staying organised and informed, small businesses can navigate tax time successfully and position themselves for a prosperous new financial year.

This blog is for general informational purposes only and should not replace professional advice. Please consult with a qualified accountant or financial advisor to address your specific needs.

2024 Federal Budget Small Business Recap

Wed, 15 May 2024 03:26:00 GMT

Last night, on 14 May the Australian Government handed down the 2024 Federal Budget, with the support for the cost-of-living crisis, skilled worker shortage and increasing cyber security all included in their initiatives. But what is in The Budget for our everyday Australian small business owner?

Here is our simple breakdown on how the 2024 Federal Budget may impact your small business.

Key Takeaways for Small Businesses:

1. Tax Benefits & Incentives

From 1 July 2024, SMEs stand to benefit from broad tax cuts and specific incentives designed to boost cash flow and reduce overhead costs. The continuation of the $20,000 instant asset write-off for another year allows businesses with a turnover of less than $10 million to immediately deduct the cost of new assets.

2. Energy Bill Relief

A notable $3.5 billion has been directed towards energy bill relief for small businesses, recognising the significant burden that energy costs can pose. Starting from July 2024, eligible SMEs will receive a rebate of $325 to help manage these expenses. It is important to note this rebate is only available for small businesses who’s energy consumption falls under the state determined threshold.

3. Cybersecurity Support & Education

As businesses increasingly rely on digital solutions, cybersecurity has become paramount. The budget addresses this by allocating funds towards the Cyber Wardens program and the Cyber Health Check tool, helping businesses protect themselves against cyber threats and build a resilient digital infrastructure.

4. Investment in Skills & Education

Acknowledging the skilled worker shortage faced by SMEs, the budget includes nearly $90 million for 20,000 additional fee-free TAFE and VET places . This initiative is particularly focused on sectors like construction where the skilled shortages have been placing a strain on the sector. There is hope, while not an immediate fix, that this will reduce the impact the skilled worker shortage is having on our SME’s.

5. Free Mental Health & Financial Support

The past few years have been incredibly challenging for Australian small business owners. Acknowledging this, the budget is dedicating an additional $10.8 million to provide vital support aimed at enhancing both financial and mental well-being. Developed by Beyond Blue, the New Access Program is available to any business owner over the age of 18, offering six sessions with a coach who helps navigate through tough issues and manage stress.

The government is extending the Small Business Debt Helpline—a national, free, and confidential phone-based counselling service that delivers crucial advice to small business owners grappling with their business finances. This dual approach ensures that the support covers both the emotional and practical aspects of running a small business.

Disclaimer: This article is for general informational purposes only and does not replace professional advice or counsel. Neither Localsearch nor the author are liable for any misuse of information. Please speak to your business financial advisor for information specific to you.

Unlocking Hidden Tax Costs: Is Your Business Paying Too Much?

Fri, 10 May 2024 04:49:00 GMT

Key Highlights:

Tax revenues in Australia surged by 10.6% to $755.8 billion for the year 2022-2023, impacting businesses.
Inflation, labour shortages, and regulatory actions can contribute to tax increases.
Maximising tax efficiency is crucial for businesses to manage tax concerns effectively.

Are You Paying More Tax Than You Realise?

Have you noticed a bigger chunk of your business profits disappearing to taxes lately? You’re not alone. The latest numbers released by the Australian Bureau of Statistics (ABS) reveal that annual tax revenues in Australia have skyrocketed by 10.6% , reaching a staggering $755.8 billion for the year 2022-2023. This increase can be attributed to factors like inflation, labour shortages, and even government regulations.

While taxes are essential for businesses, ensuring accurate payments is crucial. Maximising tax efficiency is key to maintaining financial health.

Tailored Strategies to Save

The good news? There are ways to navigate increasing taxes. Here are some important strategies to consider:

Regular Tax Checks : Keep track of your tax obligations by scheduling regular check-ups. This helps identify potential savings opportunities and ensures you’re compliant with the latest regulations.

Maximise Deductions : Consider taking advantage of tax deductions available for legitimate business expenses, like equipment purchases and staff salaries.

Review Your Business Structure : Assess whether your current business structure is the most tax-efficient option. A financial advisor can help you explore alternative structures that could lead to tax savings.

Plan Ahead for Taxes : Don’t wait until tax time to scramble. Proactive tax planning allows you to strategically manage your tax liabilities throughout the year. Minimising surprises and optimise your tax outcomes.

The Road Ahead

Increased taxes can have a significant impact, influencing both consumer spending habits and the operational dynamics of your business, particularly when profit margins are narrow. Keeping up with industry trends and planning ahead with taxes are crucial in navigating these financial shifts.

Safeguard Your Business: Aussies Lost $2.7 Billion to Scams

Thu, 09 May 2024 05:04:00 GMT

The Australian Competition and Consumer Commission (ACCC) has revealed Australian’s lost over $2.7 billion to scams in 2023. This insight comes from the Targeting Scams report , which indicates a decrease in annual losses for the first time in seven years. This positive shift follows the launch of the National Anti-Scam Centre last year. However, despite this improvement, the total number of scam reports increased year-on-year, rising from 507,000 in 2022 to 601,000 in 2023 . It’s crucial to understand the potential impact of these findings and the Government’s response to protect your business.

Key Report Findings

The ACCC’s latest report combines data from Scamwatch, ReportCyber, AFCX, ASIC, and IDCARE, highlighting trends by contact method and scam type. Investment scams stole more than any other type of scam, accounting for more than $1.3 billion in losses . People aged 65 or older experienced the greatest financial losses, and there was a significant 17% increase in scams originating on social media platforms.

Impact on Small Business

Australian businesses reported a total of $29.5 million lost to scams reported to Scamwatch, which is slightly higher than the previous year. Small businesses were especially impacted, accounting for $17.3 million of the total losses . This shows that scammers continue to target local businesses. The most common scams targeting small businesses were false billing scams, remote access scams, and investment scams. As cyber attacks become more frequent, businesses of all sizes need to implement strong cyber security measures to protect themselves.

Here are the top tips for Australian small businesses to protect against scams:

Stay educated: Your first line of defence against cyber crimes is yourself and your employees. Stay updated on the latest scam tactics and cyber security best practices.
Don’t rush to act: Scammers often create a sense of urgency, so always take your time to evaluate the situation before taking any action.
Protect your accounts: Enhance security measures by using methods like multi-factor authentication, password managers, and minimising shared account usage.
Safeguard your information: Seek guidance from IT professionals to secure your network and implement security software for regular device scans.

Explore our blog for more simple yet effective cyber security measures tailored for small businesses.

The Government’s Response

The Australian Government is determined to identify and address vulnerabilities that scammers exploit. Financial Services Minister Stephen Jones stressed this commitment by announcing new mandatory scam codes for banks, telcos, and digital platforms. These codes, enforced with strict penalties for non-compliance, aim to establish Australia as a global leader in scam prevention.

Collaboration among businesses, community organisations, law enforcement, and technology services will empower the National Anti-Scam Centre to develop targeted tools and processes. In 2024, the government-led initiative will also host industry forums to raise awareness about scams affecting small businesses. Businesses can effectively protect themselves against cyber threats by focusing on education and proactive security measures.

Localsearch Embarks on AI-Driven Chapter of Growth in 2024

Fri, 03 May 2024 05:09:00 GMT

Authored by Daniel Stoten, Executive Chairman of Localsearch.

As I reflect on our 30+ years in business, I couldn’t be prouder of how far Localsearch has come. From our humble beginnings as a phonebook company, we’ve evolved into one of Australia’s top-rated marketing solution providers, helping over 300,000 businesses nationwide. Put simply, businesses can no longer survive without being online, and with so many options, knowing where to be online and how to be seen, trusted and connected with your customers can feel like an impossible task.

We’ve seen a surge of 28% in interstate demand recently, proving that SMBs are becoming increasingly reliant on digital innovations to navigate the complexities, and competitiveness, of a growing market. While SMBs typically seek our support to generate business leads and acquire new customers, ultimately, they need more than just a service provider who enables them to do so. They crave a partner invested in their success and overall business wellbeing, and that’s where we come in.

Today we launch our nationwide expansion, backed by our strategic focus to bolster support and growth for small to midsize businesses (SMBs) around Australia. The direction to expand our footprint comes at a time when the demand for digital marketing services among SMBs is skyrocketing.

From website building to enhancing search engine rankings, our mission has always been to equip and empower SMBs with the tools they need to thrive. But our expansion isn’t just about reaching new territories – it’s about reaffirming our commitment to our existing clients. With a notable retention rate of over 99% in the past 12 months, and an average customer loyalty of six years, we pride ourselves on the enduring relationships we’ve built with SMBs and it only made sense to scale our business nationwide.

That said, expansion alone isn’t enough; innovation is the lifeblood of progress especially in this digital age. Let me introduce you to our latest innovation: Performance Boost . In conjunction with our expansion, this cutting-edge solution harnesses the power of AI to revolutionise digital marketing for SMBs. By integrating Google AI and Meta Advantage+, Performance Boost empowers businesses to leverage 10 key advertising channels, including YouTube, Google Maps, and Facebook.

So how does it work? Priced competitively between $500 and $2,000, Performance Boost offers an affordable, all-encompassing suite of solutions to enhance brand visibility and drive web traffic. The platform intelligently allocates budgets across these advertising channels for optimal performance allowing Localsearch’s extensive customer base of 28,000 to access the power of Performance Boost.

If I haven’t convinced you yet, the success of Performance Boost during its Beta phase speaks for itself. With 3.71 million impressions, 55,400 clicks, and 19,093 interactions with Localsearch clients, it has already proven its efficacy and effectiveness in driving meaningful marketing results for our clientele at an average cost of just $1.14 per interaction.

As we embark on this next chapter of growth, our dedication to adaptability and innovation remains unwavering. We’re not just a digital marketing provider; we’re allies in the journey of SMBs striving for success, and we’re equal parts eager and excited for what’s to come in the future.

Daniel Stoten is a pioneering leader in affordable, local marketing solutions across Australia. Raised in Australia after being born in the UK, Daniel transitioned from a promising legal career to entrepreneurship, co-founding Localsearch. Under his leadership as Managing Director, he steered the company’s transformation into a digital marketing powerhouse, growing the team to over 250 and extending services to over 300,000 businesses. Today, as Executive Chairman, he mentors the next wave of innovators driving Localsearch's success.

Most Highly Rated Businesses on Localsearch in Australia 2024

Mon, 29 Apr 2024 23:44:00 GMT

Introducing Highly Rated Businesses, our yearly recognition program celebrating 100 Australian businesses leading in customer satisfaction. Receiving a Highly Rated Business status highlights local businesses that are known for consistently delivering excellent service and quality reviews, as rated by their customers.

Congratulations to this year’s Top 100 Highly Rated Businesses! Your commitment and hard work have not gone unnoticed.

Top 10 Highly Rated Businesses 2024

Terry’s Locksmiths

Terry's Locksmiths excels in locksmithing and security across Gold Coast and Tweed Heads.

Rent360 Loganholme

Rent360 is leading the way in property management, leveraging cutting-edge technology to streamline the rental journey.

Rent360 Gold Coast

At Rent360 Gold Coast, clients receive personalised, full-service property management from their experienced team.

Rent360 Brisbane

At Rent360 Brisbane, their team ensures high service standards and transparent pricing with simple, all-inclusive fees.

NOVA Cruises

Nova Cruises provides a variety of cruise experiences for guests, amidst stunning scenery and marine life.

South Burnett Truck Rental

Enjoy the convenience of self-drive truck rental and removal services with South Burnett Truck Rental.

Caloundra Removals & Storage – Warana

Caloundra Removals & Storage are your local affordable furniture removalists on the Sunshine Coast.

Concept Hair Design

At Concept Hair Design, clients receive personalised service from skilled hairdressers using premium products.

Benefit Pest Management Pty Ltd

Benefit Pest Management Pty Ltd provides effective pest control services around the Lake Macquarie area.

Carpetmaster

Carpetmaster is a family-owned and operated carpet cleaning business, with over two decades of experience.

Gel Ball Undercover

Waste King

Gympie Lawn Guy

Plaster Faster Melbourne

Ceely’s Heavy Vehicle Driver Training & Assessments

The IT Guy - Your Local

Mowing To You

Every Man and His Dog Groomers

Sidekickmobile Phone Repairs

Advance Oral Dentures

Ballarat Emergency Plumbing and Electrical

Lake Macquarie Cruises

AC Clean QLD

Signature Staff

TSD Pest Control

Hancock Pest Control

Scotty's iClean Carpet

Ballan Local Butcher

Computer Consulting Company

Masprint

Pool Safety Inspections Mackay Safety

Kewel Spa / Skin Care

Whitsunday Marine Club

Arborclimb Tree Removal Sunshine Coast

5 Star Nails Toronto

All Access Mini Earthworks

Nerang Tiles

The Attic Espresso Bar

Bundy Online Fruit & Vege

East Coast Property Reports

NQ Tactiles

Poolinspecm

S.R. Horder Monumental Masons

Anytime Driving Tuition

Fix-A-Door & Windows

Marty Nelson Refrigeration & Air Conditioning

Molonglo Dental Surgery

Pestfix Pest Management

Pialba Brake Clutch & Steering

Star Dental Care

The Sassi Seamstress

Floret

Little Green Truck Bundaberg

Natural Healing for Animals

The Grand Traveller

Window Cleaning Gold Coast

Clean Up Crew

Finns Mowing & Garden Service

J’s Concreting & Carpentry

Natives 'R' Us Nursery

Rainforest Free Spirit Spa

Central Coast Glass & Glazing

Country Comfort Pet Resort Pty Ltd

Ice Ice Baby Air Conditioning & Electrical

Pete's Painting Solutions

Port Blinds & Awnings

Top Cash For Cars Canberra

Adventure Cairns & Beyond

Ballarat Auto Sparky

CQ Soil Testing Mackay

Deri's Mobile Mechanical

Finishing Touch Hair and Beauty Wangaratta

First Choice Strata

Local Drilling Services

NS Removals & Freight

Angels for Pets

Avani Vedic health & beauty

Boomerang Massage

Cairns Vehicle Hire

Care Air Services

Darwin Solar Panel Cleaning

Fast Car Removals Sunshine Coast / Cash for Cars Sunshine Coast

Get Lash'd

Intrust Group

Jobs2BDone

La.Sirena Boutique

Lake Macquarie Designer Kitchens

Not Another Coffee Shop

SCG Carpentry

Serenity Dental CQ

Sol R Clean

SUBTEST

The Plumbing & Electrical Doctor

Ultimate Flooring Co.

Wisdom Bar & Cafe

Aspire Computing

CHT Excavation and Hire

Lumina Hair Design

How to be Recognised as a Highly Rated Business in 2025

Localsearch’s Highly Rated Businesses Top 100 list is a valuable resource for Australian consumers seeking outstanding service providers. Check out our blog to learn how you can qualify as a Highly Rated Business next year.

Top 100 Highly Rated Businesses 2024

Localsearch Highly Rated Businesses: What You Need to Know

Thu, 11 Apr 2024 23:52:00 GMT

What is Localsearch’s Highly Rated Businesses?

Each year, Localsearch celebrates Australian businesses through the Highly Rated Businesses recognitions. Receiving a Highly Rated Business status highlights the top 100 businesses across Australia that are known for consistently delivering great service and quality reviews, as rated by their customers.

How Does Localsearch Choose the Top 100 Businesses?

For businesses to qualify as Highly Rated Businesses, profiles must be reviewed by Localsearch, where we determine which businesses focus on making customers happy. Here are the key requirements for a business to be recognised as a Highly Rated Business:

Businesses with a consistent stream of positive reviews and high ratings are prioritised, reflecting a commitment to exceeding customer expectations.
While a high review volume is favourable, the content of those reviews holds greater significance. Businesses with many recent positive reviews demonstrate consistent customer satisfaction.
Priority is given to businesses operating legally and holding relevant certifications, indicating quality, expertise, and building trust with potential customers.
Businesses with a minimum of 12 months of active service are favoured, showcasing commitment to the local community and long-term customer relationships.
Profiles must represent real businesses and showcase genuine reviews, enhancing trust and credibility.
Eligible businesses are determined based on reviews posted on localsearch.com.au over a 12-month period, providing a comprehensive overview of customer satisfaction and engagement.

Meet Some of Our Highly Rated Businesses

Discover the businesses behind some of the most outstanding Localsearch Business Profiles in Australia:

Caloundra Removals & Storage

Where: Warana QLD 4575

Caloundra Removals & Storage offers reliable and affordable moving solutions, including furniture removals, storage facilities, and specialised services for car and pet transport. With their experienced team, they ensure stress-free and straightforward moves for customers nationwide.

#Nurtured
Where: Lismore NSW 2480

#Nurtured Beauty Therapy, owned by Elisha, a certified beauty therapist, has been serving Lismore since 2019. The salon provides a variety of services, including mobile options, and Elisha personally selects Australian-made beauty products. Emphasising the importance of using the right products for good skin at home, #Nurtured is the go-to place for anyone seeking to enhance their appearance and well-being.

Why is This Important?

Localsearch’s Highly Rated Businesses Top 100 list is a valuable resource for Australian consumers seeking outstanding service providers. Whether you’re searching for a mechanic, salon, or any other business, Localsearch can help you find a business that prioritises customer satisfaction. Visit localsearch.com.au to discover trusted businesses near you!

Cyber Security Must-Do’s for Small Businesses in 2024

Thu, 11 Apr 2024 00:19:00 GMT

In the face of more targeted and increasingly complex cyber attacks, strengthening cyber security measures is crucial for Australian businesses.

In the 2021-2022 financial year, the average cost per cybercrime reported to the Australian Cyber Security Centre (ACSC) rose to over $39,000 for small businesses and $88,000 for medium-sized businesses. From understanding the different types of threats to implementing effective measures, we aim to empower small business owners with the knowledge and tools they need to safeguard their businesses.

The easy-to-action measures outlined in this blog can assist small businesses in staying protected.

New Research Highlights Small Business Cyber Security Gaps

Cyber Wardens is an initiative of the Council of Small Business Organisations of Australia, supported by the Australian Government. The initiative is designed to build a cyber-smart small business workforce.

Over the past year, Cyber Wardens has spoken with over 2,000 small business owners and employees about cyber safety. The research indicates every small business is different in their awareness of cyber safety, level of concern, and preparedness to respond to cyber threats.

To assist small businesses in creating a cyber safe environment, the program now offers a range of helpful resources and tools. The Cyber Wardens eLearning training course takes 45 minutes to complete on any device and is free to all Australian small businesses.

Read the full Cyber Wardens Research Report for more information.

Five Cyber Security Must-Do’s for Small Businesses in 2024

1. Enable multi-factor authentication (MFA).

Multi-factor authentication (MFA) adds an additional layer of security to your accounts, making it harder for cybercriminals to access them. It is one of the most effective ways to protect your accounts from unauthorised access, so you should use it wherever possible.

Utilising a third-party authenticator app for each online service enhances security by generating unique, time-sensitive codes that are linked to your accounts. Two great options to consider are Microsoft Authenticator and Google Authenticator .

2. Use strong and unique passwords.

Many small businesses encounter cyber attacks due to inadequate password practices. It’s essential to consistently safeguard your accounts with strong passwords or passphrases.

If you have numerous accounts, a password manager functions as a virtual safe for your passwords. It allows you to generate and securely store unique passwords for each of your accounts, removing the burden of memorising them.

3. Regularly update your software.

Ensuring your software remains up to date stands as one of the most effective methods to safeguard your business against cyber attacks. Given that new security vulnerabilities are discovered all the time, it’s imperative not to overlook prompts to update your operating system and other software.

However, if your device or software is outdated, updates may no longer be accessible. If the manufacturer has stopped supporting the product with updates, you should consider upgrading to a newer product to maintain security. Examples of systems that no longer receive major updates are the iPhone 7 and Microsoft Windows 7 .

4. Educate and prepare your employees.

Employees with good cyber security practices are your first line of defence against cyber attacks. It is essential to implement ongoing, relevant, and engaging security awareness training for everyone in your business.

You might consider educating your employees with a formal course or internal training. However, it’s crucial to note that cyber security training is not a one-time obligation and should be regularly refreshed.

5. Regularly and securely back up your data.

Backing up important information should be a routine or automatic practice within your business. Failing to maintain regular backups could make it impossible to recover your data following a cyber attack.

Numerous methods and products exist for backing up your information. The best option will differ for each business, so speak with an IT professional if you are unsure.

Visit localsearch.com.au to find an IT professional in your area.

Bonus Tip

Websites are a key target for cyber attacks

Safeguard your website from being hijacked by following some basic security measures:

Secure your website login with multi-factor authentication or a strong password.
Regularly update your website’s content management systems and plugins.
Back up your website regularly so you can restore it in the event of a cyber attack.

Disclaimer: The content in this blog is of a general nature and should not be considered as legal advice or relied on for assistance in any circumstance or emergency. You should always seek appropriate independent professional advice tailored to your own circumstances. If you have questions regarding cyber security, we recommend consulting with an IT professional or a trusted advisor.

Interest Rate Freeze: Impact on Aussie Small Businesses in 2024

Thu, 11 Apr 2024 00:04:00 GMT

The Reserve Bank of Australia (RBA) has decided to maintain interest rates at 4.35% , signalling a pause in their recent upward trend. This move follows efforts to manage inflation. While the immediate impact on small businesses in Australia may be limited, it’s crucial to understand how this decision could affect borrowing costs and economic growth in the future.

Keeping Inflation in Check

Although there are signs of interest rates easing, inflation still may exceed the target range of 2-3% . This indicates that the RBA may prioritise controlling inflation before considering any rate cuts. Small business owners may need to wait until later in the year for potential reductions in interest rates, though predictions vary among economists.

Keeping Inflation in Check

Despite maintaining the rates, the RBA’s statement suggests a possible shift towards lower rates later in the year. This could be good news for small businesses, especially those that have experienced rising borrowing costs recently. Lower rates might mean easier access to capital for investments, expansions, or simply managing cash flow.

Navigating Uncertainty for Small Businesses

Future rate adjustments are uncertain as global economic factors and domestic inflation trends impact them. To prepare for various outcomes, here’s how Australian small businesses can get ready:

Stay informed: Keep track of RBA announcements and economic updates to stay on top of developments.
Financial planning: Assess current debt levels and consider refinancing options if lower rates become available.
Be adaptable: Stay flexible with spending and investment plans to adapt to changing economic conditions.
Focus on efficiency: Continuously look for ways to streamline operations and cut costs to withstand potential economic challenges.

The RBA’s Balancing Act

The RBA faces a balancing act between controlling inflation and supporting economic growth. While higher interest rates have helped control inflation, they’ve also increased borrowing costs for businesses. The decision to maintain rates reflects this challenge, highlighting the RBA’s commitment to finding the right balance for the Australian economy.

Looking forward, potential rate cuts offer hope for small businesses. Lower borrowing costs could mean easier access to capital, potentially fuelling growth. By staying informed and adaptable, small businesses can navigate uncertainty and seize opportunities as they arise.

Cosmetic Advertising Changes: What You Need to Know

Wed, 10 Apr 2024 00:38:00 GMT

The Therapeutic Goods Administration (TGA) announced further amendments to the guidelines surrounding advertising for the cosmetic industry in March, impacting thousands of Australian businesses. This update requires businesses to re-evaluate their marketing strategies and adapt to ensure compliance with updated advertising requirements related to Schedule 4 substances, namely prescription-only cosmetic injectables.

What Has Changed in the TGA Guidelines ?

As stated by the TGA, either directly or indirectly, you cannot make any reference in your advertising for cosmetic injection services to prescription-only substances or to product trade names of such products. This restricts the use of terms directly associated with prescription-only substances, like “dermal fillers” or “anti-wrinkle injections,” in any marketing materials to prevent indirect advertising of prescription medicines.

What You Need to Do to Ensure your Business is Compliant:

1. Transition your focus to service-oriented language.

Highlight the personalised consultation process and the comprehensive nature of your anti-aging solutions. Replace terms like “wrinkle-reducing injections” with phrases like “non-invasive rejuvenation consultations” or “personalised anti-aging plans.”

2. Review and revise existing marketing materials.

Ensure all forms of advertising, including website content, social media posts, and print materials, comply with the updated regulations. Seek legal counsel if necessary for comprehensive guidance on aligning your existing materials with the new requirements. Speak with your marketing providers to ensure they’re making the changes required.

3. Stay informed and remain proactive.

The TGA will be providing updated guidance and hosting educational webinars to assist businesses in navigating the new regulations. Regularly check the TGA website for access to these resources and ensure your understanding of the evolving regulatory landscape.

10 FAQs: Understanding the Cosmetic Surgery Advertising Guidelines

1. What products and services do the new guidelines apply to?

The guidelines apply to:

Anti-wrinkle injections.
Dermal fillers.
Any injectable products used for improvement of the appearance of submental fat.

It should also be noted this includes acronyms, nicknames, abbreviations, and hashtags, which may be taken by a consumer as a reference to a specific prescription-only medicine or substance, such as Botox, Restylane, or associated terms like “wrinkle reducing injections.”

2. What do I need to remove from my advertising?

The terms “dermal filler,” “injections,” “injectables,” and “anti-wrinkle injections.”
All before & after images (including consultation images).
Price lists for the regulated products.
Any mention of prescription medicines brand names (e.g Botox or Restylane.)
Social media hashtags must not include the terms listed above.
Testimonials on above terms.

3. Do I need to remove these terms from my URL?

Yes, if you are using the above terms in your URL you will be required to remove then

4. Do I need to remove these terms from my business or/and trading name?

Yes, you will be required to remove these terms from your business or trading name.

5. How do these guidelines impact my business?

Rest assured, these guidelines are in place to ensure ethical advertising practices. By aligning your advertising with these standards, you not only contribute to a more transparent industry but also build trust with your audience. If you have any concerns about your current marketing, we’re here to help.

6. Who do these changes apply to?

These changes will apply to anyone in the beauty, cosmetics and medical industries.

7. Can I still use social media for advertising my cosmetic surgery services?

Absolutely. Social media remains a valuable tool for advertising regulated health services, including cosmetic surgery. However, it’s essential to be vigilant about the content on your public and private profiles, ensuring it complies with the guidelines.

8. How can I create advertising content that adheres to the guidelines?

Good practice involves providing balanced and accurate information. Focus on the overall service experience, including customer service and unique selling points outside of the Schedule 4 substances.

9. Can your team help my business transition smoothly to these new guidelines?

Absolutely. Our experienced team specialises in guiding businesses through industry changes.

10. Where can I find more information about these guidelines?

For more detailed guidance and information, it’s advisable to refer to the official guidelines and consider legal advice to ensure full compliance.

As the cosmetic surgery advertising landscape evolves, our commitment to assisting your business in adapting remains unwavering. By staying informed and collaborating with our experts, your business can thrive within the framework of these new guidelines, ensuring a positive and compliant online presence.

Please note this blog is intended for general informational purposes only and should not replace any legal or other professional advice.

Key Dates Every Small Business Should Pay Attention to in Q2

Wed, 27 Mar 2024 00:49:00 GMT

As the second quarter of 2024 approaches, Australian small businesses are advised to mark several key dates on their calendars. From essential tax deadlines to upcoming public holidays, staying informed and prepared is crucial for success. To help you be proactive, we’ve compiled a list of key dates and events to take note of in Q2.

Important Dates for Small Business in Q2 2024

Easter Monday: Monday, 1 April 2024

As Easter Monday is a national public holiday, business owners should plan accordingly for closures. To ensure your customers are well-informed, consider updating your trading hours on both your Google Business Profile and Localsearch Business Profile.

How to Update Your Business Hours for Easter Weekend

Anzac Day: Thursday, 25 April 2024

Anzac Day is a day of remembrance. Recognised as a national public holiday, the tradition touches the lives of every Australian. Participating in Anzac Day events or acknowledging the day in a respectful manner is a way for businesses to engage with their local community.

Queensland Small Business Month: May 2024

Each year, a variety of events and activities are held in May throughout Queensland, sharing information and tools to assist our small business owners. These events offer small business owners opportunities to connect with local resources and networks.

Learn more about Queensland Small Business Month .

Mother’s Day: Sunday, 12 May 2024

From heartfelt gifts to special family meals, Mother’s Day holds significant importance for businesses in the retail and hospitality industries. It’s essential for businesses to plan their marketing strategies in advance to effectively reach your target audience and capitalise on this occasion to maximise profits.

World Environment Day: Wednesday, 5 June 2024

World Environment Day encourages awareness and action for the protection of our environment. For small business owners, this day presents a valuable opportunity to align their business practices with sustainability efforts and contribute to environmental protection.

End of Financial Year: Sunday, 30 June 2024

This marks the end of the fiscal year in Australia. Business owners should wrap up their books and begin finalising their tax-time paperwork and accounting. Remember to consult with your accountant or financial advisor for personalised advice.

Looking for more helpful resources?

Check out the Localsearch Business Blog for the latest insights, news and tips to drive business growth!

How to Update Your Business Hours for Easter Weekend

Thu, 21 Mar 2024 00:56:00 GMT

Easter long weekend is fast approaching!

Now is the perfect time to organise your public trading hours, if you haven’t already done so.

This holiday presents a significant opportunity for tourism operators and retail businesses. Taking the time to update and confirm your business trading hours is vital to ensure a seamless experience for your customers.

How to Update your Business Hours on Google

When your hours of operation change for a brief period, like for a special event, you can set holiday hours on your Google Business Profile , so your regular hours don’t change.

It’s always a good idea to confirm your hours for official holidays, even if they’re the same as your regular hours. This makes it clear to customers that your holiday hours are accurate.

To set your holiday hours on Google, follow these steps :

Go to your Google Business Profile.
To edit your special hours:
Using Google Search, select ‘Edit profile’.
Using Google Maps, select ‘Edit profile’, then ‘Business information’.
Near the top, click on the Hours tab.
Next to ‘Special hours’, click Edit.
Select the date and update your hours.
Click Save.

How to Update your Business Hours on Localsearch

Updating your Localsearch Business Profile is another effective way to keep your customers informed of your holiday hours. You can easily achieve this by creating a post on Localsearch For Business , ensuring your customers are aware of when you’ll be open during the holidays.

If you need assistance updating your Business Profiles, please don’t hesitate to reach out.

Additional Places to Update your Business Hours

Social Media

Creating a social media post with your trading hours over Easter is a simple yet effective way to reach your customers. This is also a great opportunity to promote any online sales or discounts you will be having over the long weekend.

Physical Store

If your business has a physical store, you could put up a sign with your Easter trading hours. This will be helpful for your customers who don’t look online regularly.

Email

To avoid any confusion, consider confirming your hours via email to your existing customers. Simply send an email letting your customers know when you will be open over the holiday.

Looking to grow your online presence?

At Localsearch , we have 30+ years of experience helping local businesses be found, trusted and grow.

What to Know When Applying for a Small Business Loan

Thu, 07 Mar 2024 01:18:00 GMT

Before diving into the process of applying for a business loan , it’s essential to understand the key steps and considerations to maximise your chances of success. Whether you’re a seasoned entrepreneur or a budding startup, following these steps can streamline the loan application process and help you secure the financing you need.

Understand Your Finances

Start by gaining a clear understanding of your financial situation. This involves preparing a cash flow statement to track your income, expenses, net profit, and future projections. Even if you don’t handle your financial statements personally, having a basic grasp of your finances is crucial.

Prepare Your Business Plan

Most lenders will require a comprehensive business plan before considering your loan application. Your business plan should outline your financial situation, business goals, and strategies for success. If you don’t have one already, take the time to develop a detailed business plan that showcases your vision and potential.

Know Your Financial Limits

Before applying for a loan, assess your financial limits and ability to repay the borrowed funds. Consider factors such as upfront capital needs, maximum repayment capacity, loan-to-value ratio (LVR), collateral availability, and potential guarantors or investors. Understanding these limits will help you make informed decisions throughout the loan application process.

Choose the Right Loan Type

There are various loan options available for businesses, each with its own costs, interest rates, and terms. Analyse the different loan types, such as overdraft facilities, lines of credit, fully drawn advances, and invoice financing, to determine which best suits your needs. Consulting with a financial advisor or accountant can provide valuable insights into the tax and GST implications of each option.

Get Your Paperwork Ready

Before approaching lenders or investors, ensure you have all necessary documentation prepared. This includes proof of identification, your business plan, financial reports from the last three years (if available), financial forecasts, ratio calculations, and personal financial information. Presenting a well-organised report will demonstrate professionalism and give lenders a comprehensive overview of your finances.

Check the Credibility of Partners

Verify the credentials of any lenders, brokers, or investors you plan to deal with. Utilise professional registers and regulatory authorities to ensure you’re engaging with reputable companies and individuals. Additionally, obtain a copy of your credit report to assess your financial standing and address any potential concerns.

Seek Expert Advice

If you are unsure about any aspect of the loan application process, consider seeking advice from a business advisor or accountant. They can provide valuable insights, help address financial queries, and ensure you are well-prepared for the application process.

Seek Expert Advice

When applying for a business loan, carefully review all financial details and terms to ensure they align with your business needs and goals. Be prepared to manage potential refusals by seeking feedback and making necessary adjustments for future applications.

By following these steps and taking a strategic approach to the loan application process, businesses can increase their chances of securing the funding needed to support growth and success. Remember to remain diligent, patient, and proactive throughout the process, and seek assistance when needed to navigate potential challenges effectively.

Google Releases March 2024 Core Update and Spam Updates

Thu, 07 Mar 2024 01:13:00 GMT

Google rolled out significant updates to its search algorithms in March 2024, focusing on improving search quality and combatting spam. This includes the March 2024 core update and various spam updates, along with the integration of the helpful content system into the core ranking system.

March 2024 Core Update

The March 2024 core update aims to enhance search results, potentially causing fluctuations in search rankings that can impact website visibility and traffic. It underscores the significance of creating high-quality, user-centric content to sustain search visibility. Key aspects of this update include:

Enhancing search results by reducing unhelpful content by 40%.
Implementing multiple enhancements across various core systems to better identify unhelpful web pages.

2024 Spam Updates

Additionally, Google has announced spam updates targeting practices such as scaled content abuse and expired domain abuse. These updates aim to prevent the manipulation of search rankings by low-quality content and deceptive tactics, ensuring fair competition among websites. Highlights of the spam updates include:

Targeting practices such as scaled content abuse and expired domain abuse.
Aiming to prevent the manipulation of search rankings by low-quality content and deceptive tactics.
Small business owners should be aware of these updates as they could affect their website’s ranking if engaged in such practices. This underscores the significance of adhering to Google’s guidelines and focusing on organic, ethical SEO strategies.

Key Considerations for Small Business Owners

For small business owners in Australia, understanding these updates is crucial. The core update could lead to fluctuations in search rankings, impacting the visibility and traffic of their websites. Additionally, small business owners should be mindful of spam updates, as they could affect their website’s ranking if engaged in such practices. This underscores the significance of adhering to Google’s guidelines and focusing on organic, ethical SEO strategies.

If you’re looking to adapt to Google’s latest updates and maximise your online presence, we’re here to help. Contact us today to learn more about how our smart websites can elevate your online presence and drive success for your business.

2024 Grants for Energy-Efficient SMB Equipment

Wed, 06 Mar 2024 02:03:00 GMT

Small and medium-sized businesses in Australia have the chance to enhance their operations with grants ranging from $10,000 to $25,000. These grants are available to help businesses upgrade to more energy-efficient equipment —an initiative with significant benefits for both the environment and their finances.

Energy Efficiency Grants for Small and Medium Enterprises Round 2

Energy Efficiency Grants aim to support businesses by upgrading or replacing inefficient equipment, ultimately reducing energy usage and costs. Learn about the grant opportunity and check your eligibility.

Key Details:

Grant Amount: Up to $25,000 covering 100% of eligible expenditure.
Total Funding: $41.241 million available.
Application Deadline: Closes April 8, 2024, 5:00 pm AEST.
Eligibility: Open to businesses with 1 to 199 employees.
Distribution: Funding will be allocated across states and territories based on national business distribution.
Demand Driven: Grants are awarded on a first-come, first-served basis until funds are exhausted in each jurisdiction.

Program Objectives:

Improve energy efficiency practices and technology adoption.
Assist businesses in managing energy costs.
Reduce greenhouse gas emissions.

Intended Outcomes:

Increase awareness of energy efficiency opportunities.
Lower power bills for small and medium businesses.
Contribute to Australia’s emission reduction target of 43% below 2005 levels by 2030.

Application Requirements:

Eligible entities with eligible projects and expenditures can apply.
Applicants cannot have received funding from Round 1 of this program.
Only one grant per applicant (determined by ABN) is allowed.

This grant opportunity presents a valuable chance for businesses to enhance their sustainability efforts while improving their bottom line. Interested businesses can now apply and secure their share of the funding before the deadline.

What Australia’s Low Inflation Rate Means for Small Businesses

Wed, 06 Mar 2024 01:29:00 GMT

In a significant development for the Australian economy, the country’s annual inflation rate has dropped to its lowest level in two years . The latest data reveals that inflation fell for the fourth consecutive quarter, with the annual rate reaching 4.1% in the December quarter of 2023, down from 7.8% in the same period of the previous year.

This decline in inflation holds important implications for small businesses across Australia. Here’s what it means for them:

Cost Relief

The drop in inflation brings some relief from mounting costs for small businesses. Sectors experiencing price decreases, such as clothing, household appliances, and fresh produce, may see reduced input costs, allowing businesses to maintain or even lower prices for their products and services.

Government Support

Government interventions, including subsidies and rebates, have helped mitigate the impact of rising costs in sectors such as electricity, rent, pharmaceuticals, and childcare. Small businesses may benefit from these measures, which could alleviate financial pressures and improve cash flow.

Consumer Spending

Lower inflation rates can boost consumer confidence and spending, as individuals may feel more confident in their purchasing power. This increased consumer demand can benefit small businesses, leading to higher sales and revenue.

Monetary Policy

The trajectory of inflation will influence monetary policy decisions, particularly regarding interest rates. While the Reserve Bank is unlikely to raise interest rates in the immediate future given the rapid decline in inflation, any potential rate cuts may still be some way off. Small businesses should stay informed about changes in monetary policy, as they can impact borrowing costs and investment decisions.

Competitive Landscape

With prices moderating in certain sectors, small businesses may face increased competition as consumers become more price-sensitive. Businesses should focus on value propositions, customer service, and innovation to differentiate themselves and maintain market share.

Supply Chain Dynamics

Changes in inflation rates can also affect supply chain dynamics, including the cost of raw materials, transportation, and logistics. Small businesses should monitor these developments closely and adapt their supply chain strategies accordingly to mitigate risks and optimise efficiency.

Overall, the decline in inflation presents both opportunities and challenges for small businesses in Australia. By leveraging available support, business owners can position themselves for success by adapting to changing conditions and seizing growth opportunities.

How to Ask for Reviews: 4 Actionable Tips for Businesses

Fri, 01 Mar 2024 05:45:00 GMT

Do you want more reviews for your business on your Localsearch Business Profile and Google Business Profile? In today’s digital age, online reviews have become a crucial component of a local business’s success. Positive reviews can significantly influence potential customers’ decisions, while negative reviews can tarnish your reputation. Therefore, mastering the art of attracting more reviews is essential for business growth.

For example, Dental Haus has more than tripled its Google reviews since partnering with Localsearch in 2022. This demonstrates their commitment to growing their online reputation.

How to Ask for Reviews as a Small Business

1.Send a Follow-Up Email or Text:

After a successful transaction, send a personalised email or text to the customer. Thank them for choosing your business then gently ask for a review. Bonus points for including a direct link to the review page.

2. Make the Most of QR Codes:

Strategically place QR codes around your physical space – on receipts, packaging, even your front counter! Link them directly to your preferred review platform. Curiosity will entice customers to scan and share their experience, even if they wouldn’t have thought of it before.

3. Place a Prompt to Review on Your Receipts or Invoices.

Print a short message directly on your receipts or invoices. “Loved your delivery? Share your experience on Localsearch with a quick review!” It’s a constant, gentle nudge at the end of the customer journey.

4. Educate Your Team:

Your frontline employees play a crucial role in soliciting reviews from satisfied customers. Provide training to your staff on the importance of online reviews and how to ask for them politely and effectively. Encourage them to mention the option of leaving a review during interactions with customers, whether in-person or over the phone. By incorporating review requests into your customer service process, you can seamlessly integrate feedback collection into your business operations.

7 Ways to Attract More Reviews for Your Business

1. Optimise Your Business Profiles

2. Make it Easy for Customers to Leave Reviews

Giving customers easy access to leave a review is key if you want more reviews. Make sure you include links on your website and in emails so customers can easily submit a review. You can also add QR codes to your printed materials, like your business card, that link directly to your Localsearch Business Profile or Google Business Profile. It’s also a good idea to place these QR codes in high-traffic areas of your storefront, such as your reception desk.

3. Reach Out to Satisfied Customers

Identify your most satisfied customers and reach out to them to ask for a review. If you’ve done a good job, they’ll be happy to oblige. Just make sure that you don’t offer anything in exchange for a review – this is against guidelines.

The best time to reach out to satisfied customers is within a week of finishing your interaction them. Whether you’ve just finished tiling their new bathroom or detailing their car, there is no better time to reach out than when they’re enjoying the benefits of your service.

4. Promote Your Business Profiles

Make sure you let customers know about your Localsearch Business Profile and Google Business Profile by promoting it across all your digital channels – social media, website, and email campaigns. Include links in all these places to make it as easy as possible for customers to leave a review.

5. Showcase Testimonials on Your Website

Dedicate a section of your website to displaying customer testimonials and reviews. This not only adds credibility to your brand but also serves as a gentle nudge for visitors to share their own experiences.

6. Harness the Power of Social Media

Leverage your social media platforms to promote your reviews from your Localsearch Business Profile and Google Business Profile. Share snippets of positive reviews, along with a clear call-to-action that encourages your followers to share their experiences as well. This can work wonders on all your social media platforms, from LinkedIn and Facebook to TikTok and Pinterest. Don’t forget to include a link to your profile!

7. Respond Quickly to Reviews

Replying to reviews holds immense importance in shaping your business’s online reputation and fostering a strong customer-centric image. Responding to both positive and negative reviews demonstrate your commitment to engaging with your customers, showcasing a willingness to listen, and addressing their concerns. Positive reviews deserve your gratitude and acknowledgment, as they signify satisfied customers who can become brand advocates.

Responding to negative reviews with empathy and solutions can turn a dissatisfied customer into a loyal one, while also showcasing your dedication to continuous improvement. Every review response is an opportunity to showcase your brand’s personality, values, and dedication to exceptional service, ultimately building trust and credibility among your current and potential customers.

By following these tips, you can ensure that your Localsearch Business Profile and Google Business Profile will be visible to more potential customers and enhance the trust they have in your business. More reviews mean higher visibility for your business, so get started now!

Remember: Quality always trumps quantity when it comes to reviews!

Ready to amplify your online presence and attract more reviews to your business profiles? Reach out to us today for more information on how our expert strategies can help boost your brand’s reputation and customer engagement.

Localsearch Named a 2024 Google Premier Partner

Wed, 28 Feb 2024 06:56:00 GMT

We are thrilled to announce that Localsearch has once again been recognised as a Google Premier Partner in 2024! This prestigious acknowledgment reaffirms our commitment to excellence in local marketing and highlights our dedication to empowering businesses to grow in the digital landscape with marketing that works as hard as they do.

But what exactly does it mean to be a Google Premier Partner, and why is it significant for the businesses we partner with? Let’s jump into the details.

What is a Google Premier Partner?

Google Premier Partner status is awarded upon agencies that demonstrate exceptional expertise in Google Ads, meet stringent performance requirements, and uphold the highest standards of client satisfaction. It signifies a deep understanding of Google’s advertising products, innovative strategies, and a proven track record of delivering outstanding results for clients.

As a Google Premier Partner, Localsearch has access to exclusive resources, training, and support from Google, enabling us to stay at the forefront of digital marketing trends and provide our clients with cutting-edge solutions tailored to their business growth.

What Does It Mean for Businesses We Partner With?

For the businesses we partner with, being associated with a Google Premier Partner like Localsearch opens up a world of opportunities. Here’s how:

Expertise and Guidance: Our team of certified professionals possesses unparalleled expertise in leveraging Google Ads to drive targeted traffic, generate leads, and increase conversions. We work closely with businesses to craft customised strategies that align with their objectives and maximise their ROI.
Access to Advanced Tools and Education: As a Google Premier Partner, we have access to advanced tools, technologies and education that enable us to optimise campaigns, analyse data effectively, and stay ahead of the competition. This ensures that our partners benefit from the latest innovations in digital advertising.
Strategic Insights and Recommendations: We provide businesses with strategic insights and recommendations based on data-driven analysis and industry best practices. Whether it’s refining ad copy, adjusting targeting parameters, or optimising landing pages, we continuously fine-tune campaigns to deliver optimal results.
Proactive Support and Collaboration: At Localsearch, we believe in fostering strong partnerships with our clients built on trust, transparency, and collaboration. Our dedicated team are committed to providing proactive support, keeping clients informed every step of the way, and working together to achieve mutual success.
Direct Support from Google: Being a Google Premier Partner gives us a direct line of support with Google. If there is an issue with your account or something isn’t quite working right, our Google Ads specialists can reach out directly to Google and get you back up and running ASAP!
Proven Record of Stronger Results: Premier Partners demonstrate a consistent ability to achieve superior outcomes for their clients, backed by a track record of success. Leveraging advanced tools and strategies, they optimise campaigns to ensure maximum return on investment (ROI). To attain the Premier Partner badge, businesses must uphold a minimum optimisation score of 70% for their registered Ads Manager account, showcasing our dedication in managing client accounts and tailoring campaigns to meet individual client needs effectively.

Localsearch: Your Growth Partner for Local Businesses

At Localsearch, we understand the unique challenges and opportunities that local businesses face in today’s competitive marketplace. That’s why we’re more than just a digital marketing agency – we’re your growth partner.

5 Tips for Choosing a Digital Marketing Partner

Mon, 05 Feb 2024 02:07:00 GMT

In today’s fast-paced digital world, having a strong online presence is crucial for the success of any small to medium-sized enterprise (SME). However, with the vast array of digital marketing options and service providers available, it can be overwhelming to find the right partner to navigate this complex landscape. Surprisingly, statistics show that 70% of SMEs end their relationship with their digital marketing provider within the first 12 months , highlighting the importance of making an informed and strategic decision from the get-go.

5 Tips to Ensure You’re Choosing the Correct Marketing Partner for Your Business

1. Ask the Right Questions:

Treat your meeting with any potential marketing partners like a job interview, don’t be afraid to ask them the hard hitting questions. To help you with the selection process, we’ve compiled some essential questions to ask potential digital marketing partners.

Can you share some case studies or examples of previous work you’ve done?
What industries do you specialise in, and do you have experience with businesses like mine?
How do you measure the success of your digital marketing campaigns?
How often will you report on campaign performance, and what will those reports include?
How do you handle communication and collaboration with your clients?
What is your billing structure, and are there any long-term contracts or commitments required?

2. Check-Out Their Online Reviews:

Don’t underestimate the power of testimonials, references, and online reviews. Reach out to past and current clients of the marketing agencies you’re considering. Inquire about their experiences, the results achieved, and the overall satisfaction with the partnership. Additionally, explore online platforms, social media, and industry forums to gather unbiased reviews and feedback. This will give you valuable insights into the agency’s reputation and reliability.

Top Tip: If you spot a negative review, read the agencies response! This is a great way to see how their customers service post-sale!

3. Be Transparent and Ask for Transparency in Return:

It’s probably no surprise transparency is a cornerstone of a successful marketing partnership. When considering potential marketing partner, prioritise those that value transparency in their processes. A transparent marketing partner is open about their strategies, timelines, and performance metrics, providing you with a clear understanding of how your marketing budget will be utilised. Be sure they can also show you how you can track your campaigns independently, via dashboards or apps.

Transparency goes both ways though, be sure to be clear on the goals you want to achieve and the budget you have to spend. For example, if your goal is to grow your local presence and boost business within your local community, be sure to share this with your potential marketing partner. You’d be surprised how much your business goals will influence the strategy taken.

4. Discuss their Ability to Scale:

If your goal is to grow your business, remember to ask about their ability to scale. While you may only be interested in a website now, when your business begins to grow, you may wish to expand your marketing tool kit to SEO and Google Ads services. Is having all those services under the one umbrella important to you? If it is, you may want to discuss their full suite of offerings from the get-go!

2. What do I need to remove from my advertising?

The terms “dermal filler,” “injections,” “injectables,” and “anti-wrinkle injections.”
All before & after images (including consultation images).
Price lists for the regulated products.
Any mention of prescription medicines brand names (e.g Botox or Restylane.)
Social media hashtags must not include the terms listed above.
Testimonials on above terms.

5. Chat about Data & Security Measures:

Data and privacy measures have never been more important, be sure to inquire about the agency’s data security measures. Any partner should have robust data protection protocols in place to safeguard sensitive information. Don’t be afraid to ask them about how they plan to keep you and your consumers data safe, especially if you’re building a new website.

Other things you may want to consider:

Industry Knowledge and Expertise: Look for a marketing agency that has experience and expertise in your specific industry. A deep understanding of the nuances and challenges within your sector will contribute to more effective and targeted marketing strategies.
Adaptability and Flexibility: The business landscape is ever-changing, and marketing strategies need to evolve accordingly. Choose a partner that demonstrates adaptability and flexibility in adjusting strategies based on market trends, consumer behaviour, and your business’s changing needs.
Do they Take a Collaborative Approach: A successful marketing partnership involves collaboration. Choose an agency that values your input, considers your ideas, and works collaboratively to achieve shared goals. A partner who sees the relationship as a true collaboration is more likely to contribute positively to your business’s success.
Response Time and Availability: Evaluate the agency’s response time and availability. Quick response times and accessibility are crucial, especially when time-sensitive issues or opportunities arise. A responsive partner demonstrates a commitment to your business’s immediate needs.

Performance Boost: Game-Changing Aussie Advertising Solution

Fri, 02 Feb 2024 02:13:00 GMT

What is Performance Boost?

Performance Boost effortlessly expands the customer reach of small businesses across Australia, serving as an innovative solution. This groundbreaking Australian-first advertising solution is tailored to showcase small businesses across six key Google channels.

Turning Websites into Lead Magnets

Performance Boost serves as a valuable tool for businesses aiming to transform their websites into lead magnets. This innovative solution facilitates small businesses in seamlessly reaching new customers across six channels, all powered by their existing website content. As an Australian-first offering, it streamlines the process of reaching target audiences, providing businesses with an easier means to enhance their reach and visibility.

Enhanced Reach and Visibility

Our unique offering is designed to position your website in front of consumers who resonate and engage most with your product or service. Through cross-channel advertising, businesses can now extend their reach across various Google platforms, including Search, Display, Gmail, YouTube, Discovery, and Maps, significantly enhancing visibility.

Advanced Machine Learning

Performance Boost utilises cutting-edge AI technology to dynamically optimise ads across a diverse range of Google channels in real-time. This ensures that your advertising efforts are continuously refined and tailored to maximise engagement with your target audience.

Generating Traffic with Smart Bidding

By leveraging Smart Bidding, Performance Boost assists in driving traffic to your website while optimising performance in real-time. This ensures that your advertising investment not only attracts attention but also converts clicks into valuable leads.

Kareela Constructions: Thriving with Performance Boost

One success story that illustrates the impact of Performance Boost is Kareela Constructions, based in Tamworth. Renowned for their transformative design and construction services, Kareela Constructions faced the challenge of effectively targeting their niche audience across Tamworth, Gunnedah, and Narrabri.

The Project Brief

With a recent investment in a new website through Localsearch, Craig Martin, the licensed builder since 1990 and leader of Kareela Constructions, sought to maximise the return on investment by enhancing the company’s online visibility. The challenge was finding a cost-effective solution that optimised the business’s online visibility.

Results

Since implementing Performance Boost, Kareela Constructions has experienced remarkable growth in website performance, with a 40% increase in new website users, over 11,000 impressions, and more than 460 clicks in just a short period.

With enhanced reach, advanced machine learning, and tangible results, Performance Boost is the key to unlocking the full potential of your online presence.

Localsearch Named Winner of Best Local Campaign at APAC Search Awards

Thu, 01 Feb 2024 02:19:00 GMT

On 31 January Localsearch was named winner of the Best Local Campaign at the APAC Search Awards in Melbourne for their work with Balance Mobility.

The APAC Search Awards acknowledge the top-performing agencies, companies, campaigns, and individuals in the Asia-Pacific region. After being shortlisted late last year against some of Australia’s top agency talents, we were honoured to be selected as the winners of Best Local Campaign for our work with a Tweed and Gold Coast based business — Balance Mobility.

In 2018, Balance Mobility were for looking for a marketing partner who would help them with their local area marketing, which at the time was Northern NSW and Southern Gold Coast. Working closely with their local Digital Marketing Specialist, Steve, and our team of experts we were able to devise a local marketing strategy that allowed Balance Mobility to grow and scale. Nearly six years on, a few new shopfronts later, and we’re still right by Balance Mobilities side — helping them grow every step of the way!

Balance Mobility’s Story:

Balance Mobility is a family-owned and operated store specialising in the supply and hire of mobility and medical aids, rehabilitation and special needs equipment. Expanding from one store to two, Balance Mobility has experienced impressive growth now servicing the Gold Coast and Northern NSW region, and they’re not stopping there!

Local Impact: Balance Mobility’s Campaign

In a bid to enhance local reach and impact, we put together a strategic Google Ads campaign with the primary goal of increasing calls and form inquiries. The campaign targeted a diverse local audience, spanning seniors, middle-aged individuals, and professional caregivers in the Gold Coast and Northern NSW region.

Through keyword optimisation, geo-targeting, and creative calls-to-action, the campaign tailored its approach to resonate specifically with the local demographic. Landing pages were optimised to provide comprehensive local information, utilising customer reviews and accessible inquiry forms. Aiming to keep the campaign budget-friendly, the team used hyper-targeted ads, focusing on long-tail queries for a localised impact.

Balance Mobility stood out in the competitive local landscape by emphasising unique attributes of their services and community presence. A conversion-focused website design prioritised features crucial for local engagement, resulting in increased local phone calls and inquiries. In short, the campaign not only addressed local area marketing challenges but showcased the importance of a localised approach in achieving impactful conversions.

2024 Small Business Government Grants Guide

Wed, 24 Jan 2024 02:26:00 GMT

Small businesses play an integral role in fostering Australia’s economic health.

However, securing funding can be challenging for small businesses, especially if they’re newly established. That’s why both the federal and state/territorial governments offer grants to help small businesses get going and stay on their feet during difficult times.

Discover the latest information on financial support for small businesses in Queensland and New South Wales in this blog.

Available Financial Support for Small Businesses in QLD

Extraordinary Disaster Assistance Recovery Grants

1. South East Queensland Severe Storms and Rainfall (24 December 2023 – 3 January 2024)

If your small business was impacted by the storms over Christmas and New Year, you may be eligible for a recovery grant of up to $50,000. This grant could be crucial in helping your business bounce back.

Grant Details:

For: Small businesses and non-profits affected by recent storms.
Amount: Up to $50,000, with initial grants of $10,000 and subsequent amounts up to $40,000.
Use: Cover costs such as clean-up, repairs, replacing stock, and more.
Applications close 9 July 2024.

Eligibility :

Your business or organisation must be located in the City of Gold Coast, Scenic Rim Regional Council, or Logan City Council areas.

How to Apply:

Visit the QRIDA website for complete guidelines and eligibility criteria.
Prepare the necessary documents, including evidence of damage and expenses.
Use the latest version of Google Chrome on a desktop or laptop to submit your application.
Click here to start your online application.

2. Tropical Cyclone Jasper (13–28 December 2023)

If your small business was impacted by Tropical Cyclone Jasper, you may be eligible for a recovery grant of up to $50,000. This grant could be key in helping your business recover.

Grant Details:

For: Small businesses and non-profits affected by the cyclone.
Amount: Up to $50,000, with initial grants of $10,000 and subsequent amounts up to $40,000.
Use: Cover costs such as clean-up, repairs, replacing stock, and more.
Applications close 28 June 2024.

Eligibility:

Your business must be located in one of the following areas:

Cairns Regional Local Government Area
Cassowary Coast Regional Government Area
Cook Shire Local Government Area
Douglas Shire Local Government Area
Hope Vale Aboriginal Shire Local Government Area
Mareeba Shire Local Government Area
Tablelands Regional Local Government Area
Wujal Wujal Aboriginal Shire Local Government Area
Yarrabah Aboriginal Shire Local Government Area

How to Apply :

Visit the QRIDA website for complete guidelines and eligibility criteria.
Prepare the necessary documents, including evidence of damage and expenses.
Use the latest version of Google Chrome on a desktop or laptop to submit your application.
Click here to start your online application.

Available Financial Support for Small Businesses in NSW

1. $1,000 SafeWork Small Business Rebate

If you are a small business owner in NSW, this $1,000 rebate will help you purchase safety items to improve work health and safety for you and your workers.

Grant Details:

Status: Ongoing
Grant amount: Up to $1,000
Application opened: 1 October 2018

Eligibility:

Small business owners who have an ABN and less than 50 full-time employees.

How to Apply:

Visit the NSW Government website for complete guidelines and eligibility criteria.
Prepare the necessary documents, including evidence you completed an eligible SafeWork NSW education activity and purchased eligible safety item/s.
Use the latest version of Google Chrome on a desktop or laptop to submit your application.
Click here to start your online application.

Looking for additional government support?

Utilise the Australian Government Grants and Programs Finder tool to search for grants, funding and support programs from across government.

Answer a few questions about your business to find grants and programs you may be eligible for.

Top 5 Apps Every Small Business Owner Should Have

Mon, 22 Jan 2024 02:45:00 GMT

Running a small business can be a challenging task, especially when you have to manage everything on your own. Fortunately, technology has made it easier for small business owners to streamline their operations and improve their bottom line. Here are the top five apps that every small business owner should have in their back pocket to help them run their business smoothly.

Our Top 5 Apps for Business Owners:

1. Australian Taxation Office — Accounting and Bookkeeping App.

Ensuring precise accounting documentation is crucial for every small business. Utilise the Australian Taxation Office (ATO) app to efficiently document and oversee work-related expenses, submit deduction details, find an Australian Business Number, and determine important tax dates for your business.

2. Teams — Communications App.

As a small business owner, you are juggling multiple tasks and responsibilities. Teams is an excellent app that can help you organise your to-do list, delegate tasks, and collaborate with your team efficiently. It is a user-friendly app that allows you to streamline your project management and communications. The best part? It seamlessly integrates with all your Microsoft office suite!

3. Localsearch for Business – Marketing and Reputation Management.

Localsearch for Business was created so you can manage your business even when you’re on the go. In today’s digital world, businesses need to be able to manage their online presence effectively. This includes managing reviews, quotes, notifications, and more. Localsearch for Business is a powerful tool that can help businesses do all of this and more.

With the Localsearch dashboard, you can:

Efficiently receive and address quotes, reviews, and leads from your clients.
Conveniently modify your business information from a single location.
Craft posts and upload images that effectively reach your customers, maximising your business’s visibility.
Explore the performance dashboard for a comprehensive and detailed view of your business’s performance.

It is the perfect tool for businesses of all sizes. It can help you save time, improve efficiency, and grow your business.

4. Canva – Design App.

Canva is an important tool for small business owners because it allows them to create professional-looking marketing materials without having to hire a graphic designer. Canva offers a wide variety of templates and design elements that can be used to create social media posts, flyers, brochures, presentations, and more.

One of the biggest benefits of Canva for small business owners is that it is easy to use. Even if you have no prior design experience, you can create beautiful and eye-catching visuals with Canva. Canva also offers a free plan, which is perfect for small businesses on a budget.

5. Meta Business Suite – Social Media App.

The Meta Business App is an important tool for small business owners because it allows them to manage all of their Facebook and Instagram accounts from one place. This can save small business owners a lot of time and hassle, as they no longer have to switch back and forth between different apps. From the Meta Business Suite, business owners are able to create and manage their ads, track performance and post.

The apps highlighted above are must-haves for any small business owner looking to streamline their operations and improve their bottom line. With these apps, managing your finances, projects, and communication has never been easier. Investing in these apps will help you save time and improve efficiency, giving you more time to focus on growing your small business.

Google to Shut Down Business Profiles Websites in March

Fri, 12 Jan 2024 02:55:00 GMT

In a significant move, Google has announced the discontinuation of its free website creation feature within Google Business Profiles, scheduled for March 1, 2024. This development has a profound impact on Australian small businesses that have come to rely on this service as a fundamental component of their online presence.

Come March 1, 2024, Australian businesses currently utilising the free website creation feature within Google Business Profiles will no longer be able to access their existing Google websites. Before the date, business owners will need to update their website address on their Google Business Profile, Localsearch Business Profile, paid advertising and anywhere else it appears online. For businesses who are late to change update website address there will be a temporary redirection plan in place. From March 1 to June 10, visitors attempting to access the old website will be automatically redirected to the corresponding Google Business Profile listing. However, post-June 10, any attempt to access the old website will get a “page not found” error.

“Maintaining a robust online presence is crucial for businesses in our increasingly digital world. A well-designed website serves as the digital storefront for a business, allowing customers to discover services, gather information, and engage with the brand at their convenience. With Google phasing out websites created through Google Business Profiles, it’s imperative for businesses affected by this change to act swiftly.”

– Daniel Stoten , Localsearch Executive Chairman

I have a website made by a Google Business Profile, what do I do?

If you have a website created with a Google Business Profile, you should take the following steps to ensure your online presence remains uninterrupted:

1. Select an alternative website solution (if you already have a website, skip to step 2.)

A reliable and up-to-date website is crucial for small businesses, serving as a digital storefront and key customer touchpoint. So if you do not have another website, it may be time to invest in one.

When selecting a new website provider, it’s important to consider ease of use, cost, integration with marketing tools, security features, search-engine compatibility, and the provider’s track record for reliability.

2. Update your Google Business Profile & other online platforms:

Once your new website is ready, update your Google Business Profile, Localsearch Business Profile, social media and any other online presence profiles you may have with the new site address. This should be done before the deadline to avoid any disruption to your online presence.

3. Adjust your ad campaigns.

If you have any Google Ads or social media campaigns linking to your Google Business Profile website, update the URLs in your ads to the new website. This should be done before 1 March to prevent any impact on your ad performance.

4. Inform your customers.

Communicate with your customers about the change in your website address so they know where to find you online.

Frequently Asked Questions

How do I know if I have a Google Business Profile Website?

All impacted websites should have already received email communications from Google, to the email address linked to the website.

What will happen to ad campaigns linked to a website from Google Business Profile?

If your Ads campaign is linked to a website from Google Business Profile, you should change the link before March 1 to keep your ads running. Alternatively, you can choose to pause your campaigns until your new website is up and running.

When will websites made with Google Business Profiles be turned off?

These websites will be turned off on 1 March. Customers attempting to visit your website will be redirected to your Business Profile until 10 June, after which they will encounter a “page not found” error.

If you have any questions or concerns, our team is always here to help.

Changing Times: The Rise of Digital Payments

Tue, 19 Dec 2023 03:26:00 GMT

Australia is undergoing a significant transformation in transactional methods, as digital payments are becoming more popular than traditional cash and card transactions. Influenced by the COVID-19 pandemic and subsequent government reforms, Australian businesses are adjusting to customer payment preferences as they adapt to the evolving business environment.

Digital Payment Trends

A recent report shows the domain of digital transactions, including mobile wallets and buy-now-pay-later platforms, has seen substantial expansion. Recent data from the Australian Banking Association reveals a noteworthy surge in digital wallet transactions, soaring from $746 million in 2018 to an impressive $93 billion in 2022. Remarkably, cash transactions now constitute only 13% of consumer payments, a significant decline from the 70% reported in 2007.

Young Australians, particularly those aged 18 to 29, play a pivotal role in the shift towards digital payments. A substantial two-thirds of individuals in this age bracket utilise digital wallets for their day-to-day transactions. This generational shift offers businesses an opportunity to align their strategies with evolving consumer preferences.

Government Regulatory Actions: A Balanced Approach

Recent regulatory measures by the Australian government targeting digital payment providers like Apple Pay and Google Pay may seem challenging, but they come with inherent advantages. These regulations, overseen by the Reserve Bank of Australia (RBA), aim to ensure the security and reliability of digital transactions. Businesses must adapt to new standards for security measures, data protection, and dispute resolution.

Challenges and Opportunities for Businesses

While compliance with regulations may present initial challenges, they promote fair competition and market stability, creating a level playing field for businesses. Addressing concerns related to cyber threats, fraud, and money laundering, these regulations instil confidence in the safety of digital transactions for both businesses and consumers.

For Australian business owners, the shift toward a cashless society is not just a trend; it’s an ongoing reality. Adapting to digital payment technologies, understanding regulatory changes, and seizing opportunities presented by this transformation is crucial for success.

In Australia’s digital transformation, the importance of diverse suppliers is crucial for small businesses. It goes beyond recent challenges like the Optus outage ; it is fundamental for resilience and discovering new solutions.

5 Tips for Small Businesses in Navigating Digital Payment

1. Understand Your Customer’s Preferences

Take note of your customer feedback and payment habits to understand the preferences of your target audience. Tailor your payment options to meet their expectations.

2. Utilise Online Booking and Invoicing

Implementing online booking systems and invoicing tools can help streamline the payment process, not only enhancing convenience for customers but also aiding in the efficient tracking of transactions.=

3. Provide Transparent Pricing

Clearly outline your prices on your website or app. Transparency in pricing builds trust, and customers are more likely to engage in digital transactions when they have a clear understanding of costs.

4. Secure Customer Data

Emphasise the security of client data in your digital payment processes. Ensure that you are up to date with the latest Privacy Act changes and implement secure and encrypted payment gateways to protect sensitive information, assuring customers that their details are safe.

5. Simplify Refund and Dispute Processes

Communicate your refund and dispute resolution processes. A hassle-free system for handling refunds or disputes can enhance customer satisfaction and confidence in your digital payment methods.

ATO Puts Businesses on Notice Over Tax Debts

Tue, 12 Dec 2023 04:36:00 GMT

The Australian Taxation Office (ATO) is ending its lenient approach to small business debt collection, according to Commissioner Chris Jordan. In a speech to the Institute of Public Accountants, Jordan emphasised the shift from pandemic-era leniency to an active debt collection strategy over the past 18 months. The ATO, facing a $50 billion collectable debt, has issued 31,000 Director Penalty Notices and is prioritising the recovery of debts held mainly by small businesses.

Small businesses with overdue payments are urged to utilise the Failure to Lodge penalty amnesty, expiring on December 31, or face strong and deliberate action from the ATO.

Attention Small Business Owners: The ATO is Cracking Down on Tax Debt

Returning to its pre-pandemic debt collection strategy the ATO is warning businesses with tax debts exceeding $100,000 and that are more than 90 days overdue are now at risk of having their debt disclosed.

The ATO expects to disclose the debts of 9,000 Australian businesses in October alone, and over 50,000 across the 2023-24 financial year.

The ATO’s crackdown on tax debt is a challenge for small businesses, which are already struggling with rising costs and supply chain issues. A disclosed debt can make it harder for businesses to get credit and find suppliers. In June 2022, only 1% of Australian businesses reported having no supply chain issues.

The Australian Small Business Report 2022, found the majority of Australian small businesses are already feeling the pressure or are concerned about the rising costs associated with running a business.

Small businesses with overdue payments are urged to utilise the Failure to Lodge penalty amnesty, expiring on December 31, or face strong and deliberate action from the ATO.

What is the Failure to Lodge Penalty Amnesty?

The Failure to Lodge Penalty Amnesty is a temporary initiative by the Australian Taxation Office (ATO) aimed at encouraging businesses to address their overdue lodgements without facing the usual penalties. The amnesty provides businesses with an opportunity to catch up on their outstanding lodgements, such as tax returns and other required documents, without incurring the usual financial penalties that would be imposed for late submissions.

During the amnesty period, eligible businesses have the chance to rectify their compliance issues and bring their lodgements up to date. It’s essentially a grace period during which the ATO offers more lenient terms to encourage businesses to fulfil their obligations without the added burden of penalties.

How do I check if my business has tax debt?

To check your tax status, you need to go to the right website. If you’re a sole trader, go to myGov. If you’re a small to medium business, go to the ATO’s Online Services for Business portal.

Once you’re on the right website, you’ll be able to see how much tax you owe, if any, and get help if you need it.

My business has tax debt, what should I do?

Don’t worry, there are things you can do to avoid this happening. If you have a tax debt, the most important thing is to contact the ATO immediately. They may be able to help you set up a payment plan or make other arrangements.

Top 5 Tips for Small Business Owners

1.Regularly check your tax obligations.

Ensure you are aware of all the taxes you need to pay and when they are due. You can find this information on the Australian Taxation Office (ATO) website. It’s important to note that your tax obligations may vary depending on your business structure and industry.

2.Keep accurate records.

Good record keeping is essential for any business, but it’s especially important for small businesses that are managing their own taxes. Accurate records will make it easier to lodge your tax returns and pay your taxes correctly. The ATO has a range of resources to help you keep accurate records, including record-keeping templates and checklists.

3.If you are struggling to pay your taxes, contact the ATO immediately.

If you’re having trouble paying your taxes, the ATO may be able to help you set up a payment plan or make other arrangements. There are a number of different payment plan options available for small businesses. To discuss your payment plan options, contact the ATO.

4.Don’t ignore the ATO’s warning.

If you have a tax debt, the ATO will send you a warning letter. This letter will outline your debt and the options available to you. It’s important to take action immediately if you receive a warning letter from the ATO. If you don’t, the ATO may take further action, such as garnishing your wages, seizing your assets, and disclosing your debt to the public.

5.Engage a reliable accountant!

If you’re not sure how to manage your own taxes, it’s a good idea to engage a reliable accountant. An accountant can help you with a range of tax tasks, including lodging your tax returns, calculating your tax liability, paying your taxes and advising you on tax minimisation strategies. You can find a reliable accountant in your local area using Localsearch.com.au.

Disclaimer:
The information in this article is general information and is not intended to replace professional advice. If you have any specific questions or concerns about your tax debt, you should consult with a qualified tax advisor.

Localsearch 3 Weeks of Christmas Giveaways

Fri, 01 Dec 2023 04:50:00 GMT

As the festive season approaches, Localsearch is excited to invite Australian businesses to enter our exclusive giveaway, featuring a prize pool of over $30,000 in digital marketing solutions. By participating, businesses have the chance to win various digital marketing offerings tailored to boost their online visibility and performance. Localsearch is committed to providing cutting-edge solutions that align with the latest trends and technologies, ensuring businesses stay competitive in their respective industries.

Mark Your Calendar for the Giveaway Schedule:

Google Business Profile Giveaway: 8:00 am on December 4 to 7:59 am on December 11, 2023.
Localsearch Website Giveaway: 8:00 am on December 11 to 7:59 am on December 18, 2023.
Performance Advertising Giveaway: 8:00 am December 18 to 11:59 am December 22, 2023.

Congratulations to Our Winners!

Week 1: Google Business Profile Package

Motz Marine — Rockhampton, QLD.
LoanFin — Sydney, NSW.
Regan Air Conditioning — Mudgee, NSW.
Cairns Aesthetic Doctor — Cairns, QLD.
Wizard Lawns and Gardens — Maitland, NSW.

Week 2: Brand New Website Package

Palmer Legal — Moss Vale, NSW.
Wright’s Pest Solutions — Tamworth, NSW.

Week 3: Performance Advertising Package

Coastco Plumbing — Central Coast, NSW.

Prizes Up for Grabs

Google Business Profile Packages: Boost Visibility

Elevate your online presence with one of our five Google Business Profile packages on offer, each valued at AUD $2,000. These packages are designed to enhance your visibility on Google, making it easier for potential customers to discover your business effortlessly.

Custom Localsearch Websites: Tailored Excellence

Discover the advantages of a customised Localsearch website by entering to win one of our two prizes, each valued at AUD $6,000. Our team will create a website that aligns with your brand and effectively engages your audience.

Google Ads Performance Advertising: Precision in Reach

Boost your advertising strategy with our $6,000-valued Google Ads Performance Advertising package. This prize is tailored to expand your online reach, drive targeted traffic, and make your business stand out online.

Ensure Your Business Qualifies:

Active Australian Business Number (ABN).
Businesses must be classified as small-to-medium enterprises.
Business must be located in Australia.

How Do I Enter?

Localsearch’s 3 Weeks of Christmas Giveaway’s has now closed and our lucky winners have been contacted! But don’t worry, we will be doing another giveaway soon. You can register your interest early via the button below.

Preparing Your Business for 2024 Privacy Act Changes

Thu, 30 Nov 2023 04:56:00 GMT

As the government hints at removing the Privacy Act exemption for small businesses , discussions have sparked about its potential impact on smaller enterprises. The proposed removal of the exemption would affect businesses with an annual turnover of $3 million or less, indicating that small businesses in this financial range may no longer be exempt from the Privacy Act.

The move toward streamlining privacy rules for those handling personal information on behalf of others is considered a positive step in simplifying compliance procedures. However, concerns have been raised about how this might impact small businesses’ operational and financial aspects.

Adapting to new privacy obligations may require additional resources in terms of time and costs, potentially posing challenges for smaller businesses with limited capacities. Monitoring the status of the Privacy Act will help Australians gauge whether the expected benefits align with the actual experiences of businesses in our changing economy.

How Can Small Businesses Start Preparing for Privacy Act Changes?

Stay Informed:

Regularly monitor official government communications and updates concerning the Privacy Act changes.
Utilise reliable industry resources to stay ahead of the latest developments in data privacy regulations.

Assess Current Practices:

Conduct a comprehensive review of current data handling practices, identifying areas that may be affected by the impending changes.
Evaluate existing privacy policies and procedures to ensure alignment with potential new obligations.

Employee Training:

Provide training sessions for employees on the updated privacy obligations and the importance of compliance.
Ensure staff members are aware of their roles in handling personal information securely and responding to potential data breaches.

Allocate Resources:

Assess the resources required to meet new compliance requirements.
Consider additional tools or technologies that may enhance data security and privacy measures.

Small Business Statistics 2023

Localsearch’s State of Small Business Report 2023 reveals that 85% of Small and Medium-sized Businesses (SMBs) in Australia are unaware of the potential changes to the Privacy Act 2024.

Additionally, as the second annual edition of our State of Small Business Report, we can compare findings from 2022 to 2023, shedding light on the challenges faced by SMBs and the innovative survival strategies they’re adopting.

Other key findings from the report include:

20% have expanded their online presence in the last year.
79% use websites as a key tool in their marketing strategy.
56% struggle to find the talent needed for their day-to-day operations.

Disclaimer: This article provides general information and is not intended as legal or financial advice. Readers are advised to consult with professionals for guidance specific to their circumstances.

Beyond Optus Outage: Why Supplier Diversity Matters in Today’s Business Landscape

Thu, 23 Nov 2023 05:13:00 GMT

In the wake of the recent Optus outage, which left millions of Australians without access to essential services, supplier diversity has never been more important.

Over 75% of businesses consider supplier diversification a high priority and plan to increase their total number of suppliers by 2025. While no business can completely safeguard itself from disruptions, diversifying your supplier base can significantly lower your vulnerability to these risks.

Stay tuned to find out how you can effectively diversify your supplier network to enhance your resilience and position your business for sustainable growth in the long run.

Benefits of Supplier Diversity

In addition to risk mitigation, there are several other benefits to diversifying your suppliers.

Increased Competition: When you have multiple suppliers competing for your business, you can drive down costs and negotiate better terms.
Access to Innovation: Different suppliers bring different perspectives and expertise to the table, which can lead to new ideas and innovations.
Enhanced Resilience: A diverse supplier base can help you to weather economic downturns and supply chain disruptions.

Top 5 Ways to Diversify Your Supplier Base

1. Utilise a range of marketing channels.

In today’s competitive business environment, a strong digital presence is essential for success. Businesses that fail to establish a well-rounded digital marketing strategy risk losing out on potential customers, falling behind competitors, and decreasing their overall brand visibility. By diversifying your digital marketing channels, you can effectively reach a broader audience, adapt to changing trends, and support long-term success.

Top Tip: A successful digital marketing strategy is not about dominating one single channel. It’s about creating a cohesive and effective online presence across multiple channels.

As a full-suite digital marketing service , Localsearch can ensure your campaigns run in-sync with one another, giving you the best possible results.

2. Offer multiple payment options.

Relying on a single payment processor can be a significant risk for small businesses. If that processor experiences an outage, businesses may not be able to accept payments. Mobile payment systems like PayPal, Square, and Stripe allow businesses to accept offline payments using a smartphone or tablet. These systems are easy to use and can be a cost-effective alternative to traditional credit card processing. Offering multiple payment options is a great way to ensure your business can still accept payments even if one processor is down.

3. Alternative internet connection or backup communication strategy.

More than 10 million customers were affected across the country when one of Australia’s largest telecommunication providers crashed. Many businesses who rely on EFTPOS machines were unable to serve customers costing them thousands of dollars.

It’s safe to say investing in an alternative internet connection or backup communication system is worth the expense. Small businesses can choose from various backup options, including mobile broadband, satellite internet, or even a dedicated backup phone line. The specific choice will depend on your business’s needs, budget, and location.

4. Expand your supplier base for inventory and equipment.

By relying on multiple suppliers for inventory and equipment, small businesses can reduce the risk of supply chain disruptions. Almost 20% of small businesses surveyed in the recent State of Small Business Survey revealed they have already expanded their list of suppliers and partners to ensure supply chain resilience.

Top Tip: Working with diverse suppliers is not just about reducing risk, it’s an opportunity to uncover new insights, introduce innovative solutions and negotiate lower prices.

5. Enlist a backup delivery service.

A backup delivery service ensures that your business can receive stock promptly, even if your primary delivery provider encounters unexpected issues. Additionally, it’s a proactive step towards handling unexpected surges in delivery volume, especially during peak seasons.

Looking to grow your business?

As one of the highest rated digital marketing services in Australia, we can help make growing your business stress-free and affordable. Start taking the weight off your shoulders and request a free quote from your Localsearch Digital Marketing Specialist today.

Small Business Must-Have: Localsearch Business Profile

Wed, 22 Nov 2023 05:25:00 GMT

As more people turn to the internet to discover local businesses, platforms like Localsearch become essential. In this article, we’ll delve into the advantages of Localsearch Business Profiles and their role in fostering the growth of small businesses in Australia.

Enhance your digital presence with the free Localsearch Business Profile guide. This resource provides essential tips to help your Localsearch Business Profile stand out online, optimising visibility and boosting customer engagement.

What is a Localsearch Business Profile?

Localsearch Business Profiles are essential to digital marketing in Australia, assisting business owners in enhancing their online presence through a free and user-friendly platform. By creating a profile, businesses secure their place on Localsearch, a widely used resource for millions of Australians seeking local products and services.

The process involves managing your listing on Localsearch, a critical step for standing out in your local area’s search results. Business owners can easily add and update essential information such as address, phone number, website, and email. This not only provides accurate details to potential customers but also boosts the business’s ranking in search engine results.

A Localsearch Business Profile serves as a comprehensive tool for managing customer interactions. Business owners can respond to both positive and negative reviews, showcasing their commitment to customer satisfaction. Tracking the profile’s performance, including metrics like profile traffic, leads, and sales, adding measurable results to the digital marketing strategy.

Benefits of Localsearch Business Profiles for Australian Small Businesses

1. Increased Visibility in Local Search Results

A Localsearch Business Profile acts as a digital guide, directing potential customers to your business. Optimising your profile with accurate information increases the likelihood of showing up prominently in local search results on both the Localsearch platform and Google. This heightened visibility boosts the chances of attracting local customers actively seeking your products or services.

2. Improved Customer Engagement

Localsearch Business Profiles encourage direct engagement with your customer base through your inbox and reviews. Respond promptly and effectively to inquiries and quotes in your inbox, ensuring that you never miss a potential lead. Responding to reviews, both positive and negative, build trust and transparency. This active engagement not only strengthens existing customer relationships but also appeals to potential customers who value businesses prioritising customer feedback.

3. Enhanced Business Reputation

Having a strong online presence can elevate a brand’s reputation, while a weak one can tarnish it. A Localsearch Business Profile provides a controlled representation of your brand, highlighting strengths, unique selling points, and positive customer experiences. Consistent management and responsiveness contribute to building a positive brand image.

4. More Leads and Sales

The primary goal of any business is to drive leads and convert them into sales. The improved visibility, better customer engagement, and positive brand reputation from a Localsearch Business Profile directly contribute to generating more leads. A well-managed profile positions your business to capitalise on the growing number of consumers relying on online platforms for purchasing decisions.

5. Cost-effective Marketing

Creating a Localsearch Business Profile is entirely free, offering a cost-effective marketing solution that delivers tangible results. Unlike traditional advertising methods, Localsearch provides a cost-free approach to enhancing your online presence and reaching a wider audience.

6. User-friendly Profile Creation

Creating a Localsearch Business Profile is a straightforward process that requires minimal effort and time. This user-friendly platform is designed to be accessible to businesses of all sizes and technical expertise, making it an ideal tool for enhancing your online presence without the need for extensive technical knowledge.

7. Increased Brand Awareness

A well-maintained Localsearch profile boosts brand awareness by showcasing your business’s offerings, values, and customer-centric approach. Effectively communicating your brand’s unique value proposition attracts new customers and strengthens brand loyalty, leading to a wider customer base and increased brand recognition.

8. Data-driven Performance Tracking

Localsearch provides valuable insights into your profile’s performance, including website traffic, leads, and sales. This data-driven approach empowers you to make informed decisions about optimising your online presence and maximising results.

Want Customers to Find Your Business Online?

For Australian small businesses, claiming a Localsearch profile is crucial. It significantly boosts online visibility, engages customers effectively, and strengthens your brand reputation. This free and essential step directly impacts your business’s success in the competitive Australian market. Don’t miss out – claim your Localsearch profile now to enhance your online presence and gain a competitive edge.

Your Quick Guide to Website Domains

Fri, 17 Nov 2023 05:50:00 GMT

In today’s digital landscape, a website is an indispensable tool for businesses of all sizes and one major component of your website is your website domain.

Your website domain is basically your street address for your website and emails. Just as you wouldn’t want your physical address to be outdated or incorrect, maintaining accurate registrant details for your domain is crucial to ensure seamless website and email functionality.

What is a Website Domain?

Your domain name is essentially your website’s address on the internet. It’s what people type into their web browser to visit your site. Part of a website’s URL, a domain name consists of two main parts: the actual name (e.g., “Localsearch”) and the top-level domain (e.g., “.com.au”).

When you register a domain name, you’re essentially renting it from the domain registrar for a period of time. Registrant details are the contact information associated with your domain name registration. This includes your name, address, email address, and phone number.

Frequently Asked Questions About Website Domains

1. What is a domain registrant?

A domain registrant is the individual or entity that owns the rights to use a particular domain name. When you register a domain name, you become the registrant and have control over how the domain is used. This includes the ability to set up a website, email addresses, and other online services associated with the domain.

2. How do I update my registrant details?

Updating your registrant details as an Australian small business is a straightforward process that can be completed through your domain registrar’s website. Begin by logging into your domain registrar’s account, then carefully review and update the registrant contact information. Ensure all fields, including name, address, phone number, and email address, are accurate and up to date.

3. When should I update my registrant details?

It’s crucial to maintain accurate and up-to-date registrant details for your domain name to ensure seamless communication and maintain control over your online presence.

Here are some specific scenarios when you should consider updating your registrant details:

If you experience any changes in your personal information, such as a name change, address change, or phone number change, promptly update your registrant details to reflect these alterations.
If your business undergoes any structural changes, such as a merger, acquisition, or change in ownership, update your registrant details to reflect the new business entity and its associated contact information.
If you plan to sell or transfer your domain to another party, update the registrant details to reflect the new owner’s information before initiating the transfer process.

4. Expand your supplier base for inventory and equipment.

As a local business owner in Australia, it’s crucial to maintain up-to-date registrant details for your domain name. The Australian Domain Administration (auDA) has recently implemented stricter regulations to ensure that only Australian businesses with an established presence in Australia can own a .com.au domain. This means that ABNs registered to Trust Accounts are no longer eligible to be associated with a .com.au domain.

Failure to keep your registrant information current could result in the suspension or cancellation of your domain name registration by your domain registrar. This means that your website and email address will become inaccessible, potentially disrupting your online operations and communication channels.

5. What do I do if my domain is registered to a Trust ABN?

If your domain is registered to a Trust ABN, you will need to update the registrant information. The most common method is to initiate a Change of Registrant (CoR), which can be initiated through your domain registrar. This involves transferring the domain registration to the trustee of the trust, who must have an eligible ABN.

If you have any further questions, feel free to contact us. We are happy to help!

Empowering Small Businesses: The State of Small Business Survey

Mon, 13 Nov 2023 07:05:00 GMT

In November, we, Localsearch, in partnership with Thrive PR & Communications, conducted our second annual State of Small Business Survey, connecting with our extensive client base of over 28,000 small to medium-sized businesses (SMBs). Our goal was unambiguous: to delve deep into the minds of SMBs and gain a profound understanding of the issues that shape their day-to-day operations. From the persistent skilled worker shortage to the impending cloud of economic uncertainty, and from the intricacies of marketing their businesses to the forthcoming Privacy Act changes, we set out to capture the essence of the challenges they face.

“Australian small businesses, particularly those in regional areas, confront unique challenges. Amidst a whirlwind of unexpected changes over the past few years, with more transformations seemingly on the horizon, it becomes imperative for us, as businesses servicing other businesses, as a nation, for our government entities and the wider community, to comprehend the ramifications of these shifts… Our goal is to utilise the gathered information and data to enhance our support for Australian small businesses, and to encourage our communities to do the same.”

– Daniel Stoten — Localsearch Executive Chairman

The State of Small Business Key Findings

The report reveals crucial findings, shedding light on significant aspects of SMB operations. Including insights into hiring practises, internal training and marketing.

85% of small businesses remain unaware of pending changes to the Privacy Act.
20% have expanded their online presence in the last year.
79% use websites as a key tool in their marketing strategy.
56% struggle to find the talent needed for their day-to-day operations.
74% have hired between 1 and 3 new employees this year.

Hiring & The Skilled Worker Shortage

Small businesses are adapting their hiring strategies to address the challenges presented by the continuing skilled worker shortage. Many are now focusing on work/life balance incentives and valuing work ethic over experience when making hiring decisions.

Training & Development

The report emphasises the growing importance of skills development and training within Australian businesses. Surprisingly, less than half of Australian businesses currently provide upskilling opportunities for their existing employees. However, there is a notable increase in businesses offering new certification training and establishing in-house training compliance teams.

My business has tax debt, what should I do?

Security & Privacy Cybersecurity

Readiness and privacy education are critical. While 78.5% of small businesses have managed to evade the negative impacts of fraud and cybercrimes, a significant portion remains unaware of the imminent changes to the Privacy Act, emphasising the need for prioritising cybersecurity and privacy education.

Support & Resources for Tougher Economic Times

Small and medium-sized businesses in Australia are advocating for greater tax cuts, government-backed subsidies for staff training, and initiatives to offer higher wages to skilled workers. These demands reflect the need for financial assistance and workforce development to remain competitive in a challenging economic landscape.

Marketing & Advertising

Despite numerous challenges, SMBs in Australia are actively seeking to stay competitive. The report highlights the increase in marketing investments, the expansion of online presence, and the adoption of social media and websites as essential marketing tools. It’s become clear SMBs are aware of the importance of Marketing themselves to reach their communities.

Take Control of Your Online Presence with Our New App

Mon, 06 Nov 2023 07:41:00 GMT

At Localsearch , we are always looking for new and innovative ways to make marketing damn easy for the small businesses we work with. With the New Localsearch for Business Mobile App , you can easily manage your online presence while on the go.

Localsearch for Business is the perfect tool for businesses of all sizes. It’s easy to use and packed with features to help you save time and grow your business. Whether you want to check your website performance while waiting for your morning coffee or respond to customer reviews while sitting on the couch at night, the app is your one-stop shop for marketing success.

The Localsearch for Business Mobile App is now available for download on the App Store or on Google Play , empowering you to manage your business anytime, anywhere. It is also available on desktop.

Key Localsearch for Business App Features

Access Comprehensive Performance Dashboard

Being able to track your digital marketing performance in real-time is incredibly important for small businesses who are looking to grow their business. With our Performance Dashboard, you can experience reporting transparency in your pocket and explore a comprehensive view of your business’s performance across all Localsearch services in one place.

Seamlessly Manage Messages, Quotes & Reviews

Efficiently managing customer interactions is critical for small businesses. Without a seamless customer journey, your conversion rate and online reputation will diminish significantly. With Localsearch for Business, you can directly manage messages, quotes and reviews in one place. You will receive an instant notification when your business receives a lead, ensuring you stay responsive and never miss a conversion opportunity.

Easily Update Your Business Information

Want to update your business address? No problem. With the Localsearch for Business App, you can conveniently modify your business information at any time. For multi-location businesses, this feature allows you to manage each of your businesses in one central dashboard!

Invite Team Members to Collaborate

We recognise, as a small business owner, you may not have time to manage your online presence alone. On our new app, business owners can invite their team members to collaborate on their online presence. This will allow staff to help address quotes, reply to reviews, update information and much more.

Connect with Customers

Building strong relationships with customers is the foundation of a thriving small business. With the Localsearch for Business App, you can craft posts and upload images from your phone, maximising your business’s visibility. Posts allow you to directly communicate with local customers and promote your sales, specials, and events. Sharing authentic images is another simple way to connect with potential customers and showcase your business’s offerings.

Looking to manage your online presence with ease? Download the Localsearch for Business Mobile App today!

Tap to Phone: A Game-Changer for Small Businesses

Thu, 02 Nov 2023 23:51:00 GMT

In today’s fast-paced world, convenience and flexibility are paramount for both businesses and consumers. The rise of contactless payments has revolutionised the way we make transactions. Now, Tap to Phone technology is going to take this convenience to a whole new level, particularly for small businesses.

More Australian banking providers are jumping on board with modern technology, meaning the days of chasing down invoices, or charging your portable POS may soon be over.

What is Tap to Phone and how does it work?

Tap to Phone is a groundbreaking technology that transforms NFC-enabled phones into secure payment terminals. This means businesses can accept contactless payments from customers’ cards or mobile wallets without the need for additional hardware or equipment.

The process is remarkably simple! Download a Tap to Phone app from your preferred payment service provider and activate it on your NFC-enabled device. When a customer wants to make a payment, they simply tap their contactless card or mobile wallet on your phone, and the transaction is securely processed. Westpac, Tyro Payments, ANZ, Stripe, NAB, and Zeller are payment platforms in Australia that offer Tap to Phone to their business customers.

Benefits of Tap to Phone for Small Businesses

Tap to Phone offers a multitude of benefits for small businesses, making it an attractive and viable payment solution. There is no doubt small business owners are busier than ever, having a simple payment solution gives them one less thing to worry about.

It revolutionises small businesses’ payment acceptance methods by eliminating the need for costly POS hardware and setup fees, rendering it an affordable and accessible solution for businesses of all sizes. In addition to affordability, Tap to Phone brings numerous advantages, such as increased mobility, improved customer experience, and simplified payment processing.

With Tap to Phone, businesses can accept payments anytime, anywhere, utilising just their phone, making it an ideal choice for on-the-go operations like food trucks and mobile merchants. Moreover, it offers customers a seamless, convenient and secure payment experience; they can simply tap their contactless card or mobile wallet on the merchant’s device to complete a payment.

In a world shifting towards a cashless society, Tap to Phone is set to become an essential tool for small businesses due to its user-friendliness, affordability, and versatility. Ultimately, this will reshape the payment landscape for businesses of all sizes and promote a more interconnected and convenient payment ecosystem.

Looking to grow your business?

The Localsearch Business Blog has all the latest information you need to grow your business online. We stay ahead of the trends, keeping you aware of crucial updates, strategies you need to try, top tips from the experts and more.

Localsearch Supports Free Trade Day Central Coast

Thu, 02 Nov 2023 00:27:00 GMT

Localsearch proudly marked its first year as one of the sponsors of Free Trade Day on October 20, 2023. The event showcased the spirit of community and generosity within the Central Coast area.

Free Trade Day is a unique and inspiring event that brings together tradespeople from across the country to offer their services free of charge to those in need. It is a day dedicated to improving the lives of everyday Australians, and it has a deep impact on individuals and families facing challenging circumstances.

Free Trade Day: The Business of Kindness

Dedicated to improving the lives of everyday Australians, Free Trade Day brings together tradespeople from across the country to offer their services free of charge to those in need. This initiative has a deep impact, especially on individuals facing challenging circumstances, such as those who struggle to make ends meet, the elderly living alone with limited resources, and neighbours in dire need of essential home repairs.

This year, Free Trade Day saw an incredible display of support and goodwill from the community. More than 78 tradespeople donated their time and expertise to help those facing hardship. From assisting individuals who had fallen on hard times to aiding those battling health issues or coping with the loss of a partner, the event served as a symbol of hope for many.

The Localsearch team was honoured to participate in Free Trade Day, a meaningful community initiative that highlights the resilience, empathy and selflessness of the Central Coast community. Witnessing the incredible acts of kindness displayed during this event was a privilege and serves as a powerful reminder of the importance of giving back and supporting those in need.

Why Localsearch Supports Free Trade Day

Localsearch supports Free Trade Day because it aligns with our company’s values of supporting small businesses and giving back to the community.

Small businesses are the backbone of the Australian economy, and they play a vital role in our communities. Therefore, Localsearch is proud to be a part of Free Trade Day this year, an event that supports small businesses and helps those in need.

A team from Localsearch made their way to the Central Coast to participate in Free Trade Day, supporting clients involved in this meaningful initiative. It was a valuable opportunity to support those in need of Free Trade Day and witness the positive impact on the community.

Localsearch team: Nikki Tiedeman, Kaleb Roberts, Tash Robertson and Fran McNaughton.

“Free Trade Day was a humbling day of connection, gratitude and tears. The people who are recipients of the trades work on Free Trade Day often do without the basics. They have to decide between fixing the lights or putting food on the table for their families that month.
Watching tradies help these everyday people was one of the most inspiring and heart-felt things I’ve been a part of in a long while.
For businesses great and small, supporting Free Trade Day is absolutely the right thing to do. I can’t wait to watch this incredible orginsiation grow, and to be a part of next year’s events.”

Kaleb Roberts

How to Get Involved

As we reflect on this incredible event, we are reminded of the importance of supporting initiatives like Free Trade Day. We encourage everyone to learn more about how they can contribute and make a difference. More information can be found on the Free Trade Day website:

Business Growth Tips from Balance Mobility: A Success Story

Thu, 02 Nov 2023 00:13:00 GMT

In this episode of The Help Me Grow My Business Podcast, we sit down with Terry and Lauren, the dynamic duo behind Balance Mobility , a thriving business based on the Gold Coast and Tweed Coast. They share their journey from purchasing the business in 2016 to achieving remarkable growth. As we dive into their experiences and insights, you’ll discover valuable tips for scaling your small business and learn from their firsthand lessons.

Listen to the full episode below!

How it all Began — Starting with a Leap of Faith

Terry and Lauren’s success story begins with a leap of faith. In 2016, Lauren was on a journey to find a business that would allow her to balance her work with her growing family. Little did she know that right around the time of acquiring the business, she was expecting their second child. Terry decided to quit his job as an architect to join the venture, and from there, Balance Mobility began its transformation.

They recognised the growth potential of the business and quickly expanded to open a second store, effectively scaling their operations. The new location was a much larger store, boasting a wide range of products. Their strategic move paid off, leading to rapid growth and the addition of new staff members.

TOP TIP: Don’t Fear Taking Calculated Risks

One critical takeaway from their journey is the willingness to take calculated risks. Terry and Lauren’s ability to see the positives and take a leap of faith set them apart. Many aspiring business owners grapple with fear, but this dynamic duo’s success is a testament to the power of seizing opportunities.

How did Balance Mobility set themselves apart for the competition?

Balance Mobility’s success doesn’t rely solely on taking a chance on themselves. They attribute a significant part of their growth to exceptional customer service. Their commitment to delivering the best possible customer experience and tracking the entire customer journey sets them apart from larger competitors.

For them, customer service isn’t just about making sales but ensuring that customers receive the right equipment for their needs. Their dedication to the end-user’s best interests has fostered repeat business and customer loyalty.

Top Tip: Prioritise Exceptional Customer Service

Small business owners can learn from Balance Mobility by placing a strong emphasis on customer service. Beyond just making sales, genuinely caring for your customers can lead to long-term success.

How did Balance Mobility harness the power of marketing to elevate their business?

Marketing has played a crucial role in Balance Mobility’s growth. They initially relied heavily on traditional forms of marketing such as print media. However, as they matured in business, they recognised the value of digital marketing. Digital marketing allowed them to gain a better understanding of who their customers were, how they were searching for their business and how to reach them. This shift toward measurable and tangible outcomes has been instrumental in their growth.

From there, with the help of their Digital Marketing Specialist, Steve, the team were able to leverage the power of digital marketing to help them expand from one site to two. Localsearch’s team of Digital Strategists were able to run a comprehensive analysis of their online presence and recommended starting with Google Ads & SEO, before rebuilding their website to boost leads and conversions.

TOP TIP: Embrace Digital Marketing

Today, digital marketing is a valuable tool for any small business. It provides measurable results and helps you reach your target audience effectively. It’s essential for small business owners to understand the power of digital marketing in their journey.

Terry & Lauren’s Top 3 Tips for Business Owners

Balance Mobility’s journey has been marked by growth, learning, and transformation. They’ve highlighted some crucial steps for small business owners to follow:

1. Start with a Business Plan:

A well-structured business plan is the foundation for your business’s success. It helps you understand your business structure and provides a roadmap for growth. Keep it updated as your business evolves.

Define Your Mission, Vision, and Core Values: Clearly defining these elements will help guide your business decisions and align your team with your goals.

2. Create Standard Operating Procedures:

Develop SOPs to streamline your business processes. This becomes essential when you’re looking to scale your business, ensuring consistency across all operations.

3. Seek Guidance

Having a mentor or business coach to turn to during challenging times or decision-making processes can be invaluable. They can provide insights and direction to navigate your business journey successfully.

Terry and Lauren emphasise the importance of networking, both in person and online. Joining industry-related groups on social media platforms can help you connect with like-minded individuals and gain valuable insights. They also recommend seeking advice from successful businesses in your area and taking steps to investigate better opportunities.

Balance Mobility’s journey from small business owners to thriving entrepreneurs offers valuable insights and lessons for all small business owners. By embracing risk, prioritising exceptional customer service, harnessing the power of digital marketing, and leveraging AI and software, you can achieve remarkable growth. And, by building a strong foundation with a solid business plan, core values, and efficient procedures, you can pave the way for future success. Remember to seek guidance and resources, both online and through networking, to ensure your business continues to evolve and thrive.

Looking grow your business? Get in touch with our team today to find out how we can help your business grow!

Google’s October 2023 Core Update: How It Affects Your Business

Thu, 26 Oct 2023 00:45:00 GMT

Google recently completed its October 2023 core search update rollout, shining a light on the critical role of quality content and websites for Australian small businesses. This update aims to enhance user experiences by favouring reliable and informative content, emphasising the need for businesses to focus on high-quality websites in line with the evolving search algorithms.
The October 2023 Core Update, announced on October 5 and finalised on October 19, has already begun to significantly impact search rankings. Like previous updates, this recent rollout is expected to cause noticeable fluctuations in search results, affecting the visibility and traffic of various websites.
A key focus of these updates is to improve the overall quality of search results by promoting authoritative and dependable content while penalising low-quality and unreliable sources. This highlights the importance for small businesses to consistently evaluate and refine the content and user experience on their websites.

For businesses affected by the recent update, here are some best practices to improve your online presence and recover from any negative impact:

Prioritise Quality Content

Create valuable and accurate content that showcases your business’s expertise and authority in your industry. Compelling content not only engages your audience but also signals to search engines that your site is a trusted source of information.

Optimise User Experience

Ensure your website delivers a positive experience across different devices. A user-friendly interface, easy navigation, and fast-loading pages contribute to a seamless browsing experience, which can positively influence your search rankings.

Consistently Monitor Performance

Keep a close eye on your site’s search analytics and performance metrics to identify any trends or fluctuations. This proactive approach enables you to address issues promptly and make informed decisions to enhance your website’s performance.

Continuous Website Improvement

Rather than waiting for algorithm updates to react, focus on making continuous, incremental enhancements to your website over time. This approach not only helps your site remain competitive but also shows your commitment to delivering an excellent user experience.

Creating great content and user-friendly websites isn’t just about keeping up with changes in algorithms. It’s a long-term plan that helps your business grow steadily and stay visible. By regularly making valuable content a priority, Australian small businesses can become trusted sources in their fields, ensuring they stay visible and successful even when algorithms change.
Considering an upgrade for your website to meet Google’s latest update? Check out some of our successful website designs and connect with us to explore the possibilities.
Localsearch has been a trusted partner for numerous Australian small businesses, offering cost-effective web design and digital marketing services to help small businesses be found online.

5 Digital Marketing Trends to Expect In 2024

Wed, 25 Oct 2023 01:02:00 GMT

With 2024 just around the corner, it’s time to start looking ahead at what trends will influence the small business marketing landscape into the new year. From voice search to privacy-first marketing, there is no doubt the digital marketing world is in for an exciting year ahead.

The digital marketing landscape is constantly evolving, and it’s important for businesses to stay ahead of the curve in order to achieve their marketing goals.

Here are our top five digital marketing trends to expect in 2024

Our Top 5 Digital Marketing Trends to Expect in 2024

1. Optimising for voice search will be key to success.

It’s no secret voice search is going to continue to rise in popularity into 2024. There are already 4.2 billion voice assistants in use, and that number is expected to double by the end of 2024. More and more people are using voice assistants, like Google, Alexa, and Siri, to find information, so businesses need to make sure that their websites are optimised for voice search.

In fact, one in every two people are now finding local businesses through voice search . So, if you’re not optimising for voice search, you’re missing out on a lot of potential customers.

Tips for SEO and voice search in 2024:

Optimise for long-tail keywords. Voice search queries are typically longer and more conversational than text search queries. This means that you need to optimise for long-tail keywords, which are more specific and less competitive.
Create natural language content. Your content should be written in a natural language that is similar to how people speak. This will help your content rank higher in voice search results.
Make your website mobile-friendly. Voice search is often done on mobile devices, so it is important to make sure that your website is mobile-friendly.
Claim and optimise your Google Business Profile listing.

2. Personalisation and AI will go hand-in-hand.

Artificial intelligence (AI) is rapidly transforming the digital marketing landscape, and its impact is only expected to grow in the coming years. In 2024, we can expect to see AI playing an even more significant role in delivering personalised experiences to consumers, especially in the marketing landscape.

One of the key ways AI is transforming digital marketing is through its ability to analyse vast amounts of data to create hyper-personalised content, product recommendations, and advertising. AI-driven algorithms can take into account a wide range of factors, such as a user’s demographics, interests, purchase history, and online behaviour, to create a truly personalised experience.

This level of personalisation can have a significant impact on customer engagement and conversion rates. For example, a study by McKinsey found that personalised marketing campaigns can reduce customer acquisition costs by up to 50%.

3. Local marketing will be key for small business success.

Local marketing is going to be especially important in 2024 because the world is becoming increasingly digital. Consumers are spending more time online and conducting more research before making a purchase. This means that it is more important than ever for small businesses to have a strong online presence and to be visible to local consumers.

Local marketing allows small businesses to compete with larger businesses that have national or global reach. By focusing on their local market, small businesses can build relationships with potential customers and establish themselves as experts in their field.

Tips for local marketing for small businesses in 2024:

Claim and optimise your Google Business Profile and Localsearch Business Profile.
Use social media to tag your business location.
Boost your reviews.
Run digital marketing campaigns on paid platforms.

4. Social media advertising will grow in popularity.

In 2024, we expect to see continued growth in social media marketing , especially on platforms like TikTok, Facebook, and Instagram. Social media advertising is a great way to reach a large and engaged audience because it allows businesses to target their ads to specific demographics, interests, and behaviours. Additionally, social media platforms offer a variety of ad formats, including images, videos, and stories, which can be used to create engaging and visually appealing ads.

These platforms support the rising popularity of video content, another trend we expect to see into 2024. People have short attention spans, so digital marketers only have a few seconds to grab their attention. In the recent years we’ve seen trends have shifted to short-form videos and storytelling to capture and keep people’s attention, rather than long-form video content.

5. Privacy and security will be front of mind.

Privacy-first marketing is a marketing approach that prioritises the privacy of consumers. It involves collecting and using consumer data in a responsible and ethical way, and giving consumers control over their data.

According to the Australian Privacy Foundation, 82% of Australians are concerned about the way their personal information is handled by organisations . This is a significant number, which shows that Australians are increasingly aware of their privacy rights and are demanding that businesses respect their privacy.

There are a number of benefits to privacy-first marketing. For businesses, it can help to build trust and loyalty with customers, which can lead to increased sales and customer satisfaction. For consumers, privacy-first marketing gives them more control over their data and helps to protect their privacy.

Tips for Australian businesses looking to implement a privacy-first marketing approach:

Be transparent about how you collect and use consumer data. Explain to consumers why you need their data, how you will use it, and what their choices are.
Give consumers control over their data. Allow consumers to opt out of having their data collected and used, and give them access to their data and the ability to correct or delete it.
Use secure data storage and processing practices. Store and process consumer data in a secure manner using appropriate encryption and other security measures.

Looking to grow your business in 2024? We’re here to help.

9 Christmas Marketing Ideas for Small Business

Thu, 19 Oct 2023 01:28:00 GMT

Christmas is the perfect opportunity for Australian small businesses to boost their sales and reach new customers! Start planning early to avoid any unwanted stress during the busy holiday season.

To kickstart your creativity, we have listed nine Christmas marketing ideas for small businesses.

9 Christmas Marketing Ideas for Small Business

1. Harness the Halloween momentum.

People start thinking about Christmas earlier and earlier every year. This means if you wait until December to start your marketing, you’re already behind the competition. By starting your Christmas marketing after Halloween, you can leverage the excitement of the holiday season and start getting people thinking about your products or services.

2. Run a limited-time Christmas sale.

This is a classic Christmas marketing strategy for a reason. Everyone loves a good deal, especially during the holiday season. A limited-time sale is a great way to create a sense of urgency and encourage people to buy from your business. When running a Christmas sale, be sure to promote it heavily on your website, social media, and email marketing channels. Even if you have a plumbing business, you could offer 10% off all plumbing repairs during the month of December with a first in, best dressed policy.

3. Create a Christmas gift guide.

Creating a Christmas gift guide will help your customers find the perfect gifts for their loved ones. In this guide, consider including specific categories, such as gifts for dad or gifts for children. To create a compelling gift guide, be sure to include high-quality photos, detailed descriptions of each product, and helpful tips for choosing the best gift. You can even include testimonials from satisfied customers!

4. Utilise paid advertising.

Utilising paid advertising during the Christmas season will help your small business connect with a wider audience. Platforms like Google Ads and Facebook Ads allow you to target your ads to people who are more likely to be interested in your products or services. Craft ad copy and visuals that are tailored to Christmas, emphasising the urgency and value of your promotions. Allocate your budget strategically, prioritising high-performing campaigns and keywords.

5. Collaborate with local businesses.

Partnering with other local small businesses is a great way to reach a wider audience and offer more value to your customers. For example, you could partner with a local business to host a holiday-themed giveaway on your social media. You could also partner with a local charity to donate a portion of your sales to a good cause. This creates an opportunity to give back to the community and show your customers that you’re more than just a business.

6. Offer bundles and gift packages.

Consider bundling some of your most popular items together to create discounted gift packages that are perfect for the holiday season. Order your own custom gift boxes to bring your bundled products together into a nice package. To promote these gift packages in your marketing strategy, you can do ‘unboxings’ on your social media. As a tradesman, you could even bundle some of your most popular services together to attract new customers over the holiday season.

7. Use social media to your advantage.

Social media is a powerful tool for small businesses, especially during the holiday season! Be sure to use social media to promote your products and services using relevant hashtags to reach a wider audience. If you have a physical store, put up festive decorations to embrace the Christmas spirit. Don’t forget to share photos and videos to connect with your followers on social media.

8. Capitalise on the Boxing Day frenzy.

Boxing Day is a shopping extravaganza, with Australians spending billions every year in search of post-Christmas bargains. Plan a storewide sale and promote it heavily across all your marketing channels. Highlight the incredible deals and limited availability to drive traffic and boost sales.

9. Offer exclusive discounts to loyal customers.

Loyal customers are an important part of every business. Show your appreciation for their continued support by offering them exclusive discounts during the holiday season. You could send out a special email to your loyal customers with a unique discount code or offer them a free gift with their next purchase.

Looking to grow your business with digital marketing?

Localsearch is one of the highest rated digital marketing services in Australia, we can help make growing your business stress-free and affordable.

7 Ways to Optimise Your Website for the Holiday Season

Tue, 17 Oct 2023 01:58:00 GMT

The holiday season brings an influx of business for many Australia small businesses – from hairdressers to trades, there is no doubt it’s a busy time for all. The holiday season is a time for celebration and joy, but it’s also a time when small businesses can really shine. With people looking for gifts, decorations, and other holiday essentials, there’s a huge opportunity for small businesses to attract new customers and boost sales.

One of the most important things small businesses can do to prepare for the holiday season is to make sure their website is ready. A well-designed and informative website can create a positive customer experience, build your online reputation, and boost conversions.

Here are our top ways to get your website ready for the holiday influx!

7 Ways to Optimise Your Website for the Holiday Season

1. Update Product and Services Listings.

Review and update your product and services listings to ensure they are accurate, current, and aligned with your holiday marketing strategy. This includes adding new holiday-specific products or services, revising product descriptions, and adjusting pricing if needed. Make sure all product images are high-quality and showcase items in a holiday-themed context, where possible.

2. Add Seasonal Content.

nject some holiday spirit into your website by creating and publishing seasonal content. This can include blog posts, articles, or landing pages dedicated to holiday-related topics. Consider producing gift guides, how-to articles, and festive stories that resonate with your target audience. Such content not only provides valuable information but also enhances the overall holiday experience on your site.

3. Optimise for Mobile Devices.

With an increasing number of consumers shopping on mobile devices, ensuring that your website is mobile-friendly is crucial. A responsive design and well-optimised mobile user experience are essential. Test your website on various mobile devices to ensure that it loads quickly, navigation is smooth, and all features and buttons are easily accessible.

4. User-Friendly Design.

User-friendly website design is essential for any business that wants to succeed online. When visitors arrive at your website, they should be able to find the information they need quickly and easily. If your website is difficult to navigate, visitors are likely to leave and go to a competitor’s website. Here are some tips to help make your website more user-friendly:

Use a clear and concise layout.
Use a consistent design throughout your website.
Use large, easy to read fonts.
Use a responsive design.

5. Customer Support and Contact Information.

Ensure that your customer support contact information is readily available and easy to find on your website. Shoppers may have questions or concerns, and a responsive and accessible customer support team can make a big difference in their purchasing decisions.

6. Security and Checkout Process.

As online shopping increases during the holiday season, prioritise the security of your website. Make sure that your checkout process is secure, and customer data is protected. Display trust signals, such as SSL certificates, to reassure customers. Additionally, streamline the checkout process to make it as smooth and efficient as possible to reduce cart abandonment.

7. Performance Optimisation.

Optimise your website’s performance to ensure fast loading times. Slow-loading websites can frustrate visitors and lead to higher bounce rates. Compress images, minimise unnecessary scripts, and strategies to enhance your site’s speed. If you’re not sure how your site is performing, request a free website audit.

By following these steps, you can create a holiday-ready website that not only enhances the customer experience but also boosts conversions, leading to a successful and profitable holiday season for your business.

5 Black Friday Marketing Tips for Small Business

Fri, 06 Oct 2023 02:04:00 GMT

Black Friday, the annual shopping extravaganza that kicks off the holiday season, is just around the corner. While it’s often associated with big retailers, small businesses can also capitalise on this shopping frenzy. In fact, Black Friday can be a game-changer for your small business if you implement the right marketing strategies.

Here are some Black Friday marketing tips tailored to small businesses:

5 Things to Do to Get Your Business Black Friday Ready

1. Plan Early

To ensure a successful Black Friday campaign, it’s crucial to begin your preparations with a well-thought-out plan. This plan should serve as your roadmap throughout the entire process. Start by setting clear and specific goals that you want to achieve during the Black Friday season. These objectives could include increasing sales by a certain percentage, attracting a specific number of new customers, or boosting brand awareness.

Make a list of things that need to be done and ensure you include due dates. This could include things like making signs for in-store, letting your digital marketing provider know of any sales and rostering extra team members on.

2. Run an Audit on Your Website

Running a manual website audit before Black Friday is key to ensuring a seamless and successful shopping experience for your customers. Optimising website speed guarantees that your site loads quickly, preventing potential customers from leaving due to sluggish loading times. Accurate NAP (Name, Address, Phone number) information fosters trust and helps local customers find your physical store easily. Ensuring updated content keeps your site relevant and credible, which is vital for conversions. Finally, checking functionality identifies and rectifies any glitches or broken links that might deter potential buyers.

Check these things on your website before Black Friday:

Your NAP.
Up to date content.
Correct functionality.
Speed.

3. Update Your Opening Hours

If you’re planning on trading later, or opening additional days, be sure to let your potential customers know. Remember to adjust your opening hours on all your online platforms including Google Business Profile, Localsearch Business Profile, website and social media.

4. Prepare Your Marketing Materials

Creating visually compelling and persuasive Black Friday marketing materials is crucial. These materials are your key to engaging your audience with enticing deals. This involves designing eye-catching graphics that showcase your promotions, crafting engaging email campaigns for your customer base, creating attention-grabbing social media posts, ensuring consistent messaging across all channels, and strategically scheduling the release of your materials to build anticipation. These detailed steps will ensure that your marketing materials are not only visually appealing but also strategically designed to engage your audience and drive excitement about your Black Friday promotions. If you’re looking for a place to find inspiration for your marketing materials, head over to Canva and check out their templates!

Coordinate the messaging across all channels and schedule your marketing materials to be released strategically in the lead-up to Black Friday.

5. Make the most of paid advertising

To make the most out of your paid advertising, such as Google Ads and social advertising, during the Black Friday season, it’s essential to focus on precision and optimisation. Start by meticulously targeting your ads to reach your ideal audience, taking advantage of location, demographics, and interests. Craft ad copy and visuals that are tailored to Black Friday, emphasising the urgency and value of your promotions. Allocate your budget strategically, prioritising high-performing campaigns and keywords.

Continuously monitor and optimise your ad campaigns by adjusting bidding strategies, refining keywords, and A/B testing ad variations. Leverage retargeting to re-engage potential customers who have shown interest but haven’t converted yet. Lastly, schedule your ads to coincide with peak shopping times, making sure your brand is at the forefront when customers are ready to make their Black Friday purchases. By combining precise targeting with ongoing optimisation, you can get the most out of your paid advertising.

If you would like some help refining your paid advertising, contact us and one of our specialists will be in touch.

Maximise Your Success with Performance Boost

Elevate your Black Friday advertising with Performance Boost. This innovative solution combines the power of Google’s AI and Meta’s Advantage+, allowing you to advertise across 10 platforms with ease. It’s an effective way to maximise your reach and make your ads work harder for you this holiday season.

Staying Informed on the Latest Digital Trends

Wed, 27 Sep 2023 02:18:00 GMT

Trends, news and consumer needs are constantly changing. Staying up to date can help your small business remain relevant in the digital landscape.

Testing out new strategies and implementing new ideas is a great way to compete with competitors in your industry. In this guide, we will discuss five ways you can keep up with the latest digital marketing trends impacting small businesses.

Top 5 Ways to Stay Updated with Digital Marketing Trends

1. Industry podcasts.

Podcasts are the best way to learn while on-the-move! Whether you’re driving home from work or at the gym, putting on an insightful podcast allows you to make the most of your time.

The Help Me Grow My Business Podcast is an easy, informative and fun way to learn how to grow your business. The podcast covers a variety of topics that can benefit small business owners, from staying organised at tax time to boosting your digital presence. If you are short on time but want to stay informed on the latest trends, podcasts are the perfect tool for you.

2. Google Trends.

Google Trends allows you to follow the latest search trends across Google Search, YouTube, Shopping, and Images. Regularly checking this platform will help you identify growing consumer interest in products and search terms. You can brush up on how to use Google Trends with these lessons on how to interpret the data.

Source: Google Trends (September, 2023)

3. Industry blogs.

Blogs are a valuable resource for small business owners to stay updated with industry trends due to their actionable insights and data-driven content.

The Localsearch Business Blog has all the latest information you need to grow your business online. We keep ahead of the latest trends, sharing insight into crucial updates, new strategies, top tips from the experts and more.

4. Subscribe to digital newsletters.

To receive information on the latest trends straight to your inbox, subscribe to a couple of quality digital marketing newsletters. This is an efficient way to sift through industry news in one place and look further into the trends that align with your business.

The Localsearch Digital Marketing Newsletter provides you with the latest trends, resources and strategies to help your business stay ahead of the game. You can subscribe at the bottom of our website homepage.

5. Social media platforms.

Social media platforms such as X (Twitter), Facebook, Instagram and even TikTok can be user-friendly channels for staying updated about digital marketing trends. Not every platform will be suitable or beneficial for your business, focus on those that align with your needs, goals and target market.

Check out Localsearch’s social media accounts across Facebook, Instagram and LinkedIn for all our latest blogs, podcasts and small business tips.

Looking to grow your online presence with digital marketing?

We can help make growing your business stress-free and affordable. Start taking the weight off your shoulders and request a free quote from your Localsearch Digital Marketing Specialist today.

[FREE DOWNLOAD] Mastering Your Organic Social Media as a Small Business

Fri, 22 Sep 2023 02:34:00 GMT

In today’s digital age, social media has become an indispensable tool for small businesses. It offers a cost-effective way to connect with your audience, build brand awareness, and drive sales. While paid advertising can certainly boost your reach, mastering your organic social media presence is equally crucial. It not only saves you money but also allows you to foster genuine relationships with your audience.

Here are some strategies to help your small business thrive on social media organically:

5 Social Media Tips for Small Business

1. Understand your target audience.

Effective social media management starts with a deep understanding of your target audience. Who are your ideal customers? What are their interests, demographics, and pain points? Conducting audience research will help you create content that resonates with your audience and speaks to their needs. Use analytics tools to gather data on your existing followers and adjust your strategy accordingly.

2. Stay up to date with trends.

Staying up to date with trends in social media management is paramount in today’s digital landscape. Social media platforms are continuously evolving, with new features, algorithms, and user behaviours shaping the way businesses and individuals engage with their audiences. However, it’s important to note that staying updated doesn’t simply mean jumping on the latest TikTok trending sound or blindly following every viral challenge.

Instead, it involves a strategic approach, including understanding the underlying principles driving these trends and assessing whether they align with your brand’s identity and goals. By doing so, you can craft more effective strategies, create content that resonates with your target audience. Staying current with social media trends allows you to harness emerging platforms and tools that can give your brand a competitive edge. As social media is a dynamic and ever-changing arena, staying informed about the latest trends ensures that your efforts remain relevant, allowing you to maximise your online presence and drive meaningful results for your business or clients.

3. Set realistic goals.

Setting reasonable and achievable goals is absolutely essential in the realm of social media management. Imagine your social media strategy as a journey, with each goal representing a meaningful milestone along the way. These goals should be both challenging and realistic, taking into account your current social media presence, available resources, and the timeframe you’ve set. When your objectives are attainable, you’ll experience a sense of accomplishment with each step you take, which can fuel your motivation and determination.

These goals serve as valuable checkpoints, enabling you to track your progress, evaluate the effectiveness of your social media efforts, and adjust your strategies as needed. In essence, setting reasonable and achievable social media goals transforms your online presence into a purposeful and sustainable venture, increasing your chances of building a thriving and engaged audience.

4. Make the most of user-generated content.

As a small business owner, making the most of user-generated content (UGC) can be a game-changer for your brand. UGC is essentially authentic content created by your customers or followers, and it carries immense credibility and influence. There are various types of UGC, including customer reviews, testimonials, social media posts featuring your products, unboxing videos, and even user-contributed content like blog posts or artwork inspired by your brand.

To maximise UGC, you can encourage your customers to share their experiences on social media, tagging your business or using specific hashtags. Host contests or challenges that motivate users to create content related to your products or services, and offer incentives like discounts or prizes for participation. Share UGC on your own social channels and website to showcase your loyal customer base and build trust among potential customers. By effectively leveraging UGC, you not only gain valuable social proof but also foster a sense of community around your brand, creating a win-win situation for both your business and your customers.

5. Try new things.

The power of trying new things on social media cannot be overstated for small businesses. In the ever-evolving digital landscape, innovation and adaptability are key to staying relevant and engaging with your audience. Experimenting with new content formats, platforms, and strategies allows small businesses to discover what resonates best with their target audience.

Whether it’s testing out live video, embracing emerging social media trends, or launching creative campaigns, trying new things fosters creativity and can lead to unexpected successes. It not only keeps your social media presence fresh and exciting but also demonstrates your willingness to evolve with the times. By being open to experimentation, small businesses can discover new avenues for growth, connect with a broader audience, and ultimately, stay competitive in the dynamic world of social media.

At the end of the day, mastering your organic social media presence as a small business is all about building genuine relationships with your audience through valuable content and authentic engagement. By defining your goals, choosing the right platforms, and consistently delivering high-quality content, you can leverage social media to grow your business organically and sustainably. So, get out there, connect with your audience, and watch your small business flourish on social media.

Free October 2023 Content Planner Template

Tue, 19 Sep 2023 02:51:00 GMT

October is nearly here, which means it’s time to get your content calendar ready for the month.

With our Free October Content Planner, you’ll be able to plan your social media, blogs and more for the upcoming holiday season within minutes.

There are so many important days to recognise this month including World Mental Health Day and Halloween. Keep reading to find out more about all the days your business can use in your content plan this October.

Download your FREE October Content Planner here.

If you follow the link above, you will also find some free post templates you can modify to suit your business when creating social media content in October.

Important Days for Your October 2023 Content Planner

International Coffee Day: Sunday, 1 October 2023

World Coffee Day is a great day to celebrate all things caffeinated! From the farmers, traders, roasters and baristas everyone is celebrated on International Coffee Day.

Ways to recognise International Coffee Day on social media:

Does your team have a favourite local café? Take a photo (with their permission) and give them a shoutout on your business’s social media accounts to thank them.
Make an Instagram Reel or TikTok asking your co-workers their coffee orders. If you’re a café or other hospitality business, ask your team members to name the strangest coffee order they’ve ever received.
Have a barista in your building? Share a post about them, introducing them to your social media audience.

World Animal Day: Wednesday, 4 October 2023

World Animal Day seeks to raise awareness and improve the lives of all animals, whether through enhanced living conditions, wildlife preservation or general welfare standards. All animals are important on World Animal Day.

Ways to recognise World Animal Day on social media:

Share a heart-warming story about a rescued animal or an animal your business is involved with using relevant hashtags, such as #WorldAnimalDay, #AnimalRight and #AnimalWelfare.
Take a moment to share information about local wildlife conservation efforts.
Share information about how your business reduces its negative impact on the environment.

World Mental Health Day: Tuesday, 10 October 2023

World Mental Health Day was created by the World Health Organisation to raise awareness around mental health conditions. Some of their efforts include increasing education around mental health, promoting good mental health and breaking down social stigmas associated with mental health.

Ways to recognise World Mental Health Day on social media:

Incorporate hashtags like #WorldMentalHealthDay, #MentalHealthMatters, or #EndTheStigma to reach a wider audience and connect with the global conversation.
Share some statistics, facts and tips from a credible organisation, such as Beyond Blue or Headspace, about how to help those suffering from a mental health condition.
Create short videos about how your services or products can help assist with mental health, even if it’s just something you do to reduce stress for your customers during a typically stressful process.

World Food Day: Monday, 16 October 2023

World Food Day celebrates the founding of the United National Food & Agriculture Organisations in 1945. The organisation works towards building a sustainable world where everyone has access to enough nutritious food.

Ways to recognise World Food Day on social media:

Spread the word of the UN’s mission on your social media accounts using the hashtag #WorldFoodDay.
Share facts about global hunger, food waste and the importance of sustainable agriculture. Use eye-catching visuals to make the information more engaging.
Create a reel and ask your team to name their favourite food or meal.
This is an ideal day for businesses to demonstrate how they reduce food wastage or support those in need, such as in a blog, social media post or video.

INTERNATIONAL CAPS LOCK DAY: Sunday, 22 October 2023

INTERNATIONAL CAPS LOCK DAY IS A FUN QUIRKY DAY TO LIGHTEN YOUR SOCIAL MEDIA AND EMBRACE THE USE OF CAPITAL LETTERS TO CREATE HUMOR.

Ways to recognise INTERNATIONAL CAPS LOCK DAY on social media:

DO YOUR POSTS IN ALL CAPS, KEEPING IN MIND THAT CAPS LOCK CAN OFTEN BE SEEN AS YELLING.
USE CAPS LOCK DAY TO YOUR ADVANTAGE TO SHARE IMPORTANT OR EXCITING NEWS ABOUT YOUR BUSINESS AND STAND OUT IN PEOPLE’S FEEDS.
ASK YOUR AUDIENCE SOMETHING IN A POLL. FOR EXAMPLE, HOW THEY PERCEIVE CAPS LOCK. DO THEY READ ALL CAPS POSTS AS YELLING OR EXCITEMENT?

World Teachers Day: Friday, 27 October 2023

Held annually in October, World Teachers Day is an opportunity to thank teachers for the key role they play in our community. Whatever you are posting, be sure to add the hashtag #WorldTeachersDay to your posts on every platform.

Ways to recognise World Teacher’s Day on social media:

Create a post expressing your gratitude and thanking teachers for everything they do.
If you’re operating in the education sector, take a moment to introduce some of your teachers to your followers or create a video of students thanking their teachers.
Run a store-wide discount on World Teacher’s Day, posting about it on all your social media pages and Google Business Profile.

Halloween: Tuesday, 31 October 2023

Spooky season has arrived once again, and it is by far one of our favourite days to celebrate on social media. The ways to include Halloween in your social media are endless. From spooky reels, polls, trivia and even blogs, there is something for every business.

Ways to recognise Halloween on social media:

Share photos and reels of your team’s Halloween costumes.
Ask your followers for spooky movie recommendations.
If you have products that could be used for Halloween, share them with your followers.
If you’re in the hospitality industry, post recipes for Halloween treats and drinks encouraging your followers to try them out.

New Scam on Facebook Targeting Business Owners

Tue, 12 Sep 2023 06:34:22 GMT

Scammers will go to all sorts of lengths to trick people into giving away money or sensitive information. In 2022, Australians lost more money to scams than ever before with over 3 billion dollars being stolen.

On social media, scammers often create fake accounts pretending to be someone they are not or compromise existing accounts to deceive you.

As these scams are becoming more sophisticated, it’s becoming harder to tell whether they are real or not. In this blog, we discuss how to spot a scam on Facebook along with the best ways to keep your account safe.

New Scam on Facebook Targeting Business Owners

Scam on Facebook Targets Andres Mobile Window Tinting

One of the small businesses we work with, Andres Mobile Window Tinting, recently alerted us of a new scam going around on Facebook.

The business received a scam notification to say their Facebook account had been reported and was going to be deactivated if they didn’t click the link provided. Luckily, Andres Mobile Window Tinting identified the scam and reported it immediately.

Top 3 Ways to Spot a Scammer

Scammers often try to create a sense of urgency by saying something is wrong with your account and threaten you with losing it.

As you can see in the example provided by Andres Mobile Window Tinting, the scam says, “If you don’t cancel the blocking, your Facebook will be deactivated without further notification.”

These online scammers want you to act quickly before you realise what they are up to, so always take your time and think it through before acting.

1. Create a sense of urgency.

2. Incorrect spelling or grammar.

Look for strange phrases or misspelled words, as scammers often make basic mistakes that an official organisation wouldn’t.

In the example above, you can see that they use a capital for Facebook in some cases, but in others they don’t capitalise. Additionally, notice after the word “true” where the rest of the sentence is on the next line, leaving a huge gap that shouldn’t be there.

3. Use authority to build trust.

Online scammers use organisations and names you trust to lower your guard, such as a bank, email provider, or social media platform.

The scammer in the example above poses as “Security Facebook” to try and gain the trust of the Facebook user they are targeting.

If you get a suspicious email or message claiming to be from Facebook, don’t click any links or attachments. You can view recent emails sent from Facebook in your Facebook Settings.

Bella Pettiona is a Marketing Assistant at Localsearch, looking to gain as much marketing experience as she possibly can. With her degree in Business now finished, she is enjoying putting the knowledge she has gained at university into action with a digital marketing company. When Bella is not working, she finds herself soaking up some sun at the beach or out and about with friends. She has a love for all things fashion and music related, always looking forward to the next music festival.

Bella Pettiona

How to Keep Your Account Safe

1. Don’t click suspicious links.

2. Don’t download files or software coming from people you don’t know.

3. Don’t answer and report messages that ask for your sensitive information.

4. Strengthen your online security.

Looking to learn more about cyber security for your business?

Beware of any email or message asking you to click on a link or QR code. If you click a scam link, you’ll most likely download malware or ransomware onto your devices. So, take a moment to check in your Facebook Settings whether it really came from Facebook.

Read our blog How to Protect Your Business Against Cyber Attacks for more useful ways to safeguard your business.

Use strong passwords and enable two-factor authentication (2FA) to add an extra security layer to your accounts across the internet. 2FA is one of the most effective tools for combating account compromise attempts.

It is also important to use a trusted antivirus and keep this software up to date.

Top Tip for Small Businesses: Enable Business notifications so you’ll be alerted of any changes happening within your Meta Business Manager Account.

If you think someone has access to your account or you’re unable to login, please visit this page to take steps to regain access to your account.

This includes your passwords, social security number and financial information like credit card numbers.

Use caution when installing browser extensions and 3rd party apps, particularly when they offer something that sounds too good to be true or require you to login with your social media credentials before even using them.

A Guide to Google Business Profile

Tue, 29 Aug 2023 04:48:00 GMT

List your business on Google with a free Business Profile by clicking on the image above.

FREE DOWNLOAD: A Guide to Google Business Profile For Small Business

If you are unfamiliar with Google Business Profile (previously known as Google My Business or GMB), I would like to introduce you to one of the most valuable digital assets for your business.

Google is the most popular search engine in the world, with more than 90% of the search engine market share . By creating a Google Business Profile, businesses can increase their visibility and attract new customers through Google Search and Maps. This can be an effective way to promote a business and reach a wider audience.

As more than 60% of customers check Google reviews before visiting a business , your business needs a Google Business Profile. However, it is not enough to simply have a profile; you must also ensure it is constantly optimised to show Google your business is still active.

How to Optimise Your Google Business Profile

The following Google Business Profile Optimisation insights can help improve your visibility on Google Search and Maps. Ensuring your Business Profile is optimised will help more potential customers learn about your business and what you offer.

1. Keep Your NAP Up to Date

Including your name, address and phone number (NAP) on your Google Business Profile can improve local SEO, while making it easier for potential customers to find and contact your business.

To avoid confusion for consumers, it is important to maintain consistent and accurate NAP by filling out all relevant fields in your business profile and double-checking for accuracy.

Keeping your Business Profile up-to-date when you have any changes to your NAP information is an essential task. If you have a new address or phone number, be sure to update your business profile as soon as possible to ensure your NAP information is accurate.

Optimising your NAP can benefit your business in two ways:

Including your name, address and phone number (NAP) on your Google Business Profile can improve local SEO, while making it easier for potential customers to find and contact your business.

To avoid confusion for consumers, it is important to maintain consistent and accurate NAP by filling out all relevant fields in your Business Profile and double-checking for accuracy.

Keeping your Business Profile up to date when you have any changes to your NAP information is an essential task. If you have a new address or phone number, be sure to update your Business Profile as soon as possible to ensure your NAP information is accurate.

Optimising your NAP can benefit your business in two ways:

It can increase trust with Google.
Make it easier for customers to find and contact your business.

Overall, keeping a constant NAP is a win-win situation .

2. Manage photos and videos for your Business Profile.

Sharing photos and videos is an easy way to showcase your business and give potential customers a better understanding of your business’s offerings.

Consider adding images of your storefront, products, services, and team members to your Business Profile to give people a sense of what your business is all about.

This can help attract more customers and give them a better idea of what to expect when they visit your business or use your products or services.

3. Manage and respond to reviews on your Google Business Profile.

Reviews are an important factor in your Google Business Profile. High-quality, positive reviews can help potential customers learn more about your customer experience while increasing your business’s visibility on Google Search .

There are several ways to encourage customers to leave reviews for your business on Google:

Encourage customers to leave reviews by asking them in person.
Sending a Business Profile link via text.
Adding a review request to your emails or social media profiles.

It’s important to monitor and respond to reviews on your Business Profile, both positive and negative. Responding to your reviews shows customers that you care about their feedback and are willing to address any issues they may have.

4. Post updates and promotions.

Posting on your Business Profile can allow you to share announcements, offers, event details and more with your customers. Sharing your business activities can help improve consumer experience and increase engagement with your business .

Posts allow you to directly communicate with local customers and promote your sales, specials, and events. Connecting with your audience by adding videos and photos to your posts can also help to enhance your customer’s experience.

5. Display your product and services.

Listing the specific products or services your business offers can help potential customers learn more about what you offer and make it more likely they’ll choose your business over a competitor.

In addition to listing your products and services , it’s a good idea to write a brief description of each one. This description should include information such as pricing, any limits on when the service expires and relevant keywords.

Want more in-depth tips to improve your Google Business Profile’s performance? Check out The Secret to Optimising Your Google Business Profile on The Help Me Grow My Business Podcast .

Is having a Google Business Profile worth it?

Absolutely! Having a Google Business Profile can be extremely beneficial for small businesses. While not every business may require a Google Business Profile, it is highly recommended for those who depend on a local customer base.

Benefits of a Google Business Profile:

Improved visibility in Google Search and Maps results.
Increased trust and credibility with customers.
The ability to receive and manage customer reviews.
Access to insights and analytics on how customers interact with your business online.
Receive quote requests directly through your profile.

A Google Business Profile can be a valuable asset for small businesses, but it should not be considered the sole aspect of a comprehensive marketing plan. Using other digital marketing solutions, such as search engine optimisation (SEO) and pay-per-click (PPC) are excellent ways to improve your digital presence.

What are the challenges of optimising your Google Business Profile?

Understanding the challenges in Google Business Profile Optimisation is important as it helps businesses plan and prepare when they arise.

Optimising your Google Business Profile can be a time-consuming process, requiring resources such as high-quality photos and videos that need to be frequently posted.

Managing reviews and then keeping up with Google’s policies and guidelines can also feel demanding. However, The biggest challenge is the possibility of your competition outranking you.

At Localsearch, we understand optimising a Google Business Profile on your own can feel daunting. Our team provides optimisation and management services for your Google Business Profile, as well as ongoing support to maintain its optimal performance.

Take the first step today—claim or create your Google Business Profile and unlock your business’s full potential!

How to Get More Customer

Thu, 24 Aug 2023 07:31:00 GMT

As most customers turn to search engines to find products and services, being found online is increasingly important for Australian small businesses.

Search Engine Optimisation (SEO) increases the visibility of your website in search engines like Google, making it a powerful strategy to reach new customers.

In this guide, we will explore five ways to attract and convert more customers by harnessing the power of SEO and digital marketing.

5 Ways to Get More Customers and Grow Your Business

1. Maintain a strong digital presence.

Your digital presence is how your business appears online, including your website, social media accounts, Google Business Profile, and more.

To maintain a strong digital presence, you want to ensure your business can be found easily by potential customers. It’s a great idea to add reviews across your digital presence, as 93% of customers read online reviews before making a purchase.

A couple of negative reviews is not the end of the world, it shows that your business is genuine. Just remember to reply to your reviews following our guide to build credibility and trust with customers.

Listen to our podcast episode with Digital Presence Expert, Daniel McCarthy, for more useful tips and tricks.

2. Enlist an SEO expert.

As SEO is a long-term strategy that requires regular maintenance, enlisting the help of an expert is a worthwhile investment to get more customers.

It can take a lot longer to see results if you choose to do it yourself due to the technical advancements that are involved. Keep in mind there is plenty of misinformation out there that can end up having a negative effect on your search engine ranking.

Feel free to contact us if you have any questions about enlisting an SEO expert for your business. We are happy to help!

3. Offer new customer discounts.

Many customers appreciate an opportunity to save money. You can entice them into your business by offering a new customer discount or deal, such as buy-one-get-one-50%-off.

Through this strategy, you can target bargain shoppers who need added incentives to follow through with purchases. Once you have gained these new customers, continue building a relationship with them to encourage repeat purchases in the future.

Check out our blog with Client Relationships Expert, Kim Riley, to find out all the customer experience basics you need to know, including his top three tips for retaining customers.

4. Local SEO.

Local SEO helps increase your business’s visibility in local search results on Google. With one in two Aussies visiting a local business the same day as performing an online search, optimising your Google Business Profile (GBP) is essential.

Ensure you have the correct business name, address and phone number (NAP) on your GBP and other online platforms to avoid confusion for potential customers and Google.

Posting on your GBP is another simple way to improve your local SEO and gain more customers. It doesn’t have to be anything crazy, just a couple of photos from a recent job with a short explanation of the work you completed.

For more information on local SEO, listen to our podcast episode ‘7 Minute SEO Guide for Small Businesses’.

5. Provide a good user experience.

A positive user experience pleases website visitors and improves search engine rankings.

Confirm your website is easy to navigate, has clear calls to action, loads quickly and is optimised for mobile devices. Regularly updating and expanding your website content will keep it relevant for your audience. Search engines also favour fresh content, so consider refreshing your blog posts where possible.

Read our blog ‘UX design and website conversions… is there a link?’ to learn more about the importance of user experience and converting customers.

Looking to enlist an SEO expert to help grow your business online?

As one of the top-rated SEO companies in Australia, we can help you get more customers by improving the visibility of your website on Google.

If you have any questions or want to speak with a Digital Marketing Specialist about growing your business, contact us anytime.

When was the last time you checked your NAP?

Wed, 23 Aug 2023 05:18:00 GMT

Everyone wants to rank higher on Google search result pages, Google maps and other Google products. What most businesses don’t know, is something as simple as their business details could be skewing their results. We’re talking about NAP; more specifically, NAP consistency.

And no, we’re not talking about your sleeping habits—although a good night’s sleep promotes better work performance . Sleeping habits aside, this article will take you through what NAP is, why you need to be on top of it and how to manage it with minimal effort.

What is NAP?

Name
Address
Phone number

This neat little acronym stands for name, address, phone number. Anywhere your NAP is displayed, such as on business directories like www.localsearch.com.au , is known as a “citation”. Now we have the lingo down pat, let’s get down to the nitty gritty.

Why is NAP consistency important?

Google, Bing and other search engines use your NAP to verify your business to provide the most accurate and relevant information to their users. So you can be identified, you need to make sure every single citation you have online is the exact same, down to the apostrophe in your business name. Sounds simple enough? Not quite.

Say a customer noticed you weren’t on their favourite online business directory, so they added your business for you. The problem is, they entered the information from a flyer you letterbox-dropped last year…with your old landline number. You don’t even know about this listing but it’s out there with your (incorrect) information.

Other examples of NAP inconsistency can include:

Using an acronym at the top of your business website instead of your full business name.
Having an ampersand where an ‘and’ usually is.
Displaying a different address on different platforms, such as your mailing address versus your physical location.
Having variations of your address, such as ‘123 Fake Street’ in some places and ‘Corner of Fake Street and Real Court’.
Typos in your name, address or phone number.
Having a mobile in some places and a landline in others.

How do you find NAP inconsistencies?

We’ve tested out a few business finders but nothing beats performing a manual search on Google. However, don’t just search for your business name or skim through listings on the first page of results. Be sure to open up the websites on at least the first three to five result pages for each of the below searches:

Business name (including nicknames or acronyms).
Phone number (including any variations, such as a mobile or 24/7 hotline).
Address (including PO Boxes or any alternatives possibly linked to your business).
Industry and suburb (such as plumbers Gold Coast or hairdressers Townsville).
Any old business names, phone numbers or addresses.

TOP TIP! Don’t forget to check your social media platforms. Consistency is important there too.

Once you find the inconsistencies, make sure you update them. It may also be worthwhile keeping track of where you found your business name for future changes to your NAP.

Is there an easy way to update your business listings (and NAP)?

We’re glad you asked, because yes, there is. Listing management software is an absolute miracle when it comes to updating your business information. “How does listing management software work,” you ask?

As with any software, it varies from company to company, however the general gist is the same; the software syncs specific listings to the platform. Depending on the software, you may be able to access this on your smartphone, tablet, desktop or all devices. Whenever you have anything you want to change, you make the change in the software, which rolls it out across the board. That’s right—one change for ALL your listings.

Supporting Australian Businesses: Localsearch $3,000 Grant

Tue, 22 Aug 2023 06:04:00 GMT

Featured in Inside Small Business: Localsearch to give back to small businesses on its 30th anniversary

As an advocate for small businesses throughout Australia, Localsearch is commemorating our 30-year journey with our own Small Business Grant. Localsearch will be awarding 10 outstanding small businesses in Australia with a tailored digital marketing package valued at AUD $3,000. This initiative is centred around giving back to Australian businesses, showcasing their exceptional accomplishments and community contributions.

Congratulations to our Localsearch Small Business Grant winners. We’re excited to celebrate your success and help you grow your businesses with our $3,000 digital marketing grant.

30 Revolutions

Founded in 1993 in regional Queensland, Localsearch has become a devoted ally to over 28,000 small businesses. Our affordable digital marketing solutions have propelled these businesses into the digital age, expanding their reach and impact. As Localsearch marks its 30th anniversary, this milestone signifies more than celebration – it demonstrates the power of small business support. Additionally, as a 2023 Google Premier Partner, Localsearch is better prepared than ever to elevate businesses’ online presence.

Localsearch Small Business Grant Details

We are inviting small businesses across Australia to share why they should be considered for the grant. We want to know about your outstanding achievements and how Localsearch’s digital marketing services will enhance your ongoing community contributions.

Eligible Activities

The $3,000 program offers a variety of potential services to enhance your digital marketing efforts, allowing you to select the ones that best align with your needs:

Google Business Profile Optimisation: Ensuring accurate business info, photos and videos on Google. Boosting local search presence and visibility on Google Maps.

Search Engine Optimisation (SEO): Services to improve website visibility in search results. Includes keyword research and on-page and off-page technical optimisation for increased organic traffic.

Localsearch Business Profile Optimisation: Creation and optimisation of your profile on the Localsearch platform. Increase your opportunity to receive more quotes and leads.

Funding for Paid Campaigns: Covers costs of online advertising like PPC, Google Ads and social media ads for improved website traffic.

Website Development and Optimisation: Enhances website design, including redesign, SEO, mobile optimisation, user experience and functionality.

Ongoing Support: Access to your local Digital Marketing Specialist for aligning strategies with trends and optimising approaches.

Nucleus Reporting Dashboard : Comprehensive reporting tool to track metrics like website traffic, conversion rates, engagement, campaign effectiveness and more. Empowers data-driven decisions for strategy optimisation.

We are committed to ensuring your Localsearch digital marketing package delivers optimal outcomes. For the small businesses that have been granted this opportunity, we will connect them with a Digital Marketing Specialist based in their local area. This ensures a personalised approach that aligns precisely with the unique requirements of each business.

Small Businesses Supported by Localsearch

The Localsearch difference lies in our commitment to Australian small businesses, as we have successfully navigated the unique challenges that businesses face and consistently stayed ahead of the game.

Explore how our tailored Localsearch digital marketing packages are continuing to drive growth for businesses across Australia.

Discover more Case Studies and Testimonials .

Contact us for more information on how our digital marketing solutions can grow your online visibility and attract more customers.

FREE September 2023 Content Planner Template

Fri, 18 Aug 2023 06:34:00 GMT

Use our free September Content Planner to get your September Content Calendar ready.

There are numerous important days this month you can recognise on social media to connect with your followers.

Starting off with Father’s Day and finishing with International Podcast Day, September is jam-packed with content opportunities for all types of businesses!

Download our FREE September Content Planner here.

If you follow the link above, you will also find some free post templates you can modify to suit your business when creating social media content in September.

Important Dates for Your September 2023 Content Planner

Father’s Day: Sunday, 3 September 2023

On the first Sunday of September, Father’s Day is celebrated in Australia.

This day is all about showing love and appreciation for fathers and father figures. It is a significant event across all sectors, with education, retail and the food industry taking particular interest in the day.

Ways to recognise Father’s Day on social media:

Share photos of the fathers in your team along with their favourite dad joke.
If you work in the education sector, create a reel of your students handcrafting gifts and cards for their fathers.

National Women’s Health Week: Monday, 4 – Friday, 8 September 2023

National Women’s Health Week is held annually in September as a reminder for women to set aside time for their health and well-being. The week focuses on improving women’s health and helping women make healthier choices through a nationwide campaign and online activities.

Ways to recognise National Women’s Health Week on social media:

Share ways women get involved in National Women’s Health Week on social media. For example, remind your followers to book a health check-up or share the location of a nearby women’s exercise group they can join.
Focus on a different aspect of women’s health each day of the week (e.g., healthy eating, staying active, mental health) sharing useful tips and tricks your followers can take on board.
Show your appreciation by sharing a photo or reel of any health and wellbeing activities that women engage in at your workplace. For example, daily stretching or lunch time walks.

Read a Book Day: Wednesday 6, September 2023

National Read a Book Day is recognised annually, encouraging us all to take a break and get reading! This day is the perfect excuse to turn off your screens, sit back, relax and get lost in a book.

Ways to recognise Read a Book Day on social media:

Educate your followers on the countless benefits of reading.
Share a few popular books relating to your sector and followers’ interests.
If you work in the medical sector, you could provide short books for your patients to read while in hospital or waiting for an appointment.

National Day of Encouragement: Tuesday, 12 September 2023

National Day of Encouragement is all about making a positive impact in our community and uplifting the people around us. Saying a few encouraging words to inspire a co-worker, friend or even a stranger may make a difference in their lives.

Ways to recognise National Day of Encouragement on social media:

Share inspiring and motivating quotes on your social media platforms your followers can forward to their family and friends.
Highlight the benefits of encouragement, from both the giver and receivers’ perspectives.
Share some kind words about your team and all the great work they’ve been doing.

R U OK Day: Thursday, 14 September 2023

R U OK Day is dedicated to reminding Australian’s to regularly check in with friends, family and colleagues. The day prompts asking the question, “Are you okay?”, which starts meaningful conversations with the people around us.

Talk Like a Pirate Day: Tuesday, 19 September 2023

Talk Like a Pirate Day is nationally recognised as the major fundraiser for Childhood Cancer Support. It is all about dressing up and having fun, whilst making a difference for families impacted by childhood cancers.

This day is a great opportunity for schools, childcare centres, community groups and workplaces to support these Australians by participating in the fundraising event. Even if you work in hospitality, you could get your team to wear pirate hats and donate all tips collected on Talk Like a Pirate Day to the cause.
Ways to recognise Talk Like a Pirate Day on social media:

Hold a Talk Like a Pirate Day Event, get dressed up and share photos of your team on social media.
If you work in the education sector, create a reel of your teachers and students doing their best pirate impression.
Share the meaning of the day with a link for your followers to donate to the cause.

World Alzheimer’s Day: Thursday, 21 September 2023

World Alzheimer’s Day aims to raise awareness and challenge the stigma surrounding Alzheimer-related dementia. Alzheimers is a progressive disease that impairs memory and other mental functions.

Previous studies have revealed on average of 2 out of 3 people have little-to-no understanding of the disease , so take advantage of this day and start spreading awareness!
Ways to recognise World Alzheimer’s Day on social media:

Share a personal story from someone affected by the disease on social media to raise awareness.
Post a few poll questions followed by the correct answers to get your followers thinking about Alzheimer’s disease, whilst educating them in the process.

International Podcast Day: Saturday, 30 September 2023

This day is an international celebration of the power of podcasts!

It is a great opportunity to connect with your fellow podcasters, podcast listeners and leaders in the industry. There are numerous ways for your business to get involved in International Podcast Day and plenty to benefit from by taking part in the celebration.
Ways to recognise International Podcast Day on social media:

Post your favourite podcasts relevant to your sector using the #InternationalPodcastDay hashtag.
If your team has a podcast, use this day to grow your podcast by sharing short audio or video clips on social media to attract new listeners, subscribers and reviews.
You can also take this opportunity to ask your followers what they would like to see from your podcast in terms of topics or guests in the future.

Ways to recognise R U OK Day on social media:

Share a post from the R U OK? charity’s official Instagram or Facebook account.
Host a workplace event to raise funds, sharing photos or videos on your social platforms.
Post photos of your team with the R U OK? charity’s merchandise, with a link for your followers to support the charity by making a similar purchase.
If you work in the medical sector, you can advertise in Australia if you adhere to strict medical advertising laws .

Unlocking Digital Strategy Insights: A Q&A with Claire Rickard, Digital Strategist at Localsearch

Wed, 16 Aug 2023 23:45:00 GMT

In the dynamic world of digital marketing, where strategies evolve at the speed of technology, having a seasoned expert by your side can make all the difference. We had the privilege of sitting down with Claire Rickard, a highly experienced Digital Strategist at Localsearch, to gain a deeper understanding of the ever-evolving digital landscape and how businesses can navigate it successfully.

Claire draws on her wealth of knowledge to provide practical tips and strategies that drive online success. Whether you’re a business owner, a marketer, or simply curious about the world of digital strategy, Claire’s expertise is sure to inspire and inform. Join us as we dive into the mind of a digital strategist who’s making waves in the industry.

SEO Q&A with Digital Strategist, Claire Rickard

How can SEO benefit a small business?

When SEO is performed by experienced digital strategists, it can help businesses appear in more relevant searches engine results. Therefore, putting their business in front of more potential customers. It can also help their branding and increase their customer base.

What are the key factors that will determine where a business will sit on Google?

There’s literally hundreds of factors that will determine where your business sits on Google, and it changes all the time!

The main ones are usually website content, headings & titles, technical aspects and your overall presence including; off page reviews and social media. The speed of the website and how fast it loads also plays a big role.

Additionally, where a business sits on Google has a lot to do with their local SEO, including their Google Business Profile and their NAP (Name, Address and Phone number). It’s very important your contact information is the same across the internet to avoid confusion for potential customers and Google.

What is something small business owners can do to improve their SEO themselves?

Something super simple that businesses can do, even without paying for SEO or having an expert, is posting on their social media or Google Business Profile. It doesn’t have to be anything big, just a couple of photos from your phone with a couple of sentences about a job and what you’ve done. Adding some reviews from their clients also helps to build trust with Google and potential customers. It shows that you’re real!

There is no need for massive efforts – Google understands how busy business owners are. It doesn’t demand the impossible; even small actions matter. You don’t need to craft extensive, expertly written paragraphs or essays for Facebook. A few sentences alongside your photos suffice. Just let it reflect your care, recent work, and let people see your involvement on the job.

How long does it take for small businesses to start seeing the results of their SEO efforts?

It really depends. If someone’s doing it themselves, it can take a lot longer compared to having a professional strategist or experts involved. As Google makes a lot of regular changes, it can take a long time to understand what you’re doing. There’s a lot of technical advancements that need to be made as well. There’s so much involved, so much more than just the website, so it can take a little while to start seeing results.

You may start to see some little improvements, such as getting more views or clicks on your website. In the first couple of weeks, you may also see small improvements in your rankings, but it usually takes a couple of months to see real advancements. It may take a bit longer if you’re doing it yourself. Keep in mind, you need to be really careful doing SEO yourself because there’s a lot of misinformation out there. What you think you’re doing properly can actually have the opposite effect.

Listen to the full episode here:

Request a Free SEO Audit

Want to get your website ranking higher in relevant search results on Google? Request your free SEO audit now.

How to Add Your Localsearch Widgets to Your Website

Tue, 15 Aug 2023 23:37:00 GMT

Before we get into anything, you’ll want to know what a widget is.

Pretty much, a widget is a piece of third-party software embedded into a website to offer a function, such as a a live stream of your reviews, a weather report, Twitter feed or even so people can subscribe to your newsletter.

What do Localsearch widgets do?

Studies suggest anywhere between 86 to 90% of consumers read reviews before trying out a new business. So, we thought, with more than 100,000 reviews across localsearch.com.au , it would help businesses if they could display their reviews on their own website. To do this, we developed our own set of widgets to:

Encourage people to leave new reviews on a business’s profile, which can add new ones to the stream.
Show browsers reviews from other locals from a legitimate source while they’re doing research on the business on their website.
Display a Trusted by Locals badge with a link to the business’s Localsearch business profile for evidence.

How do you embed a Localsearch widget into a website?

The first step for using a Localsearch widget is having a Localsearch Business Profile already created. If you don’t, click the button below to get started!

Ready? Great! Now, let’s get you the code for your preferred widget (or widgets).

Please note: For the purpose of this tutorial, we will be blurring out business names.

Step 1: First things first, visit the Localsearch Widget Centre. The Localsearch Widget Centre has been specifically designed as ‘hub’ for all your personalised Localsearch widgets. Click the button below to open the Localsearch Widget Centre.

Step 2: Towards the top of the page, you will see ‘What’s your business name?.’ As it says, enter your business name as it appears on your Localsearch Business Profile.

tep 3: Select your business from the drop down that appears and your available widget should appear.

Step 4: Choose the widget that best suits your needs. The widgets may vary depending if you have reviews on your Localsearch Business Profile and package.

Click here to learn more about upgrading your Localsearch Business Profile.

Step 5: This process is the same for any of the widgets. Once you have selected the widget you want to add first, left click the image. This will open the ‘Get Code’ box.

Step 6: Click ‘Copy Code’.

Step 7: Paste the HTML where you want it to be displayed on your website in the backend of your website. Where you paste it will vary slightly from platform to platform (WordPress, Wix, etc.) and where you’d like it displayed. For example, WordPress has a Widgets menu where you can add a HTML block or a custom HTML widget. Wix tends to call it a HTML element.

Source: WordPress Support

If you’re not sure how to do it, email your webmaster to add it for you. Have a Localsearch website ? Email us your preferred widget and we’ll have it live and enticing your customers in no time.

And there you have it! A brand new widget on your website.

Looking to get more out of your Localsearch Business Profile?

Upgrade your Localsearch Business Profile for less than $2 a day! Easily upgrade via your Localsearch Business Profile now. Visit My Profile

How to Get More Website Visitors

Tue, 15 Aug 2023 23:20:00 GMT

As a small business owner in Australia, you know how important it is to have a strong online presence.

The number of visitors to your website translates to the number of opportunities your business has to gain customers. So, the leading question is, how do you get more website visitors?

There are numerous ways you can get more visitors to a website.

It’s one thing to increase website visitors. However, real value is added to your business when this traffic includes your target audience.

Let’s find out the most effective ways to get the right people to your website.

Top 7 Ways to Get More Website Visitors

1. Google Business Profile (GBP).

Over 50% of consumers who find your Google Business Profile (GBP) will click through to your website. You might be wondering what is a GBP and why do I need one?

GBP lets you connect with people searching on Google, helping you appear in localised search results on Google Maps and more. You also have more control over what the search engine knows about your business, including your business name, phone number, address, trading hours, etc.

A GBP listing also helps you receive reviews, quote requests, direct enquiries and of course, website visits!

If you want to put your website in front of locals searching for what you do on Google, you need an optimised GBP .

2. Social media ads.

Whoever your target audience is, they’re using socials. Social media marketing is an excellent way to put your business in front of the right people.

A huge 94% of Australian internet users aged 16 to 64 use social media.

Furthermore, 76% of consumers have made a purchase based on what they’ve seen on social media.

You can attract a following of interested people who are more likely to visit your website by creating a strong presence on these platforms and regularly sharing valuable content. Whether these visits happen straight away or further down the track, it is a great way to put your business in the mind of potential customers.

3. Search engine optimisation (SEO).

Almost 70% of clicks on Google are on the first page , but getting to the first page of Google can be hard — as can staying there.

The goal of SEO is to increase your website visibility on organic search engine results in relevant search queries for your business. As a result, this increases the number of visitors to your website and your chance for growth.

There are multiple basic SEO activities required to help increase your SEO ranking. By making sure that your website is optimised for relevant keywords and phrases, you’ll be more likely to show up in the top results when people search for products or services like yours.

It’s normal to be overwhelmed at first, but we are here to help you get started with a free quote and website audit.

Listen to our podcast episode, “MUM’s the Word on These 2022 SEO Trends” with Mike Andrew, Head of SEO at Localsearch for more SEO tips and tricks.

4. Search engine marketing (SEM).

Firstly, what is the difference between SEO and SEM?

To put it simply, SEO focuses on your organic (unpaid) presence on search engines, while SEM (search engine marketing) is your paid presence.

Paid ads let you zone in on your ideal customer at the moment they need you most, increasing conversion opportunities. The most well-known and widely used SEM platform, Google Ads, is in the top three conversion generators.

From pretty much the first day of your Google Ads campaign, you can drive more traffic to your website by setting a budget and targeting specific keywords or demographics. However, Google Ads is known to be expensive, unless you put your faith in a Google Ads agency.

Localsearch is in the top 3% of all Google Partners in Australia. You can trust in our Google Ads services being recognised as reliable and effective by Google themselves.

5. Blogging.

Blogging helps to send website traffic your way through organic search.

If you regularly publish fresh, relevant content on a blog, your website can attract more visitors from search engines and social media.

Not to mention, blog posts can provide a way for people to engage with a website and its content, which can help increase brand awareness and loyalty. Plus, blogs give you more content to post on social media, increasing the number of people likely to visit your website.

6. Online platforms (directories).

Online directories, like Localsearch.com.au , may be affordable, but they can also make a huge difference in growing your business.

In 2023, online directories can help your business through being found in more places online, adding another place to be seen in search engines and more.

The more places you can be found, the better for your business. 8+ million people in regional Australia use Localsearch.com.au each year to find more than 350,000 local businesses.

Create your free business profile now to ensure your business is one of them.

7. Being linked on other websites.

Linking your website to other websites — and vice versa — can increase traffic as it can improve your search engine rankings, making it easier for people to find your site.

Think of it as a form of mutual promotion between websites.

If the link-swapping site has a large audience, it can also drive direct traffic to your site. However, the quality and relevance of the linking sites will impact the effectiveness of the link increasing traffic.

Guest blogging is another useful tool. It is the practice of writing an article on another website or blog with the goal of promoting your own website or business.

The idea is you will be able to reach a new audience and potentially drive more traffic to your own website, by contributing valuable content to another website.

Subscribe to the Localsearch Digital Newsletter for the latest website design trends, news and more.

Understanding Key SEO Terms

Tue, 15 Aug 2023 00:02:00 GMT

Did you know that 93% of online experiences begin with a search engine?

Search Engine Optimisation (SEO) brings more customers straight to your website from search engines like Google, giving your business an edge over the competition. In this guide, we will discuss the key SEO terms that can help you understand and improve your website performance.

How to Understand Key SEO Terms

Accessible to Search Engines

To rank in search results, search engines need to be able to access your site – or “crawl” it – to find out what information is on it. “Indexing” is how search engines organise this information to be shown when a user performs a relevant search query.

A “robots.txt file” tells search engine crawlers which URLs can be accessed on your site. You can test your robots.txt file to see if it’s blocking your site from being crawled using Google’s Robot.txt Tester .

Google Search Console is another free service offered by Google that can help you understand and improve how Google sees your site.

Keyword Used in Page Title

Using a keyword in your title helps search engines associate your page with a topic. Higher search engine positions are strongly correlated to keyword use here. However, be careful not to stuff your page titles with too many keywords as this can lead to penalties from search engines.

Sufficient Page Content

Search engines seek pages that contain relevant and unique content that best serves a searcher’s intent. Consider what questions your customers are asking on Google and try to answer these questions with helpful, reliable and people-first content.

Use of Keywords in H1 Tags

H1 tags are used to mark up a website’s main subject. In a webpage’s code, you’ll see the H1 text wrapped in <h1></h1> tags.

Using keywords in H1 tags will help to improve your site’s search engine ranking. They are also a best practice for accessibility, and help potential visitors determine your page’s content.

Google Business Profile (GBP)

Having a Google Business Profile (formerly known as Google My Business) allows you to manage how your local business shows up across Google products, like Maps and Search.

Verified businesses on Google are twice as likely to be considered reputable! Don’t forget to update your GBP with a new photo, blog, offer, products or services weekly for maximum ranking benefit.

Google Analytics / Tag Manager Tracking

Analytics helps you better understand your visitors and customers to improve engagement, usability and drive sales.

Google Analytics gives you the free tools you need to analyse data for your business in one place.

Google Tag Manager allows you to update measurement codes and related code fragments, collectively known as tags, on your website or mobile app.

WWW Resolve / Redirect

Search engines consider ‘example.com’ and ‘www.example.com’ to be different. Unless you use a server-side redirect, you could be penalised for duplicate content.

This server-side redirect is different to a client-side redirect and can only be completed by accessing your websites server configuration files.

Brand in Page Title

Having your brand or company tag in your title tag is an easy way to build brand awareness and help searchers find your business by name.

Optimal Page Title Length

Page titles are an important factor in your search engine position. As search engines only show about the first 60 characters of your title in their search results, exceeding this limit can deter users from potentially clicking on your website.

Meta Title & Descriptions

This search-engine facing text can influence a page’s position in search results. On the results page, it also provides context to searchers about your page’s topic and focus, which can impact whether they visit your site or not.

Meta Description Length

Search engines use this description to describe your page. The maximum length is usually 160 characters. Including a good description that doesn’t exceed the character limit can convince more searchers to click on your link.

Keywords in the Meta Description

Make sure to use relevant keywords in your meta description for your website’s pages. This can help your page’s prominence and visibility when users search for specific keywords, likely lead to more website clicks.

Sitemap.xml File

A sitemap is a file that lists the pages in your site to help search engines find them easily. The sitemap is generated automatically so you don’t have to manually update it.

The website builder you used will determine how you can view this sitemap. Generally, typing /sitemap.xml at the end of your URL will allow you to view your sitemap.

Alt Image Attribute

This piece of code is used to tell visually impaired people what an image is about. It can also help search engines understand why you’re using an image. Therefore, alt image attribute is important for accessibility, user experience, and image traffic.

Website Found on Google

Having your site show up on search engines is critical for your business. Your listing needs to tell search engines and visitors what your website is about. Having a high search engine ranking will give you the opportunity to reach more potential customers!

Schema Markup

Schema markup code helps search engines read and understand the content on your pages and return more informative results about your business to users. Used effectively, it can boost your website rankings.

When you submit relevant information, platforms such as Merkle will automatically generate the schema markup code for you. You can then either add this into Google Tag Manager or on your website directly.

Open Graph Markup

Open graph tags, when used on your website, allow you to control how and what content shows up when a link from your site is shared on social media sites like Facebook or Twitter. People are arguably more likely to see and click shared social media content with optimised open graph tags, increasing website traffic.

Keywords in Image Alt Attribute

Using keywords in the alt attribute of an image can boost search engine rankings slightly – but it can also add value for sight-impaired users.

Looking to get your website ranking higher in relevant search results on Google?

Our goal is to help Australian businesses using Localsearch’s SEO services to rank on the first page of Google — without paying for ads. Our customised SEO solutions work around your business’s budget and goals.

Feel free to call us at 1300 015 590 or send us an enquiry if you have any further questions.

How to Add Images to Your Localsearch Business Profile

Wed, 02 Aug 2023 00:26:00 GMT

Your Localsearch Business Profile places your business in front of thousands of local customers searching online for what you do. It’s important to personalise your profile with authentic images that represent your business to receive the most benefits from this platform.

In this guide, we will share what type of images are best to use and how you can add them to your profile.

Why should you add images to your profile?

Images can be a powerful tool in communicating your brand message and showcasing your products or services.

People are 80% more likely to engage with content if it’s paired with an image and 64% more likely to remember what they read or heard.

Therefore, having images on your profile helps potential customers get a feel for your products or services without relying solely on written messages. By building credibility and trust in your brand, customers are more likely to follow through with purchases.

What types of images should you add to your profile?

The saying, “a picture is worth a thousand words” is relevant when choosing images for your profile.

Try your best not to use stock images, original photography is much more authentic and successful for small businesses.

In saying this, you don’t need to spend lots of money on professional photographers. Taking quality images on your iPhone will get the job done!

Different types of images to add to your profile:

Your products/services.

If potential customers can clearly see the features of a product or service you’re selling, they will feel more confident that you’re selling what you promise. For example, if you are a hairdresser, add some before and after photos of your client’s hair (with their permission).

Your team.

People connect with people, so adding images of your actual team gives customers a chance to form a connection with you, before you’ve even met. For example, if you are operating in the plumbing industry, add some photos of your team on the job.

Your physical store – if you have one.

A great way for potential customers to get to know your business is by showing them actual images of your store. This also comes in handy if a customer plans on visiting your store and wants to know what to look for.

How to Add Images to Your Profile

Step one: Log into Business Profile Manager (BPM).

When signing up for your Localsearch Business Profile you would have received log in details to BPM. If you use these details to sign into BPM, you’ll be taken to your profile homepage.

Step two: Upload image file.

Go to the menu on the left-hand side and click ‘Media’ then ‘Images’. From here, click ‘Upload File’ and select the image you would like to upload from your files.

Step three: Add image description.

Once uploaded, you can edit the image by cropping it to fit the horizontal space. Don’t forget to add a simple image description, 1-5 words is enough. For example, ‘Localsearch Marketing Team’.

Step four: Select feature images.

Select the star icon on four images to feature them at the top of your profile. This is a great way to ensure potential customers are seeing your most meaningful images first.

You have now successfully added images to your profile! If you require further assistance or have any questions, feel free to call us at 1300 015 590 or send us an enquiry .

Bring Your Profile to Life: Showcase Your Business with Photos.

Free August 2023 Content Planner Template

Wed, 26 Jul 2023 00:36:00 GMT

With August just around the corner, it’s time to start planning your social media content.

From Dental Health Week to International Dog Day, this month is full of important events you can recognise.

Start planning now and download our FREE August Content Planner here .

If you follow the link above, you will also find some free post templates you can modify to suit your business when creating social media content in August.

Important Dates for Your August 2023 Content Planner

Jeans for Genes Day: Friday, 4 August 2023

Did you know 1 in 20 kids face a birth defect or genetic disease? Jeans for Genes Day is held annually by the Children’s Medical Research Institute to support groundbreaking genetic research, so kids can go back to being kids.

Ways to recognise Jeans for Genes Day on social media:

Encourage your workplace to wear jeans to work! Share some photos on your social media.
Put on your runners and register your workplace or a team for the ‘ Sofa to 6k Challenge ’, to raise funds for Jeans for Genes Day. Create a Reel of the experience.

Dental Health Week: Monday, 7 – Sunday 13, August 2023

Dental Health Week is held annually in August to promote oral health and the importance of caring for your teeth and gums.

For businesses operating in the health and wellness sector, including chemists, this is a great week to recognise on your social media.

Ways to recognise Dental Health Week on social media:

Have a limited-time sale on products in your store which promote good dental health.
Share some interesting facts about dental health to spread awareness.
Create a reel on how to brush your teeth properly.

International Cat Day: Tuesday, 8 August 2023

International Cat Day is all about celebrating everything to do with caring for and appreciating our cats! For anyone operating in the animal sector, this is important to celebrate on your social media.

Ways to recognise International Cat Day on social media:

Educate your followers about caring for their cat, including protecting local wildlife.
Share a photo or reel with your teams’ cats!
We’ve all laughed at a funny cat video before, so share one with your followers.

International Day of the World’s Indigenous Peoples: Wednesday, 9 August 2023

This event was created to recognise the achievements and contributions that indigenous people make throughout the world. On this day, people are encouraged to raise awareness around the promotion and protection of the rights of indigenous peoples.

Ways to recognise International Day of the World’s Indigenous Peoples on social media:

Share information about your local area in reference to indigenous culture.
Share content or artwork from indigenous creators.

National Science Week: Saturday, 12 – Sunday, 20 August 2023

National Science Week is Australia’s annual celebration of science and technology. It features more than 1000 events around Australia, attracting a wide audience from children to adults, and science amateurs to professionals.

Ways to recognise National Science Week on social media:

Register to receive a free Brain Break morning tea kit and hold a Science Week event in your workplace or school. This will create plenty of content opportunities for your socials.
Share any events that are happening at libraries, museums and science centres in your area with your followers to spread awareness.

International Dog Day: Saturday, 26 August 2023

International Dog Day was created to celebrate everything we love about man’s best friend. This day is a must to celebrate on social media for anyone operating in the animal sector.

Ways to recognise International Dog Day on social media:

Post a profile spotlight of your teams’ dogs, including their name, nickname, favourite food and activity.
If you’re operating in the animal and pet industry, this is a great opportunity for you to have a sale and showcase your best dog friendly products.

Daffodil Day: Thursday, 31 August 2023

Daffodil Day is the Cancer Council’s most iconic annual campaign that raises life-saving funds for world-class cancer research. With 1 in 2 Australians affected by cancer in their lives, the daffodil represents hope for a cancer free future.

If you’re operating in the medical industry, it’s important to take this opportunity to show your support for cancer research.

Ways to recognise Daffodil Day on social media:

Hold a fundraiser at your workplace to raise funds for Daffodil Day, share the fun on your socials to spread awareness.
Share important facts and statistics about cancer in Australia to spark a conversation about Daffodil Day.

How to Use Canva for Epic Content Creation

Thu, 20 Jul 2023 00:56:00 GMT

As far as graphic design software goes, Canva has to be one of the easiest ways to increase your digital marketing collateral with limited outlay. All you’ll need is a little bit of creativity and basic computer skills. Even better, there are heaps of free features you can use in the program, so you don’t even have to spend a dime!

In this blog we take a look at some of the best features in Canva for both free users and Canva pro.

What is Canva?

Canva is an Australian web-based content creation platform. It allows everyone from novice content creators to expert-level designers to create stunning graphics, including social media banners and posts to logos, resumés, book covers and more. There are even templates for when you’re in a need of a little inspiration!

Depending on the features you require, Canva has both a free and paid subscription, starting at $13.99 a month AUD. If you’re a larger brand or corporation, there is an enterprise version, allowing multiple users to work under the same account using a brand kit with set brand colours and fonts to ensure unity. You can even lock sensitive documents from fellow users.

Whichever account you choose, there are an abundance of features to try. Your designs will never be the same again.

History of Canva.

Canva came from humble beginnings in Perth, Western Australia. Canva co-founder Melanie Perkins was teaching university students how to use Photoshop, InDesign and similar programs, soon finding many students found the programs too complicated for their simple design tasks. She began the mission of creating a program which allowed everyday people, as well as designers, to create great graphics with ease.

In 2012, Melanie, Cliff Obrecht and ex-Googler Cameron Adams launched Canva, which saw 750,000 users in its first year alone. Since then, the browser-based platform has grown exponentially in popularity and functionality, and is ever-evolving to meet the needs of its users.

5 Best Free Canva Tools

1. Canva templates.

With more than 8,000 FREE templates, Canva’s presentation, Instagram story, letterhead, logo and other pre-formatted designs are a lifesaver. Once you’ve selected your template, it’s as easy as dragging and dropping your uploaded images (or using some of Canva’s stock images) and selecting the colour palette. If you’d rather design to your dimensions and designs, you can do this also.

2. Canva animations.

Animations have the ability to take your social media posts to another level. Most of Canva’s free animations are created with transparent backgrounds, allowing you to simply drag and drop them over your current design to make your content pop! Did we mention you can even change the colour of some animations?

3. Image editing.

A free Canva account has access to image editing! So jump in and upload your photos and give them a little touchup before posting them. You can also edit their library of stock images.

4. Drag and drop.

Did we mention everything on Canva is drag and drop? Drag and drop allows you to quickly create content, combining features within the program with your own uploaded images and graphics. Canva also allows you to lock features in place while you move and adjust your other elements.

5. Canva design school.

Canva design school is by far one of the most useful tools available to those using the platform. The school is made up of five short courses tailored to Canva users’ needs, including graphic design basics, presentations and social media tips, as well as branding.

Canva is always adding new short courses to their design school, often in response to their users’ needs. For example, the latest course available is called “Canva in the classroom”, which already has more than 55,000 users enrolled. It’s aim is to educate teachers on how they can use Canva in their classroom.

4 Canva Pro Features Content Creators Will Love

1. Canva brand kits.

Canva brand kit allows you to create on-brand content every time, without fail. Brand kits allow businesses to upload their own fonts, colours and even logos, meaning they won’t have to upload the features every time they use the software.

However, if you do require more than one brand kit, you’ll likely have to upgrade to an enterprise account. While the price for an enterprise account is significantly higher, it’s undoubtedly a great asset for larger companies, or those requiring the ability to design content for multiple brands. Other features included in the enterprise account include:

Automated workflow management.
Restricted document access.
24/7 platform support.

and more…

2. Resizing tools.

Resizing a design you love to suit multiple platforms has historically never been an easy task. Now, Canva Pro members, don’t need to worry.

The Canva resizing tool lets you resize any design with one click of a button, saving you time and money. You may need to tweak the placement of a few graphics, but it saves you starting fresh.

3. Canva stock content.

Canva has a content library to rival the likes of Shutterstock and Unsplash, with more than 60 million premium stock images, animations, videos and graphics to complete any design. Aside from your standard presents and image editing options, Canva Pro members have access to additional editing features including, but not limited to, background remover, static filter and pixelation.

4. Canva Pro Templates

While templates aren’t exclusive to Canva Pro members, those with a higher membership do have access to an additional 52,000+ templates. There are templates in almost every design type you could possibly desire, whether you’re designing an Instagram story or a resumé. You can even add videos and animations to your designs.

Disclaimer: This is not a paid partnership — we just love Canva that much!

Managing Your Leads and Enquiries on Localsearch.com.au

Mon, 17 Jul 2023 01:02:00 GMT

Your Localsearch.com.au profile is the perfect tool to help you supercharge your lead generation. You can use your profile to attract customers, build trust and credibility, increase visibility and promote specials or offers, it really is that simple!

Here are our top 3 tips for converting your leads on Localsearch.com.au

3 Step Guide to Managing Leads on Your Localsearch.com.au Business Profile

1. Ensure Your Details Are Up to Date

Start by making sure your profile is up-to-date and informative. Add a high-quality photo, description of services offered, contact information and any other relevant information about your business such as amenities and licences.

TOP TIP: Make sure your details match across all your online platforms, including your Google Business Profile, social media and website.

2. Add Media to your Profile

Once you’ve got your profile in order, consider adding promotional content such as images and videos to showcase what makes your business unique. You can also add an offer to entice potential customers and encourage them to make a purchase.

3. Check Your Profile Daily

Jump into your Localsearch.com.au Business Profile daily to ensure you’re not missing any incoming enquiries or quotes (leads). You can easily navigate to your Enquiries and Quotes tab on the left-hand side of your Business Profile Manager. From here, simply select ‘Reply as Owner’ and type your response to the customer or contact them via their contact details provided in the enquiry form — the choice is yours! A quick response is key to securing the deal on your incoming leads.

4. Consider Upgrading Your Profile

Finally, consider upgrading your profile for less than $2 a day to increase exposure for your business profile, helping to attract more leads and convert them into customers. An upgraded profile allows you to reach new audiences who are looking for products or services in your area – making it easier for customers to find what they are looking for and connect with your business.

Tips for Managing Your Enquiries Within Your Localsearch Business Manager

Utilise the Reply as Owner Function

Utilise the reply as owner function. When looking at your quotes within your Localsearch Business Profile Manager, you will notice a ‘Reply as Owner’ link below the quote. Using this function will allow you to keep all your replies in one place and stay on top of your incoming quotes and connect directly with your customers.

Reply Promptly

Where possible, reply to all your quotes and enquiries within 24 hours. Customers are waiting to hear from your business so getting back to them as soon as possible is critical. To help you track your response time, you’ll find a submission date stamp at the top of each quote or enquiry.

Post on Your Business Profile

Posting on your Business Profile is a great way to encourage people to submit an enquiry or quote. It shows potential customers you’re active and are likely to respond to their quote and enquiries.

3 Ways to Get More Leads From Your Localsearch Business Manager

1. Encourage Reviews

Encouraging reviews on your Localsearch Business Profile is a great way to boost your star rating and increase customer confidence. Reviews are one of the most under rated marketing tools your business can be using everyday. Note sure how to ask your customers for reviews? Try sending a link to your Localsearch Business Profile in your after-service thank you email, or claim your free reviews widget for your website.

2. Refresh Your Photos

Aside from reviews and updated details, the next most important thing you can be doing is updating your photos. Updated photos keep customers in the know, from new products and services to snaps from happy customers you can never have too many photos.

Not sure when you last updated your photos? Don’t worry, we’ll let you know when a photo on your profile becomes outdated and prompt you to upload a new one.

3. Add Your Localsearch Widget to Your Website

Did you know your Localsearch Business Profile comes with a free widget? These widgets are designed to help direct website traffic to your Localsearch Business Profile and showcase your reviews.

Upgrade Your Localsearch Business Profile to Access Advanced Tools and Resources

Upgrade your Localsearch Business Profile for less $2 a day, via your Localsearch Business Profile.

How to Increase Your Localsearch Business Profile Health Score

Wed, 12 Jul 2023 01:22:00 GMT

With around 97% of people searching for local businesses online, having a strong online presence is crucial.

Your Localsearch Business Profile places your business in front of thousands of local customers who are searching online for what you do. To receive the most benefits from this platform, it’s important to complete all areas of your profile.

In this guide, we will discuss everything you need to know about completing your profile information to improve your Profile Health Score and reach more customers.

What is your Profile Health Score?

Your Profile Health Score (PHS) rates your Localsearch Business Profile completion from 0-100%. The higher your rating, the higher your potential of increasing your enquiries from users visiting your Localsearch Business Profile.

Profile Health Score

Why should you improve your Profile Health Score?

By improving your PHS, you can increase the number of enquiries received from customers visiting your profile.

A complete and accurate profile indicates to potential customers that your business can take care of all their needs in a professional and experienced manner.

Customers appreciate being able to find all business information in one place as it makes their decision process more efficient. Therefore, completing all areas of your profile will increase customer satisfaction and generate more leads for your business.

How to Find Your Profile Health Score

Step one: Log into Localsearch For Business.

Once logged into Localsearch For Business , utilise the search bar located in the top left corner to easily find your business.

Exciting news! The Localsearch for Business Mobile App is now available for download on the App Store or on Google Play , empowering you to manage your business with ease.

Step two: Access your Localsearch Business Profile.

You will then be directed to your Localsearch Business Profile homepage, where you can view your PHS.

Additionally, navigate to the ‘Business Info’ tab to access a Profile Information Checklist. This checklist indicates the areas of your profile that are complete or need attention. Each completed item contributes to your PHS – the more ticks you have, the higher your score will be.

To update your information, simply click on each area listed in the checklist. This allows you to easily fill in your information and enhance your profile.

Profile Information Checklist

How to Improve Your Profile Health Score

Don’t be discouraged if your PHS is lower than expected, you can easily improve it by further completing all areas of your Profile Information Checklist.

Step one: Profile details.

Add some basic information to your profile, including:

Business name.
Year established.
About your business.
Frequently asked questions.

Step two: Trading hours.

Simply select which days you’re open and add hours to complete this step.

Step three: Contact information.

Enter the best contact details for potential customers to contact you, including:

Phone.
Email.
Website URL.
Booking URL.

Step four: Products, services & more.

Let potential customers know how you can help them by selecting the best attributes for your business profile, including:

Services and/or products.
Licences.

Step five: Payment methods.

Let customers know what payment methods you accept, by selecting all that apply from the list shown.

Step six: Social accounts.

Link your business’s social media accounts by selecting the relevant platforms from the list provided and add links to these accounts.

Step seven: Amenities.

Let the public know what amenities are available on your property, by selecting from the list provided.

List of Amenities
You have now completed your profile information! If you require further assistance or have any questions, feel free to call us at 1300 015 590 or send us an enquiry .

Log in to check your Localsearch Business Profile Health.

Navigating HR Basics with an HR Expert

Mon, 10 Jul 2023 01:45:00 GMT

HR is an important aspect of any small business through its active engagement in attracting, developing, and retaining talented employees, ultimately driving growth and ensuring the success of the organisation.

Wesley Graham, HR Manager at Localsearch, is here to help you understand all the HR basics you need to know, from how to hire top talent to creating a great culture, we’ve covered it all!

What is HR and Why Should Small Businesses Have an In-Depth Understanding?

The Human Resource (HR) department is often regarded as the fun police, but Wes prefers the term custodians of culture.

Small businesses should strive to have an in-depth understanding of HR due to its crucial role in the employee life cycle. This cycle encompasses attracting and recruiting talent, onboarding new hires, developing existing employees, and facilitating smooth exits when necessary.

The HR landscape operates within a highly regulated environment that requires staying updated on legislation and wage increases, making compliance a primary HR concern.

Alongside compliance, Localsearch emphasises five key pillars, including talent acquisition, talent development, employee experience, safety, and wellness.

While having a dedicated HR specialist is beneficial, HR is a responsibility shared by everyone. Instead of functioning reactively, the best HR professionals act as strategic partners in business growth.

“HR doesn’t just fight fires but fuels the growth of employees.”

Wesley Graham

Top 5 HR Tips for any Small Business

1. Ensure you are meeting legal obligations in HR.

“Small businesses are the largest Australian employer at 44%.”

Australian Small Business Ombudsman

Small businesses are not immune to the consequences of fair work regulations or potential employee disputes that may escalate to fair work. Wes provides the following recommendations:

Strategic Alliances with subject matter experts like the Australian Human Resource Institute. While membership fees are involved, the benefits are very significant.
HR software to automate and streamline basic HR processes.
The Fair Work Ombudsman provides free access to tools and resources aimed at better understanding workplace rights and obligations.

2. Effectively advertise position openings.

For small businesses on a budget, the best place to advertise position openings is often through job listing sites like Seek and Indeed. However, in a candidate-tight market, it can still be challenging to source suitable candidates solely through these sites.

Localsearch, for example, implements an employee referral program to source candidates through word-of-mouth recruiting. Employees are incentivised with monetary rewards for referring someone who gets hired.

Other strategies include partnering with TAFE, trade schools, and apprenticeships to tap into potential talent pools. Additionally, building a network through talent pooling can be effective.

For instance, Wes has a neighbour who is a painter. When he encounters other tradies on jobs, he assesses their skills, ability, aspiration, and attitude. If they meet his criteria, he collects their contact details and maintains a pool of talented individuals, eliminating the need to advertise.

“Small businesses are the largest Australian employer at 44%.”

Australian Small Business Ombudsman

Creating an attractive employee value proposition (EVP) is key to attracting top talent and retaining them in the long run.

3. Show recognition to employees.

Given the current economy and the scarcity of candidates, it is crucial to prioritise doing right by your employees, as it holds greater importance now than ever before.

“Workers who have a positive employee experience are 16 times more engaged compared to those with a negative experience. Furthermore, they are eight times more likely to want to stay with the business.”

McKinsey

The biggest advantage lies in treating employees as individuals and establishing a genuine connection with them. Simple gestures such as thanking people or employee of the month initiatives can go a long way.

4. Create a strong company culture.

When job seekers inquire about a company, one of their most common questions is, “What’s it like to work there?” Culture goes beyond a mission statement or Friday afternoon drinks with your team.

A positive culture is built on meaningful work, core values, open communication, and trust. It is the foundation that attracts and retains talented employees while reducing reasons for them to seek opportunities elsewhere.

Beyond Blue offers a free service called New Access, specifically designed to support small business owners. This innovative initiative grants client’s direct access to highly skilled mental health coaches, ensuring that small business owners can readily access the support they need to manage stress and enable a healthy workplace culture.

Wes has experienced the importance of communication in a business firsthand, having been on both ends of engagement surveys. People always want to know what’s happening within a company, as uncertainty can be unsettling and lead to dissatisfaction.

“It is crucial to keep employees informed by making information public, seeking their opinions and input on various matters, and sharing plans as much as possible.”

Wesley Graham

Creating a public channel for communication, such as using platforms like Microsoft Teams, can be an effective way to streamline communication within the organisation.

5. Ask employee development questions in an interview.

An article from the Australian Human Resource Institute emphasises the importance of avoiding cliché questions, such as “Tell us about your strengths and weaknesses.” Candidates anticipate these questions and often rehearse responses, making them less informative.

Instead, the article suggests asking questions that centre around employee development, an aspect that Wes finds crucial. For example:

“What’s the toughest feedback you’ve ever received?” This question aims to estimate the candidate’s emotional intelligence and vulnerability, as well as their ability to discuss areas for growth.
“What’s the biggest win you’ve had in your career?” While commonly asked in sales companies, this question showcases passion in action and conveys that the business values and celebrates achievements.
“What do you want to learn here?” 40% of workers leave their job due to a lack of career advancement opportunities (Mckinsey). This question helps assess whether the candidate possesses a growth mindset and whether the business can provide the necessary support for their development.

For more information listen to the full podcast !

Optimise Your Localsearch Business Profile

Fri, 30 Jun 2023 02:08:00 GMT

Your Localsearch Business Profile helps thousands of Australian businesses attract customers online. To make the most of the Localsearch platform, it’s important to optimise your profile effectively. In this guide, we will provide you with practical tips for optimising your Localsearch Business Profile.

How to Optimise Your Localsearch Business Profile

Taking control of your online presence is as easy as managing your profile. Begin by accessing your Localsearch Business Profile Manager and follow these simple steps to optimise your profile.

1. Maintain Consistent Name, Address and Phone Number (NAP)

Consistency is key when it comes to your business’s NAP. Search engines like Google rely on this information for identification and verification. Updating your NAP is free and easy on Localsearch.com.au .

2. Add Your Logo and Feature Images

Improve your Localsearch Business Manager profile by adding a professionally designed logo and relevant feature images, including a 100px by 100px logo. This will make your business more trustworthy and recognisable.

3. Upload High-Quality Photos

In addition to the feature image, adding high-quality photos to your business profile can help showcase your products, services and team. Ensure the photos are at least 1000px by 1000px and ideally in landscape format.

4. Add Payment Methods

Enhance your profile by specifying the payment methods you accept. This includes options like Afterpay, Zip, cash and Visa. Select the Info tab in your Business Profile Manager to add payment methods.

5. Fill Out Profile information

Provide complete and unique information about your business, products and services. Take the time to fill out these sections on your Localsearch.com.au profile, as it helps potential customers understand what you offer and sets you apart from competitors. Avoid copying and pasting content from other sources for better search engine optimisation .

6. Encourage Reviews

Ask customers to review your business on Localsearch.com.au, as these reviews have the potential to attract future customers. Responding to reviews can positively impact your business’s reputation and increase consumer trust.

Are you experiencing login issues?

If you can’t find your login details for your Localsearch.com.au business profile, please contact us at enquiries@localsearch.com.au or call 1300 360 867 .

If you are interested in upgrading your Localsearch Business Profile, request a quote from a Digital Marketing Specialist.

Unlock More Features with an Upgraded Profile

Looking to make your Localsearch Business Profile stand out? Upgrading your profile not only boosts your search result ranking but also grants you access to a range of valuable features and expert advice to maximise your profile’s potential.

Dawson Street Auto Centre , for instance, has been utilising the Localsearch platform to grow its digital presence for years. In July 2023 alone, their profile calls increased by 200% and overall profile views were up 37%.

Upgrading is a breeze – you can do it through your Localsearch Business Profile Manager.

Google’s AI Transformation – How will your business be impacted?

Wed, 28 Jun 2023 02:25:00 GMT

Google is by far the most used search engine in Australia holding a market share of 94.56% .

So, when Google announced they will be giving the world’s favourite search engine an AI-makeover, we started to investigate what this could mean for Australian businesses.

At the moment, Google’s Search Generative Experience (GSE) is only available in the US and remains in the early experimental stages.

Instead of the traditional keyword-focused search style, Google aims to embrace a more conversational approach within its search engine.

No need to stress though! In this article, we will discuss how Google’s new generative AI search will impact your website’s SEO and online presence.

What is generative AI search?

Generative AI refers to artificial intelligence that can generate content. You may have already come across examples of this technology, such as ChatGPT which can generate text, images and even music.

Another example is Bard , Google’s AI chatbot that focuses on boosting your productivity, bringing your ideas to life and answering your questions in a natural and conversational way.

Generative AI search refers to search engines using generative AI to give more context to searches, pulling relevant information from across the web. The idea is you can ask more specific questions and the AI will provide a detailed, conversation-like answer.

Why is Google moving toward AI-generative searches?

With new breakthroughs in generative AI, Google is again reimagining what a search engine can do. They are doing some of the ‘heavy lifting’ so users can understand a topic faster and easily get the answers they need.

When it comes to shopping on Google, these developments are making even the most complex purchase decisions faster and easier for customers.

In an example from Google they input, “good bike for 5-mile commute with hills” into search.

The results instantly show a snapshot of noteworthy factors to consider and products that fit the bill, with links to dig deeper. Users will also see product descriptions that include relevant, up-to-date reviews, ratings, prices and product images.

Example of Google’s Generative AI Search.

How will small businesses be impacted?

While the full impact of Google’s generative AI search on SEO is still uncertain, what we do know is there is no need to panic.

First off, Google is not completely removing traditional search results! The traditional links to websites will be seen below the AI snapshot. Google’s generative AI search engine is also linking back to sources more frequently than initially expected, providing more opportunities for small businesses to be featured.

As always creating high-quality, trustworthy content that addresses specific topics relevant to your audience is essential for website traffic and user experience.

LinkedIn has recommended monitoring your websites Core Web Vitals in Google Search Console to avoid moving down the search engine rankings. You can find out more about Core Web Vitals in our podcast episode with SEO expert, Mike Andrews.

At the rate AI has grown over the past year, it’s safe to assume there will be many more developments to come as Google continues to implement generative AI search.

If you want to get the latest industry news, tips and tricks straight to your inbox, sign up to the Localsearch Digital Marketing Newsletter at the bottom of our homepage.

Looking to learn more about AI?

Check out our recent blog ‘How AI Can Help Your Small Business’ for a range of simple ways small businesses can begin streamlining their processes with AI.

Feel free to contact us on 1300 753 650 or send us an enquiry if you have any questions, we are always happy to help!

Free July 2023 Content Planner Template

Mon, 26 Jun 2023 04:37:00 GMT

With July just around the corner it’s time to start planning your social media content!

Luckily, we’ve created a FREE July 2023 Content Calendar. You can also find free post templates for key dates in July that can be customised to fit your business needs.

Important Dates for Your July 2023 Content Planner

International Joke Day – Saturday, 1 July 2023

International Joke Day is a light-hearted global celebration that brings a much-needed dose of laughter to people worldwide. On this day, people come together to share jokes, creating a joyful atmosphere that reminds us of the universal language of laughter.

Ways to recognise International Joke Day on social media.

Share your best dad jokes and encourage your followers to do the same. Don’t forget to use hashtags like #InternationalJokeDay.
Share funny jokes or memes. Create and share humorous content that relates to your brand or industry. You can also invite your followers to share their favourite jokes in the comments section. Encourage a light-hearted and fun atmosphere by using funny visuals, puns, or wordplay in your posts. Remember to use appropriate hashtags to connect with a wider audience.

NAIDOC Week – 2-9 July 2023

NAIDOC Week (National Aboriginals and Islanders Day Observance Committee) recognises the diverse cultures, histories and achievements of Aboriginal and Torres Strait Islander peoples. Through a vibrant array of events, from traditional dances and storytelling to art exhibitions and community gatherings, NAIDOC Week provides a powerful platform for the recognition of Indigenous contributions to the nation. Head over to the official NAIDOC week website to learn more.

National Pyjama Day – Friday, 21 July 2023

National Pyjama Day is a heart-warming annual event that encourages individuals to put on their cosy PJs in support of a worthy cause. This day not only celebrates the comfort of pyjamas but also raises awareness and funds for children in foster care.

Ways to recognise National Pyjama Day on social media.

Hold a Pyjama Party Photo Challenge on your social media. Share a photo of your business participating in Pyjama Day and encourage your social media followers to participate in the event. Ask them to share pictures of themselves or their families wearing their most creative and cosy pyjamas, using a designated hashtag. You can even offer a small prize or recognition for the most unique, hilarious or heart-warming pyjama party photo.
Share facts and information about the cause behind National Pyjama Day. Use your social media platform to educate your followers about the purpose and impact of the day, which supports children in foster care. Highlight the work of organisations involved in supporting foster children and share stories of their positive impact. Encourage your followers to donate or get involved in their local communities to make a difference.

Christmas in July – Tuesday, 25 July 2023

Christmas in July is a festive celebration that brings the joy of the holiday season to the middle of the year, spreading warmth and cheer during the colder months of July.

Ways to recognise Christmas in July on social media.

Run a festive giveaway or contest. Encourage your followers to participate in a holiday-themed contest where they can share their favourite Christmas memories or creative photos of themselves celebrating “Christmas in July.” Offer a prize that captures the holiday spirit, such as a gift card, holiday-themed merchandise, or a special discount code for your products or services.
Share holiday-themed content and promotions. Get your followers into the Christmas spirit by sharing fun and engaging content related to Christmas in July. This could include holiday recipes, DIY decorations, festive playlists, or even a virtual “Secret Santa” gift exchange among your followers. Offer exclusive promotions or discounts to celebrate the occasion, encouraging your audience to take advantage of the festive cheer.
Remember to use appropriate hashtags like #ChristmasInJuly, #FestiveFun, or #MidYearChristmas to reach a wider audience and generate engagement.

International Day of Friendship – Sunday, 30 July 2023

International Day of Friendship is a global celebration that honours the precious bonds we share with our friends and highlights the importance of cherishing these relationships. It’s the perfect excuse to embarrass your besties with throwback photos and memories.

Ways to recognise International Day of Friendship on social media.

Spread positivity and appreciation for friendships. Create graphics, videos or quotes that highlight the value of friendship and the importance of nurturing those connections. Share heart-warming anecdotes, inspirational messages, or friendship quotes that resonate with your audience.
Encourage your followers to tag their friends in the comments section and express their gratitude for their friendship.

How To Reply to Reviews

Fri, 23 Jun 2023 04:45:00 GMT

When it comes to running a successful business, customer reviews are incredibly important. Reviews give potential customers an insight into the quality of your product or services and foster trust in your brand. Not only that, but studies have found that online reviews can boost conversions by as much as 270%.

Given the importance of customer reviews, it’s essential to know how to respond to them.

Here are some of our top tips for responding to both positive and negative reviews.

How to Reply to Positive Reviews

When responding to positive reviews, express appreciation and thank the reviewer for their kind words and support. Personalise the response by referencing specific aspects of their review that stood out to you, such as excellent customer service.

Reiterate your dedication to customer satisfaction, assure them that their feedback is valuable, and encourage them to visit again or try other products/services you offer. Sign off with a personal touch, using your name or the name of your business.

For positive reviews:

• Thank the customer for their kind words and feedback.

• Let them know you appreciate them taking the time to write a review.

• Share any additional details about the product or service they might find useful.

• Invite them to get in touch with you if they have any other questions.

How to Reply to Negative Reviews

No matter how well run your business is, it’s inevitable that there will be times when customers leave negative reviews. The good news is that responding effectively can help turn a sour experience into an opportunity for redemption. By showing empathy, being open to feedback and providing helpful solutions, you can help to build customer trust and loyalty.

For negative reviews:

• Apologise for any inconvenience the customer has experienced.

• Thank the customer for taking the time to share their experience.

• Show that you are listening by restating what happened and how you plan on rectifying the situation.

• Let them know you’d be happy to discuss further via email or phone.

Overall, customer reviews are an invaluable tool for businesses of all sizes. When responded to thoughtfully and effectively, they can boost trust in your brand and ultimately lead to more sales. With these tips in mind, you’ll be well on your way to creating a positive review experience for both you and your customers.

How to Generate QR Codes for Your Businesses

Wed, 21 Jun 2023 05:08:00 GMT

QR codes serve as a versatile marketing tool, enabling businesses to promote their website, Localsearch Business Profile and social media platforms to customers.

In this guide, we will demonstrate how you can effortlessly enhance your marketing strategy and gain reviews on your Localsearch Business Profile by leveraging QR codes.

Why are QR codes important for small businesses?

QR codes can be beneficial to small businesses as they provide an interactive way for customers to access information about your business. Many small businesses utilise QR codes to share their latest promotions, direct customers to their website and gain more reviews. Generating QR codes is a cost-effective marketing solution, making it accessible for small businesses to leverage their benefits.

How QR Codes Work

The QR code is created by inputting the desired end-destination URL into a QR code generator.
Once generated, the QR can be digitally placed or printed anywhere with a flat surface.
When a user sees your QR code, they simply pull out their phone and scan the code with their camera or QR reader app.
The user will then be taken to the URL, whether it’s a menu, website, services list, booking form or anything else.

How to use QR Codes for Localsearch.com.au

QR codes offer a convenient way for customers to access your Localsearch Business Profile and leave reviews. By strategically placing QR codes in visible locations in your workplace, you can direct potential customers to your online presence, resulting in increased visibility and credibility.

The below tips can drive more reviews and traffic to your Localsearch Business Profile using QR codes:

Generate a QR Code: Create a QR code that links directly to your Business Profile using a QR code generator tool.

Promote the QR Code: Place the QR code on printed materials, signage and share it on social media to encourage scanning.

Provide Clear Instructions: Include simple instructions on how to scan the QR code using a smartphone.

Monitor and Respond: Regularly check and respond to reviews on your Business Profile.

5 Free QR Code Generators

1. QR Code Generator

QR Code Generator offers a user-friendly platform for generating QR codes free of charge. With a wide range of customisation options, users can also upgrade their package to access dynamic QR codes.

2. The QR Code Extension

This website specialises in providing a convenient QR code generation tool through a browser extension. The QR Code Extension offers a seamless experience for generating QR codes on the go.

3. For QR Code

For QR Code offers a quick and reliable solution for individuals seeking a hassle-free way to generate QR codes for personal or business use.

4. QR Code Monkey

QR Code Monkey caters to users looking for advanced customisation options and enhanced functionality. The website also includes a range of supported content types, including URLs and vCards.

5. QR Stuff

QR Stuff offers a broad range of features users can generate QR codes for, including website URLs, text messages, email addresses and more.

Frequently Asked Questions About QR Codes

How do you scan a QR code?

Scanning a QR code is simple if you’re a smartphone user. Simply open your camera app, point the camera at the QR code, ensure the whole code is in the frame and tap on it. From here, you should be prompted to open a web page or app via a dropdown notification.

Do you need an app to scan a QR code?

Most smartphones manufactured after 2017 have a built-in QR code reader in the camera app. However, if your phone does not have this feature, there are many apps available on the App Store or Google Play Store.

What does ‘QR’ stand for?

The ‘QR’ in QR code stands for quick response.

Can we run out of QR codes?

No, the amount of combinations possible is unlikely to ever be reached.

What is SEM? A Guide for Small Business Owners

Wed, 14 Jun 2023 07:05:00 GMT

While you might be familiar with the concept of SEO, you may not have heard of SEM.

As a small business owner, it’s important to make sure that your website is visible to potential customers. SEM, or Search Engine Marketing, is a type of digital marketing that focuses on increasing your website’s visibility in search engine results pages (SERPs), like Google, through paid advertising. In this post, we’ll explore what SEM is, how it differs from SEO, and how it can help your small business succeed online.

How to Protect Your Business Against Cyber Attacks

Tue, 06 Jun 2023 07:13:00 GMT

Small businesses lost more than $13 million to scammers in 2022, a 95 per cent increase compared to the previous year. Yet so many businesses still do not prioritise protecting themselves against cyber-attacks and fraud.

We spoke with IT & Development Operations Manager, Travis Slessar, to find out what cyber security basics you need to keep your business safe.

With 20+ years of experience in the information and technology industry, Travis brings extensive knowledge to the table that you won’t want to miss.

What is Multi-Factor Authentication (MFA)?

Multi-factor authentication (MFA) requires the user to provide two or more verification factors to gain access to a platform or software, such as a password and biometrics face scan. This makes it much harder for cybercriminals to access your accounts.

Two-factor authentication (2FA) is your standard login plus possession of a device, like receiving a code via SMS.

Three-factor authentication (3FA) combines login details with biometrics and possession of a device. As most business owners carry a phone around with them, 3FA is easier to achieve than you might first think.

Top 3 Basic Ways to Protect your Business Online

1. Have an IT professional assess your business.

The first step toward protecting your business online is having an IT professional assess your business.

“I believe no business can afford to not have a security plan in place that has been developed by an IT company.”

IT & Development Operations Manager – Travis Slessar

He continued to share that every successful cyber-attack in Australia in 2021 resulted in an average of $50,000 in damage to the business. Not to mention 60% of cybercrime attacks were on small-to-medium businesses.

To keep your small business safe, show the IT professional where your important information is backed up and don’t hold anything back.

The last thing you want is your customers’ information or your own at risk with unsecured hosting. Localsearch eCommerce packages are backed by the latest security measures, so you can sell online with no fear.

2. Educate your employees.

Your first line of defence against cybercrimes is yourself and your employees.

Take control of your cyber security by learning how to recognise scams, identify common cyber-attacks and protect yourself against them.

“A great place to start is the freely available information on the Australia Government Cyber Security website,” Travis shared.

Here you can find ways to protect yourself online, a cyber safety quiz and other helpful resources.

This information can help educate the people involved in your business on potential threats, like scam emails. After all, the best way to beat cyber threats is to practice good cyber security and know what to look for.

3. Install the latest security patching.

Having the latest security patching installed by an IT professional is crucial for the safety of your business.

It’s very important to make sure your software applications and operating systems are still supported by the vendor.

“A lot of people out there still use Windows 7, which stopped being supported for security patches in 2020. That basically means there will be holes in that software hackers can come in to, so you need to have an automatic backup of your critical business data,” Travis said.

He also confirmed things like OneDrive and Dropbox are not a backup, they are essentially just folders in the cloud and should not be relied upon.

Looking to find an IT professional in your area?

If you are looking for an IT professional in your area, there is a great abundance of IT support personnel available via Localsearch.com.au .

Feel free to contact Localsearch at 1300 015 590 or send us an enquiry if you would like more information, we are happy to help.

Top Small Business Tips for Tax Time 2023

Thu, 01 Jun 2023 07:21:00 GMT

With end of financial year approaching quickly, now is the time for all small business owners to get organised.

We spoke with Jo Elliot, business owner and accounting professional at Joco Accounting, to find out everything you need to know coming into tax time this year.

In this guide, you’ll learn how to stay financially organised, along with Jo’s top tips for small businesses during tax season.

Disclaimer:

Before we get into it, please note any information or advice provided in this article is for educational and informational purposes only. This article should not be construed as financial or investment advice. Please contact your accountant for further information on anything discussed.

What is the deadline for small businesses to lodge their tax?

There are two main lodgement dates to remember as a small business owner.

If you don’t have an accountant your tax return is due to be lodged on 31 October 2023. On the other hand, if you do have an accountant, your tax return is not due to be lodged until 15 May 2024.

“However, if you were late the previous year, then you will have to lodge your tax return with everyone else on 31 October 2023,” Jo shared.

How to Stay Financially Organised Throughout the Year

1. Have a separate business bank account.

As a small business owner, it’s important to ensure you have a separate business bank account from your personal expenses. If not, your personal and business expenses will be combined making it very difficult to separate the two, especially around tax time.

Jo said, “Try not to mesh your expenses, keep your business bank account focused on business as much as possible.”

If you struggle to stay on top of your finances, Jo recommends setting up two business bank accounts – one for trading and one for savings.

Every month check your trading account profit and put 30% aside into your business savings account to help pay your tax commitments like GST and income tax.

2. Choose suitable cloud-based accounting software.

Due to Single Touch Payroll (STP) requirements, each time you pay an employee you need to report their payroll information to the Tax Office. You can do this through STP-compliant cloud-based accounting software.

Most small businesses in Australia use either Intuit QuickBooks , Xero, MYOB or Reckon .

“I personally prefer Xero , because it was built for small businesses who have no previous accounting knowledge and can be used to easily manage business finances,” Jo shared.

In comparison, Intuit QuickBooks and MYOB were originally accounting-based software before changing to adapt to Cloud Payroll.

Jo recommends running a comparison to work out which one is best for you, as it will depend on several factors. To ensure you stay up to date, it’s important to regularly look at your software.

“Don’t leave it any longer than a week,” Jo said.

3. Look out for tax incentives and grants.

Small business owners should regularly check the Australian Taxation Office (ATO) and government websites for new tax incentives and grants.

“There are two measures that aren’t officially law yet but are expected to be soon, called the Small Business Technology Boost and the Small Business Skills Training Boost,” Jo shared.

Both measures will allow small businesses (with an aggregated annual turnover of less than $50 million) to deduct an additional 20 per cent on expenditure incurred.

The Small Business Technology Boost will include technology platforms that underpin your business, such as cyber security and subscriptions to cloud-based services.

The Small Business Skills Training Boost will include the provision of eligible external training courses to employees by registered providers in Australia.

Jo also recommends regularly using the government grants and programs finder to see what is currently available to help support your business.

Top 3 Tips for Small Business Owners around Tax Time

1. Check your accounts receivable.

It’s worth looking at your accounts receivable around tax time to avoid paying income tax on income you haven’t yet received and are very unlikely to receive in the future.

“If you have customers that aren’t paying you and haven’t for a long period of time, write it off before 30 June 2023,” Jo said.

If you end up receiving the money later, simply add it back in as income.

Jo also mentioned a significant change in the ATO’s tone that small businesses should take note of.

Over the past few years, the ATO has accepted poor excuses for late tax lodgement. This is no longer the case, unless you have a good reason for lodging late, they will decline.

2. Do a good stocktake.

Small businesses should do an in-depth stocktake every year to find out what stock and inventory they have available on hand, to achieve a better tax deduction.

Jo shared, “If you have damaged or lost goods that aren’t being accounted for, you should get it all deducted instead of having it held as an asset.”

Petty cash is another overlooked area to focus on, as it can add up to thousands of dollars in small payments.

3. Get your tax in early.

As a GST-registered business, your Business Activity Statement (BAS) is due for lodgement in August.

If you are up to date, you will have most of the information needed for your income tax. So, why not get it done early?

Jo said, “Once you’ve done your BAS, I encourage you to get your tax in early. I think August is the key time to do this.”

She confirmed September is the busiest time for accountants because organised business owners have lodged their taxes by then.

Overlooked Tax Deductions

We asked Jo one final question about overlooked tax deductions to help you get the most out of your tax return this year.

Jo said, “The biggest one which blows my mind is actually accounting fees.”

Additionally, anything you are required to be a member of as part of your industry often gets forgotten, such as union or professional fees. Jo also revealed income protection insurance and sun protection equipment are deductible, even though they are commonly missed by small businesses.

Looking for an accounting professional near you?

If you are looking for an accounting professional near you this tax time, check out Localsearch.com.au , where 8+ million people in regional Australia go each year to find local businesses.

Feel free to contact Localsearch at 1300 905 157 or send us an enquiry if you would like more information.

What is SEO: Your Essential Guide

Thu, 18 May 2023 07:34:00 GMT

You may have heard that having a website is essential for establishing your presence in the digital world. However, you might also have come across terms like SEO, responsiveness and other such requirements for your website.

Rest assured, if you’re unsure about the meaning and significance of SEO, we can shed some light on these aspects and offer practical advice on how to enhance your website’s optimisation.

SEO stands for search engine optimisation, which refers to the process of enhancing your online visibility through non-paid activities to achieve a higher ranking on search engines like Google and Bing.

Although it may sound straightforward, the challenge is that only search engines themselves know precisely how to earn their favour. As a result, SEO was developed to uncover effective strategies for boosting search engine rankings.

What are SEO best practices?

Anything you do to help users find you easier on search engines is considered SEO. As we mentioned above, only Google knows the specific ways to do this, however, their intent is always the same—to provide the most relevant information to answer the searcher’s question. While what they consider most important to achieve this may change, keeping this in mind will help you make the right decisions regarding your SEO.

There are two types of SEO; on-page and off-page. We’re going to go through a few basics of each, however, please note, this is only the tip of the iceberg. If you really want to step up your SEO game, talk to an expert .

On-page SEO

Anything you do to your website with the hopes of improving organic traffic to a page is called on-page SEO. Your overall goal for your website should be to create an easy, fulfilling experience for the user so they will be more likely to become a customer. To do this, you need to convince Google (and other search engines) your website will provide a great user experience, such as fast load times, easy to navigate, etc. You will need to focus on the front and backend of your website to achieve this.

Frontend SEO

The frontend of your website is anything the user can see. There are so many things to take into account when working on the frontend of your website, but here are just a few things you need to take into account:

Create Easy Navigation

If users have difficulty finding the information they need, they will leave your website. Consider the workflow people will take to learn about your business, products or services and then contact you. Create a home, about and contact page, and then decide on your products and services page. At the very least, you will want a main (parent) services or products page with drop-down (child) pages for each page you provide.

Put yourself in the shoes of someone visiting your website. Can you always see your business’s contact information in the header? Were you able to quickly locate an enquiry or booking form, size guides, shipping and return information or anything else they need to know about your information. If you get lost, even for a second, so will your user.

Add Good-Quality Content

Creating effective website content requires considering key factors for producing high-quality, resonant content that attracts organic traffic. Here are some tips to get started:

Write unique content – Avoid duplicating content on your website, unless you provide proper citation. Creating original content will help you stand out from your competitors and establish your brand as an authority in your niche.
Write for your user, not for search engines – Avoid overusing certain keywords or phrases to improve your search engine ranking. Instead, focus on creating content that is informative and engaging to your target audience.
Be informative – Consider why someone would be looking for your product or service and focus on the benefits they will receive, rather than simply describing the product itself. This will help you connect with your audience and demonstrate the value of your offerings.
Create a brand personality – Develop a brand voice that is relatable, likeable, and easy to connect with. This will help you establish a strong brand identity that resonates with your audience and encourages them to engage with your content.

Crafting effective website content entails being genuine, empathising with your audience’s pain points and clearly communicating the problem you are solving for them.

Backend SEO

The backend of your website is what keeps your website running, but the user does not see it.

Easy-to-Crawl Code

Clean code and easy navigation are important for good SEO. Google bots need to easily crawl across every page of your website and unnecessary code can deter it. Dead ends or code that makes the Google bots stop will harm your SEO.

Off-Page SEO

We already know Google wants to provide their users with trustworthy sources of information. You can say you’re trustworthy and amazing as much as you want on your website, but what Google really wants to see is others saying the same.

As you can guess, off-page SEO is the work you do outside of your website to build trust in your brand. The more Google can see people love your brand, the more they will reward you with better visibility on the searches relevant to your brand—in theory, anyway.

You can do this by:

Having Consistent Name, Address and Phone Number (NAP)

A consistent NAP across online platforms, social media and websites is crucial for your business. It helps Google identify your business and assess the page’s performance based on user experience.

People Reviewing Your Business

Reviews are a great way to know what people think of your business. But be careful! Google can tell if a review is fake based on the IP and email address used to submit it. If reviews are not legitimate, they can have a negative impact on your SEO.

How can you measure your SEO success?

You can track your SEO success by monitoring your position on SERPs and the click-through rates from search engine result pages. However, it’s important to not just focus on traffic, but also on conversion rates. If your conversion rate is low, it may indicate a problem with your on-page SEO or the search terms you’re targeting.

Who can help with my SEO?

A search strategist can assist with analysing and making recommendations, but a complete digital marketing service can provide a holistic approach that includes creating an SEO-friendly website, running improvement campaigns, and supporting traffic growth with other activities like search engine marketing. For further assistance on this topic, please don’t hesitate to contact us . We’re here to help!

Free June 2023 Content Planner Template

Sun, 14 May 2023 23:27:00 GMT

As a small business, finding the time to plan your social media strategy can be challenging. To assist with this, we’ve compiled several key dates and ideas on how to recognise them in June!

Take some stress of your plate and utilise our F REE June 2023 Content Calendar, just click the link and download now!

June is jampacked with important and fun days you can recognise, from the end of financial year, to national bring your dog to work day! We have provided you with ideas for social media posts, hashtags and reels.

If you click on the provided link, you will also find free post templates that can be customised to fit your business needs while creating social media content for June.

Important Dates for your June 2023 Content Calendar

Pride Month, June 2023

June is known as Pride Month, a time to celebrate the LGBTQ+ community! This month serves to commemorate the LGBTQ+ community and raise awareness for the ongoing fight for equality. To recognise Pride month on social media, make sure you share photos, videos or Instagram reels to show your support. Check out our free post template linked above to get started!

Mabo Day – Saturday, 3 June 2023

Mabo day is recognised annually on 3 June as part of National Reconciliation Week. Mabo Day is named after Eddie Mabo, the activist who led efforts to reform rights for Indigenous Australians. It is important note, Mabo Day is an official public holiday in the Torres Shire, Far North Queensland.

Queensland Day – Tuesday, 6 June 2023

On 6 June, Queenslanders will be commemorating the day their beautiful state officially gained independence from New South Wales way back in 1859. This is a great opportunity for local Queensland companies to recognise their great state.

Ways to recognise Queensland Day on social media.

Share a photo or video of a well-known Queensland landmark, such as the Great Barrier Reef, the Gold Coast, or the Brisbane skyline, and ask your followers to share their favourite Queensland destination. You could even offer prizes for best entry!
Post promotional content for your brand highlighting the importance of supporting local Queensland companies on this day. Don’t forget to use relevant hashtags, such as #QueenslandDay or #QLDpride, to increase visibility and engagement.

World Oceans Day – Thursday, 8 June 2023

It’s time to grab your sunscreen and hit the beach, because 8 June is World Ocean Day! This international day of celebration and action is all about raising awareness of the vital role our oceans play in sustaining life on Earth and promoting conservation efforts to protect them.

Ways to recognise World Ocean Day on social media.

Share an educational post about the importance of ocean conservation and preservation. Use eye-catching visuals to draw attention to the post and include relevant hashtags like #WorldOceanDay, #ProtectOurOceans, and #OceanConservation to increase visibility and engagement.
Celebrate with your company by having a swim at lunch if you’re near the beach!

World Blood Donor Day – Wednesday, 14 June 2023

14 June is World Blood Donor Day — a day dedicated to recognising the lifesaving contribution of blood donors around the world. So, let’s raise a glass of orange juice (or whatever your preferred post-donation beverage is) and celebrate those who have donated blood.

Ways to recognise Blood Donor Day on social media.

Encourage your followers to donate blood and share a photo or video of yourself post-donation encouraging others to donate.
You can also share information about local blood donation centres and encourage your followers to sign up to donate blood. Use graphics and videos to make your message more engaging and don’t forget to tag the relevant blood donation organisations to help spread awareness.

National Bring your Dog to Work Day – Thursday, 22 June 2023

Celebrated on 22 June, this day is all about encouraging pet owners to bring their furry friends to work and promote the benefits of pet ownership in the workplace. Get ready to show off your canine co-worker and bask in the adoration of your colleagues.

Ways to recognise Bring your Dog to Work Day on social media.

Share photos and videos of your furry co-workers in action! Take snaps of your dog hard at work, whether they’re attending a meeting, lounging in a colleague’s lap, or stealing the occasional treat from the office kitchen. Use hashtags like #BringYourDogToWorkDay, #DogsIntheOffice, to connect with other pet owners and increase visibility.
Run a social media contest encouraging your followers to share photos of their dogs at work. You can ask them to share photos of their dogs being productive or just being their adorable selves. Then, choose the best photo and award the winner with a prize. Make sure they tag your company to raise engagement!

End of Financial Year – Friday, 30 June 2023

The end of the financial year is approaching, and it’s time to get your finances in order! This day, which falls on 30 June in Australia, marks the end of the current financial year and the beginning of a new one. It’s an important time for small businesses to review their financial position and prepare for the year ahead.

Ways to recognise the end of Financial Year on social media.

Offer an end-of-financial-year sale or promotion to your social media followers. This could be a discount on your products or services, a free consultation or a special offer for new clients. Don’t forget to add a sense of urgency by including an expiration date or limited availability.
End of Financial Year falls on a Friday this year! The perfect excuse to go out with your colleagues, celebrate, and shoot some fun content to show your followers.

AI Can Save Business Owners 40 Hours Per Month

Wed, 10 May 2023 00:33:00 GMT

It’s safe to say generative AI (artificial intelligence) has recently exploded at the forefront of emerging technology and business trends.

According to a 2023 study by McKinsey, AI can save the average business owner 40 hours per month . By automating tasks, AI can free up business owners to focus on more strategic and creative initiatives.

In addition to saving time, AI can also help businesses to improve efficiency, reduce costs, and increase revenue. Here we cover the top five ways small businesses can start using AI to save time and improve their overall processes.

Here we cover the top five ways small businesses can start using AI to save time and improve their overall processes.

Please keep in mind:

This article is for general information regarding how businesses can use AI-generated content to streamline their processes. We recommend you always review the output of the AI tool, as the information may be incorrect, outdated, or not what you were expecting.

What is artificial intelligence?

Without going into too much detail, here is a quick overview of artificial intelligence (AI).

AI is an umbrella term covering several different technologies, like machine learning, deep learning, computer vision, natural language processing and more.

Machine learning (ML) is a type of artificial intelligence that gives computers the ability to learn without explicitly being programmed.

There’s a good chance you are using it in one way or another and you don’t even know about it. From Uber estimating the price of your ride, to Siri your virtual personal assistant, to traffic predictions on Google Maps, ML is everywhere.

In a business sense, you can use this technology to create new content, including audio, code, images, text, simulations and videos.

OpenAI’s ChatGPT has been dominating the news, but new chatbot and AI generation tools are frequently being rolled out. Jasper is one useful generative AI platform that creates content tailored to your business, wherever you work online.

Top 5 Ways for Small Businesses to Start Using AI

1. Summarise and proofread information.

It may sound simple, but using ML to summarise and proofread information can save you a considerable amount of time in your day-to-day work.

If you are new to the world of AI and ML, this is a good place to start. All you need to do is input text and these tools will summarise the information for you. You could generate a summary of a blog, article, document or any type of content that’s going to take up too much of your time.

AI-powered proofreading tools like Grammarly help proofread your writing for errors in grammar, spelling, sentence structure, punctuation, tone, consistency and more.

Whilst automated grammar-checking and proofreading tools can’t fully replace human editors, these tools are there to help you spend less time proofreading and more time on the content you are producing.

2. Write emails.

We are all aware writing work-related emails can be time-consuming. However, using AI-powered tools to streamline the writing process is a great way to save yourself some time.

Before you write an email, whether it’s a product update or a limited-time sale, ask the AI tool to generate what you are looking for. From there, it’s a good idea to personalise and develop the email further to make sure it’s aligned with your business.

You can also generate automated responses, such as thank-you emails to customers when they sign up for a service or follow-up emails reminding customers when they have upcoming appointments.

Detecting and filtering spam emails is an example of how ML already plays a role in the emails you see and engage with.

3. Social media content creation.

Keeping up to date on several social media platforms can be challenging, especially whilst running a small business. If you are struggling to brainstorm content ideas, AI-based tools are a great way to get the creative process rolling.

ML is already behind how your social media feeds are presented to you. So, next time you need a source of inspiration, try using ML to generate ideas, workshop captions, add hashtags and create visuals.

The popular graphic design tool, Canva , has recently released its own AI tools, making it possible to generate an endless amount of creative content in a short amount of time.

You can even automate the process of content scheduling and distribution across your social media channels, by using AI tools to create a weekly calendar of content ideas.

4. Data analysis.

With tools like ChatGPT and Jasper, you can quickly generate content ideas for your blogs, social media posts, newsletters, and more.

However, one of the keys to success is ensuring your content resonates with your audience. ML can help you create more personalised content by analysing data on your audience’s behaviour and preferences.

For example, Facebook’s AI-powered ad platform can analyse your ad performance in real-time and suggest changes to optimise your campaigns. It also uses data to identify the demographics who are most likely to engage with your content, if you aren’t sure which audiences to target.

Even streaming services like Netflix use ML when they suggest shows and movies personalised to your preferences!

5. Calendar scheduling.

Time management and productivity starts with your calendar! Instead of working on your schedule, AI tools can now do the work for you.

AI calendars are more powerful than smart calendars, they can recognise patterns, make decisions and learn from experience.

The best AI scheduling assistants help place tasks on your calendar, schedule meetings and reschedule conflicts. Additionally, they can discover what time during the day you’re more productive and slot higher priority tasks there.

You may have noticed the calendar on your phone prompts you to schedule in upcoming bookings and events, this is an existing function of ML.

Looking for someone to help grow your digital presence?

As one of Australia’s top digital presence providers , we make a point of staying on top of the latest technologies and trends.

If you are interested in growing your digital presence or looking for more information, feel free to contact Localsearch today at 1300 905 157 or send us an enquiry .

2023 Federal Budget — What’s in it for Small Businesses

Wed, 10 May 2023 00:22:00 GMT

This year’s budget is packed with initiatives that will provide a boost to Aussie businesses, no matter the size. From tax incentives to cyber security, there’s plenty to get excited about. So, let’s dive into the details and see how the 2023 Federal Budget will impact your business in the coming year.

While you are here, if you are looking for a hassle-free way to stay up-to-date with business news and tips, we suggest subscribing to the Localsearch Digital Newsletter. It’s free and provides you with the latest information straight to your email inbox.

5 Ways the 2023 Federal Budget Impacts Your Business

1. The Small Business Energy Incentive

Under te government’s approach to supporting small and medium businesses, those who invest in energy-efficient systems, such as advanced refrigeration, alternate energy production, batteries, or thermal energy storage, can receive bonus tax deductions. This 20% bonus will apply to eligible expenses up to a limit of $100,000, resulting in potential deductions of up to $20,000.

It is important to note this incentive is only available to businesses with a turnover of less than $50 million. Although this measure was announced before the budget, it is still significant as it is a key part of the government’s strategy for aiding SMEs.

2. Cyber Security Boost

To combat the growing threat of cybercrime, the government has announced a $23.4 million program aimed at training in-house cyber wardens to protect small businesses against online threats. The Council of Small Business Organisations Australia will deliver the training to address vulnerabilities, and up to 15,000 small businesses are expected to participate.

According to Australian Cyber Security Centre data, small businesses make up 5 million of the nation’s businesses. They are particularly vulnerable, as 60% of all cybercrimes in Australia are directed at small businesses, with an average annual cost of almost $9,000 per owner.

With the rise of cyber attacks in the last few years, it is so important for small businesses to ensure your business has secure website hosting to further protect your online presence and sensitive information. By implementing proper cybersecurity measures and hosting websites on secure servers, every small business can reduce its risk of becoming victims of cybercrime.

3.$20,000 Instant Tax Write-Off

Small businesses with a turnover of less than $10 million per year can take advantage of an instant tax write-off for the purchase of assets valued at up to $20,000 each, with no limit on the number of assets they can acquire. This instant write-off is applicable for assets that are first used or installed and ready for use between July 1, 2023, and June 30, 2024.

However, it is worth noting that while the government has extended the instant asset write-off, it represents a significant reduction from the $150,000 asset value limit and $500 million turnover eligibility threshold that were initially introduced when COVID first emerged in 2020-21.

4. Small Business Cash Flow Relief

Roughly 2.1 million small businesses that qualify will receive cashflow relief in the form of a reduction in their quarterly tax instalments for both GST and income tax during the 2023-24 period. Instead of an increase of 12 percent, the instalments will only rise by 6 percent, which is more in line with the sector’s current economic situation. This measure strikes a balance between boosting cashflow for small businesses and managing their income tax and GST liabilities.

5. Cheaper Child Care

Starting in July 2023, approximately 1.2 million families will receive reduced childcare costs when subsidy rates are raised to 90 percent for eligible families and up to 95 percent for each additional child in care who is aged five and under. It is expected this will elevate some cost-of-living pressures for families and allow more parents to return to work if they wish to do so.

The Australian Small Business Report states “finding new skilled workers” is a problem impacting 74% of SMES around Australia. More affordable Childcare will hopefully increase the talent pool for businesses around Australia, allowing them to grow.

Business Profile Manager Tour Overview

Wed, 12 Apr 2023 04:40:00 GMT

Online directories, like Localsearch.com.au , are affordable and can make a huge difference in growing your business.

Creating a Localsearch.com.au Business Profile will help your business be found in more places online, collect high-quality backlinks, receive enquiries and much more.

8+ million people in regional Australia use Localsearch.com.au each year to find more than 350,000 local businesses. So, claiming your free profile and updating it with relevant information is a great way to reach new customers.

In this tour overview, we will be discussing a quick and easy way to update your business information on your Localsearch.com.au Business Profile Manager (BPM).

How to Navigate Your Business Profile

When you signed up for your Business Profile, you will have received log in details to your BMP. If you use these details to sign into your BPM, you’ll be taken to your homepage, where we will be starting this tour overview.

BMP Homepage

Personal details.

To update your personal details, go to the ‘person’ icon in the top right corner of the home page.

Your Localsearch suite.

If you click on the ‘four dots’ icon in the top right corner of the home page, you will see your Localsearch suite. Here you will find other useful marketing tools including Localsearch.com.au, Nucleus and account settings.

Profile information.

Go to ‘Profile Info’ to update your details, such as phone number, website, email and address. Ensuring this information is correct can improve local SEO (Search Engine Optimisation) and make it easier for potential customers to find and contact your business.

Trading hours.

To update your trading hours, find the ‘clock’ icon on the home page and click ‘update hours’. For public holidays like ANZAC day, it’s important you have updated your trading hours across all necessary platforms.

Create or view posts.

Go to ‘Latest Posts’ to create a post or view your previous posts. Posting on your Business Profile can help you increase your visibility in search results, engage with customers and improve SEO.

Images.

If you want to add images to your BMP, simply select ‘add images’ in the image section. Images can be a powerful tool in communicating your brand message and showcasing your products or services.

Ratings and reviews.

Go to ‘Average Rating’ to see your ratings. You can also see all your reviews and respond to them in this section. Whether the review is positive or negative, responding shows you care about your customers’ experiences and are willing to engage with them.

Keep in mind no business is perfect!

Having a few negative reviews can actually lend credibility to your positive reviews, indicating your business is authentic and transparent.

Profile analytics.

If you want to take a quick dive into your analytics, you can see your ‘Profile Searches’ and ‘Profile Views’ at the bottom of the home page. This is a fast and effective way to check how your Business Profile has been performing over the past year.

Visit Nucleus , Localsearch’s all-in-one digital marketing reporting dashboard for a more in-depth analysis.

Profile tips.

Last but not least, there are ‘Profile Tips’ on the home page to help you optimise your profile. These tips include links to blogs, like this one, that can help you maximise your digital marketing strategies.

Looking to boost your Business Profile?

Whether you’re in Darwin or Rockhampton, Canberra or Wodonga, standing out on Localsearch.com.au is the key to success. Check out some of our most popular packages or contact us for a custom quote.

Looking to unlock more features than ever before? Upgrade your Localsearch Business Profile for less than $2 a day.

Google Review Policy: Can Google reviews be defamatory?

Wed, 12 Apr 2023 00:43:00 GMT

With most consumers turning to online reviews before making a purchase or engaging in a service, your business must maintain a positive online presence. However, even the most reputable businesses can fall victim to defamatory reviews, causing significant harm to your brand.

Google has recently revised its review policy in the United States, which now permits businesses to flag reviews posted on Local Service Ads unless it is a Google verified review.

Google states :

“Reviews for providers found and hired through Local Services Ads include a “Google verified” label. This means that the customer who wrote the review found the service provider through Google.”

While this is a step in the right direction, a significant gap exists in understanding the right process of reporting potential defamatory reviews for Australian businesses. Leaving many businesses vulnerable to false allegations and harmful reviews.

While Google says it can detect inappropriate content, there is still a need for businesses to be vigilant and take action to protect their online reputation.

When is a Google review considered defamatory?

Under the Defamation Act 2005, an aggrieved person must prove they have suffered “serious harm” by the suggested Google review. Even if a Google review does not mention a person or business by name, it can still be considered defamatory if the review contains specific details that identify the aggrieved person.

However, in Australia, only not-for-profit organisations and businesses with fewer than 10 employees are eligible to take legal action against defamation.

How do trusted Australian businesses safeguard themselves from defamation?

The first step to safeguarding your business from defamatory content online is to regularly monitor reviews by claiming your Google Business Profile.

By professionally engaging with customers, businesses can demonstrate their commitment to customer service and address any issues that may arise.

Additionally, businesses should work on building a strong online presence with quality content and reviews. Regularly monitoring reviews will help to establish your credibility with both customers and Google.

One example of a trusted Australian business that understands the importance of protecting its brand identity online is O’Brien Electrical Bundaberg . By working with Localsearch to build authority through reviews, the team at O’Brien Electrical Bundaberg are able to maintain a professional online presence.

How do I remove defamatory Google reviews?

If your business receives a negative Google review, it is important to respond professionally, addressing the issue and providing evidence to support your claims.

The next step will be to check if the review violates Google’s policies , if it does, you can request review removal .

By taking a proactive approach to address defamatory reviews, businesses can minimise any damage to their online reputation and demonstrate their commitment to customer service.

We recommend that businesses monitor Google’s review policies to protect their reputation and maintain a strong online presence.

Please note that the content above is provided for general informational purposes only and is not intended to constitute legal advice. We recommend consulting a qualified legal professional for advice regarding your specific situation.

Part 2 – Content Management Systems with a SEO Expert

Thu, 06 Apr 2023 04:57:00 GMT

About the Guest Author

Peter Mead shares over 25 years-experience in digital working as Senior SEO Consultant. He continues to bring his extensive knowhow to the table via senior digital marketing positions, including his current position as Head of SEO at Bring Performance. Peter is passionate about contributing to client success and the improvement of the broader SEO community.

This blog is written by Peter based on his hands-on analytical and strategic experience in SEO. In ‘Part 2’, Peter will dispel five myths about Content Management Systems (CMSs) with facts he has uncovered over the years.

To find out more about Peter, you can check out his website , Twitter and LinkedIn .

Part 2 – Content Management Systems with a SEO Expert

Top 5 CMS Myths Addressed with Facts

I’ve heard a lot of myths about CMSs over the years, and it’s easy to understand where people are coming from. They want the best chance of success for their website and want to get started on the right foot. People are worried that making a wrong decision could be costly and limit their success.

Yes, I’ve heard a lot of myths about CMS platforms and the five I’m about to mention are just the start. In an effort to put these myths to bed, I will address them by explaining how some of the features of the good CMSs address some of the issues and concerns. ‘Part 2’ will look at five myths about CMSs I’ve encountered over the years and bring in facts to dispel them.

1. Myth – CMS scalability is not capable of handling large websites.

I hear this myth quite often, and it stems from the idea that because a CMS is a multipurpose-built platform, then it might not be able to handle the needs of a large website.

People are worried with thousands of pages a large volume of traffic may be too much for a CMS. There’s also a concern that as the website grows the CMS may not offer the scalability and features to support a large website. Is there any truth to this myth?

Facts to address Myth #1.

The myth that CMS platforms are not capable of handling large websites can be dispelled by looking at the evidence for each of the good CMS platforms I handpicked in Part 1. I do recommend you consider CMS scalability when thinking about your platform options.

WordPress boasts some of the largest websites using its platform, and the evidence is clear when you look at the list of large brands on WordPress including Sony Music, TechCrunch and Time Magazine.

Wix also comes to the table with Nike, Uber and Airbnb using the CMS to show just how a large website could do well with their platform. Duda is also punching above its weight when it comes to website scalability on the platform, with a range of businesses both small and large making their claim on the web with their powerful features.

Some huge brands are using Joomla such as Holiday Inn and IKEA by way of social proof the platform is scalable. Also boasting about scalability, many high-profile websites are using the Drupal CMS, which certainly indicates how a large website could utilise their CMS.

2. Myth – CMS migration can be difficult.

When I hear the concern that it can be difficult to change from one CMS platform to another, I understand the worry. The troubling thought here is, once you have chosen a CMS platform you are kind of stuck with it.

This concern can be amplified by the perceived lack of content migration tools available for various CMS platforms. Should we give any credence to this myth?

Facts to address Myth #2.

I think the myth about how difficult it can be to change to a different CMS came from the early days where it was a bit harder.

Of course, there’s a lot of work to undertake when migrating from one CMS platform to another. However, in my experience the handpicked platforms I’ve mentioned in Part 1, do have good CMS migration tools available.

Many people are moving to and from WordPress using the available migration tools and there really are a lot of migration tools available. Joomla migration, both to and from the platform, has also come a long way and has become much easier by the myriad of tools developers have made for this purpose.

Wix provides migration tools and instructions, making the transition easier and faster when bringing over your ecommerce, for example. A range migration options are available for Duda, and they provide guides about moving to the platform. Duda has a site export option available where you can download your entire website as a zip file.

Drupal also has tools available, like the Migrate Tools module which is at the forefront of moving to and from the CMS platform. These tools help manage the process, speeding up the time and effort required for a migration.

3. Myth – CMS security can be easily hacked.

I’ve had clients say to me they believe CMS platforms don’t take security as seriously as they should. The concern is that they don’t regularly release updates or fix vulnerabilities. People may worry that the platform’s core code and any plugins or extensions are not kept up to date.

We know it’s important to ensure the best possible security for your website, so is this a valid myth?

Facts to address Myth #3.

CMS security is a massive concern, so it’s no wonder I have encountered myths about this. You will want a CMS that takes security seriously when considering your options. You will want to know what some of the features are by the best CMS platforms.

WordPress has taken security very seriously with a concerted effort toward hardening WordPress with a range of measures. There are also many WordPress plugins that boost the security of your website.

Likewise, Joomla has worked toward a more secure CMS platform and the Joomla team has given a great guide to help you with security and performance. Understanding their security features can help you be better informed when looking at Joomla.

Drupal also takes a serious approach to the security of the platform and provides some great documentation about various Drupal security features and settings with Guardr modules for example. There are numerous methods to further secure your Drupal setup so getting familiar with the options is important as a user.

With a well-deserved recent surge in the marketplace, the Duda security measures are very impressive indeed. Boasting antivirus and malware protection, monitoring and alerts, and a strong physical security policy to ease your mind.

Being a foremost provider in the space, Wix built-in protection boasts a range of CMS security features. Seeing as Wix is a hosted platform, they can provide a lot of the security for you. If you are not comfortable with security jargon, you might benefit from such a setup.

4. Myth – CMS design options may be limited.

Another concern I’ve come across is that using a CMS platform may limit the design options available. The concern here is you won’t be able to achieve the best possible design for your website.

People may think there are not enough customisation options, and the use of themes and templates may be limiting. Further concerns may be around the ability to use CSS or HTML to be able to customise the look and feel of the website. How true is this myth?

Facts to address Myth #4.

Although I do want to dispel this myth, I do however want to highlight the importance of considering the CMS design options available for the platforms. The fact is that modern CMSs have a huge range of design options.

WordPress design options via Themes are like design templates for your website. The developer community has made a vast range of templates available for free. But you may consider a premium theme or paying a developer to create your theme if you have a specific professional design in mind.

You can customise your design with Joomla Templates via the large selection of templates available with this platform. There’s a large range of both free and premium templates and you can also take the option of a developer working with your design requirements.

Also, Drupal Themes give great flexibility in CMS design options for users. I’ve worked with several free and premium themes. I’ve found that developers can produce some great professional designs for Drupal.

With some of the most impressive design options, Duda templates have made it incredibly simple and flexible to get a professional website over the line. I’ve tried their wide range of responsive design templates and I have to say I am impressed by what they have available.

For a simple platform, Wix templates deliver simplicity for the user implementing their own website. With a large variety to select from, you can begin to build your site with drag-and-drop customisation.

5. Myth – CMS SEO will not be possible.

I am glad this myth is as common as it is, people should be concerned about SEO. But how much do you worry your CMS platform is not capable of SEO features and is not search engine friendly? You should want to optimise your website for better search engine results, and you may think a common CMS platform won’t have the functionality to do this.

Thinking they won’t have the built-in SEO features and tools which will be needed to improve your websites organic results is common. You may worry that you won’t have the capability to be able to manage metatags, page titles, URL structure and other important SEO elements. Is this a CMS SEO myth?

Facts to address myth #5.

As an SEO consultant, I believe Search Engine Optimisation is incredibly important if you want organic traffic to your site. I’ve consulted with a large variety of clients and worked with CMS SEO features to increase their presence in search results.

I have a good understanding of what kinds of SEO features are important for a CMS to be search friendly. The top five handpicked platforms I am focusing on here all have great SEO options.

With features such as customisable permalinks and built in lazy loading, WordPress SEO functionality is at the forefront with a mature approach. I’ve also used a range of WordPress plugins for SEO which can greatly enhance the efficiency of SEO tasks.

Some of the key features for search friendliness you will find with Joomla are delivered via their range of SEO extensions. The use of these extensions will help you take control of important SEO elements such as meta tags, structured data, canonical links etc.

As a CMS with options to help you gain more search visibility, Drupal SEO tools module is a renowned option within the community. Integrating a range of functions for keyword research, content optimisation, redirects and XML sitemaps to name a few.

Punching above its weight with a very impressive range, Duda SEO features are some of the best I have seen available. For good search results it’s extremely important to have great performance features like PageSpeed optimisation and Global CDN.

Indexing is enhanced with IndexNow, and a free SSL certificate. I’m particularly impressed with Duda’s Local business schema options.

Although often criticised for not having optimisation options, Wix SEO features have come a long way in recent times. Wix has made a concerted effort to offer better SEO settings such as Google search console integration, robots.txt editor and Server-side rendering for example.

How to Choose the Right CMS for your Business Needs

I’ve covered the myths about some of my top CMS platforms. I’ve dispelled these myths, and explained how these CMSs boast some terrific features which are hard to beat in the marketplace. But now you may be wondering how this information helps you select the right CMS to fit your needs.

Of course, no matter how many articles you read, none of them will decide for you. You need to weigh up the pros and cons and see how they fit your specific situation. I’ve walked you through the myths and facts to help you get a better background understanding to inform your decision-making process.

Considering the information I’ve presented here, take it onboard, and put it into perspective with your business needs. Consider what you want to achieve, the kinds of resources you have available, and your level of expertise at hand. You will want to spend some time on planning your approach to decide which platform fits your needs.

In my experience, the open-source platforms are great for those who want to dive deeper into the hands-on approach of getting under the hood. Digging into the underlying PHP code of WordPress Themes, coding specific functions for Joomla extensions and Drupal modules can be empowering for the enthusiast.

However, if you want all the technical elements to be taken care of and want to focus on launching pages and content super-fast, then Wix or Duda could be more up your alley. I like Wix for rapidly building a site and launching a good-looking website. Duda may be your choice if you are very marketing focused and want fast and professional results from a CMS.

Whatever you choose, these myths and facts I’ve encountered are well worth considering and putting into perspective. By laying them out for you, I hope your CMS journey is enhanced by the information I’ve been fortunate enough to experience and share with you for your CMS success!

Looking to grow your digital presence?

Here at Localsearch, we believe in using industry-leading technology to support our clients in any way possible. We have found WordPress and Duda to be the best all-round CMS platforms for the small businesses we represent.

If you are looking to upgrade your website or need a new website all together , Localsearch provides award-winning, industry-leading and affordable websites tailored to your needs. We’ve helped thousands of Australian businesses with our digital marketing services and would love to help you too.

Contact Localsearch on 1300 360 867 or visit our Contact Page to request your free, no-obligation quote.

Part 1 – Content Management Systems with a SEO Expert

Wed, 05 Apr 2023 05:26:00 GMT

About the Guest Author

This blog is written by Peter based on his hands-on analytical and strategic experience in SEO. In ‘Part 1’, Peter will explain what he believes makes a good Content Management System (CMS) and his top five leading platforms.

To find out more about Peter, you can check out his website , Twitter and LinkedIn .

Part 1 – Content Management Systems with a SEO Expert

Over many years of experience, I’ve had a lot to do with various Content Management System (CMS) platforms. My work as a Senior SEO Consultant means I’ve worked with a wide range of websites and platforms, some clearly better than others.

I’ve also heard a lot of incorrect information about CMS platforms, and from surprising sources. Business owners and bloggers alike often wonder about some of the crucial aspects of these platforms. I have also seen a lot of myths come to the forefront, particularly when certain incorrect information is given enough credence.

In this article I’ve handpicked five CMS platforms I believe are good.

What makes a good CMS?

A CMS is a web-based application for content creation and management. CMSs are commonly used for the management of blogs, ecommerce and other kinds of websites. A CMS is often preferred because they are user-friendly, and the good ones provide a very functional interface for creating, organising and publishing online content.

I’ve seen a very wide variety of CMS platforms including, simple tools for managing content through to fully featured sophisticated content creation and management platforms. Good CMSs have a large feature set to assist with the process of creating and editing content and managing files and media assets. Other useful features include the ability to control user access and levels of permission which can be helpful for membership websites, for example.

A good CMS provides a centralised and streamlined approach to creating and managing your content, which enhances the content creation process. This makes it a whole lot easier to collaborate within teams and assists the process of keeping content up to date.

My first hand-picked CMS is WordPress, which is one of the most popular CMSs powering a large proportion of websites on the internet. There’s a number of other popular CMS platforms which I consider good, including Joomla and Drupal. Platforms like Wix and Duda are also staking their claim as reliable and feature-rich CMSs in recent times.

My Top 5 CMS Platforms

Before we jump into dispelling the myths about CMSs in ‘Part 2’, I want to give you some more context about the platforms I’ve handpicked and labelled as good. So, why would I consider them to be in the top five when there are numerous platforms available to choose from?

It’s true that some of this comes down to opinion, and my opinion is based on my experience working with various CMSs. I’ve been exposed to these kinds of content management technologies since the early days of their inception. Indeed, I’ve also created my own CMS applications in the early days.

As a developer, I used to create content management applications for both Internet and Intranet solutions for use within corporate enterprises and small businesses alike. These applications fundamentally have not changed. They still rely on a database for storing the data, web hosting for storing media, and most essentially rely on a good interface for editing and managing content.

However, what has changed is the abundance of advanced features and functionality that are developed and maintained by these software giants, compared to what can be achieved by small software teams. I discovered it’s just not practical for standalone developers to maintain a hand-built CMS and be able to scale up to compete with the best CMSs platforms available.

The leading CMSs have the best features and have large teams of developers working consistently to deliver the best application for the consumer. My top five essentially do this, they excel with features and functionality in a way that leaves hand-built websites in the dust. Before we bust those myths, let’s explore these good CMSs.

1. WordPress.

WordPress CMS is the most popular open-source website platform.

I’ve seen many developments with the WordPress CMS over the years, going back to 2003 when it was in its infancy during the early days of the open-source CMS movement. I’ve been fortunate enough to meet Matt Mullenweg , co-founder of WordPress. I was particularly struck by the mission to democratise publishing , so that it levels the playing field and barrier to entry into the website arena.

It’s been very interesting to watch it grow in popularity, and for good reason. WordPress is now powering millions of websites , and continues to rise in prominence due to its ease of use and durability. I’ve seen how their mission has not only driven the development of the CMS platform, but also how it has played a role in changing the nature of publishing on the web.

My top WordPress CMS features are:

Active community of developers – With a huge community of developers working on WordPress core code, it’s becoming more feature rich with every release.
Design Themes – Changing your WordPress design can be as easy as switching your Theme.
Media management – The media library is mature and stable, allowing for seamless management of uploaded media files.
User management – One of the earliest features in WordPress was the ability to add users and manage their website access.
Search engine friendly – The capability to take control of the SEO elements, and using SEO plugins such as Yoast SEO and All in one SEO .

To find out more capabilities you can read the WordPress features on their website.

2. Joomla.

Joomla CMS is a tried-and-true open-source platform.

I first started using the Joomla CMS not long after it was founded in 2005 and at that time during the rise of open-source CMS platforms it was one of the best around. The founding group of Joomla developers was led by Brian Teeman, Andrew Eddie and Levis Ekenstam.

They are successfully continuing on the Joomla mission and values to provide a free and flexible digital publishing platform. Since then, it has continued to improve its features with a focus on a user interface, extensions directory, and the security feature set.

My top Joomla CMS features are:

Design templates – You can get your website design started with templates or have developed custom templates depending on your requirements.
Extensions – This is the all-important ability to extend Joomla for a custom purpose and specific kinds of functionality, such as an event calendar.
Media manager – The ability to easily upload and manage media files from within the interface.
User access control – Joomla has a mature set of features to control user access within the different sections of your site.
Search engine friendly – Joomla has worked on SEO features to help make your website do better in search results.

To find out more, you can read about the Joomla benefits and features on their website.

3. Duda.

Duda CMS is making its mark with good SEO features.

Although I consider Duda to be a bit newer to the CMS scene, this proprietary website building platform was founded in 2009. Founded by Itai Sadan, Amir Glatt and Shmulik Grizim, Duda’s mission is to be a leading web design platform for small business right up to some of the largest online publishers in the world.

Starting as a mobile-only site builder, it has convincingly developed into a fully featured and highly competitive CMS in the marketplace. They are well on their way with their powerful features enticing more that 14 million website owners so far.

My top Duda CMS features are:

Drag-and-drop editor – Featuring a very easy to use drag-and-drop editor to customise your website layout and design.
Customisable design templates – This allows you to get your website up and running fast with Duda’s customisable templates.
Integrations – Extending the functionality of this CMS is made easy by the use of integrations with third-party tools such as Google Analytics.
Customer support – Good support is indispensable and Duda offers phone, email and live chat.
SEO friendly – An advanced set of SEO tools I’ve found particularly helpful with the common and complex optimisation tasks.

You can check out a complete list of Duda features on their website.

4. Drupal.

Drupal CMS is a favourite among developers.

Drupal is another open-source CMS and is actually one of the longest running CMSs since starting in 2001. As it’s one of the first platforms I had experience with, I’ve seen this project driven by the developer community over the years, with many new and improved features being added.

It can be installed and used out of the box, with a template selection of your choice. Created by Belgian developer Dries Buytaert, Drupal’s mission and vision is for the developer community led software to be the leading web platform.

But it’s also the kind of CMS that you can have a developer work on implementing design and functionality for you. The Drupal Association shared values certainly has the ambition to achieve these things, and consumers like us certainly benefit from that ambition.

My top Drupal CMS features are:

Design templates – If you are looking for that professional look and feel, there’s a lot of templates to choose from, and customise.
Modules – If you are looking to extend the functionality to include a forum for example, then the use of Drupal modules will certainly help.
Media management – Drupal offers a mature media management library to upload and manage your videos, images and other media files.
User access control – To control user access to the various sections and resources on your site.
Search engine friendly – As it’s very important for website visibility in search engines, Drupal has a range of SEO features.

You can find out more about the features available for Drupal on their website.

5. Wix.

Wix CMS has recently added many key features.

Over recent years I’ve seen Wix add many new and impressive features to this proprietary website building platform. Coming from a time when I previously did not consider it as a serious CMS, starting in 2006. Wix was created by three founders, Avishai Abrahami, Nadav Abrahami and Giora Kaplan. Their ambition was for all people to build their own websites using Wix without needing design or coding skills .

I saw it become popular due to the way you easily can add and format text, images and videos on your website pages. I’ve also admired it for being easy-to-use, however there were a range of issues, and particularly with the limited SEO functionality I witnessed.

A concerted effort has been made to improve their platform features. Wix certainly has evolved into a website creation leader in the CMS space.

My top Wix CMS features are:

Design templates – Some of these templates look terrific out of the box, and it’s a good way to get a professional site up and quickly.
Drag-and-drop editor – Using the drag-and-drop editor allows you to move content around and play with the layouts of your web pages.
App market – I’ve found this is an easy way to extend the functionality of your Wix website.
Search engine friendly – Some terrific and easy to use features to help your site do well in search results, including a helpful SEO Setup Checklist .

You can explore some of the very impressive Wix features on their site.

If you found my top 5 CMS platforms helpful, stay tuned for Part 2 where I will address the five most common myths I’ve heard about CMS’s during my 25 years in digital marketing.

Looking to grow your digital presence?

Contact Localsearch on 1300 360 867 or visit our Contact Page to request your free, no-obligation quote.

Google is Rolling Out a Broad Core Update — Here’s What We Know

Tue, 21 Mar 2023 06:51:00 GMT

Google is constantly making updates to its search algorithms to improve the quality and relevance of search results for its users. So it was no surprise when it was announced they would be rolling out a broad core algorithm update this March. But, there is no need to panic if you have a solid SEO strategy in place — this is not the first time Google has rolled out a broad core update, and it won’t be the last!

What is a Broad Core Update Algorithm update?

Broad Core Updates are not targeted at specific types of content or websites. Instead, they are aimed at improving the overall quality of search results by better understanding the user’s search intent and delivering the most relevant content.

Google typically does not provide specific guidance on how to optimise for these updates, as they are designed to reward high-quality content and user experience. However, if you continue to focus on creating high-quality content and providing a positive user experience, your website should be well-positioned to benefit from these updates over the long term.

What Are the Impacts of the March 2023 Broad Core Update?

The March 2023 Core Update is very new and it is likely we won’t see the full impact of the update for a few weeks. Early observations from industry experts suggest the update has caused a shift in search rankings. Some websites have seen increases in traffic, while others have seen drops in traffic.

It is important to note not all websites will be affected by the update, as always having a SEO expert look at your website is the best way to future-proof your website for any upcoming algorithm update. As always, websites that provide high-quality, relevant content and follow Google’s guidelines are less likely to be negatively impacted by the update.

What Should You Do if Your Website is Impacted?

If you suspect that your website has been impacted by a Google algorithm update, it is essential to act as soon as possible. The first step is to identify the changes that have affected your website’s search rankings and traffic. You can use tools such as Google Analytics and Google Search Console to monitor your website’s performance and identify potential issues.

However, if you need more assistance, it may be helpful to request a comprehensive SEO audit from a reputable provider, such as Localsearch. Our team of SEO experts can perform a thorough analysis of your website and identify any issues that may have caused a drop in search rankings. We can then work with you to help you recover from any negative impacts caused by a Google algorithm update.

How to future-proof your website for Google Algorithm Updates:

Develop a consistent and relevant content strategy.

Ensure the content you’re creating is timely and relevant to your target market. Posting new content at least twice a week and immediately sharing it on your Google Business Profile and social media pages will help your website performance. Updating your content frequently will encourage Google to examine your website more often, providing you with more chances to appear in search results.

Optimise and update your off-page SEO.

This includes elements beyond your actual website, such as online listings (such as Localsearch Digital Presence ), Google Business Profile and social media. These factors help Google authenticate the information on your website, and they can also serve as a quick source of information for the search engine.

Concentrate on providing a good user experience .

Google’s goal is to provide the most relevant search results to the user’s inquiry, therefore keeping them happy is crucial to keeping them returning. To do this, ensure that your website is fast and secure, has relevant and thorough content, is easy to navigate, doesn’t contain broken links or annoying pop-ups, and can be used effectively on any device.

https://business.localsearch.com.au/seo-services/

FREE May 2023 Content Planner Template

Tue, 21 Mar 2023 05:29:00 GMT

With August just around the corner, it’s time to start planning your social media content.

From Dental Health Week to International Dog Day, this month is full of important events you can recognise.

Start planning now and download our FREE August Content Planner here .

If you follow the link above, you will also find some free post templates you can modify to suit your business when creating social media content in August.

Important Dates for Your August 2023 Content Planner

World Asthma Day: Tuesday, 2 May 2023

World Asthma Day is organised by the Global Initiative for Asthma (GINA) to raise awareness of asthma worldwide. The theme for 2023 is “Asthma Care for All”, which promotes the development and implementation of effective asthma management programs in all countries.

Ways to recognise World Asthma Day on social media:

Share some interesting facts about asthma to raise awareness of the disease.
Host a fundraiser with your team and post some photos on your socials.

Star Wars Day: Thursday, 4 May 2023

Star Wars Day is a celebration of the Star Wars media franchise. The day is held on the 4th of May every year because it sounds like the well-known Star Wars catchphrase, “May the Force be with you.”

Ways to recognise Star Ways Day on social media:

Encourage any fans in your workplace to dress up as their favourite character and share some photos.
If you work in the education sector, you could get your students to create a Star Wars-themed artwork and create a reel of the final pieces.
You could even embrace the day with a simple ‘May the 4th be with you’ message to your followers.

World Laughter Day: Sunday, 7 May 2023

World Laughter Day is about celebrating laughter, smiling and all things positive. It’s a day dedicated to sharing jokes, having fun and spreading some joy throughout your community.

Ways to recognise World Laughter Day on social media:

We all love to laugh, but did you know laughter actually improves your health? Share some of these health benefits with your followers.
Share some funny videos relating to your industry to spread the joy.
Organise a fun activity for your team and create a reel of the good times.

Mother’s Day: Sunday, 14 May 2023

Many Australians celebrate Mother’s Day on the second Sunday of May by showing their appreciation for the efforts and achievements of their mothers and mother figures.

As the event is celebrated with presents, cards and dining-out, this event has evolved into a big business opportunity for retailers. Be sure to organise your marketing strategy in advance, so you can reach customers in your local area before Mother’s Day arrives.

Ways to recognise Mother’s Day on social media:

In the lead up to Mother’s Day, push any of your products or services that could be considered a Mother’s Day gift on your social media.
Wish your followers a Happy Mother’s Day to show your appreciation for all the mothers and mother figures out there.
Have a one-day sale, so these mothers can spoil themselves on Mother’s Day too

National Volunteer Week: Monday, 15 – Sunday, 21 May 2023

National Volunteer Week is Australia’s largest annual celebration of volunteering. The event recognises the crucial support volunteers provide to their communities and encourages people to consider getting involved.

Ways to recognise National Volunteer Week on social media:

Set aside some time during National Volunteer Week for your team to volunteer in your local community and document the experience with photos, videos and/or a blog.
Share the National Volunteer Week logo on your social media using the hashtags #NVW2023 and #TheChangeMakers, to encourage your followers to get involved.

World Baking Day: Wednesday, 17 May 2023

World Baking Day is celebrated annually to spread the joy of cooking all around the world, especially to those who perhaps don’t bake too often. The day is also intended to show how baking can be a fun way to spend time with family and friends.

Ways to recognise World Baking Day on social media:

Hold a fundraiser, encouraging your team to bring in baked goods and donate the proceeds to a charity of your choice. Share the event on your socials.
Share your favourite baking recipes with your followers.
If you work in hospitality, take this opportunity to highlight your baked goods on social media. You could even create a reel of the baking process.

Endangered Species Day: Friday, 19 May 2023

Endangered Species Day involves celebrating, learning about and taking action to protect threatened and endangered species. There are over 80 critically endangered native species here in Australia at risk of becoming extinct in the near future.

Let this day be a reminder to tie in your businesses approach to sustainability and doing your part for our wildlife.

Ways to recognise Endangered Species Day on social media:

Post some photos of the threatened and endangered species in your area.
Share some facts about Australia’s endangered species.

Localsearch Named 2023 Google Premier Partner

Fri, 10 Mar 2023 06:56:00 GMT

We are thrilled to announce that Localsearch has been named a 2023 Google Premier Partner, the highest level of partnership with Google. This recognition is a testament to our teams commitment to helping Aussie small businesses grow their online presence. As a Premier Partner, we are among the top 3% of all Google Partners in Australia — a huge testament to our team’s commitment.

Google Premier Partner Requirements

So, what does it take to become a Google Premier Partner? The short answer, a dedicated team with a passion for helping the businesses they work with. Google will only award Premier Partner status to businesses who have demonstrated exceptional performance in managing and optimising Google Ads campaigns.

To become a Premier Partner, a businesses must meet the following criteria:

Meet a high spend requirement: Premier Partners are required to have a higher minimum ad spend than regular Google Partners. This requirement ensures that Premier Partners have experience managing larger budgets and campaigns.
Deliver outstanding results for clients: Premier Partners must demonstrate a track record of delivering exceptional results for their clients. Google evaluates partners based on factors such as conversion rates, click-through rates and overall campaign performance.
Meet training and certification requirements: Premier Partners must maintain a team of certified Google Ads professionals who have completed training and passed Google’s certification exams.
Offer a wide range of digital marketing services: Premier Partners are expected to offer a wide range of digital marketing services, including search engine optimisation (SEO), Google Ads, Social Media Marketing and more.

What does being a Google Premier Partner mean for the small businesses we work with?

1. Expertise and Experience

Google Premier Partners, like Localsearch, have a team of dedicated experts who are well-versed in all aspects of digital marketing. Including search engine optimisation (SEO), pay-per-click (PPC) advertising (Google Ads), social media marketing and website design. Google Premier Partners have extensive knowledge and experience in designing and implementing successful digital marketing campaigns that drive results.

Meaning you can sleep well at night knowing your online presence is being looked after by experts in their field.

2. Access to the Latest Programs and Tools

Google Premier Partners also have access to exclusive resources and tools that are not available to other digital marketers. This includes access to beta testing programs, early access to new features, and insights into Google’s algorithms and updates.

By working with a Google Premier Partner, you can benefit from the latest digital marketing trends and strategies, giving you an edge over the competition.

3. Continuous Learning and Development

As well as access to the latest programs and tools, Google Premier Partners also have access to world-class training, directly from Google themselves. In fact, to retain Premier Partner status, regular training and certifications are required.

This ensures our team stays up-to-date on the latest digital marketing trends, tools, and strategies. By working with a Google Premier Partner, you can be confident that you are working with a team of professionals who are committed to continuous learning and development.

4. Dedicated Support

Being a Google Premier Partner gives us a direct line of support with Google. If there is an issue with your account or something isn’t quite working right, our Google Ads specialists can reach out directly to Google and receive results as fast as possible.

5. Stronger Results

Google Premier Partners have a proven track record of delivering better results for their clients. They have access to advanced tools and techniques that enable them to optimise campaigns for maximum ROI. In order to earn the badge a business must maintain a minimum optimisation score of 70% for the registered Ads Manager account to demonstrate control over clients’ accounts and the ability to adapt campaigns for each client.

Premier Partners have a track record of success in helping clients to increase online visibility, drive more traffic to websites, and generate more leads and sales.

Working with a Google Premier Partner can help your business achieve better results with your digital marketing campaigns, while providing you with personalised service and access to cutting-edge tools and techniques.

Google Ads Basics from a Paid Media Expert

Fri, 10 Mar 2023 00:00:00 GMT

So, you’re considering starting Google Ads for your business, but you’ve heard they can be expensive.

To help shed some light on why this is the case, we spoke to Lead Paid Media Expert, Michael Collins.

In this guide, you’ll find everything you need to know when starting up Google Ads for your business, including how to get the most value for your money.

Top 4 Tips for Google Ads Beginners

1. Understand the difference between SEM & SEO.

Firstly, you want to make note of the difference between Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) .

SEM is your paid presence at the top of the search engine results page, while SEO focuses on making your website more noticeable to Google through your unpaid presence.

While SEO is a long-term strategy where results are gradually increased overtime, SEM can help businesses compete right away. So, using both strategies together for different purposes can be beneficial.

“If you want to get something up and running quickly, then running with paid ads while you’re doing SEO in the background can be a great way to start competing from the get-go.”

Lead paid media expert Michael Collins

Paid ads let you reach your ideal customer at the moment they need you most, increasing conversion opportunities.

This is what Google Ads does for your business — it lets you put your business where people are searching for what you do, when they’re searching for what you do.

So, if you create campaigns on Google correctly, you can start generating leads and receiving website traffic from pretty much the first day.

2. Ensure your website is aligned with your Google Ads.

Not only do you need a good website, but you need a website aligned with what you are currently advertising.

You don’t want to advertise a service or promotion, only to send people to your website where you’re not backing that up.

“Don’t let your ads write cheques your website can’t cash,” is a saying Michael and his team stand by.

Ensuring your website covers everything you want to advertise in your ads is definitely something to keep in mind when starting up Google Ads for your business.

3. Set the right budget for your business.

The cost of Google Ads can be intimidating for a small business.

However, Michael notes, “Realistically, businesses can start with any budget they want.”

It’s important to consider what outcomes you’re expecting as a result of your campaign. This will determine the amount of money you will realistically have to spend to achieve those outcomes and make visible impact on your business.

“With the right strategy, Google Ads can be like a magic ATM machine, where businesses put in $1.00 and get $3.00 in return. The question then becomes how much businesses are willing to invest in that ATM machine.”

Lead paid media expert Michael Collins

Michael also explained there are a lot of hurdles for business owners to run their own Google Ads as it is not the most forgiving platform.

He warned, “If you’re not careful, you can spend a lot of money very quickly with very limited return.”

Feel free to contact Localsearch if you have any questions or queries regarding paid advertising, we are happy to point you in the right direction.

4. Follow up with reporting feedback.

Google Ads is relatively expensive compared to other advertising types due to its transparency and reporting capabilities.

If your business invests in Google Ads, you can see what impact your advertising is having through reporting feedback, such as recorded phone calls.

You can then review the cost of the click that resulted in the call your business received to assess what you are spending to attract leads.

Michael explained, “Google Ads are so expensive because when a $20 click is going to bring back a $300 job, businesses are willing to pay $20 a click.”

This transparency allows businesses to see how much they are spending, versus what they are getting in return. However, this also means competitors can see the value of Google Ads and are willing to pay top dollar for clicks that bring in revenue.

Overall, Google Ads can be a powerful tool for businesses if used effectively. The transparency and reporting allow businesses to see the value of their investment, and the ability to start with any budget enables businesses to control their spending.

Looking to start Google Ads for your business?

If you are interested in starting Google Ads for your business or even just looking for more information on the topic, feel free to contact Localsearch today.

To find out more, you could also listen to our full podcast episode, “How much do Google Ads really cost” with Michael Collins.

Inside the Careers of Two Leading Women in STEM

Tue, 28 Feb 2023 00:45:00 GMT

Here at Localsearch, there is no shortage of women with impressive careers. Caylee Pharoah and Rieze Cross are just two of these successful women who have been kicking their career goals.

As International Day for Women in Science has just passed and with International Women’s Day approaching, we are taking this opportunity to recognise these talented ladies and their achievements.

International Day for Women in Science was declared on 11 February by the United Nations General Assembly to achieve full and equal access to and participation in STEM (science, technology, engineering and mathematics) fields for women and girls.

When you think of technology, tech giants like Apple or Meta may come to mind first. However, after speaking with Caylee and Rieze, it’s clear there are so many levels involved in making technology work effectively.

Let’s dive into the careers of Caylee and Rieze to find out how you can grow as a woman employed in STEM.

4 Tips for Growing a Career as a Woman in STEM

1. Embrace change – it happens often in technology.

Technology is forever developing and growing. When working in tech (whether directly or as a user of technology in general), it’s crucial to embrace and stay on top of change for your personal and professional growth.

Caylee and Rieze have both embraced huge changes in their respective career areas, appreciating there is always something new to learn and engage.

To succeed in the tech industry, they agree you must keep up with trends and what’s currently happening in the market.

“Change is super exciting, working in the technology space gives you the opportunity to be a part of an evolving environment,” Rieze shared.

Caylee has a similar outlook saying, “No one day is ever the same. In the technology space we need to make sure we are ahead of change as a team.”

2. Explore role variations.

Women only make up 27% of the workforce across all STEM industries. This percentage drops further when looking at females in leadership positions.

While Caylee and Rieze have always worked in different areas of technology, they have both progressed their careers into management and leadership.

For Caylee, she started her career in public relations, before finding her love of the data side of digital marketing. Caylee joined the Localsearch digital team when there were only four members. She grew alongside technology and the business, now leading an incredible team of digital specialists as the Head of Digital Performance.

“Every day, I get to do what I love, and inspire people to do things that inspire them,” Caylee said.

Rieze entered her specialisation at Localsearch as a UX-UI Designer. Her dedication and openminded approach led her to not only lead up-and-coming designers but progress her role into a Product Design Management position.

She shared, “My peers and managers played a vital role in my career growth, always sharing their knowledge and support to explore new ways to use technology to achieve our goals.”

It goes to show, regardless of where you start in STEM, there are endless growth opportunities for those willing to grow alongside technology.

3. Focus on the ‘why’ in your career.

As we’ve seen, a role in STEM will often mean many changes to how you carry out your role — even the actual role you play itself. This can make it difficult to set goals for your career, but it can also help you focus on ‘why’ you do what you do.

Rieze who works on ‘how things look and work’, attained a Bachelor of Arts in Interaction Design, which focused heavily on the UX-UI design skills she would need for her career. This prepared her for her key day-to-day responsibilities including organising, delegating, designing and catching up with stakeholders.

Her new role as Product Design Manager stands out to her as a career accomplishment, as she now looks after all the designs for all Localsearch’s products alongside her team.

Rieze has embraced this change saying, “Seeing my ideas come to life and knowing my design solutions can make a positive impact on our clients, particularly small business owners, is incredibly fulfilling.”

Caylee is on the execution side of how products can be optimised. Having finished her Bachelor of Arts, she went on to undertake advanced studies in Business Management which have equipped her with the skills to effectively lead Localsearch’s digital performance products.

Caylee says it’s the growth in her team that makes her most proud, but it’s the work they do that matters the most.

She shared, “What we do makes a real difference to small businesses across Australia.”

Focusing on the ‘why’ in your career and your goals helps you stay on track even when what you’re doing changes often.

4. Build your character, not just your career.

To get to where they are today, Caylee and Rieze have demonstrated numerous personal strengths across the board. However, certain characteristics have helped these women succeed in their different roles within the tech industry.

Caylee’s adaptability and open-mindedness has allowed her to be open to change and put her hand up for anything that comes her way, even if it’s challenging.

“Leaning into the discomfort is something I really believe in,” she said.

Caylee also shared a lot of what she does comes down to using both knowledge and creativity to solve complex problems and make a positive impact as a team.

On the other hand, Rieze believes having strong organisational skills is a quality that greatly contributes to achieving success as a Product Design Manager.

Whilst being creative is a component in her position, designing for software, apps and technology requires much more structure and coherency between products.

She shared, “Being organised is helpful when looking after so any products as it can be little overwhelming to keep track of everything. Careful planning is the water that nourishes innovation.”

Being able to mediate between stakeholders, clients and her team has been another strength of hers.

“People come to you with a lot of changes and things you may not agree with, but you have to strive to find a middle ground,” she said.

Advice for Women in STEM

Speaking to Caylee and Rieze, it was clear while they worked in vastly different areas of the technology industry, much of their core beliefs for growing a career as a woman in STEM were the same.

To wrap-up their interviews, we asked them what their absolute key takeaway were for women (or anyone) who wants to grow a career in STEM. This is what they had to say:

“Don’t be afraid to fail,” Caylee said. “Learn from your mistakes.”

While Rieze added, “Do everything with passion and give 100%, then you will see results.”

Grow Your Career in STEM at Localsearch

If you are looking for a career that supports growth and personal development, check out Localsearch’s available positions on Seek to see if we have the right place for you.

Free April 2023 Content Planner Template

Tue, 28 Feb 2023 00:23:00 GMT

We know planning your social media strategy can be time consuming!

So, to make your life a little easier, we’ve created a FREE April 2023 Content Planner you can download now.

April is full of important days you can recognise, from World Health Day to Love Your Pet Day. We have ideas for social media posts, reels and blogs.

If you follow the link above, you will also find we have included some free post templates you can modify to suit your business when creating social media content in April.

Important Dates for Your April 2023 Content Planner

World Autism Awareness Day: Sunday, 2 April 2023

World Autism Awareness Day was declared as 2 April by the United Nations General Assembly to highlight the need to improve the quality of life for those with autism. Autism is a lifelong neurological condition that manifests during early childhood, irrespective of gender, race or socio-economic status.

Many industries are finding ways to provide appropriate support, accommodation and acceptance of neurological variations like autism. Let this day be a reminder to tie in your businesses approach to helping those with disabilities enjoy equal opportunity.

Ways to recognise World Autism Awareness Day on social media:

Share information about autism in a social media post to combat the lack of understanding surrounding the condition.
For a more light-hearted approach, share a clip from the Netflix series ‘Love on the Spectrum’ to spread awareness.
Two out of three of the total number of children with autism face bullying. If you work in the education sector, take this day to educate your students about autism and inclusion.

World Health Day: Friday, 7 April 2023

On this year’s World Health Day, the World Health Organisation will observe its 75th anniversary of improving public health. This day is an opportunity to look back at past public health successes and motivate action to tackle current and future health challenges.

COVID-19 has been a significant health crisis for small businesses across the world. Be sure to acknowledge the customers who have stuck by you and the hardships your business has overcome in recent years.

Ways to recognise World Health Day on social media:

Remind your followers ‘health’ comes in many forms. Encourage them to check on their own physical, emotional and mental health and that of those around them.
Have a sale on health-related products or services. For example, exercise sessions, healthy meals or mindfulness sessions.

Easter Sunday: Sunday, 9 April 2023

Easter Sunday is one of the most festive events among Christians worldwide. While not everyone participates in the festivities, Australians often celebrate by gifting Easter eggs and spending time with loved ones.

Ways to recognise Easter Sunday on social media:

Wish your followers a Happy Easter. You could even include an ‘egg-cellent’ pun.
Give something back to your customers this Easter with special offers and limited-time only discounts shared on your socials.
If you work in hospitality or even just have a physical store, offer free easter eggs to your customers when they purchase something.

National Golfer’s Day: Monday, 10 April 2023

Some passionate golfers might suggest any and every day is Golfer’s Day. However, National Golfer’s Day is an event officially dedicated to all lovers of golf. As a small business, you should take this opportunity to recognise any local sporting teams you sponsor or support.

Ways to recognise Golfer’s Day on social media:

If you have any golfers in your workplace, share some photos of them out on the green.
You could even take your team for a game of putt-putt and create a reel.
Share a video on your story of an impressive golf shot.

Earth Day: Saturday, 22 April 2023

Earth Day is the world’s largest environmental movement, raising awareness of the need to protect our planet’s natural resources for future generations. The day aims to make our world a happier, healthier place to live, which I’m sure we can all appreciate. This is a great opportunity to highlight your business’s approach to sustainability and doing your part for our planet.

Ways to recognise Earth Day on social media:

Get involved in Earth Day by picking up rubbish or planting trees and share your involvement.
Spead awareness through facts about our planet and ways your followers could get involved in your local area.
If you work in the education sector, you could get your students to make an Earth artwork using recycled materials.

ANZAC Day: Tuesday, 25 April 2023

The 25 April of each year marks the anniversary of the Australian and New Zealand forces (ANZACs) landing on Gallipoli in 1915 during the First World War. ANZAC Day now includes the remembrance of all Australians killed in military operations with commemorative services held at dawn across the nation.

The day holds great significance for Australians so be mindful to keep your social media strategy respectful and authentic.

Ways to recognise ANZAC Day on social media:

Post information for the local community to direct them to the dawn services or the march in your area.
If you have a staff member (or a member of their immediate family) with service history, they could speak to their experience and what ANZAC Day means to them. Potentially could even do a podcast episode or blog.

Pay it Forward Day: Friday, 28 April 2023

We have all experienced the incredible power of giving and the positive energy it spreads. So, why not make a day out of it? Pay it Forward Day is all about people giving to someone else and making a positive difference in their life.

Ways to recognise Pay it Forward Day on social media:

Remind your followers on the day to pay it forward and spread awareness of the meaning behind the day.
Get your team to share a recent moment in their lives where a random act of kindness from someone else made their day.

The Importance of Owning Your Facebook Business Page

Wed, 22 Feb 2023 00:57:00 GMT

Facebook is the most popular social media network worldwide, with over 2.9 billion monthly active users .

So, for Australian small businesses, having a Facebook Business Page is crucial for making connections with customers online.

However, if the owner (most likely the creator) or admin of your page no longer has ties to your business, then you will experience various problems trying to gain back and share access. You may even be restricted from posting, updating information, accessing messages, responding to reviews and much more.

We now know why it’s crucial to have access to your own Facebook Business Page, but how do you get it back if you can’t currently get in? To save you the hassle of working it out, we’ve put together easy steps you can follow to ensure you always have access to your Facebook Business Page.

The Difference Between a Facebook Profile & Facebook Business Page

You may be unsure what the difference is between a personal profile on Facebook and a Page and whether having a Business Page is necessary for your business.

To clarify, Facebook profiles are for personal use to share experiences and content between friends and family.

Since you wouldn’t want to share personal information with your customers, making a separate Facebook Page for your business is essential.

According to Facebook, Pages are where artists, public figures, businesses, brands, organisations and non-profits can connect with their fans or customers. When someone likes or follows a Page on Facebook, they can start seeing updates from that Page in their Feed.

As an Australian small business, having a Facebook Business Page is a great way for you to connect with your customers on a professional level.

How to Ensure You Always Have Access to Your Facebook Business Page

1. Decide on the owner of your page.

Before you go and check who owns your Facebook Page or regain access, you need to work out who will be main admin of your page to stop you from losing access again.

It’s crucial the owner of your Facebook Business Page is a permanent member of your business. Some businesses even create a ‘fake’ personal profile to be the owner of a Page, including the details in their password documentation. This is not recommended as it is goes against Facebook guidelines, but it doesn’t mean it doesn’t happen.

Whoever you choose to have main admin access to your profile will be able to add and remove other admins, as well as ensure you always have access to your Facebook Business Page. Once other admins are added to the page, their personal login information or profile will not be shared publicly or linked otherwise.

Without ownership of the page, partnership requests from marketing services may be prohibited from being accepted, often through no fault of your own. So, if you need Facebook Ads to help your business in a pinch, you may run into some problems.

2. Check who owns your page.

You may be unsure of who actually has existing ownership over your page. The good news is, if you’re an admin of your page, but not the owner, you can easily find out who has owner access of your Facebook Business Page.

To check who owns your Facebook Business Page, follow these steps:

Step 1: Open your Facebook Business Page and click “Settings” in the bottom left corner.

Step 2: Click “Page Roles” on the left-hand side to see the Business Manager or individual person who owns your Page.

3. Regain ownership of your page.

If you find the owner of your Facebook Business Page is not who you want it to be and need to transfer ownership, there is a simple process to do this .

Something to take note of, to assign a new Page Owner, the new owner will also have to be set as an Admin in your Business Manager Account.

As a business owner, you want to ensure you have complete access to all your business social media pages, not just Facebook. So, it’s worth taking a moment to double check you are set as the “owner” on every account and page.

How to Gain Back Access to Your Facebook Business Page

If you have no access at all to your Facebook Business Page, there are two ways you restore access.

1. How to gain access on your own:

Firstly, try to figure out who may have originally created your Page and ask them to check their status. If successful, have them add you to the Business Manager as an admin.

If the ‘owner’ no longer works for your business, you can delete them in the Business Manager after they add you or someone you trust as an admin.

Facebook recommends having at least two to three trusted admins from your business, so you don’t risk getting locked out of your Page again.

2. How to gain access through Facebook Concierge Support:

If you can’t gain access to your Facebook Business Page on your own, you can submit an Admin Dispute Request to Facebook instead.

To submit your appeal, you can contact Facebook Concierge Support directly through Meta Business Help Centre.

Once you submit your appeal, it generally takes around 72 hours to get a response, but it may take a few weeks to hear back.

Looking to grow your social media presence?

When used effectively, social media is an excellent tool to grow your business.

Will AI-generated content hurt my search engine results?

Mon, 13 Feb 2023 01:11:00 GMT

When asked, “Does AI content hurt your Google rankings,” AI system ChatGPT said:

“No, AI content does not hurt your Google rankings. However, the quality of the content generated by AI is a factor that Google considers when ranking websites. If the content generated by AI is low quality or duplicated, it may negatively impact your website’s rankings. It is important to ensure that any AI-generated content is original, relevant and provides value to your website’s visitors.”

ChatGPT response to, “Does AI content hurt your Google Rankings.”
But is it right? Will AI-generated content hurt your search engine results?

We found out exactly how Google feels about AI content in 2023, how AI-generated content impacts your search engine results and how you can use AI tools to help with your SEO content.

What does Google say about AI content?

In 2022, Google’s Senior Search Analyst & Search Relations Team Lead, John Mueller, said AI-generated content is considered spam to the search engine, and it doesn’t want to see it.

However, in late 2022 and early 2023, we’re seeing Google spokespeople saying it doesn’t matter who or what writes the content as long as the content is written for humans and meets all the needs of the reader.

So, it looks like ChatGPT was right on this one — almost.

John Mueller came out recently during a Google Search Central SEO office-hours hangout and confirmed auto-generated content is against Webmaster Guidelines, so is considered spam.

“For us, these would, essentially, still fall into the category of automatically generated content which is something we’ve had in the Webmaster Guidelines since almost the beginning.

And people have been automatically generating content in lots of different ways. And for us, if you’re using machine learning tools to generate your content, it’s essentially the same as if you’re just shuffling words around, or looking up synonyms, or doing the translation tricks that people used to do. Those kind of things.

My suspicion is maybe the quality of content is a little bit better than the really old school tools, but for us it’s still automatically generated content, and that means for us it’s still against the Webmaster Guidelines. So we would consider that to be spam.”

In December, Mueller also said AI content assistants may be useful for generating new ideas, however, should not be used blindly in a copy-paste manner.

“I don’t know if AI is the right approach to making titles & descriptions, but if you’re running out of ideas, and especially if you see pages showing up in search for the wrong terms, it seems like a good way to get inspiration, or to try new things out. I would strongly discourage blindly following it though: you know your audience much better than any tool.

Have you considered adding a short survey for your visitors? “Which title do you think fits best for this page: A / B?”

So, will AI-generated content (like ChatGPT) hurt your search results?

AI-generated content (like ChatGPT) may hurt your search engine results if you are using it in a copy-and-paste manner.

Essentially, when you put content into your website, Google doesn’t know if you, a freelancer, an agency, your spouse’s cousin or a piece of software wrote that content. It all comes down to if that content — regardless of who wrote it — meets Google’s idea of what is a valuable, quality solution to a search query.

Google’s Webmasters may or may not be actively seeking out ‘spam’ or AI-generated content online, but if they do find it on your website, they will mark this as spam and you will lose those rankings, which means losing traffic to your website.

So, long story short, using AI content generators won’t hurt your search engine results if you’re using them to support, not replace, your content strategy.

How to Use AI to Generate High-Ranking Content in 2023

1. Choose your preferred AI content generator.

ChatGPT may be all the rage right now in the media, but it doesn’t mean it is the only AI content-generation tool out there.

Some of the most popular AI content generators include:

Each has its pros and cons, and it also comes down to personal preference.

2. Learn how to best prompt an AI content generator.

AI tools aren’t magic (yet) — they do need you to tell them what you need. How you tell the tool what you need is actually very important for the results it produces, with some tools giving you prompt suggestions or filters, and others giving you just a chat messenger box.

The prompt you provide to AI tools depends on what you need. However, for the purpose of generating content, these are the top things to include in your AI content prompt:

Type of content. Do you need a social media caption, blog, web page content, etc.?
Target audience who will be reading the content. This will help the tool determine the level of language.
Goal of the content. Is the purpose of the content to educate, encourage enquiries, to entertain or something else?
Are there specific keywords you want used, an angle you want to take or data you want sourced? You tell AI and it should find it for you (within reason).
Advise the AI if you want a list of ideas or content written.

There are many, many prompts you can give an AI tool to produce content. You will even be able to feed in past blogs or writing to the AI tool for it to learn the style of writing if you’re so inclined.

3. Fine-tune your AI-generated content.

AI isn’t perfect. You may need to provide further prompts to get the exact ideas or content you’re looking for.

For example, did it neglect data about a topic you want included you couldn’t find yourself or perhaps didn’t give you enough ideas to find the one that sticks? Maybe the tone of the language isn’t quite what you were looking for and you need it to relax or tighten up the style.

In some AI tools, you can add additional prompts or further fine-tune filters to get more results. Some people even use AI-chat, like ChatGPT, to act as a conversation with the right prompts, which helps them see how someone may respond to a particular question. This can sometimes help branch out the content if you’re feeling it’s still not quite what you were looking for.

4. Source your data and quotes, including adding links.

ChatGPT and similar AI tools source their data from text files on the internet or in databases. This can be risky, particularly if you’re going to be re-using the information or data. Plus, you still need to source and quote where information or a statement is not your own.

This is where you need to do quality assurance checks on any quotes, stats or life-impacting information you’re sourcing through AI-content generators. This is not only so you know it is accurate, but so you can link back to or quote where a reference credit is due.

Internal and external linking is also essential for search engine optimisation. So, if you’re using AI tools to generate content that will rank, you need to still be linking to relevant web pages within your own website and that of others.

5. Review and edit the content generated.

The whole purpose of AI is that the software is built to replicate humans, right? However, it’s still not human. AI is to assist, not replace.

When using AI to generate high-ranking content for your website or quality content for social media (or other writing), you still should review and edit the piece to tailor to your audience. Most AI-content tools claim to create quality, unique content, however, this may still not be 100% there.

Even if it’s adding your twist or expert opinon about a topic, or adding a call to action, it all helps make that content more authentic and enjoyable for the reader and that’s what matters most to search engines.

In conclusion…

It is perfectly alright to use AI-content tools to help you gather ideas or build framework for content. There is still work involved to ensure your content ranks well online.

However, you also need to keep in mind, while content is king in the world of search engine optimisation, there are a lot of other players on the board. Your code needs to be in order, page load times need to be fast, the website needs to be secure, and so on.

If you have noticed your website visitors have decreased and you want to know why, chat to Localsearch about a free website audit . It’ll help you get to the bottom of your ranking problems.

Best Free Online Directories for Building Backlinks 2023

Tue, 07 Feb 2023 01:55:00 GMT

Note: Before we start, if you have no idea what backlinks are or why you need them, jump down to our FAQ section at the bottom of this blog — it’ll help give you some background information before you start link building.

Yes, you read right — these are the best free online directories for building backlinks in 2023.

Now, when we say best, what we mean is these are high-authority, trustworthy online directories you can put a link to your website and know Google and search engines will be happy. There’s no need to use a link-building agency with free high-quality backlinks available all over the internet.

And yes, building backlinks is still a heavily debated search engine optimisation strategy in 2023, as it was heavily debated in 2022, 2021 and so on. But, when tapping into online directories for backlinks, you also get the benefits of being in another place for your business to be found online. Most SEO services will include some high-quality backlinking strategy.

Most of these online directories have paid upgrade versions to help you stand out, but we’re just talking about the free versions here. They’re also in no particular order.

So, let’s have a look at some great ways to increase your website referral traffic, shall we?

Top 9 FREE Online Directories in 2023 for Building Backlinks

1. Localsearch.com.au.

Localsearch.com.au is an online directory helping more than 300,000 regional Australian businesses be seen, be trusted and be connected. The platform was built by regional Australians for regional Australians, with success now seeing the website step into metropolitan markets in 2023, expanding on their already 300,000+ business listings.

Businesses in regional Northern Territory, Queensland, New South Wales, Australian Capital Territory and parts of Victoria can create a business profile for free. There are upgrade options to unlock more features to increase your visibility and stand out from the crowd.

Business profiles include features to receive enquiries, quotes and reviews, as well as to publish photos, PDFs, posts and more. The website is backed by a team of developers, designers, writers, SEO specialists and data analysts to make it a powerful, affordable solution for small-to-medium businesses, as well as big businesses.

Localsearch.com.au is available on computer and phone browsers, as well as the Localsearch App. Claim your profile today.

The Localsearch.com.au Website

2. Foursquare.com.

The Foursquare City Guide creates what they call, “meaningful bridges between digital spaces and physical places.” Their online directory is fed through more than 500 million devices, detecting more than 100 million global points of interest, including businesses around the world. They claim their method is the first to be accredited by the Media Rating Council.

Businesses can add their own listing for themselves onto the platform, or they can claim their listing if one exists. They also have the option to place ads on the platform, with businesses both large and small reporting positive return on investment.

Foursquare.com is a unique platform for businesses, city explorers and developers alike. It’s available on mobile and desktop browsers, as well as the Foursquare City Guide app. Check out the Foursquare website for more information.

The Foursquare Website

3. Yelp.com.au.

Yelp is an online directory available in more than 32 countries, including Australia. Starter pages with basic features on Yelp.com.au and the Yelp app are free, with upgrades and Yelp ads available for even more exposure to locals.

The online directory claims there are more than 20 free features to optimise your profile, including basic business information, phone and reviews. You can even add offers to your page.

Like all the other online directories on this list, you can add a link to your website to help increase the number of visitors and with your search engine optimisation. Visit Yelp for business to learn more.

The Yelp Australia Website

4. Tripadvisor.com.au.

Tripadvisor.com.au allows you to claim or list your business for free on its online directory for accommodation, things to do, restaurants, flights, rental cars and the travel industry. This niche platform is currently in 40 countries and features around 8 million establishments.

While a standard profile on Tripadvisor is free to claim or list, you can upgrade and advertise to help increase your chances of winning more bookings. Taking control of your Tripadvisor listing allows you to update your details, respond to reviews and see your performance on the platform.

Tripadvisor is available on mobile, desktop or via the Tripadvisor app, allowing users to plan and book trips, and explore new places online. Explore your options on this free online directory for travel businesses over on the Tripadvisor website.

The Tripadvisor Australia Website

5. Oneflare.com.au.

Oneflare.com.au is an online business directory that connects customers who need a job completed with a business that can help. There are two ways Oneflare works once you have a profile.

The first way you can use Oneflare is to explore job listings posted by the public looking for a service you provide in your area. These will be specific jobs, such as needing a plumber for a bathroom renovation, a photographer for a shoot, etc. You can then place a quote bid (as will other businesses) for consideration.

The second way to use Oneflare as a business is to receive quotes. Someone will put in the details of a job they need completed and it will be sent to matches. If your business is one, you can pay to secure the lead with credits.

Find out more over on the Oneflare.com.au website.

The Oneflare Website

6. Yellowpages.com.au.

Yellowpages.com.au is an Australia-wide online directory and app, receiving more than 5 million searches each month. A starter profile is free, however, you can pay for upgraded features also.

Yellow Pages, White Pages and Sensis were acquired by US-based software company Thryv Holdings in hopes of switching up their strategy. They are labelled as a reputable place for small-to-medium Australian and international businesses to have an online presence, with many benefits of doing so.

Visit the Yellow Pages business page to learn more.

The YellowPages.com.au Website

7. hipages.com.au.

hipages.com.au is a trades-specific online directory, with claims of connecting more than 1,100,000 trades businesses with more than 9,900,000 households.

Now, while hipages.com.au requires a membership to receive leads, it does include a free online directory listing. At the time of publishing this article, memberships started from $109 a month, including $104 lead credit, which they estimate to equate to $21 a lead.

You do receive a 6-month introductory when signing up for hipages.com.au. Explore the hipages tradie sitefor more information.

The HiPages Website

8. wordofmouth.com.au.

Word of Mouth (also known as WOMO) is an online directory review site in Australia. Registering your business on Word of Mouth is free, and you can also join the Happy Customers Program to use your engagement with your profile and community to optimise your profile.

Unfortunately, if you do not wish to be listed on Word of Mouth, it’s not possible to remove your profile as it’s considered a community forum. This is why it’s important if you have a presence on the platform, you should claim your listing to respond to reviews and manage your reputation on the platform.

wordofmouth.com.au Website

9. Hotfrog.com.au.

Hotfrog.com.au is a free online business directory, allowing Australian consumers to find and book businesses in a range of service areas. It is currently owned by Locafy, and exists in 44 countries, helping more than 69 businesses globally.

Businesses with multiple locations can have up to 10 free business listings on Hotfrog.com.au. For those with more than 10, you will need to utilise Hotfrog’s API (an application programming interface, or API, that allows for the building and integration of software) for a small fee to allow your business the best opportunity for link building with an online directory.

You can get familiar with Hotfrog for locals and businesses over on hotfrog.com.au.

Hotfrog.com.au Website

Frequently Asked Questions

Link building refers to increasing the number of websites linking to your own. These links back to your website are known as backlinks.

Ideally, you only want high-quality websites linking from relevant pages back to your website. This shows search engines your website is respected for providing good-quality content and is more likely to show that particular page on search results for relevant topics.

Free March 2023 Content Planner Template

Mon, 30 Jan 2023 02:18:00 GMT

March is just around the corner… so, it’s time to start planning your social media content.

Luckily, we’ve created a March 2023 Content Planner full of important dates and ideas on how you can recognise them.

To ensure you don’t miss days like World Employee Appreciation Day and Clean up Australia Day, download our FREE February 2023 Content Planner .

If you follow the link, you will find we have included some free post templates you can modify to suit your business when creating social media content in March.

Important Dates for Your March 2023 Content Planner

World Wildlife Day: Friday, 3 March 2023

World Wildlife Day was proclaimed as 3 March by the United Nations General Assembly (UNGA) to celebrate and raise awareness of the world’s wild animals and plants. We rely on wildlife and biodiversity-based resources to meet literally ALL our needs, from food, to fuel, clothing, medicines and housing.

So many industries have been impacted by supply issues over the last few years – the construction and technology in particular. Take advantage of this opportunity by tying in your business’s approach to sustainability and doing your part for our environment.

Ways to recognise World Wildlife Day on social media:

Share facts about World Wildlife Day using the hashtags for this year’s celebration including, #WWD2023, #PartnershipsforConservation, #WorldWildlifeDay and #WWD.
If you work in the education sector, get your students to choose an endangered animal or plant to draw or paint, then share the artwork on social media. You could also run a competition for kids who visit your shop, office or practice.
Recognise any critically endangered species in your state to spread awareness amongst followers in your area.

World Employee Appreciation Day: Saturday, 4 March 2023

If you have awesome corporate culture, you know it’s important to recognise and appreciate your employees all year long. However, it’s especially important to make plans to celebrate them on World Employee Appreciation Day!

Ways to recognise World Employee Appreciation Day on social media:

Recognise all your employees by sending them a thank you message, posting a general message on your socials as well.
No matter your industry, this is a great opportunity to celebrate by providing lunch for your employees. Create a reel to share the celebration on social media.

Clean up Australia Day: Monday, 6 March 2023

Clean up Australia Day has brought over twenty-million Australians together over the years , donating their time to improve the environment. Held annually on the first Sunday in March, it has become the nation’s largest community-based environmental event.

Ways to recognise Clean up Australia Day on social media:

Share facts about the positive impact Clean up Australia Day has on the environment.
Hold a business clean-up to engage staff, promote sustainability and support your organisation’s Corporate Social Responsibility initiatives on social media.
Even if you work in a trade, you could share the ways your business focuses on sustainability and protecting the environment.

International Women’s Day: Wednesday, 8 March 2023

International Women’s Day is a global day celebrating the social, economic, cultural, and political achievements of women past, present and future. The campaign theme for International Women’s Day this year is “Embrace Equity.”

Ways to recognise International Women’s Day on social media:

Create a post acknowledging the women in your workplace and their achievements.
Share how you ensure your business is a fair and equal workplace on your socials.
If you work in the women’s retail industry, have a storewide sale to celebrate your customers.

World’s Greatest Shave: Wednesday, 15 – Sunday, 19 March 2023

World’s Greatest Shave, held from 15–19 March is all about sending a powerful message of hope to the 135,000 Aussie families currently facing blood cancer . You can shave, cut or colour your hair to participate in the sponsored event and the funds you raise will provide precious relief to those who need it most.

Ways to recognise World’s Greatest Shave on social media:

There are so many ways you could share your involvement in the event on your socials. If you have any brave employees or students, register an individual, team or workplace to join in and share your experience.
Encourage your followers to get involved in World’s Greatest Shave.
Host a fundraising offer or day, such as anyone who donates to your fundraiser receives free shipping.

World Poetry Day: Tuesday, 21 March 2023

World Poetry Day is held every year on 21 March, celebrating a linguistic expression people from all cultures can identify with. The day was first introduced with the aim of promoting the reading, writing, publishing and teaching of poetry around the world.

Ways to recognise World Poetry Day on social media:

Choose a theme and have a poetry competition in your workplace, sharing the finalists and winner on your socials.
No matter your industry, you could post a couple of poems relevant to your work.

World Water Day: Wednesday, 22 March 2023

World Water Day celebrates all water has to offer and raises awareness of the two billion people living without access to safe water . This year is all about accelerating change to solve the water and sanitation crisis. Billions of people and countless schools, businesses, healthcare centres, farms and factories don’t have the safe water and toilets they need.

Ways to recognise World Water Day on social media:

Raise awareness by sharing facts about the water and sanitation crisis.
Share an action list for your followers to start taking steps in the right direction. For example, save water, eat local, flush safe, stop polluting, protect nature and clean up.
Australia has beautiful natural water destinations (beaches, rivers, etc.). Share some photos of your area.

Earth Hour: Saturday, 25 March 2023

Earth Hour calls on Australians everywhere to switch off their lights at 8:30pm Saturday, 25 March and join a worldwide community of millions supporting action on climate change and biodiversity loss. This is another great opportunity to recognise your business’s sustainable initiatives.

Ways to recognise Earth Hour on social media:

Register your participation in Earth Hour by sending your logo to appear on the pledge wall on Earth Hour organisation website, sharing on social media.
Remind your followers when Earth Hour is, encouraging them to participate.

Social Media Trends to Watch in 2023 — Aussie Business Guide

Fri, 20 Jan 2023 02:22:00 GMT

As we move into 2023, it’s important to stay on top of the latest social media trends if you want to make the most out of your digital presence.

We know, trends can be overwhelming, but that’s why we’re here to make it easy for you. In this blog, we’ll break down some of the most important ones and explain how you can use them to enhance your brand and connect with new and existing customers.

5 Social Media Trends to Watch in 2023

1. The emphasis on privacy and security will continue to grow.

The TikTok platform has taken the world by storm and its popularity is showing no signs of slowing down. TikTok’s short-form videos are perfect for capturing attention and creating viral sensations, and is a great way to showcase your products, services and overall team culture.

Every type of business from lawyers and doctors (#earcleaning) to builders and boutiques are capitalising on the ease of this platform, and the ability to go viral with just one TikTok.

2. TikTok will continue to be a powerful player in the social media space.

Every type of business from lawyers and doctors (#earcleaning) to builders and boutiques are capitalising on the ease of this platform, and the ability to go viral with just one TikTok.

3. Social media will continue to be an important tool for online shopping.

With the rise of eCommerce and social media integration, businesses can now sell their products directly through social media platforms. As a business, you will be able to reach many potential customers you otherwise wouldn’t be able to reach, both through paid and organic means.

This 2023 social media trend also opens new opportunities for creating content like showcasing product reviews and unboxing videos. With the average social media user spending two and half hours daily on various platforms , there is no doubt social media shopping is a place every eCommerce business needs to be.

4. The rise of influencer marketing.

Businesses are turning to social media influencers to promote their products and services. With the rise of Instagram and TikTok, influencer marketing has become an increasingly popular way to reach a large audience and build brand awareness.

As a small business, partnering with a local influencer can be a great way to increase your online visibility and attract new customers. Although, be sure to select an influencer who aligns with your brand and target audience.

Micro-influencers (between 1,000 to 100,000 followers) are being capitalised on big time by small and big businesses alike. Not only do they tend to have lower rates per post, but regularly have a deeper, more personal connection with their audience as their communities are still quite small.

5. Humanise your brand.

In today’s crowded digital landscape, standing out and engaging with customers is more important than ever. Personalisation and humanisation of your brand can help you to create deeper connections with your customers, which will ultimately help to drive sales.

As a small business, you can use social media to showcase the people behind your brand, share your company’s story and connect with customers on a more personal level.

2023 will be an exciting year for social media, with new trends and developments that offer opportunities to enhance your businesses, connect with customers and build your digital presence.

Looking for social media content ideas? Subscribe to our Digital Marketing Newsletter to get a FREE content calendar straight to your inbox every month.

Finding Balance as a Small Business Owner

Thu, 19 Jan 2023 02:40:00 GMT

“The currency of work-life balance is a single word — it’s time. As cliché as it sounds, there is no destination. It’s always an effort. You’re always trying to balance it. No one ever walks a straight and narrow path. You just try to cross it as many times as you can.”

Daniel Stoten, Localsearch Executive Chairman (Balance the Grind)

Family. Business. Health. Friends. Self-development.

There are so many things to balance in life.

However, the happenings in 2020 caused a giant shift in what people prioritised in their life and how they found balance. We were forced to spend more time at home, which for some, meant more time with family and friends, while for others meant not being able to spend time with family and friends at all.

Suddenly, we were jumping on video calls with loved ones we hadn’t seen forever, working side to side on laptops with roommates, family or partners and taking every chance we could to go for walks outdoors. We learned what was truly important to us.

Now, in 2022, we have well and truly ‘returned to new normal’. We’re returning to society as it was pre-pandemic, but we’re yearning for the things we discovered were truly important to us in 2020.

The below tips for finding balance as a small business owner are aimed at helping you find that sweet spot in your life and feel fulfilled from all angles. They will even help the everyday worker or busy person so these tips are good for all.

Be sure to share this article on social media as even if it does not help you specifically, there will be someone in your life who it will.

Tips for Finding Balance as a Small Business Owner

1. Utilise technology to find flexibility.

In an interview with Balance the Grind, Localsearch Chairman Daniel Stoten revealed how he tapped into technology to build relationships with his team throughout the country, while still having time to spend on his hobbies and passions.

“We have digital marketing specialists throughout Australia I keep in regular contact with. This used to mean a more substantial amount of travel, but now means phone and video calls, so it allows me to work from wherever I need to be at the time,” Mr. Stoten said.

“The flexibility has for certain allowed me to spend more time on my other passions in my life. That being my family, rugby and supporting upcomers at my old school, surfing, skiing and my newer hobby of farming.”

Switching in-person meetings to online (that can effectively do so) can help you be present while being at home, travelling or even taking a walk. Online meetings being the new norm also opens up being able to collaborate with other businesses regardless of where they are too.

While working online doesn’t work for everyone (looking at you trades, retail, etc.), for most business owners, there may be some tasks you can do from home, on holiday or out and about, such as doing administration.

Businessman, Daniel Stoten, Speaking at the 2022 Localsearch Conference

2. Block out time in your calendar for the unexpected.

Sickness. Last minute required meetings. Family emergencies. Staff crisis. There are so many things in and outside your business that can pop up and create even more stress if you’re already running on a tight schedule. But there is no way to avoid it when these things (the above examples and more) happen.

Ensuring your schedule is not 100% booked every day or week will not only help you feel less stressed and have a more balanced work-life balance but also allow for the unexpected. And if the unexpected doesn’t happen, you then have time to spend with friends and family or on another task.

Ideally, you want to allow 20% to 25% of your week to be flexible or open for emergencies or the unexpected.

If you’re saying, “But I can’t let up on my schedule,” then it may be time to look at where you can delegate or what is giving the most value for your time versus what is just being busy for the purpose of being busy.

3. Know the balance may not always be even.

We’ve all had those weeks where we feel like we have lived at work or doing work. It happens and it’s going to keep happening.

Sometimes work will take up more of your time and energy, and sometimes it will be your outside-of-work commitments that take up more of your resources. It’s life.

In his interview with Balance the Grind, Localsearch Chairman, Daniel Stoten spoke on this topic and how the biggest decision in his career was knowing when and what to sacrifice.

“There’s always too much good time and too much work at times. It’s difficult and it is a balance,” said Mr Stoten.

“But the key is understanding time. There is an infinite amount of time. That shifts as you get older and you have less of it. It means the currency of things, like money and ego, and currency around ego and resources. At times, you have time to spend those things in order to have time to yourself and take stock.”

“Sometimes it means sacrificing things. For me, that was the biggest decision.”

The Yelp Australia Website

4. Stop believing you must go all in or nothing.

“Go hard or go home,” we’ve all heard it. But sometimes, even just arriving is an achievement at times.

When your schedule is busy or you feel like your attention is pulled further in one direction than you’d like, it can be easy to get into the mindset of not doing something at all if you can’t give it everything you’ve got. But everything you’ve got changes with our life demands.

It’s like going to the gym. A meeting may run over and that hour you blocked out for the gym turns into half an hour or 20 minutes. It’s easy to say you’ll just go home instead or move onto the next task. But that half an hour or 20 minutes in the gym or simply taking a walk gives you time to unwind and spend on yourself.

Now, it may not be the gym. It may be learning a new skill and only getting 5 minutes a day to work on your progress. Or maybe you only get through a page of a book. Perhaps you promised yourself you’d call your mum, dad, grandparents or whoever it is this week but you only catch yourself with a few minutes space — call them and say hi. It makes a difference.

When Balance the Grind asked Daniel about habits that changed his life, he admitted when he finally gave up the belief he had to go all out when meditating, he finally saw its benefits.

“I now meditate and am far better at it, which I realise isn’t as big a deal as I thought it was,” he said.

“I think I was overreaching. I thought I had to be on top of a mountain, shaved head in a gown — and it’s not. And it’s been positive. Meditation has been good.”

Daniel Stoten at the 2022 Localsearch Conference

5. Focus on how over what.

Daniel Stoten says this best in his interview with Balance the Grind, so we’re just going to put exactly what he said.

“Distinguish yourself in the way you run a business and the way you work with clients. You don’t have to reinvent the wheel — don’t overreach with your idea. You don’t necessarily have to think something someone else hasn’t thought about with your product.

The ‘what’ part isn’t important. The point of difference is the ‘how’ part.

You could go into an industry with such a low threshold of entry — say, a furniture removalist — but if you could do it in a manner — you got people in in good time, presented well, got back to people in good time and followed up — you would find success, I would think, much quicker.”

Want more tips on how to free up your time and ease your stress levels as a business owner? Subscribing to the Localsearch Digital Newsletter gives you free tips, news and advice every month for growing your online presence and business, and for maximising your time. Subscribe today.

Easy Ways to Prepare Your Business for Economic Uncertainty

Tue, 17 Jan 2023 02:53:00 GMT

As a business owner, it’s important to always be thinking ahead and planning for potential challenges that may arise. One thing that we know for sure is the economy is constantly changing and can be unpredictable.

With Localsearch’s Australian Small Business Report revealing 78% of small-to-medium businesses are fearful of a recession in the next 12 months , it’s important for businesses to be aware of how they can safeguard themselves.

In this blog, we’ll be discussing practical tips and strategies you can use to help weather any economic storm and come out on the other side even stronger. Whether you’re a small business owner just starting out or a seasoned entrepreneur, these insights will help you protect your business and set it up for success. So, grab a cup of coffee and let’s dive in!

5 Ways to Prepare Your Business for Economic Uncertainty

1. Get your data privacy and cyber security in order.

With talks of more and more Aussies tightening their belts in 2023, it has never been more important to ensure your business is putting its best foot forward. This is especially true when it comes to protecting data, both your own and your customers’.

But where do you start when it comes to keeping your business secure online? Some of the key areas you’ll want to focus on include:

Using a secure connection (HTTPS).
Keeping software and plugins up-to-date.
Implementing strong password policies.

And more.

Additionally, it’s always a good idea to regularly monitor your website for potential vulnerabilities and to have a plan in place for responding to security incidents. By taking these steps, you can help to protect your website and your business against cyber-attacks and data breaches.

Want more information on protecting your business from cyber-attacks & fraud? Listen to this.

2. Don’t cut your marketing.

During harsh economic times, it’s important for businesses to get the best bang for their buck and one way to do this is through a strong digital marketing strategy.

Digital marketing allows businesses to reach a wider audience at a relatively low cost. By using tactics such as search engine optimisation (SEO) , Google Ads , social media marketing and creating a strong digital presence overall, businesses can attract potential customers who are actively searching for products or services like theirs.

Additionally, digital marketing allows businesses to track their performance and make data-driven decisions, optimising and adjusting campaigns to deliver the best return on investment (ROI). By having a well-planned digital marketing strategy, businesses can maintain visibility, reach new customers and ultimately drive sales even during harsh economic times.

Take 2020 for example; many businesses admitted defeat, but The Plumbing & Electrical Doctor saw an opportunity. With a Google Ads strategy from Localsearch, they were able to grow their business during a global pandemic. Put simply, increasing their marketing allowed them to increase their revenue.

3. Use podcasts as a free educational tool.

Podcasts, like The Help Me Grow My Business Podcast , are a great resource for everyone in 2023, but this is especially true for small business owners. Podcasts give you access to some of the best minds in Australia, and the world, for free. Take their knowledge and educate yourself on topics, like marketing and management, which will help give your business the edge this year.

Whatever topic you are looking for more information on, from finance to parenting, podcasting platforms are an abundance of FREE resources to help you upskill yourself in this year.

4. Take advantage of user-generated content (UGC).

User-generated content (UGC) has become even more important in Australia in 2023 as it gives businesses and organisations the opportunity to access the collective knowledge and experiences of their customers and audiences.

UGC can come in many different forms, like reviews, blogs and social media posts. In fact, it can provide valuable insights into what customers are looking for, what they like and dislike, and how they interact with products and services.

Interestingly, over one third of Gen Zs and Millennials noted their confidence in a business increased after seeing a review or promotion from an influencer. Proving UGC can help to enhance the credibility and visibility of a brand, as people are more likely to trust and engage with content that has been created and shared by other users.

Did we mention the best part? UGC can be completely free.

5. Ensure you have a high performing, updated website .

Having a website is important for businesses in any economic climate, but it can be especially valuable during tougher economic times. A website allows your business to be accessible to customers 24/7, even if your physical storefront is closed. This can help your business thrive, allowing your customers to find you when they need you most.

But be mindful that all websites are not built the same. To get the most out of your website, ensure it’s search engine friendly, has user experience front of mind and is regularly updated.

Web Design Trends for 2023 from a UX Designer

Sun, 15 Jan 2023 23:23:00 GMT

You want your customers to have as good of an experience on your website as they do with your products or services, which is why user-experience design exists.

To help you get the most from your web design in 2023, we spoke with Lead UX-UI Designer, Rieze Rothmann to find out what you need to know.

In this guide, you’ll find how to provide an excellent user experience along with the top accessibility issues found when designing a website.

The Importance of User-Experience

It’s one thing to make your website look pretty but diving deeper into UX design is where you will see the real results.

Designing for user-experience combines critical thinking and user psychology to ensure the purpose of the website is being met.

Rieze acknowledged ‘designing for a purpose’ is extremely important, even more so than making the design look pretty. She shared, “Something can look as pretty as possible but if it doesn’t have a purpose, it’s no good.”

So, first thing to consider is the purpose of the design. You should be thinking about the user’s expectations, what you are trying to convey and what you are trying to achieve.

Asking these questions will improve your user-experience and having a user-focused website will raise your conversion rates by around 200%.

Top 5 Web Design Trends for 2023

1. Tap into how your users would use the website.

Analysing the psychology behind how your users engage with your website is a forever trend in UX design. It is important to consider your target audience and tailor your website to suit them.

If you understand the flow of how your users think and move through your website, you are much more likely to achieve the results you want. Having an intuitive design will help you achieve this as you can guide your users, so they don’t have to get frustrated looking for things in the process.

For example, if someone lands on your homepage, where are they most likely to go next? How easy is it for them to get there? Is it obvious where this is?

2. Make your website accessible.

Another trend becoming increasingly important, not just as a 2023 website design trend but should be a permanent consideration, is accommodating your website to those with visual impairments.

When we talk about accessibility, we tend to think about physical accessibility like ramps and elevators in buildings. But what about website accessibility?

A simple place to start is ensuring the font size on your website is big enough to create clean visual cues and not be overlooked by your users.

There are numerous advancements making it easier for visually impaired people to use websites. Rieze mentioned a plug-in you can use when designing a website to see what it would look like in the eyes of someone who is colour-blind. She explained it is something you can, “Load onto your website and you click it, and then it will turn the whole website into like a monochrome for them.”

Taking these accessibility trends on board and investigating what other changes you could make is a step in the right direction.

3. Ensure every page is consistent.

Another website trend emerging in 2023 is consistency. Keeping your web design coherent across visual elements and functionality is always important. However, keeping up with your competitors and staying coherent with the latest updates is also trending.

There is no harm in looking at what your competitors are doing and what is working for them. Not to mention the big guys like Facebook and Google as well.

You don’t have to redesign every time, just steal a few tips here and there. Making these small changes will keep your website consistent with the latest design trends.

4. Reconsider your colour choices.

When it comes to colour usage on your website, less is more! Rieze identified colour usage as one of the top accessibility issues she witnesses in website design.

Ensure what you want the user to engage with on your website is prominent, good colour contrasting is an excellent place to start. Having too many competing elements or movement can lead to sensory overload for your users.

In 2023, Reize is expecting to see the use of more colour in web design, where minimalist and nude tones have been seen everywhere in recent years.

5. Calls-To-Action.

So far, it seems keeping your website straightforward in terms of design and information is the best way to go for an effective user-experience in 2023. According to Rieze, call-to-action buttons also follow along with this pattern.

Once you’ve informed the user of your service or product you need to consider what the next action you want them to take is. If time is not taken to think about this, it can lead to call-to-action being misused or not used at all.

It’s important not to create overly unique call-to-action buttons, as your users may not know how to interact with them. Staying within the usual for this element is the best way to keep your website user-friendly.

Subscribe to the Localsearch Digital Newsletter for the latest website tricks, news and more.

FREE Content Planner Template for February 2023

Tue, 10 Jan 2023 23:29:00 GMT

We’ve created a content calendar to make your life a little bit easier in February.

With Valentine’s Day spreading the love and World Cancer Day raising awareness, there is no shortage of important days for you to recognise on your social media. We even include ideas for your social media posts, stories, reels and blogs to get you started.

Start planning now and download our FREE February 2023 Content Planner here.

If you follow the link, you will find we have included some free post templates you can modify to suit your business when creating social media content in February.

Important Dates for Your February 2023 Content Planner

World Cancer Day: Saturday, 4 February 2023

World Cancer Day is a global initiative led by the Union for International Cancer Control (UICC) since 2000, to raise awareness and encourage the prevention, detection, and treatment of cancer. This year’s World Cancer Day’s theme, “Close the Care Gap”, is all about celebrating the progress toward enabling more people to seek and receive the care they need and deserve.

Ways to recognise World Cancer Day on social media:

Join in on the “World Cancer Day 5-Kilometre Challenge” by running, cycling, swimming or walking a 5-kilometre loop and share this achievement on social media using the #WorldCancerDay and #CloseTheCareGap hashtags. You could even form a team in your office or community, sharing your progress online.
Raise awareness of World Cancer Day through a blog or social media post.
Create a reel of your team wearing the World Cancer Day colours, orange and/or blue, to show your support.

International Day of Women and Girls in Science: Saturday, 11 February 2023

International Day of Women and Girls in Science was declared on 11 February by the United Nations General Assembly to achieve full and equal access to and participation in science for women and girls. While the global community has made a lot of effort toward inspiring and engaging women and girls in science, there is still room for improvement.

Ways to recognise International Women and Girls in Science on social media:

Share facts about women and girls in science to educate and potentially inspire your followers.
No matter your industry, take this opportunity to acknowledge gender equality and the women in your workplace.
If you work in the education sector, hold a workshop for young girls to get involved in science in a safe, fun environment.

Valentine’s Day: Tuesday, 14 February 2023

Celebrated annually on 14 February, Valentine’s Day is a tradition observed by couples all over the world. Many people celebrate by going out for a meal or giving flowers, chocolates, jewellery or other presents of all shapes and sizes to their loved ones or those they admire.

Ways to recognise Valentine’s Day on social media:

Share a Valentine’s Day reminder on social media a few days prior to the celebration, encouraging your followers to purchase a product or service of yours for their partner.
Have a one-day site wide sale as a Valentine’s gift to your followers.
To keep everyone happy, share a good old single meme for the singles out there.

International Childhood Cancer Day: Wednesday, 15 February 2023

More than 400,000 children and adolescents under the age of 20, are diagnosed with cancer every year. International Childhood Cancer Day is a global campaign to raise awareness about childhood cancer, and to express support for children and adolescents with cancer, the survivors and their families.

Ways to recognise International Childhood Cancer Day on social media:

Post on social media using the International Childhood Cancer Day graphic and the hashtags #throughtheirhands and #supportkidswithcancer.
Share statistics on Childhood Cancer and how your followers can get involved.
Find out if your business can donate products or services to a Children’s Cancer Institute to brighten the children’s day and create a reel to spread awareness.

National Love Your Pet Day: Monday, 20 February 2023

National Love Your Pet Day is all about encouraging pet owners to give their four-legged friends the added care and attention they deserve. Given that Australia has one of the highest rates of pet ownership in the world , recognising this day will be a fun way to connect with your followers.

Ways to recognise National Love Your Pet Day on social media:

If appropriate, your team can bring their pets to work and create a reel for social media.
Share some ways your followers can show their pets how much they love them.
If all else fails, share some cute pet pictures on your story!

World Day of Social Justice: Monday, 20 February 2023

In 2007, the General Assembly of the United Nations proclaimed 20 February as World Day of Social Justice. The day aims to further strengthen the efforts of the international community in poverty eradication, promotion of full-employment and decent work, gender equality and access to social well-being and justice for all.

Ways to recognise World Social Justice Day on social media:

Create a social media post to educate your followers about World Day of Social Justice.
Showcase how your business achieves social justice, including any charities or foundations you support.

World NGO Day: Monday, 27 February 2023

On World NGO Day, we recognise the work of our Australian Non-Government Organisations (NGO). These organisations respond to humanitarian crises, increase access to healthcare and education, strengthen food security, reduce inequalities and much more.

Ways to recognise World NGO Day on social media:

Post on social media acknowledging the work our Australian NGO’s do to create positive change using the #WorldNGODay hashtag.
Organise virtual interviews with local or international leaders on Skype/Zoom, record the video and share it on your social media.

Rare Disease Day: Tuesday, 28 February 2023

Rare Disease Day is focused on raising awareness and generating change for the 300 million people worldwide living with a rare disease, along with their families and carers. As many rare diseases go unnoticed, this day is extremely important to spread the word and ensure these people receive the attention they deserve.

Ways to recognise Rare Disease Day on social media:

Share a story from someone living with a rare disease to educate your followers with a first-hand personal experience.
Get involved in a Rare Disease Day event near you and create a reel of your experience.

67% of Aussie SMBs Struggling to Fill Open Job Vacancies

Sun, 08 Jan 2023 23:45:00 GMT

Are you having trouble hiring new staff or finding skilled workers to fill specific positions? It turns out you’re not alone.

A new report by digital marketing service Localsearch has revealed 67% of small-to-medium businesses (SMB) in Australia are struggling to find the right talent to fill open job vacancies.

This comes as the Australian Bureau of Statistics (ABS) reports a 10.5% in public sector job vacancies in the last 12 months .

However, what impact is this on SMBs, especially those experiencing growth?

The below reveals the answers to these very questions and what you can do about it if you’re struggling to fill vacancies at your business.

P.S. Subscribe to the Localsearch Digital Newsletter and receive the full copy of the 2022 Australian Business Survey for free.

What is a skilled worker shortage?

A skilled worker shortage (or skilled labour shortage) is when there are not enough workers with specific skills needed to fill vacant jobs. Shortages of skilled workers can be caused by anything from regional-specific jobs in remote areas and not enough educational resources to economic impacts, like wage limits.

60.7% of respondents in Localsearch’s 2022 Australian Small Business Survey said skilled worker shortages are impacting their day-to-day operations. Further to this, 43.8% of respondents said the lack of skilled workers is impacting their growth and expansion. Only 8.9% of respondents are experiencing no impact at all.

As you can see, a shortage of skilled workers greatly impacts our country’s supply and demand. So, what can we do about it?

Is there currently a skilled worker shortage in Australia?

With 74.1% of 2022 Australian Small Business Survey respondents reporting their biggest hiring problem in 2021/2022 is a lack of industry-experienced workers, it’s safe to say Australia has a shortage of skilled workers.

Respondents also reported:

36.6% said there are not enough skilled workers for high-level jobs.
33% said the skilled workers they find are expecting higher-than-average salaries.
21.4% said the majority of their job applicants are fresh out of high school or tertiary education but lack industry experience.

From 2020 to 2022, we saw a unique situation where many workers were required to work from home or jobs were not available in some of the more heavily restricted areas. This then opened more options for people to accept higher paying jobs in other regions or to move to where there was available work. Post-pandemic, this has then left the restricted or impacted regions with fewer workers available or people seeking higher-paying roles.

With only 3% of small businesses reportedly looking to reduce their staff numbers in the coming year and a whopping 42.1% of businesses looking to increase staff numbers, the problem isn’t likely to get better anytime soon.

Who is most impacted by the skilled worker shortage?

According to Localsearch’s 2022 Australian Small Business Survey, it’s believed Trades are the most impacted industry by the skilled worker shortage, followed by:

Health sector.
Hospitality and retail.
Finance.
Marketing.
IT and technology.

Outside of skilled labour shortage, businesses also reported the following issues impacted their hiring in the past 12 months:

49.7% said they don’t have enough time, money for pay and other resources to hire more staff needed to fulfil growth or expansion.
19.9% of businesses claimed the positions they need to fill aren’t attractive enough for the right people.
21.1% of businesses reported not needing new skilled staff at all.

With most businesses reporting spending 1 to 5 hours on hiring new employees, with 17.9% saying they spend more than 20 hours on hiring, the labour shortage is creating more issues than just a lack of workers.

So, if you’re one of these businesses struggling to fill open job ads, here are some tips to help you attract the right talent.

7 Tips for Attracting Skilled Workers to Job Vacancies

1. Spruce up your job ad.

If you’re finding it hard to find the right workers for an open position, chances are, so is your competition. So, you need to stand out in the best way possible to attract those job hunters to your ad.

Good things to include in job ads include:

Salary range.
Any opportunities for training, progression, etc.
Employee benefits.
Job hours and any flexible working arrangements.
Defining any essential criteria versus preferable criteria that will help applicants stand out.
Link to employee reviews.

What makes your business so great to work for? That’s what you need to put in your job ads.

2. Consider changing worker benefits to meet current needs.

Working from home means more employees can work for nearly any business in the world. Even hybrid working arrangements mean people can travel and work when they’re not required in the office. This means, for your business, being able to switch up how you think about hiring may give you more options.

For example, 44.6% of small businesses reported now hiring based on work ethic over work experience. Of course, some skills are required, but it may mean considering taking on a junior or entry-level worker over someone with all the skills required. In fact, 40.2% of businesses report taking on more junior staff with the intention to train.

Further to this, 43.8% of business owners report offering higher salaries to in-demand talent, while 25.9% are offering greater work/life balance incentives, such as working from home, flexible working hours and social activities.

What all of this means is nearly half of small-to-medium businesses are changing something about their work to fill open job vacancies. As a result, it may mean taking some time to investigate current job openings in your industry (not only in your area but in metro areas too) to see what is on offer for workers. Then, you can see what you can do within your own business to attract new talent.

Remember, if you introduce new benefits for staff, include them in your job ads!

3. Expand your geographical prospects, if possible.

Only 19.6% of businesses are sourcing their talent not based on geographic location. Now, of course, not every business can offer work-from-home or flexible working arrangements to venture into a borderless staff structure.

However, there may be a potential to offer fly-in, fly-out (FIFO) working arrangements or to advertise out of your direct area and offer to pay some or all of the relocation costs for the right person. Running job ads outside of your direct area is like fishing in a lake instead of a puddle — you simply have access to more people, increasing your chance of more job applicants.

You may even wish to investigate what jobs in your industry are available in different areas and advertise in regions where there are a low number of jobs in your field to attract those hunting in that area.

4. Offer incentives for staff to upskill.

56.6% of business owners say they are offering to up-skill current employees to fill higher-skilled roles internally. This included:

Training for new products or training.
New certification training.
Creating an in-house training and compliance team.
Technology training or certifications.
Leadership training.
Cross-skilling of teams and departments.
Providing access to formal education (such as university).

There may even be State Government subsidies or grants to help fund these initiatives, so it’s worth investigating, particularly if you’ll be taking on apprentices or trainees. This is where a recruiter may come in handy.

5. Use an industry-specific recruiter.

If you have limited time to invest in recruiting, a recruiter may be your best friend.

Recruiters can not only run job ads for you, but they can also narrow down applicants and run pre-assessment interviews for you. As recruiters are typically only paid once an applicant is successful (and sometimes not paid in full until after probation has been passed), they want to find the right fit for your role.

Now, recruiters not only run ads to find talent, but they also go on the hunt for them too. This includes trawling forums, LinkedIn, business websites and blogs, or even their own database of contacts. If you are struggling to find the right talent, this resource is invaluable and may save you weeks, even months or years, in filling that crucial job.

Be sure to check out recruitment agencies near you on Localsearch.com.au for a list of businesses near you and reviews from their clients.

6. Run paid ads for recruitment.

You know how paid ads are great for putting you in front of customers? They can be great at finding employees too!

Instagram stories and Facebook Ads are common practice for creative job ads, but LinkedIn Ads can do the trick too. You really want to make your ads stand out and entice people. It’s not enough to simply say ‘Want a job in IT/construction/marketing/real estate/whatever it is you do?’.

A video ad can really help you stand out to scrollers, even if it’s you walking through your workshop, talking about why your workplace is so great or a montage of your team. For a simpler ad, make sure your text pops and use your branding colours to make it align with your business.

P.S. if you need help with social media ads , get in touch with Localsearch for a free quote . We’d be happy to help.

7. Nurture your existing team.

Your employees are the best advocates of what it’s like to work for your business. Their reviews on employee review platforms, like Seek and Glassdoor, can greatly impact your ability to attract the best talent. Plus, retaining your team is always a good thing.

However, outside of your team helping you with your brand presence, you can also tap into their connections. Chances are, they have worked or trained with others in their industry, so may know someone ideal for a position you have available.

Many workplaces will put incentives in place for staff who successfully refer someone who fills an open position. For example, you may give them $200 or a $50 gift card.

Posting company culture on social media and encouraging your staff to share is another great way to show what a great business you are to work for.

Remember, you can download Localsearch’s full 2022 Australian Small Business Report for free for more insights into the current economy in regional Australia.

Bad Reviews & the Australian Law — When to Go Legal

Mon, 05 Dec 2022 00:02:00 GMT

*Ding* You’ve received a notification your business has received a new online review — yay!

But wait, it’s not a good review… In fact, it’s a horrible review and there is absolutely no way it’s true. You may not even recognise the reviewer.

How do you remove that bad online review? Is it even possible to sue over a negative review? What can you do to defend your business?

Here’s what you need to do:

Take a deep breath and detach yourself personally from the review.
Discover if you can use the negative review to your advantage .
Respond to the review.
Learn how to request to remove the review.

But what if the review can’t be removed and you believe it’s fake or malicious? Now it’s time to investigate where the law may be on your side.

Localsearch spoke with Lawyer and Associate Professor at Bond University, Dr Francina Cantatore , to find out:

What types of legal action a business may be able to take over a bad review.
When to consider going legal over a bad review.
What you need to do when building a case over an unlawful review.
How to get free legal advice as a business.

P.S. This article is for general information only and does not replace professional legal advice or counsel, and does not take into consideration your personal situation. Localsearch nor the author are liable for any misuse of the information in this article. Please contact your local business legal service for advice specific to your circumstances.

When should a business go legal over a bad review?

Dr Francina Cantatore advises businesses should be certain the review is false or malicious before instigating legal proceedings as it can be costly to pursue. If the reviewer has detailed their opinion of an experience or the truth, you cannot pursue legal action against them.

“Legal action should be the last step a business takes when they receive a negative review,” says Dr Cantatore.

“The cost of claiming defamation or another claim against a negative review can run into the tens of thousands of dollars in legal fees, depending on the case. However, if there is no other path, knowing your options before you speak to a legal professional is a good place to start.”

You may wish to consider a legal claim if the review:

Strays from the truth.
Expresses an opinion without an actual basis.
Could be interpreted in more than one way.
Is misleading.

Remember, claims such as these may incur some media attention. It’s something you may wish to take into consideration before proceeding with a claim and if it may be helpful or harmful to your business and its reputation.

What type of legal action can a business take over a bad review?

Under the Australian Consumer Law (ACL) , consumers are protected in leaving honest and opinion-based online reviews . This does mean businesses do have a leg to stand on if a dishonest or defamatory review has been left, but it also means they have regulations they must abide by.

“The type of legal action a business may be able to take over a bad review will depend on what state the business operates in and where they are located,” says Dr Cantatore .

“For instance, in Queensland, New South Wales, Victoria and South Australia (and soon to be other states), a business must issue a Concerns Notice to the reviewer before they will be able to instigate court proceedings for defamation. The Concerns Notice must also follow strict legislation to ensure it addresses the problem correctly, which if not drafted correctly, can lead to more costs and time involved in the process.”

There are three main legal claims for online reviews businesses may wish to investigate:

Defamation claim.
Injurious falsehood claim.
Australian Consumer Law claim.

Where you have evidence where any of the three potential claims may have occurred, it is worth sending the details to the review platform in question before seeking legal advice. Review platforms are required to adhere to ACCC regulations, so may be able to remove the review with no legal action if sufficient evidence can be provided.

See: How to remove reviews from Facebook, Google and Localsearch.

Defamation claim.

For a review to be defamatory, the review must be public and harm a person’s reputation or be about a business with fewer than 10 employees. The review must identify the person or business.

Where a review clearly identifies an individual, this person may wish to pursue defamation outside of the business, incurring the costs of doing so themselves. However, the reviewer may still have a defence against a defamation claim if they have evidence of the truth or can defend the review as being an honest opinion.

Under the Defamation Act 2005, there are different conditions per state in Australia as to who can claim defamation and for what. This may mean needing to file a Concerns Notice to the reviewer before being able to proceed with a defamation claim or seeking other legal avenues.

What is a Concerns Notice?

Queensland Government Crown Law defines a Concerns Notice as:

“…a notice sent by an aggrieved person to the person who published material complained of by the aggrieved person. The concerns notice sets out the publication complained of and the “defamatory imputations” (or inferences) that are said to arise from the publication. The concerns notice, which is similar to a letter of demand, generally requests that the published take certain action in order to avoid legal proceedings being issued against them by the aggrieved person.”

In 2021, amendments were made to the Model Defamation Provisions in Australia (MDPs) in Queensland, New South Wales, Victoria and South Australia (with other jurisdictions to follow). This amendment introduced a mandatory Concerns Notice regime and a serious harm test. It’s best to seek legal counsel in your state for the exact information about your circumstances.

In everyday-people-terms, a Concerns Notice is a letter to someone advising them legal action will commence if offending material (like an online review) is not removed and an apology is received within a set amount of time. However, what this letter needs to contain is very specific and may differ from state to state, so it is best to seek legal advice or services instead of drafting one yourself.

Injurious falsehood claim.

Injurious falsehood is a false statement about a person or business’s self, goods or services that has been made to a third party, is malicious in nature and has caused damage directly as a result of the statement.

But isn’t this the same as defamation? Not quite.

The similarity between defamation and injurious falsehood is both false and harmful statements that have been communicated to a third party. However, injurious falsehood protects a person’s interest of property, products or business, while defamation protects personal reputation.

To prove injurious falsehood, you must be able to demonstrate:

A false statement has been made about your business, goods or services.
The false statement was published to a third party, such as a review website, online or on social media.
There was malice by the person who made the statement.
Damage has been done as a direct result of the above.

Injurious falsehood claims typically involve a competitor of a business or person making false statements to tarnish the recipient’s reputation.

Australian Consumer Law claim.

Under the Australian Competition & Consumer Act 2010 , “It’s against the law for a business to create fake or misleading reviews or to arrange for others to do so.”

This not only applies to people creating fake reviews about your business but also if you create reviews for your own business, incentivise customers to do so or make any attempt to block negative reviews. As let’s face it, no one is perfect 100% of the time, so a negative review is inevitable for most businesses.

If the ACCC is made aware of false reviews from either side of the story — either your business being the victim or the perpetrator of false reviews — they may take action, and infringement notices and fines may take place.

Examples of Lawsuits Over Online Reviews in Australia

Adelaide lawyer receives $750,000AUD from fake online review.

The case of Cheng v Lok [2020] started in 2018 and was not resolved until 2020.

In 2018, an Adelaide lawyer, Mr Gordon Cheng, received an online review from a name he did not identify as someone who used his business’s services. He was not aware of the review until 2019, by which time he had already noticed a loss of 80% of his clients.

On complaint to Google, the review was removed.

However, the reviewer proceeded to submit further reviews. When Mr Cheng submitted a Concerns Notice to Google, the reviewer proceeded to change the name on their review. To make attempt to contact the reviewer or resolve the matter, Mr Cheng posted a Concerns Notice and further summons publicly. The review was deleted.

Following this, a new review appeared on Mr Cheng’s business’s Google My Business (now Google Business Profile) under the name of an acquaintance of Mr Cheng, who he had not represented. On contacting the friend, it ensued it was the friend’s daughter.

You’re welcome to read the full case notes for finer details. However, as a result of the defamation of Mr Cheng, business losses, the false reviews and the stress on Mr Cheng, he was awarded $750,000 AUD.

NSW Plastic Surgeon Awarded $500,000+ for false review accusations.

In 2017, a patient of plastic surgeon Dr Kourosh Tavakoli claimed medical negligence in a review on Google. Dr Tavakoli pursued the reviewer for defamation and injurious falsehood, having experienced a near 25% reduction in visitors to their website the week following the publication of the review.

In 2020, the court ordered payment of $530,000 to the NSW plastic surgeon for damages as a result of defamation from the reviewer’s first statement in a review on Google. They were also ordered to not publish, re-publish or keep published any of the claims they made online.

Where to Find Free Business Legal Advice in Australia

Individuals can find free legal advice at Community Legal Centres Australia throughout the country. Each state also has legal aid services.

However, as advised by Dr Cantatore, businesses should ensure the person they speak to is experienced in both business law and defamation cases.

“At the Bond Law Clinic at Bond University, we provide free advice to small businesses and there are several other clinics like these in Australia,” says Dr Cantatore .

“Business and defamation are two distinct areas of law, and not every legal practice provides advice or services for these areas. Legal proceedings can take months, even years, so finding the right legal representation is important, not only for your case, but in you feeling confident.”

Localsearch.com.au is a good place to start your research when finding legal assistance near you.

About Dr Francina Cantatore.

Dr Francina Cantatore is an Associate Professor at Bond University, Special Counsel with Cronin Miller Litigation and is the Director of the Bond Law Clinic Program at Bond University. With a background and a PhD in Copyright Law, Francina is highly sought after for media legal relations, including the effects of Consumer Law on businesses. She is also the author of three books, several chapter books and more than 30 journal articles and many international conference papers. Visit Francina’s LinkedIn for more information about her background, experience and contact details.

How to Become a Highly Rated Business in 2023

Thu, 01 Dec 2022 01:01:00 GMT

The 2022 Highly Rated Businesses on Localsearch.com.au have been announced.

These top 100 outstanding providers have been selected from more than 28,000 regional small businesses who have been rated outstandingly in their community.

Many of the businesses on the list are claiming their place for the second time in a row.

But how do they do it?

In this guide, we’ll be telling you how to get more reviews and maintain a good review rating average to better your chances of making the Highly Rated Business list in 2023.

View the Most Highly Rated Businesses of 2022.

3 Easy Steps to Become a Highly Rated Business in 2023

1. Get more reviews.

The ideal number of reviews you need depends on:

How many reviews you have.
Your overall star rating.

For those who are starting with no reviews at all, recent surveys show 90% of consumers read 10 or fewer review s. In fact, research shows 23% of consumers say for reviews to impact their buying decision, said review needs to be less than 2 weeks old!

However, a report shows consumers expect an average of 112 reviews before making a decision.

With the strategies below, you should be able to squash both problems by regularly receiving reviews, which will quickly build up your total number of reviews.

2. Increase your average star rating.

Ok, so you’re receiving reviews every week, but you’re getting the occasional negative review. How much do bad reviews impact your business? It turns out, they can help your business.

Studies show the ideal star rating for a business to have is 4.2 to 4.5 stars . This is because consumers want the business to be reputable, but they also tend to believe a business with a perfect rating has manipulated their reviews.

The good news, if you focus on running activities to effortlessly receive reviews regularly (remember, a few every week or so), you should be able to maintain a high star rating. Then, if you receive a negative review or two, they help you keep balanced.

3. Verify your business profile on Localsearch.com.au.

There are many benefits to verifying your Localsearch.com.au business profile, including:

Putting your business higher in searches on Localsearch.com.au for what you do, where you do it.
More features to help you stand out from the crowd.
Consideration for Highly Rated Business Program, for those who meet that year’s requirements.

Learn more about the many benefits of Localsearch.com.au.

How to Increase Your Positive Reviews in 2023

1. Ensure you have good post-transaction customer care.

Providing a good customer experience during a transaction (whether that’s online, in-store or when you’re providing a service) is a given for receiving positive reviews. However, it’s what you do after the transaction is complete that can increase your reviews and average star rating. It can also assure you repeat business too.

Does the customer know what to do if something goes wrong post-purchase or service? Do you reach out with any loyalty discounts or touchpoints? How do you handle any complaints?

All of these things can greatly impact your review rating as is just as important as the initial interaction with your business itself.

2. Prompt your customers to leave you reviews.

Your mind may be on your business, but your customers’ minds are already onto the next thing. What’s for dinner? Do I have onions at home? When was the last time I brushed my teeth?

So, a gentle reminder is a perfect way to help increase your reviews. And it doesn’t always have to mean prodding your team to ask the customer then and there at the checkout or when they’re on the phone.

Ways to ask for more reviews:

Add a QR code on your cash register or in your office linking to your review platform of choice with a call to action to leave you a review.
Include a call to action (even a QR code) on your invoices, receipts or post-transaction emails.
Embed a ‘How did we do?’ link in the email signatures of all your customer-facing team.
Put a little sign on your tables (if you’re a restaurant or have waiting areas).
Ask your developer to add a ‘leave a review’ widget to your website, especially on product pages.

It’s that easy!

3. Funnel reviews through a reputation management system.

A reputation management system (like Podium) can make increasing your positive reviews incredibly easy. Here’s how they all generally work:

The customer makes a transaction (sale of product or completion of service).
They receive an email or SMS asking them to rate their experience.
If they rate their experience from 1 to 3, they’ll be directed to a feedback form.
If they rate their experience a 4 or 5, they’ll be requested to leave you a review on their platform of choice (or the ones you display as an option).

The great thing is, most of these platforms can integrate with your customer management system, so you don’t have to do a thing once you’re integrated.

4. Respond to all reviews, good and bad.

Responding to online reviews as quickly as possible can make all the difference.

We already know people love reading online reviews and seek out negative ones at that. Your professional response in trying to resolve the matter or showcasing your brilliant customer service helps those people know if something goes wrong, and what they can expect. This is where how you respond is incredibly important.

Example response to a negative review:

“Hi Bob, It’s unfortunate to see you’ve not had the positive experience we’re so well known for. We would love to make it up to you. Next time you come in, please ask for Miss Manager and we will do our best to resolve this for you.”

Now, why respond to positive reviews? Everyone likes to feel valued and responding to positive reviews helps these customers or clients know they are more than just a number transaction to you and your business. This helps to increase repeat business.

5. Add review links to your website.

Adding a review feature to your product pages is not only good for people to see first-hand other peoples’ experiences with your products, but it also helps encourage reviews too.

You can prompt people to leave reviews but having the leave a review feature on your product pages also reminds people to share their experience if they’re coming back to your website — hopefully, to buy more!

If you’re not sure how to add a review feature to your product pages, it’s something any good developer

should be able to do for you. Remember, Localsearch provides affordable website services , so we are able to help, if you need it.

FREE January 2023 Content Planner Template

Tue, 29 Nov 2022 01:23:00 GMT

The new year is fast approaching, and we have a content calendar that will get you off to a great start once it arrives.

From Global Belly Laugh Day to World Braille Day, January has a range of both fun and important days you can recognise on your social media. Take a moment now to prepare your social content for January and save yourself some much-needed time to relax these holidays.

Download your FREE January 2023 Content Planner here.

If you follow the link, you will find we have included some free post templates you can modify to suit your business when creating social media content in January.

Important Dates for Your January 2023 Content Planner

New Year’s Day: Sunday, 1 January 2023

Surprise, surprise — New Year’s Day is celebrated on the first day of the new year, as the name hints.

Throughout Australia, the public holiday is celebrated with midnight fireworks and festivities with loved ones. This is an excellent opportunity for businesses to start the year off right with their customers, as many Australians use this day to make resolutions and goals for the year ahead.

Ways to recognise New Year’s Day on social media:

Reflect on your favourite workplace moments throughout 2022 and create a short reel to share on social media.
Share your business’s New Year’s resolutions or goals for the year ahead.
Whatever your industry, this is great opportunity to thank your customers for their support during 2022 and share your plans for 2023.
Ask your followers what they would like to see from your business in 2023.

World Braille Day: Wednesday, 4 January 2023

World Braille Day is recognised on the 4 January to honour the birth of the inventor of Braille, Louis Braille. The day raises awareness of the importance of Braille as a means of communication, which has brightened the lives of millions of people globally who are blind or visually impaired. Treat this day as a reminder to ensure your business caters for these people.

Ways to recognise World Braille Day on social media:

Share some interesting facts about Braille to educate your followers and raise awareness.
Even if you work in hospitality, you could create a reel of the braille in and around your business along with their meanings to spread awareness.
Showcase how your business aims to be inclusive, including any inclusivity features on your website or modifications to your physical location.

National Human Trafficking Awareness Day: Wednesday, 11 January 2023

National Human Trafficking Awareness Day is specifically dedicated to raising awareness and prevention of the persistent issue of human trafficking. More than 30 million people are suspected to be currently enslaved across the world , and this number is growing.

Ways to recognise National Human Trafficking Awareness Day on social media:

Share important facts about human trafficking to reduce common misconceptions about the issue.
Post a snippet from a documentary about human trafficking with a link for your followers to watch the full video.
For some businesses, it may be ideal to use the occasion to share tips on how to stay safe in suspect environments or situations.

Global Belly Laugh Day: Tuesday, 24 January 2023

Who doesn’t love a good belly laugh? On Global Belly Laugh Day, laughing and smiling are encouraged and celebrated. As positive laughter fuels positive energy, creativity and connection, take advantage of this day to connect with and make a positive impression on your followers.

Ways to recognise Global Belly Laugh Day on social media:

Create a post with some of your team’s favourite comedy movies or funny jokes.
If you work in the medical industry, share the health benefits from laughing.
If all else fails, share a few funny videos from YouTube or TikTok to share the joy with your followers.

National Opposite Day: Wednesday, 25 January 2023

National Opposite Day celebrates a fun day where you can say the opposite of what you actually mean. This is an excellent opportunity to make those around you laugh by saying the opposite of what you would usually say. Even if you work in retail, you could share on social media that you are NOT having a sale for opposite day.

Ways to recognise National Opposite Day on social media:

Share an obviously opposite statement about your business, making sure to include #nationaloppositeday, such as the one above.
Create a reel of your team members receiving an award that is opposite. For example, give the ‘LEAST funny’ award to the office clown or the ‘tech EXPERT’ award to the person that always has technology troubles.
If you work in the education sector, create a reel of your students playing a game for opposite day.

Australia Day: Thursday, 26 January 2023

Australia Day is acknowledged every year on the 26 January as a public holiday. It is important to remember this day is a sensitive topic for many and opposing sides can become heated on social media. So, keep this in mind when creating your social content for the day.

Ways to recognise Australia Day on social media:

Update your followers with your opening hours for the public holiday.
We live in a beautiful country, so share some photos of your city.

Data Privacy Day: Saturday, 28 January 2023

Data Privacy Day is a necessary reminder at the beginning of each year to make safeguarding our personal information a priority. Although our offline and online lives continue to blend, most of us give little thought to our data privacy until after our personal information has been comprised.

Ways to recognise Data Privacy Day on social media:

Share some facts about the importance of data privacy.
Share ways to protect one’s date privacy.
Whatever your industry, make a post reassuring your followers you take their data privacy very seriously and list the guidelines you follow.

Everything Your Business Needs to Know About Black Friday 2022

Tue, 22 Nov 2022 02:10:00 GMT

You may see Black Friday pop up on your social media or receive emails about it from your favourite brands this week.

Australian small businesses might be wondering whether having a highly discounted sale at this time of year is worth it.

The answer is yes! As this major shopping event is marked in every savvy shopper’s calendar, it should be in every retail business’s calendar too. To put it into perspective, Queenslanders spent about $163 million over the period in 2021.

Find out the significance of Black Friday and how your business can get involved.

What is Black Friday?

Black Friday is the biggest retail sales day in the United States, traditionally marking the unofficial start of the holiday shopping season.

This year it will be celebrated on Friday 25 November (the day after Thanksgiving Day holiday, which falls on the last Thursday in November).

Although Black Friday may have originated in America, Australia has embraced the event with many stores offering money-saving specials and huge promoted sales to attract shoppers for the holiday season. In Australia, Black Friday is now competing with Boxing Day as our biggest shopping event. In fact, in 2020 Aussie relators saw a 13% increase in turnover during the sales period, this record was again broken in 2021 when a further 8% increase was seen.

The Monday after Black Friday is recognised as Cyber Monday, a 24-hour online shopping event created to encourage people to do their shopping online. As most Black Friday sales have now progressed online anyway, it is basically just an extension of the sale.

How did Black Friday originate?

There are multiple differing opinions about how Black Friday came around.

The most common explanation is the term derives from the concept that businesses operate at a financial loss or are in the ‘red’ until Black Friday , when massive sales finally allow them to turn a profit or put them in the ‘black’.

However, another explanation said to be more accurate, originates from the early 1960’s, when police officers began using the phrase “Black Friday” to describe the chaos on the day after Thanksgiving. Many tourists came into the city to begin their holiday shopping and in some years, attend the Army-Navy football game which brought it huge crowds.

Within a few years, the term caught on amongst shoppers and merchants in Philadelphia. Black Friday didn’t grow nation-wide until the late 1980’s when merchants started to spread the red-to-black profit narrative.

Why should your business get involved in Black Friday?

If your business has products or services you can discount for Black Friday, it is certainly worth getting involved in the major shopping event.

Black Friday is becoming increasingly popular for Australian consumers, as more and more shoppers recognise the massive potential for savings and bargains. This is particularly relevant for Australians looking to come by some money-saving specials when doing their early Christmas shopping.

Even if you’re a small hardware store, holding a Black Friday sale could be a great way to reach local bargain-shoppers in your area looking for Christmas gifts or supplies for the new year.

How can your business get involved in Black Friday 2022?

There are numerous ways your business can get involved in Black Friday:

Be sure to promote your Black Friday sales on social media prior to and during the shopping event.
Have a limited time, sitewide sale (Discounts usually range from 20-40%). Draw extra traffic to your website using Google Ads .
Email your existing customers informing them of your Black Friday sale.
Have free Australia-wide shipping for the sale. More than 70% of Black Friday online shoppers spend their money with retailers who offer free shipping.
Create relevant gift categories on your website before the sale to make Christmas shopping easier for your customers. For example, gifts for her, gifts for him or gifts for grandparents. These categories can remain on your website all the way up until Christmas.

Looking for a website subscription, eCommerce website, or social media marketing package to make selling online easy and affordable?

Contact Localsearch on 1300 360 867 or visit our Contact Page to request your free, no-obligation quote.

We’ve helped thousands of Australian businesses with our digital marketing services and would love to help you too.

5 Ways to Improve your Website Security

Fri, 18 Nov 2022 06:34:00 GMT

Having your website secure has never been more important. Increasingly, Aussie businesses are becoming victims of cyber-attacks, and it’s not just the big guys they’re targeting.

Just because you’re running a small home-based business doesn’t mean you’re not going to be on the hit list of cybercriminals. At the end of the day, if you have a website, you’re a target.

New data released by the Australian Government on cybercrime reports the average loss from a cyber-attack is $64,000, a big blow for any business. This data comes from the 76,000 cybercrimes reported in the 2021–2022 financial year — a 13% increase year-on-year.

But it doesn’t have to be all doom and gloom. There are ways to protect your website and your customers. The best part? It may not be as hard (or expensive) as you think!

5 Things You Need to Do to Improve Your Website Security

1. Ensure your website is hosted on a secure platform.

Choosing a safe and secure hosting platform is key to ensuring your website is as secure as possible. The best way to ensure your selecting a reputable hosting platform is by doing your own research.

Be sure to read reviews and don’t be afraid to ask the platform questions. You want to be sure your host is aware of potential threats and has measures in place to secure your data.

At a bare minimum, your website hosting platform should run regular back-ups and offer ongoing technical support. You also want to be wary of extremely cheap hosting (we’re looking at you $1 a week/year platforms) as this will indicate you’re on an overcrowded, shared server, which puts you at risk.

At Localsearch, we offer secure website hosting with regular back-ups, technical support, auto plug updates and so much more.

2. Keep your plug-ins and software up to date.

You know those annoying updates we all just keep putting off? Well, they could end up costing your business thousands.

Outdated plug-ins and software are one of the biggest security risks to website owners. It’s like having a front door with a broken lock — anyone can just walk right in and take what isn’t theirs. Hackers work just like this, looking for security holes (aka open doors) in your software and plug-ins.

A good hosting platform with auto plug-in updates is the best way to avoid ending up in a sticky situation. They can also advise of any unsecure or unsupported plug-ins potentially putting your website at risk.

3. Use strong passwords.

We all know the general rule of passwords; take a few random words, add a number and bang, you have a super secure password. But how many of us are guilty of using out pet’s names, address or car model as passwords… a lot more than are willing to admit.

The reality is a strong password is the best way to keep cyber criminals at bay.

4. Test your security.

Testing your website security is a great way to gauge how ‘at risk’ your website is to cybercrime.

At Localsearch, as part of our website audit, we test for overall website security. So, if you’re not sure if your website it up to date and protected, contact our team to help you out.

5. Ensure your website has an SSL certificate .

When an SSL certificate is installed on a website, every piece of information which is exchanged between the sever and browser is encrypted, meaning your data is protected. Not sure if your website has a valid SSL certificate? Look at your website URL, if you are using Google Chrome, and if you have a current SSL Certificate, there will be a locked padlock beside your URL.

If you’re looking for a safe and secure website for your business, contact one of our digital marketing specialists today. We can work with you to tailor a package to suit your goals and budget while keeping you and your customers safe.

Knowing Your Customers is the Secret to More Sales

Fri, 18 Nov 2022 02:47:00 GMT

From attracting new business to maximising customer retention, knowing your customers is a crucial aspect of your business’s success.

Whether you are marketing for a start-up company or a large corporation, customer-centric marketing is a vital component of building long-term loyal customers.

However, the real question is, how do you get to know your customers and why is it so important? We explore this very thing, so keep on reading to find out.

What is customer marketing?

Customer marketing is a marketing strategy focusing on a business’s current customers rather than new customer prospects. While customer marketing aims at retaining your existing customers, it also helps you understand why these customers chose your business. This can be very useful when attracting new clientele.

By knowing exactly who your actual target audience is — not just who you believe it is — you can focus your marketing efforts on the platforms your customers prefer, the language that appeals to them and more.

In the long run, it will help you retain more customers, receive a better return on investment and save time by avoiding what doesn’t work for your business.

3 Reasons Why Customer Marketing is Important

Asking why customer marketing is important is similar to asking why customer retention is important.

Customer marketing aims to support brand loyalty and retention, which are integral to running a successful business. Customers who are loyal to your business are more likely to leave positive reviews , provide referrals and interact with your social media accounts. So, how do you support customer marketing?

According to Microsoft’s State of Global Customer Service Report, 96% of global respondents agree good customer service plays a role in their loyalty and choice of a particular brand. The direct correlation between brand loyalty and exceptional customer service allows your business to be the key component in a successful retention strategy.

Among millennials, 74% agree social media responsiveness on apps such as Facebook and Instagram has a positive impact on brand perception. An additional 79% of millennial respondents favour brands offering mobile-responsive customer support.

But why is focusing on customer marketing truly worth it for your business?

1. The acquisition of new customers is expensive.

As opposed to targeting new customers, enticing existing customers to make repeat purchases will continuously result in a greater return on investment (ROI). Plus, the cost of keeping an existing customer is far less than the acquisition of new customers.

2. Getting new customers on board is the hard part.

The hard work has paid off, sales are increasing, and it’s time to focus on creating a long-term, meaningful relationship with your clients.

Engaged customers generate revenue by returning for repeat purchases and increasing brand awareness, either through social media engagement or word-of-mouth marketing. So, not only are they easier to convince to re-use your services or buy your products again, they help convince others to do the same.

3. The value of customer retention.

Existing customers are not only more inclined to spend more on a particular product or service, but they are also more likely to recommend the product or service to new potential customers.

Recent data reveals over a span of three years, your loyal customers are expected to spend 67% more than they would in the first six months of the relationship with the customer. *

How to Calculate your Customer Retention Rate

The first step in improving customer retention is to determine your current customer retention rate (CRR):

((CE – CN) / CS) * 100

Begin with the total number of customers at the end of a time period (CE).
Subtract the total number of new customers within the time period (CN).
Divide that number by the number of existing customers at the beginning of the time period (CS).
Multiply by 100.

There is no definitive indicator of a good or bad retention rate as all industries are different. In a perfect world, a 100% retention rate would be ideal. However, a 100% retention rate would mean you did not lose a single customer, which is not an easy achievement for any business.

Depending again on the industry, small to medium businesses should aim for around an 85% average retention rate for customers.

What is a customer marketing strategy?

Simply put, a customer marketing strategy targets your existing customers, promoting advocacy, growth and a sense of community within your brand.

The 80/20 rule — also known as the ‘Pareto Principle’ — can be applied to your customer marketing strategies.

The rule implies that 80% of consequences come from 20% of the causes. In other words, 80% of revenue is generated from 20% of customers. The majority of your sales will be from a small percentage of long-term customers.

The current customer base makes up a small group of your core customers. These customers are the ones who will contribute to the majority of your business’s growth and success.

A customer marketing strategy is designed specifically to target those who are already satisfied with your product or service and the customer base who are most likely to recommend your brand to friends and family.

How to Create the Perfect Customer Marketing Strategy

Collect Customer Feedback

One of the most important ways to retain customers is to understand everything your customer likes and doesn’t like about your product or service. Customer feedback is a powerful tool needed to tailor your marketing campaign towards meeting customer needs.

A customer satisfaction survey is a perfect way to gather data about how your customers respond to your business, whether you create a candid social media poll or an in-depth physical feedback form.

The knowledge feedback allows for a targeted approach to your customer marketing strategies. For example, let’s say you own a plumbing service and you get a lot of feedback saying customers would like the ability to book online.

You can now add this feature to your website and market your new online booking system — it is highly likely your marketing will prove successful as online booking is clearly important to your customers. Without collecting customer feedback, you may have not become aware of this opportunity.

Generate Online Reviews

Online reviews give your customers the power to share their side of the buying story. 93% of consumers agree online reviews influenced their purchase decision. A further 91% of 18–34-year-olds trust online reviews just as much as personal recommendations.

Whether the reviews are good or bad, the ability for your customer to leave a review about your brand builds trust between you and the customer.

Think of it as social proof that makes your business more visible. A Harvard Business School study uncovered if your business were to receive multiple positive reviews, you can consequently expect growth in revenue.

Reward your Customer Base

Everybody loves freebies, one of the better word-of-mouth marketing strategies for your business. Whether it’s a discount offer or a personalised vote of thanks, rewarding your customer for their dedication to your brand leaves them feeling valued and could encourage further support.

Why should you implement a customer marketing strategy?

Whilst this is fairly obvious, it’s often overlooked. Asking yourself why you want to increase customer satisfaction and why you want to focus on customer marketing is important.

Understanding why your customers are choosing your business is imperative in understanding how to retain customer satisfaction.

Knowing the “why” will separate you from your competitors. Coming from a place of meaning and purpose will drive your marketing efforts toward who your customers are and what you can offer them.

How to Implement Customer Marketing Strategies

The secret here is to really know your customer.

Find out who your customers are.

There is more to your customers than you think. There are buyers, impulse buyers, wanderers, researchers, users, bargain hunters, loyal customers — the list is endless.

Knowing exactly who is buying your product or service allows you to create the perfect customer marketing strategy to target your ideal customer. Finding out more about your customer may not be as complicated as you think. Start by looking at your purchasing analytics, social analytics and website stats. From here you should be able to draw some conclusions and start shaping your customers.

Some of the things you may wish to look for are:

Most popular products or services.
Common requests, complaints and compliments. This will help you determine what is important to your customer. For example, if they wish for an online booking system, they may be hard-pressed for time.
General demographics, such as age, gender and location.

Know what makes your business different.

Consider your business as a whole and identify your business’s core values, beliefs and company culture. Think about what sets your business apart from your competitors.

Do you offer 24/7 service? Do you have the latest technology? Whatever it may be, it is important to understand why this sets you above the rest.

This reflection is important as you want to be able to tailor your content to appeal towards your target customer whilst upholding your company image.

Learn when you should implement certain strategies.

The timing of releasing content is a critical component of the overall strategy, whether it’s daily, weekly or monthly. A routine in the release of your blog and social media content is crucial to the success of the marketing strategy.

With blog posts, more is almost always better. The frequency of blog posts is dependent on the purpose of your blog.

When posting blog content to increase brand awareness, 2 to 3 posts per week is ideal. If your blog content aims at increasing organic traffic, 1 to 2 posts per week would be a better target. If you are unable to post so frequently, that’s okay! Just remember the more blog posts, the better.

Social media content is a little different. You want to post enough to keep consumers engaged, whilst not posting too often to be a nuisance.

It’s recommended to post on Facebook once per day, or at least three days per week as a bare minimum. For Pinterest, it is recommended a minimum of three pins per day, with a maximum of 30 pins a day. Finally, for Instagram, it is recommended to post at least one story daily and at least one Instagram post every three days.

As for the best time to post there is no straight answer, but your analytics can give you insight into when people are visiting or engaging with your content the most.

Know where you should publish your content.

Blogging is a great place to start when deciding where to post online. It not only increases traffic to your website (when done right) but it also helps promote trust in your business by providing the solution to a problem or query.

It is common for companies to repurpose their blog content for their social media content. Depending on the blog, you may even get several posts per platform per blog. For instance, with this blog, we may post the separate stats as posts, the tips as another and a general introduction to the blog in another. That’s 5+ posts from one blog.

As for your social media content, you want to be posting across all platforms. Facebook, Instagram and LinkedIn are an absolute must. If there are any other platforms your customers are frequently on, it’s important to look into those also.

Know how you want your customers to engage with you.

In a perfect world, you want your customers to call your office, sign-up for your website newsletters and engage with all of your social media content.

Knowing exactly how you want your customers to engage with your brand allows for targeting marketing efforts to support your marketing success.

As a general rule, engage with your customers exactly how you want them to engage with you.

What is customer-centric marketing?

Customer-centric marketing is a type of customer marketing that goes beyond traditional marketing. With an emphasis on quality over quantity, a successful customer-centric marketing campaign aims at strengthening customer relationships and their lifetime value, whilst also attracting new business.

Customer Lifetime Value

A customer lifetime value is a measure of the average revenue a customer generates over their predicted lifespan with a particular company.

How do you measure CLV?

The simple way to calculate your Customer Lifetime Value (CLV):

CLV = average purchase value * number of yearly purchases (per customer) * average length of the customer relationship (years)

Let’s say a person visits a dentist for a clean twice a year valued at $100 each. Over three years the patient’s CLV is worth $600.

CLV = $100 * 2 (yearly purchases) * 3 (years) = $600

Let’s look at another dentist patient who seems to need one filling a year (valued at $150). Over three years, the patient’s CLV is worth $400.

CLV = $150 * 1 (yearly Cleans) * 3 (years) = $450

The patient who attends the dental clinic for regular cleans has a higher customer lifetime value than the patient who only comes in for a filling once a year.

Why is customer-centric marketing important?

The objective of CLV is to identify which of your customers are contributing the most to your overall revenue. The service towards your high-value existing customers will support their tendency to return to your business more than once.

It helps you target your ideal customers.

After you determine which of your customers are spending the most, it’s now clear who the people are that are most likely to choose your business. Regardless of the amount they spend, the knowledge of your most valuable customers will help with your acquisition strategy to attract like-minded customers in the future.

It lowers the cost of acquiring new customers.

The acquisition of new customers is a costly affair. Trying to convince a potential customer to choose your business can be difficult in the current hyper-competitive environment.

Particularly in recent times, consumers have become increasingly numb to digital ads. Did you know the average person is estimated to encounter between 6,000 and 10,000 digital ads per day?

Allows for relevant content creation.

We all know creating content can be tedious at times. However, your satisfied customers are more likely to create user-generated content. Not only do you have on the costs of creating content, but user-generated content has also proven more effective.

In comparison with brand-created content, user-generated content creates a sense of authenticity. Authenticity helps build consumers’ trust, boosting your brand’s credibility.

It is important to mention you should always request permission from the user before sharing content generated by the consumer.

Builds advocacy for your brand.

Word-of-mouth marketing is arguably the most effective form of marketing. It is essentially free advertising endorsed by customer experiences. 92% of consumers are inclined to trust suggestions from friends and family more than any efforts of conventional advertising.

Tips for Implement Word-of-Mouth Marketing

Create an experience.

Let’s shy away from the idea of people telling their friends and family about your business. We need to focus on specific strategies that encourage people to refer.

There are two ends of the spectrum; people sharing things they love and people sharing things they dislike.

Many businesses lack the ‘x-factor’ when it comes to customer experience. It’s important to create something buzz-worthy, something people get excited about and want to share.

Build a community, not a commodity.

A successful word-of-mouth (WOM) advertising strategy relies on genuine and meaningful engagement with customers.

If your customers engage with you via social media, make an effort to reply as soon as possible. A prospective customer who reaches out to you for support and doesn’t get a prompt reply is more likely to move to one of your competitors.

Create something unique.

It’s time to really think outside of the box. Something a little quirky and different could trigger people into spreading the word about your business.

It is common for companies to get caught up in flooding their audience with content solely aimed at increasing sales. Put your thinking cap on and create some new content promoting community engagement.

Create a hashtag campaign.

Creating a hashtag campaign is one of the most common, yet most effective tips for creating a low-budget (even zero-budget) word-of-mouth marketing campaign. This cost-effective method of community engagement is the perfect way for people to spread the word about your business. A perfect example of this is Coca-Cola’s #ShareaCoke campaign.

The goal of the campaign was to create a personal relationship with Coca-Cola consumers and inspire shared moments of happiness.

A recent survey concluded that Instagram and Twitter hashtags improve overall engagement by 100%, for brands it’s a 55% increase when used efficiently.

Is your mind brimming with ideas but you don’t have to time to execute a customer-focused campaign?

This is where Localsearch can help. Whatever platform you want to use to reach new or existing customers, we can help make it damn easy.

Request a free business needs analysis to find out more.

Google Search’s New Shopping Features Ahead of Holiday Season

Wed, 02 Nov 2022 06:38:00 GMT

Google Search is adding a new label on Shopping search results to highlight coupons and promotions — yay, sales!

73% of Aussie Millennials alone say they use coupons while shopping online , so this new feature to the Google Shopping Network is something business owners need to be using.

The data around the new Google Shopping feature is centred around U.S. consumers, however, this is a feature we’ll be looking forward to receiving in Australia very soon.

For businesses utilising Google Ads with Localsearch to increase their online presence, we’ll be sure to keep you in the loop. If you’re not currently tapping into our award-winning team, sign up for the FREE Localsearch Digital Newsletter to stay in the loop.

Google’s New Shopping Search Features Businesses Need to Know About

Coupon & Promotion Labels

Google is adding a promotion badge to products in Google Shopping search results running a promotion. For example, you may see “15% off with coupon code HOLIDAYS.”

You will also be able to easily copy promo codes with their coupon clipping feature.

This badge can be added by eCommerce businesses in their Google Merchant Center in the coming weeks.

Interestingly enough, Bing added similar labels back in August, so it’s a reminder not to forget this other lesser-used search engine. Remember, Bing accrued more than $8.53 billion in search advertising in the 2021 fiscal year, so it’s not one to ignore in your marketing plan this 2022 holiday season .

Localsearch’s Head of Digital Performance, Caylee Pharoah , says these features are ideal for small businesses who feel they get overlooked for big companies online.

“Over the last 2 years, we’ve seen more businesses than ever sell products online, from hairdressers selling products online to plumbers selling bidets! Google’s focus on making it easier for shoppers to compare products and see offers easily is great for these small businesses who often get shadowed by the good guys by name alone.

Deal Comparison Option

U.S. eCommerce website holders utilising the Google Shopping Network will love a new comparison feature being rolled out in November 2022.

Those searching in the Google Shopping tab will be able to see product deals side-by-side, rather than one-by-one and individually having to compare.

While the feature is exclusive to the U.S. this month, we’re expecting to see the feature in Australia soon.

Price Insights Feature

Google Shopping Users will soon be able to compare product prices between different merchants. The search engine will display a ‘typical price’ so users can see the average price, and then the list of products with their prices to see who stands out for being a lower or higher price, or who is running an offer.

This is a great feature to tap into if you heavily market ‘having the lowest prices.’

LinkedIn Automatic Captions, Google My Ad Centre & More

Mon, 31 Oct 2022 07:00:00 GMT

LinkedIn released several new features to assist people with accessibility needs.

While one of Google’s new tool will help users hide ads they do not want to see.

Here are the latest updates for this week’s business, tech and marketing news, including:

Google Launches ‘My Ads Center’
LinkedIn Adds Automatic Captions to Videos
Meta Launches 6 Updates to Facebook Groups
YouTube Announces Design Changes & UI Updates
4 NEW Ad Placement Options in the App Store
NEW Meta Tools for Intellectual Property (IP) Detection

Catch up on last week’s news: NEW Google Guidelines, Spam Updates, Ads Reporting & More

This Week’s Marketing & News Highlights — 24 October to 28 October 2022

Google Launches ‘My Ads Center’

Google has launched its new ‘ My Ads Center ’ tool to help users have more control over the ads they want to see.

Users can now disable targeted advertising without giving up personalised searches. Access more information on My Ad Center via Google’s Your ads, your choice blog .

LinkedIn Adds Automatic Captions to Videos

LinkedIn to improve accessibility for LinkedIn users by including auto-captions for video content.

More features to improve user accessibility include:

High-contrast resolution option on videos to adjust colours.
Alt-text functionality for adding descriptions to image ads.

Meta Launches 6 Updates to Facebook Groups

The six new tools and features Meta released in Facebook Groups include:

Reels in Facebook Groups.
Share Facebook Group events to Instagram stories.
Customise Facebook Group profiles.
Recognise Facebook Group community members.
Updates to the Admin Assist tool.
Allow group members to post content that was flagged by Facebook.

YouTube Announces Design Changes & UI Updates

YouTube is rolling out new features with the intent to make the app feel “cleaner and more lively”.

4 NEW Ad Placement Options in the App Store

Apple now has four new ad placement options for ads in the App Store, including:

Today tab.
Search tab.
Search results.
Product pages (while browsing).

NEW Meta Tools for Intellectual Property (IP) Detection

Meta wants to help brands protect their Intellectual Property (IP) by improving its Brand Rights Protection Manager tool .

The IP updates include new functionalities found in the Digital Strategy and Social Marketing tabs.

TikTok Launches TikTok Academy for Marketers

This week, short-video social media platform TikTok announced the launch of TikTok Academy . The virtual global education platform is designed to help marketers, businesses and those using TikTok as a monetary stream to grow, regardless of their size or specialisation.

TikTok Academy’s first educational curriculum is set to be TikTok 101, giving those who undertake the 2 to 4-hour course an overview of the platform’s best practices and how it can help brands grow. There is also a Small Business Course available, spread over four 15-minute lessons.

Searches for ‘Christmas Gift Ideas’ Gains Momentum

Google Trends data is showing searches for ‘Christmas Gift Ideas’ and other festive searches are sharply increasing.

It’s a reminder to marketers and businesses that if you haven’t started your Christmas marketing, you may already be falling behind.

Free December 2023 Content Planner Template

Fri, 28 Oct 2022 07:23:00 GMT

The holiday season is in full swing, and your content calendar is about to be too!

From Christmas Day to Free Shipping Day, there is so much happening in the month of December. Which is why it is so important to get your content plan sorted ASAP. There are so many simple things you can do on your social media in December.

Download your FREE December Content Planner here.

Important Dates for Your December 2023 Content Planner

Santa’s List Day: Monday, 4 December 2023

Santa’s list day is the day where Santa ‘finalises’ his naughty and nice list. This is a fun day to celebrate on social med ia with plenty of fun to be had by all.

Ways to include Santa’s List Day in your content plan:

Share your Christmas wish list ensuring you include your products and services. You could even create a Reel and ask each member of your team to choose one of your products or services to be on their wish list.
Ask your followers to share their Christmas wish list.

Human Rights Day: Sunday, 10 December 2023

Observed every year on 10 December, Human Rights Day commemorates the United Nations General Assembly adopting the Universal Declaration of Human Rights. This is a great opportunity for professional services, particularly those in immigration and legal.

Ways to include Human Rights Day in your content plan:

Share some facts about international human rights.
Take a moment to educate your followers about human rights. Share infographics or videos that highlight key human rights issues around the world.

The reality is a strong password is the best way to keep cyber criminals at bay.

Free Shipping Day: Thursday, 14 December 2023

Free Shipping Day is a great opportunity for businesses to do a final push before Christmas. The idea behind the day is businesses offer FREE shipping for one day only — a big incentive for bargain shoppers.

Ways to include Free Shipping Day in your content plan:

Gift your followers free shipping and promote it in posts across your platforms.
Make a Reel showcasing your products and services as a Christmas wish list.
Create some holiday gift guides featuring your products.

National Ugly Sweater Day: Friday, 15 December 2023

National Ugly Sweater Day is a fun day to celebrate on social media, getting you and your followers into the festive spirit. The idea behind the day is everyone swaps their normal attire an ugly Christmas sweater or t-shirt.

Ways to include National Ugly Sweater Day in your content plan:

Encourage your team to wear an ugly Christmas sweater (or t-shirt for those not in air-con) to work. Take a group photo and share it with your followers.
Create a Reel with people in your business who participated in ugly sweater day.
If you sell Christmas apparel, this is the perfect opportunity to showcase and promote it!
Run a social media poll to see what your followers think of Ugly Sweater Day.

Christmas Eve: Sunday, 24 December 2023

Christmas Eve is one of the most magical nights of the year for many Australians.

Ways to include Christmas Eve in your content plan:

Many businesses will have different operating hours over the holiday period. Ensure you create a post on your socials, Google Business Profile , and Localsearch Business Profile letting people know your holiday season hours.
Create a Christmas Eve playlist on Spotify or Apple Music and share it with your followers.
Post your holiday message early and wish everyone a Happy Holidays.

Christmas Day: Monday, 25 December 2023

Take a moment to wish your followers a happy holiday.

Ways to include Christmas Day in your content plan:

Be sure to wish your followers a Happy Holidays.
If you’re running Boxing Day sales, showcase those on your social media accounts in the evening.
Have different opening hours for Boxing day? Make a post reminding your followers.

New Year’s Eve: Sunday, 31 December 2023

New Year’s is one of the biggest nights of the year with many Australians taking advantage of the occasion and celebrating.

Ways to include New Year’s Eve in your content plan:

If your opening hours are changing over the New Year period, be sure to let your followers know.
Share any New Year’s offers or event your business is taking part in.
Thank your customers for a great year and express gratitude for their continued support.

Looking to get a head start on your 2024 content?

Our Free 2024 Content Calendar is packed with key dates to help your small business stay ahead of curve in the new year.

NEW Google Guidelines, Spam Updates, Ads Reporting & More

Thu, 20 Oct 2022 23:59:00 GMT

This week, Google announced the Search Essentials Guidelines, October 2022 Spam Update.

While releasing new tools to help Google Ads advertisers report on conversions impact campaign performance.

Find out the latest updates and new features in this week’s business, tech and marketing news, including:

TikTok Partners with Linktree
Instagram ‘Achievement’ Badges for Reels
NEW Google Search Essentials Guidelines
Branded Content Tags Available on Facebook Reels
Three NEW Google Ads Reporting Columns
Pinterest Expands Trends Tool
YouTube Adds Shoppable Links
Google’s October 2022 Spam Update

Catch up on last week’s news: NEW TikTok Features, Microsoft AI Designer & More

This Week’s Marketing & News Highlights — 17 October to 21 October 2022

TikTok Partners with Linktree

Instagram ‘Achievement’ Badges for Reels

Instagram is working on ways to incentivise creators by developing ‘Achievements’ Badges for Reels. ‘Trendsetter’ and ‘Creative Streak’ are some of the achievements Instagram have begun trialling.

NEW Google Search Essentials Guidelines

Google has rebranded the Webmaster Guidelines to Search Essentials , while also simplifying the guidelines into three categories:

Technical requirements.
Spam policies.
Key best practices.

Branded Content Tags Available on Facebook Reels

Meta has added a Branded Content tag tool on Facebook Reels to provide another monetisation route for short-form creators.

The new tag tool will make it easier for creators to disclose Facebook Reels made in partnership with brands and to give them permission to boost them. The option for amplification could lead to more brands using Facebook Reels for creator campaigns.

Three NEW Google Ads Reporting Columns

Google Ads has built the following columns for reporting on conversions impact campaign performance :

Results: Shows the number of conversions received across your primary conversion actions.
Results Value: Calculate conversion values you’ve received across your primary conversion actions.
Conversion Goals: Showing you the goals listed in your campaign-level settings.

Pinterest Expands Trends Tool

Pinterest is updating its Trend Tool with the following features:

A new widget to show what has been trending with your engaged users and followers.
More demographic, place, time and topic trend filters.
NEW trend types (e.g. seasonal trends).

YouTube Adds Shoppable Links

YouTube is starting to roll out the option to tag their videos, Shorts and live streams with shoppable links .

Google’s October 2022 Spam Update

Google has released the October 2022 spam update globally, which affects all languages.

Google will update its ranking release history page when the rollout is complete.

TikTok announces NEW partnership with Linktree . The recent partnership will facilitate creators with more traffic via referral link options.

NEW TikTok Features, Microsoft AI Designer & More

Mon, 17 Oct 2022 00:10:00 GMT

TikTok’s newest features have been designed to level up your content game, while Microsoft joins the rat race to offer the best AI-generating tools.

Find out the latest updates and new features in this week’s business, tech and marketing news, including:

NEW Targeting Option in Google Ads
Facebook Ads Policies are Now Called Meta Ad Standards
TikTok Releases NEW Editing Tools and Photo Mode
New Pages Experience on Facebook
YouTube Launches @Handles for Channels
Microsoft Previews AI Art Generation
YouTube Updates Studio App

Catch up on last week’s news: Instagram Tests NEW Ad Options & More

This Week’s Marketing & News Highlights — 10 October to 14 October 2022

NEW Targeting Option in Google Ads

Google Ads is releasing a Target Return on Ad Spend update , allowing marketers to increase returns on app campaigns.

The targeting update is for app marketers designed to increase revenue earned from in-app advertisements.

Facebook Ads Policies are Now Called Meta Ad Standards

Meta has renamed Facebook Advertising Policies to Meta Ad Standards, making them “as useful, transparent and clear as possible.”

However, Meta announced they won’t change the scope of the policies, nor are they announcing any new ones at this point in time.

TikTok Releases NEW Editing Tools & Photo Mode

TikTok has released seven new editing tools, allowing users to easily adjust clips, sounds, images and text in a new editing environment, all within TikTok’s creative flow. You’ll be able to:

Edit clips : Stack, trim and split video clips.
Edit sounds : Cut, trim and set the duration for sounds.
Edit and position text : More easily edit, position and set the time for text.
Add overlays : Add photo and video overlays for picture-in-picture stacking.
Adjust video speed : Speed or slow the pace of video clips.
Frame content : Rotate or zoom in and out of the frame.
Add sound effects

Plus, after testing for a few months, TikTok has released Photo Mode to all users. The slideshow posting style is designed to showcase artwork, fashion diaries, photography and more.

YouTube Launches @Handles for Channels

YouTube is rolling out unique @handles for channels , making it easier to drive traffic to your profile and promote your channel in the app.

The new @handles can be used as a way for creators to better credit collaborators and spread their channel names.

New Pages Experience on Facebook

Facebook’s new Pages experience is ideal for small-to-medium-sized businesses with easier navigation and a Professional Dashboard.

Microsoft Previews AI Art Generation

Microsoft has entered the world of AI art generation by sharing a preview of their coming Microsoft Designer platform.

The new designer tool will enable an easier way for people to create content for marketing campaigns.

YouTube Updates Studio App

YouTube has refreshed the Studio app on mobile, making it easier to see all the key insights and data points.

Should Aussie businesses do Halloween marketing?

Tue, 11 Oct 2022 00:15:00 GMT

Halloween can be a heated topic in Australia. Some say it has no place being recognised here and are disgusted by the decorations, costumes and increasing number of trick or treaters.

Others are embracing the chance to show their love for all things spooky or simply love a good costume party.

It can be easy to let your personal opinions of the holiday leak into your business and whether you go along with marketing for the occasion.

However, the Australian Retailers Association (ARA) in collaboration with Roy Morgan have found Australians are set to spend $430 million on costumes , decorations and sweet treats this Halloween season.

So, should Aussie businesses do Halloween marketing?

5 Reasons Your Business Should Do Halloween Marketing

1. 1 in 4 Australians plan on celebrating Halloween in 2022.

The Roy Morgan and ARA survey revealed 1 in 4 Australians (roughly 5 million people) plan to celebrate Halloween in 2022 in some way shape or form. Of these, 1 in 5 people celebrating Halloween will be holding or attending a party without children — so it’s not just for the youngsters.

In fact, those aged 35 to 49 are most likely to celebrate Halloween.

So, with such a strong positive sentiment around Halloween, running a Halloween sale, showing your team dressing up, decorating or recognising the occasion, or even getting involved with a community Halloween event may be the smart thing to do. It could be as simple as running a Halloween-themed competition, or for hospitality businesses, running a Halloween-themed drink or food.

But we’ll come to more ideas later.

1 in 5 Aussie adults say they’ll be throwing or attending a Halloween party sans-kids.

2. It’s a good way to build your audience for pre-Christmas marketing.

If you read our pre-Christmas marketing checklist , you’ll know building your audience for email marketing, paid ads and other types of advertising is crucial. And Halloween could be your gateway to easily getting customer or audience data

All it takes is for you to offer something exclusive to people who subscribe to your email newsletter list. It could be a discount code, to enter a competition, give feedback, etc. Simply theme whatever it is a little spooky and voila, you have a trending content piece that will help you reach the most people possible over the holiday season.

By the way, Localsearch also has a Digital Marketing Newsletter. So, if you want free tips and advice, like this article, sent straight to your inbox, why not subscribe ?

3. You can tap into social media and search trends to reach more people.

#spookyseason is here.

This means there will be videos, posts and content for DIY decorations and costumes, Halloween makeup, food and drink recipes, history for the event and more. What this also means is people will also be looking for this content — and it could be yours they find.

Now, to the tradies out there, don’t think you can’t get involved. Remember, it’s spooky season. What are some horrifying things you see in your industry? Why do pipes sound like ghouls in the walls? Pest controllers, this is your time to shine with some education around types of spiders! The list goes on as to how you can tap into the season on social media, blogs and more.

If you’re going to post (whether it’s on social media or a blog), make sure you optimise your content and images, utilising hashtags (if relevant), keywords and more so you can get your content seen!

4. Good or bad, engagement is engagement.

In the marketing world, there’s a known — if not a little questionable — technique of deliberately publishing content you know will spark fury in the eyes of keyboard warriors to get engagement (likes, comments, shares, etc.). For example, news outlets have been known to deliberately scatter typos in social media posts and online articles to get comments from those who consider themselves language aficionados.

While we don’t recommend this strategy as negative sentiment is never a good thing, it is a reminder that engagement on your social media posts does help the social media platform to know to push the post to others. So, if you get a few bad reactions or comments from those who haven’t caught onto the Halloween hype, don’t stress. It’s all working in your favour.

Of course, if the comments are getting offensive, we do recommend hiding or deleting them.

Good or bad, engagement is engagement on social media — for now.

5. Big companies have reported big gains on embracing Halloween.

In 2021, Big W reported a 33% increase year-on-year on seasonal product sales from those wanting to feel the childlike delight Halloween can bring.

But this is a big business. Does Halloween marketing work for small businesses? It sure does!

Ashley King, founder of the online retail store The Kringle Company, decided to launch her first Halloween-themed mug in 2021. The mug not only sold out in 7 minutes, but it also generated $7,000 in sales — from a mug.

So, if there is a way you can incorporate a Halloween-themed product, menu, service, etc. or even just add some cute little ghosts to your social media graphics (hello, Canva templates), do it.

How to Prepare Your Website for Google Mobile Search Updates

Mon, 10 Oct 2022 00:30:00 GMT

If it feels like there are endless articles and social media posts about how to prepare your website for Google updates, it’s because there are!

Google is constantly making its search engine as good as it can be, impacting how they measure websites to show.

In September 2022, Google announced new features coming to Google mobile search in the coming months. Some of these updates will be only available in some countries and languages to start, with plans to roll them out worldwide if they are popular.

Now, this is going to potentially impact:

Your website’s ability to rank well on searches performed on mobile.
New options available for your website to be found.

The good news is, we are here to break down what updates are coming and some ways you can help your website stand a chance.

If you want to be notified of updates like these as they’re happening, be sure to subscribe to the Localsearch Digital Newsletter to receive them straight to your inbox.

Now, onto the good stuff.

5 Changes Coming to Google Search on Mobile in 2022

1. Results in the search bar.

In the coming months, mobile Google users will start to see results and search refinement suggestions appearing as they type in the Search bar.

Google’s examples for the new features coming to mobile search were all based around location-specific searches and travel. A specific mention was about how searches for cities may show you videos from visitors of the city, things to explore, tips for exploring the city and more.

This is a golden opportunity for local businesses if you are optimised for localised search. Location pages, guide-style blogs, reviews and videos are going to become crucial it seems.

Google also mentioned understanding how people search is big in their direction. This is where we give you a reminder to create content for your business based on being authoritative, informative and reputable.

2. Google Web Stories.

One of the many features Google may show in the search bar is Web Stories. This stems from the Web Stories plug-in for WordPress websites , one of the many Google Creator tools.

On Google’s Creator site , they recommend Web Stories:

Tell stories that need to be seen. What do people want to know about what you do or where you are?
Bring your story to life. Make what you’re telling interesting. Edit your story so it’s engaging to watch and visually appealing.

If you’re already using TikTok or Instagram Stories, it may be time to experiment with the Web Stories plug-in to help them appear on Google too!

3. Shortcuts on Search.

Did you know you can search on Google by inputting audio, images and more? Well, not only do you know now, but Google is also going to start reminding you more with shortcuts to these options for searching in the Search bar on the Google app for iOS.

You’ll even be able to hum to search for a song on Google now! And we mean now as this feature should already be available.

But as a business how do you take advantage of shortcuts on Search? If you’re optimising the content and features on your website, including your images, video, audio and more, you have better chances of showing up with the solution for these alternate search options.

We’re talking alt. text and proper naming conventions on images. Using schema to help Google identify videos and audio, and more.

4. Combined text, images and video search results.

Google is ‘reimagining’ the way they deliver search engine results.

When you search on the Google app, you’ll start to see a collection of different mediums in your results, such as web pages, images and videos. So, instead of clicking on different tabs, you’ll be able to scroll through different mediums to help you receive as accurate a result as possible.

How can businesses take advantage of Google’s mixed-media search results? Again, it comes down to optimising every feature on your website correctly. You’ll also want to explore different ways of delivering information.

Could that blog also make a good short video? Do you have images related to the written content on the page? You don’t need to spend hours and hours or loads of money making a variety of content either. Your phone holds everything you need to write blog posts, take images and make quick, basic edits to videos.

Get creative!

5. Multisearch Near Me.

Saving one of the best of Google’s mobile Search updates until last.

Imagine you are scrolling Instagram and you see a photo of a delicious pasta dish. You screenshot the image, throw it into Google and you get a list of restaurants who serve that dish you’re drooling over.

Well, that will be the reality with the Multisearch Near Me update coming to the U.S. later this year. As with most updates, if it’s popular and well-received, we can expect to hopefully see it in Australia soon.

The good news is, this gives businesses time to get their websites ready for such an update and the potential this brings them. As with all the other optimisation tips in this article, you want your website to be fully optimised for location, products/services and be the reputable source for information.

This means optimising images, adding schema, producing quality content that answers a query or question and more.

How to Stay Ahead of Google Updates

1. Future-proof your website.

Good search engine optimisation (SEO) doesn’t aim to just get you results short-term — that’s what Google Ads are for . SEO should give you long-term growth if it’s done correctly.

You want to focus on:

Building a secure website on a trusted platform.
Having specific pages for your different products/services/areas, etc.
Writing thorough, informative content and updating it regularly.
Keeping your page speed as quick as possible .
Maintaining good website security, including updating your plug-ins, having an SSL certificate and more.

There is so much more you can do, but SEO is not a set-and-forget activity. While you can future-proof your website, you need to keep up with maintenance to ensure it stays that way.

2. Understand how search engines work.

Getting your web pages to display at the top of relevant search engine results comes down to truly understanding what search engines do — and that’s providing the most relevant, trusted solutions to a search query.

But what does that even mean?

When optimising your website for search engines, you want to put the user first. Can the user find the answers they need fast and easily? Is it easy to navigate your website and find more information? How quickly can someone contact you? Are you a reputable source for this information?

Again, there are so many elements that contribute to your website being user and search engine friendly, including design , content, backend functionality and more. If you need help, this next time will help you.

3. Get the help of a professional.

Even if you understand how to optimise your website, do you have the time?

Either way, leaving your search engine optimisation up to the experts is going to help you save time, money and being annoyed.

One of the many frustrations of search engine optimisation is knowing what to update when. Making too many changes at once or at the wrong time could be as damaging to your search engine results (and how many people can find you) as doing nothing at all!

When searching for a professional SEO service, ask to see case studies and read their online reviews . This is a good indicator of the results you can expect.

Lastly, avoid any SEO professional who makes specific promises, such as getting you to number one on Google, as there is no way to guarantee specific results with SEO.

4. Keep an eye on your website analytics.

How many people visit your website every week? Is it more than this time last year? Have you been steadily gaining, maintaining or losing website visitors over time?

Did you notice an increase in enquiries or website visitors after a particular change to your website? Or did it do the opposite or nothing at all?

Your analytics are the key to understanding how your website is performing. Google Search Console will show you things like how many times your web pages (and which ones) are appearing in search engine results and then how many people are clicking. It will even show you how people are finding you.

Google Analytics, on the other hand, will show you how many users (new or existing) are visiting your website, how they’re travelling around your website, if they’re contacting you, etc.

Localsearch website and SEO clients also receive access to the complimentary Nucleus reporting dashboard, which shows you everything you need to know in one place.

5. Subscribing to reputable digital newsletters.

Some good sources for Google update news include:

Google Trends are also useful for keeping track of articles containing specific keywords, if you want to dive into specific topics of search engine optimisation.

Instagram Tests NEW Ad Options & More

Fri, 07 Oct 2022 00:37:00 GMT

Have you heard about the latest updates to Instagram Ads? If you promote your business via ads on Instagram, you are going to want to read about the latest ad features being tested.

Find out the latest updates and new features in this week’s business, tech and marketing news, including:

10 of the Biggest Updates Coming to Google Search
Instagram Expands Test of Multiple Links in User Bios
LinkedIn Has Launched Three New Ad Tools
Meta Updates ‘Call Ads’
Twitter is Updating How You Tweet
Instagram Tests NEW Ad Option, Explore Placement and Interactive AR Displays

Catch up on last week’s news: Google Broad Core Update Complete & More

This Week’s Marketing & News Highlights — 4 October to 7 October 2022

Google reveals 10 of the most significant updates coming to Google Search at its Search On 22 Event, including:

Google will expand multi-search to 70 new languages.
Multisearch ‘near me’ to release soon.
Clearer translated text in Google Lens.
New shortcuts added to the Google Search app on iOS.
New search refinements and aids.
More visual information for search results.
A new explore feature as you scroll.
Discussions and forums section.
Translated local and international news.
Personalised ‘About this result’ feature.

Instagram Expands Test of Multiple Links in User Bios

Instagram is enabling more creators to add multiple links to their profile bio . Multiple links could prove helpful to businesses if Instagram enables the feature to all users.

LinkedIn Has Launched Three New Ad Tools

LinkedIn has launched three NEW ad tools to help inform your strategy across all phases of the marketing funnel and maximize your LinkedIn campaigns.

‘Document Ads’.
Offline conversion data integration.
A new Media Library for storing and sourcing ad content.

What are Document Ads on LinkedIn?

Document Ads ensure your content is in-feed so users don’t have to jump out of the LinkedIn platform to view your content. Regarding running Document Ads, ensure to monitor the likes and comments, as well as setting your audience for all ideal customer profile buyers.

Meta Updates ‘Call Ads’

Meta is testing a new ‘call back’ feature , giving people the option to request a call back from your business if you can’t take their initial call.

Twitter is Updating How You Tweet

You can now add a combination of media to your tweet on Android and iOS.

Simply select the photo icon in the tweet composer to combine text, photos, videos and GIFs into a single tweet.

Instagram Tests NEW Ad Option, Explore Placement and Interactive AR Displays

Instagram has announced it is testing ads formats , including:

Adding ads to the Explore page mixed in with users’ posts.

Testing profile feed ads, ‘which is the feed experience that people can scroll through after visiting another account’s profile and tapping on a post’.
A new Multi-Advertiser Ads feature to display additional promotions for a similar business.

Instagram is opening the beta of its AR Ads to more businesses.

2022 Holiday Marketing Plan to Grow Your Business

Wed, 05 Oct 2022 01:04:00 GMT

Holiday marketing tips… three months away from Christmas?

Yes, my friends! Effective marketing takes time.

Plus, a 2021 study showed 63% of consumers start their Christmas shopping as early as September . So, not only will you get better results closer to the big day, but you’ll also reach those who are ultra-prepared for the holiday season.

To help you know what you should be doing with your online presence and marketing and when, this is your holy grail. You can even download our top X holiday marketing checklist now there are less than 100 days until Christmas.

For the purpose of this article, we’re going to assume you already have a website, Facebook Business Profile, Google Business Profile, Google Analytics, etc. Setup. If you don’t, this is your bonus tip — get it all!

Download your holiday marketing plan checklist or keep reading for a more in-depth guide.

The Ultimate 2022 Holiday Marketing Plan

Holiday Marketing to Start in October 2022

Check your NAP and citations.

NAP is marketing lingo for your business’s name, address and phone number. A citation is simply the name for anywhere your NAP is shown online. But why is it important to check your NAP and citations?

Search engines use your NAP to confirm they’re looking at your business whenever they find a citation. So, it’s crucial your NAP is the exact same anywhere it is shown online. And we mean everywhere as inconsistent NAP may mean you’re not reaping the benefits of some of your search engine optimisation (SEO) activities.

Why you want to update your NAP so far out from the holiday season is to ensure all the other things you do in the coming months can be attributed back to your business.

A few places to check your NAP for consistency:

Your website (including your header, footer, contact page and location pages).
Your online listings (including your Localsearch.com.au business profile).
Any social media pages (including Facebook).
Your Google Business Profile (formerly Google My Business).

Perform a website audit and update your website.

Again, we’re assuming you have a website, so if you don’t have one, it’s time to get building as you need a website as early before the holiday season as possible. Single-page website subscriptions are a quick, affordable solution to getting a website up fast without the stress.

Ok, now back to those with a website.

Unfortunately, websites are not a set and forget. They need plug-in and software updates, content refreshes, speed checks, optimisation for new search engine optimisation (SEO) best practices and more. It’s important to stay on top of your website maintenance so you have the best possible chance of ranking well on relevant search engine results, as well as pleasing potential consumers so they contact you.

Why you want to do this now is:

Website updates take time to be recognised by search engines.
If you’re about to launch ads (see below), you want your landing pages to be optimised for all the users who are about to see them.

If you don’t have a good SEO and/or website management service behind you, you will need to check every single page on your website for:

Speed, using a page speed checker .
A current SSL certificate (site-wide).
Every image is below 150kb, is high-quality, includes alt text and is correctly named.
Your content is unique and thorough.
Your heading structure is following current best practices.
Every plug-in is up-to-date, and your website is on the latest version.
You have no pop-ups.

These are the basics, but you can request a free website audit with Localsearch to see what else you need to do (or we can do it for you).

Start your paid ad campaigns.

If you want to generate sales or enquiries from your Facebook and/or Google Ads over the months of December and January, you want to start your campaigns now.

For those planning to run Facebook Ads , you will want to run a brand awareness campaign for at least two to three months before you run any lead generation campaigns. Why you should run a brand awareness campaign before a lead generation campaign is because:

The Facebook Ads platform needs time to learn about your audience to push your ads to the most relevant people (even if you’ve selected targeting).
With new privacy regulations, Apple users must opt-in to have their data tracked. If they select no, Facebook will not be able to serve them targeted ads. As such, giving your ads time to learn about their audience is crucial for their success.
If you were to run a lead generation campaign without having run a brand awareness campaign, you will waste marketing dollars while the platform learns who to best push your ads to.

Google Ads is similar; however, the campaign types are different to Facebook. Ideally, you want to start your ads as early as possible before the holiday season to give the Google Ads platform time to learn about you, your website, ads and audience.

Example of a Facebook Ad

Ensure you have an optimised Google Business Profile.

1 in 2 Australians who perform a search on Google for a local service or product provider will visit or contact a business that day. Google Business Profile (formerly Google My Business) is one of the easiest, most affordable ways to get in front of these people.

Again, the reason you want to work on your Google Business Profile now is to give Google time to assess your updates and adjust your rankings to suit.

You should check your Google Business Profile for:

Consistent NAP.
Fully completed information and feature sections.
New reviews to respond to.
Answering FAQ.
Setting up messaging.
Regular posting.

Build your email database.

Email marketing is great for sharing information or generating leads on scale — if you have the audience. For example, you may wish to send out your holiday trading hours, any offers you’re running, information about things people should do before Christmas relevant to your industry and more.

Building an email marketing list takes time, hence why we recommend started at least, at the very minimum, 3 months out from the holiday season.

If you use a customer management system (CMS), like Salesforce, you should already have a database of your past and current clients. However, even if you don’t, you can create an email database in a program like Mailchimp or HubSpot.

Ensure you put a link to where people can subscribe to your email or newsletter list if they’re exploring your social media and website.

Tip: Remember to brush up on current email and SMS marketing regulations in Australia to ensure your email marketing is compliant.

Start publishing holiday-related blogs for your industry.

Like any search engine optimisation activities, new content on your website, including blogs, can take a few months for search engines to find and start to rank well in search results.

Using Google Search Console can help Google find your blogs and new content quicker, but ranking may still take time.

Nearly any business can jump in on blogging about the holiday season. All you need to do is think about the type of issues your customers typically have over the season or how you can help them (whether this is providing a service when others are closed or products you sell) and write about tips or solutions.

Remember, write to help users, not search engines. You will also want to avoid making your blogs sound like a sales pitch.

Some ideas for holiday season blogs include:

Holiday gift guides.
School holiday ideas.
Tips for saving electricity/money/stress etc. over the holiday season.
Recipe ideas.
Answering a frequently asked question.
What to do if ‘insert thing that tends to happen in your industry over the holidays’ happens over Christmas.

You get the idea.

A few of our own holiday-themed blogs to help your business.

Holiday Marketing to Start in November 2022

Remember to utilise your email marketing list.

Think about your email inbox as it approaches 25 December. You get slammed with emails with offers, right? The emails you do open tend to be from brands you know and trust already, ones with big offers or from a personal connection.

This means you want to be building trust with your email audience well before December. Start sending helpful or entertaining emails to your audience around once a week, depending on your industry.

You want to avoid over-emailing your audience or sending them unnecessary content, as you want to avoid people unsubscribing.

Pre-Christmas email ideas:

Local holiday events coming up in your area (especially if your business is involved).
Sharing any recently published blogs.
A checklist or list of tips to help them with holiday shopping, decorating, spring cleaning, etc.
New products or upcoming offers.
Pre-holiday email-exclusive offers or discounts.
Introducing your team who will be on-call over the holiday season.

Get ahead of your content creation.

December is going to get busy, so if you have a moment, use it to make some content to store for over December and January.

Blogs and most social media posts can be scheduled to publish, which is handy. However, be cautious of using external social media scheduling platforms as they have been known to impact the reach of your posts — so use them with caution.

Canva is a brilliant resource for templates for social media posts, stories, reels, blog banners and more for quick and easy filler posts too. The platform is beginner-friendly and even lets you make basic video edits.

Podcasts are one of the many ways to create content ahead of time.
Utilise social media post engagement to grow your following.
Growing your following on social media can be frustrating. However, there is a handy way to help grow your following on Facebook using your existing posts.

All you need to do is go to a post (or one of your ads) and click on the reaction number. Then, go through and invite anyone who reacted positively who doesn’t already follow your page. You’ll know who doesn’t as there will be an ‘invite’ button next to their name. That’s all you need to do!

As they have engaged with your posts already, it’s likely they’ll be interested in seeing more and giving you a follow.

Of course, the more people who follow your profile, the more people who see your posts. This is a big win when you start posting your holiday offers or updates in December (and for well into the future too).

Tease of an exclusive upcoming email-only offer to encourage subscribers.

Remember to keep prompting people to subscribe to your email list! The easiest way to do this is to add it into any blog posts and schedule in a post on social media every now and then.

It’s always good to tell people what they’ll receive for subscribing, such as if you share regular offers, new products, news, tips, etc. People want to know what they’re getting after all!

If you’re finding you’re not receiving many subscribers, try incentivising subscribing to the newsletter. It could be as simple as posting about email subscribers receiving an exclusive offer in December or even giving them a discount code for free delivery/call-out fee. Or you could drop a hint for an upcoming offer for December.

Explore other online presence boosting strategies.

So, in order to be found online, you need to exist where people are looking. The solution is to ensure you have an optimised presence in as many quality places online as possible.

However, while it’s good to have a website, be on social media, have an optimised Google Business Profile, be on quality online directories (like Localsearch.com.au ) and other places online, you need to regularly be updating your content on each of these.

For websites, you want to be updating your page content with relevant, up-to-date information, as well as posting blogs. You also wanting to be utilising the posting features on Localsearch.com.au, Google Business Profile and on social media.

If you’re sick of checking your performance on all these platforms, you should have a look at Nucleus , powered by Localsearch. In this one platform, you’ll find results for all your marketing with Localsearch, saving you so much time logging in and out of all those different platforms. It’s that easy.

Get more reviews.

How’s your online reputation? If you answered not good or no idea, you still have time to turn it around before December and new potential customers look into if they can trust you.

The good news is consumers LOVE negative reviews — if you’re responding professionally to them. Ideally, you want to be maintaining around a 3.9 or above star rating. Even better, avoid a 5-star rating as much as you would a 1-star or 2-star rating — people don’t believe only good reviews are real.

Here’s what to do if you need to improve your online reputation:

Respond to every single review, good or bad. Keep in mind the public will be reading your response, so show off your best customer service skills.
Encourage your happy customers to leave you reviews across Google and Localsearch.com.au. You can do this by simply asking, or by adding a QR code or reminder on receipts, invoices or by sending out a link in an email or SMS.
Take on negative reviews as feedback. While it’s hard, try not to take it personally. You can’t make everyone happy all the time, even if you are doing everything right. The worst thing you can do when you receive a negative review is react with your ego.

Holiday Marketing to Start in December 2022

Launch your lead generation paid campaigns.

So, you’ve been running your brand awareness ads on Facebook for a couple of months, now it’s time to rake in the leads.

For the best results, you’ll need to ensure you’re targeting the right audience with your ads and optimising your copy and images or videos to suit. Remember, appeal to a problem people will be facing and how you can help.

For instance, say you see an ad for fishing gear on Facebook as you’ve been hunting for some for a family member for Christmas. Which would you be more enticed by:

Cheap fishing gear for sale in Fishertown! Come to Tom’s Tackle because we have it all.
Giving the gift of fishing gear to your avid fisher but no idea what you’re buying? Come on down to Tom’s Tackle at 123 Fish Street, Fishertown and we’ll put together a custom fishing kit to knock their socks off!

If you need a hand crafting creative copy, drop us a message and our expert Facebook Ads team can help.

Update and publish your holiday trading hours.

Tired of phone calls asking if you’re open? Getting bad reviews saying you were closed when they visit? Whether you do or don’t, you can imagine how frustrating this would be.

The easy solution is to ensure you update your trading hours everywhere they’re listed for any holiday amendments, as well as publish a post wherever you can. You should also send an email to your clients/email list too.

Places you should post about any trading hour changes:

Social media.
Google Business Profile.
Localsearch.com.au.
Your website.

Your Google Business Profile is just one of the places you should update your holiday trading hours.

Schedule in content for the holiday period.

Remember, not posting on social media or a blog in a while can hurt how many people can find you and the performance of future content. The good news is, with the ability to schedule blogs and social media posts, there is no excuse not to be posting, even when you’re on leave or busy!

Posts to remember to schedule in this holiday season:

Any trading hour changes.
A happy holidays message.
A reminder of any offers, sales, discounts, etc.
A happy New Year’s message.
If you’ll be open, a ‘we’re open’ message.
Photos of your products or results of your services.
A link to subscribe to your email list.

All of these posts can be pre-scheduled and work for most businesses.

Launch any holiday giveaways early in the month.

Giveaways are a great way to build audience engagement on social media. Whether it’s a product or service from your own business, a collaboration between yourself and other local businesses, or a gift card or hamper, choose something that your audience will love.

You want to give your competition time to attract as much engagement and entrants as possible, so launching a holiday giveaway the first week of December is ideal if it’s drawn the week of Christmas.

What you’ll receive in return for the giveaway is hopefully some new customers, maybe some new followers or, at the very least, a boost in engagement, which will help your future posts on the platform.

However, before you market your giveaway on Facebook or another social media platform, be sure to brush up on ACCC regulations and Facebook’s promotion policies .

Post on social media how you can help with last-minute Christmas gifts or holiday-season emergencies.

Overloaded fridges burning out motors. Family coming to stay backing up toilets. Flowers for the grandmother who has it all. New house builds wrapping up in December. There is a reason to tie in the holiday season for almost any industry.

Remember, use hashtags in your posts (especially on Instagram) targeted at what people would be searching for if they would be interested in that post. For example, if you are sharing a post about a product you have that would be a great gift for women, try hashtags like #giftsformum, #giftsforgrandma, #giftideas and so on.

How to Get Help with Your 2022 Holiday Marketing Plan

The key to a successful holiday marketing plan is to start early, solve a problem for consumers and get help if you need it.

Between your own holiday preparations and your business, you’re going to be busy enough during the holiday season.

Save yourself some stress of creating blogs, running ads and optimising your website and call Localsearch. Having worked with Australian businesses for nearly 30 years (as of 2022), we make it easy to get the results you need without the stress.

Request your free digital marketing quote today.

Free November 2023 Content Planner Template

Wed, 05 Oct 2022 00:47:00 GMT

Get organised for next month with our Free November Content Planner 2023. There are so many important days to recognise, including Remembrance Day and Black Friday.

Create endless engaging content across your social media, blogs and more for the upcoming holiday season within minutes.

Download your FREE November Content Planner here.

Important Dates for Your November 2023 Content Planner

Melbourne Cup: Tuesday, 7 November 2023

It’s the race that stops the nation, but don’t be fooled into thinking the entire country are fans of the iconic race. We recommend using caution when creating content for this day.

Keeping your business and personal views separate is highly recommended. Of course, just use your judgement and gauge the chatter about the day in your community before you post.

Ways to recognise Melbourne Cup on your social media:

Post on social media or create a Google Business Profile post if your business will be closed for the day, during the race or for the afternoon.
If you work in the beauty sector, share images or videos showcasing the Melbourne Cup’s renowned fashion and style, focusing on elegant outfits, fascinators, and accessories.

National Recycling Week: Monday, 13 – Sunday, 19 November 2023

National Recycling Week is an annual event held in Australia during the second week of November to promote recycling and encourage Australians to reduce their waste. The initiative aims to inspire and empower individuals and communities to take action for a better environment.

Ways to recognise National Recycling Week on your social media:

Share images or videos showcasing your company’s commitment to recycling, such as recycling bins in your office, using recycled materials in your products, or participating in local recycling programs.
Take a moment to create and share a graphic explaining the impact waste has on our planet and the ways you’re helping to reduce waste in your business.
Write a short blog highlighting straightforward ways to recycle in your industry.

Remembrance Day: Saturday, 11 November 2023

Remembrance Day is recognised every year on 11 November, with a minute of silence held at 11:00am across the nation to honour members of the armed forces who have died in the line of duty.

Ways to recognise Remembrance Day on your social media:

If your operating hours are changing in any way, let your audience know.
Include a poppy in your digital logos for the day as a sign of respect.
Share a post acknowledging those who fought for our country.

World Kindness Day: Monday, 13 November 2023

World Kindness Day promotes the importance of being kind and caring to one another. Whatever platform you’re posting content on this World Kindness Day, be sure to the hashtag #worldkindnessday.

Ways to recognise World Kindness Day on your social media:

Highlight real-life examples of kindness within your company, community, or industry. Share stories of employees going the extra mile, customers demonstrating compassion, or businesses making a difference through their actions.
Write a blog filled with ideas of how everyday people can perform random acts of kindness.
Share a quote about kindness.

Clean Out Your Refrigerator Day: Wednesday, 15 November 2023

Clean Out Your Refrigerator Day is a fun day that’s all about promoting food safety, reducing food waste, and maintaining a clean refrigerator. While not for every business, this day is great for anyone looking to poke fun at themselves or share some tips and tricks.

Ways to recognise Clean Out Your Refrigerator Day on your social media:

Engage your audience with interesting facts about food safety, expiration dates, and proper storage techniques. Use quizzes or polls to test their knowledge and promote awareness.
Ask your followers, via a reel, TikTok or Instagram story, what the grossest thing they’ve found in a fridge is.
Post a photo of your workplace’s fridge.
Electricians, this is your time to shine with sharing some tips in a blog or on social media about how to prolong the life of a fridge.

World Children’s Day: Monday, 20 November 2023

World Children’s Day was created by the United Nations to promote international togetherness and awareness among children around the world.

Ways to recognise World Children’s Day on your social media:

Promote the importance of fair and equal education for children around the world through sharing statistics and information with your followers.
Create a children-lead takeover on your social media (with supervision, of course). If you’re operating in the childcare sector, let children create videos for your Instagram account. This could include letting them do room tours, show off their art and so much more. Remember, you will need parent or guardian permission before posting any of the content.
If your business caters to families, create special offers or discounts on products or services that benefit children. Promote educational toys, books, or activities that foster learning and creativity.

Black Friday: Friday, 24 November 2023

Australians spent more than an estimated $7.1 billion across the four-day Black Friday and Cyber Monday shopping event in 2022. When promoted across your marketing channels, Black Friday is a great opportunity for your small business to boost sales and reach new customers.

Ways to recognise Black Friday on your social media:

Share the best deals of your Black Friday Sales.
Create listicles (list articles, for those not in the know) including products on sale for Black Friday Sales.
Make how-to or top tips videos of your sale products.
Schedule social media posts in advance to promote your Black Friday deals. Use eye-catching visuals, engaging captions, and relevant hashtags to capture attention.

Small Business Saturday: Saturday, 25 November 2023

With Black Friday comes Small Business Saturday! The day follows similar notions to Black Friday, just with a larger focus on small businesses.

This is a wonderful day for businesses who operate on platforms such as Etsy and eBay.

Ways to recognise Small Business Saturday on your social media:

Share information about your favourite local businesses, encouraging your audience to check out their sales.
Showcase some of your best deals and products in your feed. Use popular hashtags like #SmallBusinessSaturday, #ShopSmall, and #SupportLocal to increase the visibility of your posts and reach a wider audience.
Share your small business’s origin story, highlighting the passion, dedication, and local impact behind your brand. Connect with customers on a personal level.

Google’s Broad Core Update Complete & More

Fri, 30 Sep 2022 01:22:00 GMT

Google has officially completed their September 2022 broad core algorithm update, leaving business owners eager to see if their website rankings and traffic patterns are impacted.

Find out the latest updates and new features found in this week’s business, tech and marketing news, including:

NEW Meta Account Switching & Cross-App Alert Tools
TikTok Expands the Length of Video Descriptions
Meta Adds NEW Tools for Creators on Facebook
Google’s September 2022 Broad Core Update Complete
Instagram Releases Tips on How to Use Reels for Marketing
NEW Google Maps Features and Updates

Catch up on last week’s news: Make Money Through YouTube Shorts & Other News

This Week’s Marketing & News Highlights — 26 September to 30 September 2022

NEW Meta Account Switching & Cross-App Alert Tools

Meta is rolling out a new profile switching tool , making it easier to switch between Facebook and Instagram, a very long-awaited tool for many.

The profile-switching interface will also combine your notifications for both Facebook and Instagram.

TikTok Expands the Length of Video Descriptions

TikTok will allow for more video optimising opportunities by expanding the length of description from 300 characters to 2,200 characters.

This may be an indicator of the platform leaning more on keywords from descriptions to help their algorithm.

Meta Adds NEW Tools for Creators on Facebook

Meta is adding new tools to help promote emerging creators on Facebook, including:

Endorsement notifications to support creators.
Templates to help recognise top fans.
Restricted posts for subscribers and more.

Google’s September 2022 Broad Core Update Complete

Google’s September broad core algorithm update and product review update are now finished rolling out.

The Broad Core update could result in changes to your website rankings and traffic patterns.

Instagram Releases Tips on How to Use Reels for Marketing

Instagram has released a new 23-page The Business of Instagram: How-To Guides on how brands can use Instagram Reels for promotion and community building.

Instagram’s guide covers the following:

How to build effective Reels ads.
How to collaborate with Creators.
How to reach customers with Instagram Shopping.

Access the guide via The Business of Instagram: How-To Guides

NEW Google Maps Features and Updates

Google announces new features for Maps , including:

Update on immersive street view and aerial imagery.
Neighbourhood vibe, designed to show trendy places and businesses.
Search with Live View lets you use your camera to find shops, ATMs and restaurants when you’re on the go.
Eco-friendly routing for drivers.

Make Money Through YouTube Shorts & Other News

Mon, 26 Sep 2022 01:53:00 GMT

YouTube has been focusing on creators with this week’s announcements of a new way to comment replies, Shorts monetisation and channel content personalisation.

Discover what else has been happening in the world of digital marketing with this week’s business, tech and marketing news:

Reply to YouTube Comments with Shorts
Google Analytics Rolls Out Recommendations
Meta Enables Facebook Reels Sharing via Third-Party Apps
YouTube is Looking into Direct Monetisation for Shorts
YouTube Tests NEW Channel Content Personalisation
Google Improves Ad Creation Process
Instagram’s Developing a New Option for Creators

Catch up on last week’s news: Instagram ‘Re-Post’ Feature, Google Updates & More

This Week’s Marketing & News Highlights — 19 September to 23 September 2022

Reply to YouTube Comments with Shorts

YouTube has adopted the popular video reply option, allowing creators to reply to their comments with Shorts .

Google Analytics Rolls Out Recommendations

Google Analytics is rolling out recommendations to help users become aware of new features.

Users will slowly see the Google Analytics feature roll out after Google reviews users’ property’s history, settings and trends across Analytics.

Meta Enables Facebook Reels Sharing via Third-Party Apps

Meta’s Facebook Reels API launch allows users to post Reels clips via third-party video creation apps and social media management tools.

Users can now directly share Reels on Facebook pages via the Share to Reels feature.

YouTube is Looking into Direct Monetisation for Shorts

YouTube plans to bring ads to Shorts while finding ways to add a direct monetisation option via the YouTube Partner Program.

The platform will also be rolling out tips, subscriptions and merch sales for creators who don’t qualify.

YouTube Tests NEW Channel Content Personalisation

YouTube is discovering more ways visitors can engage with a creator’s channel by customising how your uploaded content is displayed based on each user’s preferences.

Google Improves Ad Creation Process

Google has made the ad creation process easier for users with ad extensions in a single workflow.

Instagram’s Developing a New Option for Creators

The new ‘ media kit ‘ option being developed on Instagram will guide creators through the process of building their pitch to brands.

The new option could win over creators by offering information on how to write a bio, showcase top posts and examples of successful collaborations.

Instagram ‘Re-Post’ Feature, Google Updates & More

Tue, 20 Sep 2022 02:08:00 GMT

Instagram announced they are testing a re-post feature as a new alternative for users to share posts they like.

Plus, Google has been extremely busy over the last week by updating Engagement Guidelines, eligibility for Product Rich Results and more!

This week’s business, tech and marketing news includes:

Instagram Confirms ‘Re-Post’ Feature Tests
NEW Twitter Business Marketing Workshop Series
YouTube Beta Tests NEW Features
Google’s September 2022 Broad Core Update
Google Updates Fake Engagement Guidelines
TikTok Tests NEW Search & Engagement Insights
Google Increased Eligibility for Product Rich Results
Google Updates Fake Engagement Guidelines
Google Increased Eligibility for Product Rich Results
Instagram Tests ‘Gifts’ Monetisation Feature

Catch up on last week’s news: Google Policy Update, Edit Tweets & More

This Week’s Marketing & News Highlights — 12 September to 16 September 2022

Instagram Confirms ‘Re-Post’ Feature Tests

Instagram is testing a new ‘re-post’ option in the app, where users can re-share a post to their followers.

The re-post feature will be found in the main feed, where users can re-share a post with their followers.

NEW Twitter Business Marketing Workshop Series

Twitter has announced a new series of free ‘ Twitter Flight School ’ workshops, which will provide in-depth, expert insights into how to establish your business on Twitter.

RSVP to join one of Twitter’s upcoming workshops at Twitter Flight School.

YouTube Beta Tests NEW Features

With the success of YouTube’s Search Insights, a keyword research feature released last year, the video-sharing platform is now testing Watch Interest, Watch Activity and Personalised Insights features .

Google’s September 2022 Broad Core Update

Google’s September 2022 broad core algorithm update will take about two weeks to complete and will follow the helpful content update.

The ranking release history page will be updated when the rollout is complete.

Google Updates Fake Engagement Guidelines

Google has updated its guidelines to prohibit incentivising customers from removing or modifying negative reviews.

Google mentions, “This includes merchant requests for revision or removal of a negative review through offered discounts, free goods or services or other incentives.”

TikTok Tests NEW Search & Engagement Insights

TikTok has added regional trend insights to its ‘ TikTok Insights ‘ tool, which provides a range of snapshots and key data trends.

The additional insights are to help advertisers plan and create campaigns around trends, interests and audiences.

Google Increased Eligibility for Product Rich Results

Merchants can now be eligible for merchant listing experiences by providing product data on web pages without a Google Merchant Center account.

Google has also announced more structured data properties and new Search Console reporting for merchants.

Instagram Tests ‘Gifts’ Monetisation Feature

Instagram is internally testing a monetisation feature for creators to make money called ‘ Gifts ‘.

Users may soon see a toggle option at the bottom of Reels, allowing fans to send a ‘gift’ to creators.

Google Policy Update, Edit Tweets & More

Mon, 12 Sep 2022 02:16:00 GMT

Small businesses using Google Ads will have to accommodate Google’s Destination requirements policy update.

Also, Twitter announced this week they are in the early stages of testing a feature to edit published tweets.

This week’s business, tech and marketing news includes:

Twitter’s Tweet Editing Feature is Live
Meta Explores Paid Add-On Features
Google Chrome’s Security Fix to Install ASAP
Google Ads NEW Custom Conversion Values for Small Businesses
Instagram Tests NEW Option for Reels Uploads
Microsoft Launches Products and Updates
LinkedIn Tests Native Post Scheduling Option
UPDATE: Google Will Reject Intrusive Advertising

Catch up on last week’s news: YouTube Promotions Tab, Latest Instagram Tests & More

This Week’s Marketing & News Highlights — 5 September to 9 September

Twitter’s Tweet Editing Feature is Live

Twitter is officially in the early stages of live testing the ability to edit a tweet after posting.

Meta Explores Paid Add-On Features

Meta is investigating the potential of an Instagram Plus+ option and more paid features for Facebook and WhatsApp.

A new internal team has been formed at Meta to focus on building paid features across its leading social apps.

Google Chrome’s Security Fix to Install ASAP

Google Chrome users on Windows, Mac and Linux are urged to install the latest update to protect themselves from a security concern hackers are currently exploiting.

Users need to relaunch the browser to activate the Chrome (version 105.0.5195.102) update for Windows, Mac and Linux.

Google Ads NEW Custom Conversion Values for Small Businesses

Google is providing Google Ads users Custom Conversion Values for store visits and sales.

The new feature will provide businesses insight into how much a conversion goal is worth.

Instagram Tests NEW Option for Reels Uploads

Instagram is testing a new ‘ Add Topics ‘ option to the Reels upload process, aiming to showcase content to a more engaged audience.

The Add Topic feature will hopefully improve recommended Reels on the platform by providing a new way to optimise users’ video content.

Microsoft Launches Products & Updates

Microsoft launched five new ad products and updates:

1. Pinterest Imports

Allowing advertisers to import campaigns from Pinterest.

2. Performance Max Beta

Designed to simplify duplicating campaigns across platforms.

3. Multi-Media Ad Support in Editor

Support for managing Multimedia Ads.

4. Cruise, Tours and Activities Ads

Eligible advertisers can now run ads for Cruise, Tours and Activities .

5. Subdomains in Dynamic Search Ads

Advertisers can now use subdomains in their campaigns.

Google Will Reject Intrusive Advertising

The Google Destination requirements policy update will require landing pages to meet the ‘Better Ads Standards’.

Google has sent an email informing advertisers of the policy changes to be updated in October 2022.=

LinkedIn Tests Native Post Scheduling Option

LinkedIn wants to help users manage their platform presence with a new scheduling option when posting.

If the new feature rolls out, native post scheduling can help businesses share large volumes of content over the desired time frame.

How to Add Your Business to Localsearch.com.au

Thu, 08 Sep 2022 02:29:00 GMT

Adding your business to Localsearch.com.au by creating a Localsearch Business Profile is one of the many great ways to increase your online presence.

In this short guide, we’ll show you how to create a free profile on Localsearch.com.au, as well as how to upgrade your profile to further boost your online presence.

Who can create a Localsearch.com.au business profile?

Business owners.
Employees of a business.
An agency managing the business’s online presence.
A member of the public who has noticed a business missing.

How to Create a Free Business Profile on Localsearch.com.au

Merchants can now be eligible for merchant listing experiences by providing product data on web pages without a Google Merchant Center account.

Google has also announced more structured data properties and new Search Console reporting for merchants.

1. Visit Localsearch.com.au.

Localsearch.com.au can be accessed via any web browser.

To add a business to Localsearch.com.au, navigate to our home page.

2. Click Add a Business, located in the top-right corner.

Simply click Add a Business to be redirected to our sign-up form.

3. Sign up to Localsearch.com.au.

Sign up using your email address and a safe password with at least 8 characters. Alternatively, you can sign up using Apple, Google or Facebook by clicking the respective link at the bottom of the form. 

4. Add business information.

Type your business name and search for relevant industries that describe your business. You can add as many categories and industries as you wish, but we recommend only adding the most relevant industries to your business. Once you have filled in the required information, click “Next”.

From here, we will show you a list of business profiles that may be your business. If your business is populated in the list, please select your listing, and follow the prompts to verify your listing.

If you select your business and receive the message that “this listing has been claimed” please reach out to support to get this resolved.

Finally, if your business is not populated in the list, please follow the prompts to add in your business information, including contact number, email address, website URL and more.

5. Validate your information.

When adding your business name, address and phone number on Localsearch.com.au, it’s important that this information is entered exactly the same as it is everywhere else online.

Your business name, address and phone number are known as your NAP . Google and other search engines use your NAP to verify your business is who is says it is online. So, when it is consistent, it helps your search engine performance by attributing any benefits back to your business, not someone else’s.

6. Finally, verify!

Once you have entered your business details, the last step to receiving the benefits of being on Localsearch.com.au is to verify your business profile. Simply select the verification method provided and enter the verification code once received.

And that’s it! Congratulations on taking the next step in boosting your businesses’ digital presence, and welcome to Localsearch.com.au!

7. How to Upgrade your profile?

Upgrading your Localsearch.com.au business profile to reap the benefits of some of the great features (like posts, photos, reviews management and more) is easy as contacting our team. Call us on 1300 360 867 or submit an enquiry on our contact page .

Phone: 1300 360 867

Email: enquiries@localsearch.com.au

YouTube Promotions Tab, Latest Instagram Tests & More

Tue, 06 Sep 2022 02:50:00 GMT

YouTube’s new promotion tab trial could be a game changer for businesses to promote their videos on the platform.

Plus, Instagram has been testing tools to help users hide annoying sponsored posts while providing best practices to expand post reach with recommended content.

This week’s business, tech and marketing news includes:

Twitter Tests New Professional Account Options

Pin Comments on LinkedIn
Vimeo x Meta Business Suite
YouTube Tests NEW ‘Promotions’ Tab
NEW Format for Publisher Links on Twitter
Instagram’s Latest Tests
TikTok’s NEW Guidance for Brand Video Series
NEW Meta Customer Support Division

Catch up on last week’s news: Google ‘Helpful’ Content Update, Product Review Update & More

This Week’s Marketing & News Highlights — 29 August to 2 September

Twitter Tests New Professional Account Options

Twitter is rolling out new Professional Accounts tools in the app to help users to grow and strengthen their presence on Twitter.

Some of the new professional account tools users will be able to access include More link buttons, shopping tools and a location spotlight.

Pin Comments on LinkedIn

LinkedIn has welcomed the popular ‘ Pin Comment ‘ feature to its platform. Users can now Pin their own or another’s comment to the top of their reply chain.

This can be useful for highlighting responses, giving more context to a post and encouraging website visits.

Vimeo x Meta Business Suite

Meta-platform users can create, customise and schedule content within Meta Business Suite x Vimeo .

Vimeo’s latest collaboration with Meta allows users to create Facebook Ads, Instagram posts and more, directly within Meta Business Suite.

YouTube Tests NEW ‘Promotions’ Tab

YouTube is testing an easier way to promote content via YouTube Studio instead of using Google Ads Manager.

If the YouTube promotions tab is integrated into the platform’s video performance data, this new feature could prompt businesses to promote more of their YouTube content.

NEW Format for Publisher Links on Twitter

Twitter is testing a new “Tweet Tiles” display , which will facilitate new visual formats for tweeted links.

Tweet Tiles could have the potential to drive more engagement and clicks for Twitter users.

Instagram’s Latest Tests

Instagram is thinking up more ways to keep users happy by testing to improve users’ control over suggested posts.

The latest Instagram tests for suggested posts include:

Trialling of a new “Not Interested” button for users to mark posts they do not want to see.
New option to hide suggested posts containing key terms.

The platform has also published best practices for content to be eligible for recommended content.

In summary, the Head of Instagram Adam Mosseri explains content can only be eligible for Recommendations if:

The user follows recommendations guidelines.
The user follows community guidelines.
The user’s account is public.
The content is original.
Users follow best practices for Reels.
The text and hashtags are optimised for search.

TikTok’s NEW Guidance for Brand Video Series

TikTok has released a three-step video series for business owners who want to use the platform for marketing.

TikTok’s tips include:

1. How to create a TikTok video in 7 steps.
2. How to create a TikTok Business Account.
3. How to create a TikTok Ads Manager account.

NEW Meta Customer Support Division

Meta is in the early stages of building a new customer-service division to provide direct advice and assistance for Facebook and Instagram users.

Users can now look forward to a faster way to resolve account issues and concerns in the near future.

Google ‘Helpful’ Content Update, Product Review Update & More

Mon, 29 Aug 2022 03:00:00 GMT

Google has got people talking yet again with the latest ‘helpful’ updates soon to be released.

The helpful updates are designed to push new, relevant and honest content to the top of Google’s rankings. So, what does that mean for your website when the update goes live?

This week’s business, tech and marketing news includes:

Google’s Helpful Content Update
Google’s August 2022 Product Review Update
Google Search Console’s Video Indexing Report is Live
NEW Shopping Checkout Process on Pinterest
NEW YouTube Podcast Section
LinkedIn’s 20 Most Popular Courses Are Now FREE
TikTok Tests a ‘Nearby’ Content Feed
Find ‘Popular on Twitter’ in Google Search

Catch up on last week’s news: NEW IG Features, Google Algorithm Updates & More

This Week’s Marketing & News Highlights — 22 August to 26 August

Google’s Helpful Content Update

Google’s helpful content update is designed to highlight more valuable results instead of clunky keyword-matching content. Surface quality/helpful reviews in Search results.

How to ensure you’re providing helpful content?

Google states helpful content is created for a specific audience. Features expertise. Is trustworthy and credible. Meets the want(s) or need(s) of the searcher.

Google’s August 2022 Product Review Update

Google will be releasing their August 2022 Product Review Update in the next coming weeks, after the helpful content update.

The Product Review Update could surface more quality/helpful reviews in Search results

Google Search Console’s Video Indexing Report is Live

Google has officially launched the video indexing report to help users understand how their videos perform in search . Users can find the report in ‘Pages’.

NEW Shopping Checkout Process on Pinterest

Pinterest has started rolling out a hosted checkout experience for merchants.

By removing several steps in their checkout process, Pinterest has made it even easier for customers to buy from Pins.

NEW YouTube Podcast Section

YouTube is making it easier to find relevant podcasts with the launch of a dedicated podcast homepage.

Users can access podcasts on the platform via the “Explore” page.

LinkedIn’s 20 Most Popular Courses Are Now FREE

LinkedIn Learning’s 20 Most Popular Courses are now FREE.

These courses are only free until 31 August 2022.

You can access these courses via The 20 Most Popular LinkedIn Learning Courses of the Year blog.

TikTok Tests a ‘Nearby’ Content Feed

TikTok has confirmed they are testing a new ‘Nearby’ content feed to potentially show users content in their current location.

If the ‘nearby’ test becomes a new feature, it can be a great opportunity for businesses to attract potential customers close by.

Find ‘Popular on Twitter’ in Google Search

Google tests the ‘ Popular on Twitter ‘ tweet display panel in Search results.

The ‘Popular on Twitter’ could encourage users to answer their Google Search queries via verified tweets.

NEW IG Features, Google Algorithm Updates & More

Fri, 19 Aug 2022 03:11:00 GMT

Instagram has released a collection of new features for Reels to enable scheduling, crossposting and more!

Plus, read about the latest Google algorithm updates to ensure more accurate results.

This week’s business, tech and marketing news includes:

Recent Google Algorithm Changes
Meta’s Latest Tests for Small Business Advertising
Meta Reels Scheduling Now Available
YouTube Shorts Latest Feature Test
NEW Templates for LinkedIn Posts
Latest Instagram Reel Features
TikTok Launches Shopping Ads
Messenger End-to-End Encryption Tests

Catch up on the latest news: Instagram Halts Full-Screen Mode, YouTube Shorts Editor & More

This Week’s Marketing & News Highlights — 15 August to 19 Augus

Recent Google Algorithm Changes

Google’s AI system, Multitask Unified Model (MUM), can now double-check stated facts and claims to ensure more accurate results.

Some of the key takeaways from the MUM update:

The system continues to improve on understanding when a featured snippet doesn’t provide relevant context.
Google has reduced the appearance of featured snippets by 40% (in particular cases) to help improve immediate answers.
Google is working on providing users with more context around why they reached certain results.

Meta’s Latest Tests for Small Business Advertising

Meta is working on more ways to make small business advertising a whole lot easier with AI and automation tools.

These new tools can be found via Meta Advantage+ which catalogues ads via machine learning for businesses that produce a large volume of ads.

Meta Reels Scheduling Now Available

Meta users can now schedule Facebook and Instagram Reels via the Creator Studio App.

Creators and small businesses rejoice with the new ability to maximise audience response by scheduling Instagram/Facebook Reels at peak times.

YouTube Shorts Latest Feature Test

YouTube Shorts are currently testing comment stickers on iOS allowing users to comment on Shorts using videos.

YouTube is also adding more features including:

Shorts watermark when downloading a video.
Google Maps displays links in video descriptions.
Personalised analytics insights.
Ability to edit channel name, banner, avatar and description in YouTube Studio on mobile.

NEW Templates for LinkedIn Posts

LinkedIn has added a new template option for posts to help creators maximise engagement in the app.

Latest Instagram Reel Features

Instagram has launched three new Reel features including:

IG-to-FB crossposting.
‘Add Yours’ sticker.
Facebook Reel insights.

Messenger End-to-End Encryption Tests

Additional privacy tests for Messenger are underway to align with future plans of enabling end-to-end encryption as a default feature for greater security and privacy.

Want to know how to begin an encrypted chat ?

Select Chats in the bottom menu, in your Messenger mobile app.
Tap on the Edit icon in the upper right (it looks like a pen).
Toggle on the lock icon in the top right.
Select the name of the person you want to chat with.

Note: Some accounts you can’t chat with end-to-end encryption e.g. public figures

TikTok Launches Shopping Ads

TikTok’s latest Shopping Ads tool is for businesses to promote their products via Video Shopping Ads, Catalog Listing Ads and LIVE Shopping Ads.

$15,000 QLD Government Business Boost Grant Opens August

Mon, 08 Aug 2022 04:43:00 GMT

The Queensland Government has changed the next round of the Business Boost Grant , opening for registration and applications in August 2022.

Successful applicants will be eligible for up to $15,000 to support a project in future planning, specialised and automated software, or staff management, development and planning.

However, applicants must be able to co-contribute at least 30% of the project, with the project costing no less than $10,715 (excluding GST).

Grant funding will only be paid after the completion of the project and the government has received the compliant acquittal documentation.

Let’s look at how to apply for the QLD Government’s Business Boost Grant in August 2022.

Disclaimer: This article is for general informational purposes only and does not replace professional, legal or government advice. Every effort has been made to ensure the information in this article is correct at the time of publishing, as of 5 August 2022. Localsearch nor the author are liable for any misuse of the information on this page.

5 Easy Steps to Applying for the QLD Government Business Boost Grant

1. Check your eligibility.

To be eligible for the August 2022 Business Boost Grant, your business must:

Have fewer than 20 employees on headcount.
Have an active Australian Business Number (ABN).
Be registered for GST.
Have headquarters located in Queensland.
Have a turnover of between $300,000 and $600,000 in the last 2021–2022 financial year.
Have a publicly reachable web presence to identify your business operations, such as a website or social media pages for your business.
Not have been approved for funding in Round1 of the Business Boost Grant program.
Not be insolvent or have owners or directors who are an undischarged bankrupt.

Your business must meet the eligibility requirements at the time of registering, and maintain eligibility throughout the application process and for the duration of the grant-funded activity.

Businesses must also be able to co-contribute at least 30% of the total project cost, with grant payment not received until project completion and compliant acquittal documentation has been received.

Projects will not be funded if:

The total cost is less than $10,715 (excluding GST).

You have paid for the project before you have been approved.

Visit the Queensland Government Grant support page for the co-contribution calculator.

Eligible activities include:

Future planning activities, such as:

Strategic business planning for innovation or growth.
Implementing a governance board to guide strategic planning.
Exporting opportunities and requirements.
Compliance with industry regulations and standards.

Specialised and automated software, such as:

Data warehouses.
Asset management.
Customer relationship management (CRM) systems.
Risk management.
Production systems.
Project management systems.
Quality and compliance management.

Bespoke or complex website or application design and build, including:

eCommerce.
Software integration.
Booking systems.
Cybersecurity tools.
Webinar/conferencing.
Customer accounts/logins.
Paywalls.

Staff management, development and planning, such as:

Human resource management skills building.
Professional development and training.
Digital workplace plans and systems for a remote workforce.

DESBT will also consider similar projects to the above for eligibility for the grant.

However, what will not be funded are activities outside of the above, including:

Salaries.
Fleet vehicles.
Memberships and joining fees.
GST registration and fees.
Activities bought with cryptocurrencies, barter or service in-kind payment.
Real estate, property, hire, lease or rental fees.
Travel.
Franchise fees.
Stock purchasing.
General business operating cost.
Stand-alone marketing, including Google Ads, Facebook marketing and more.

You can also check your eligibility for the Business Boost Grant Program at the bottom of the Queensland Government’s information page.

2. Register for a DESBT SmartyGrants Applicant Account.

Businesses will want to ensure they have created their Department of Employment, Small Business & Training (DESBT) SmartyGrants Applicant Accounts as early as possible before registration on 12 August 2022.

For those with an existing account, ensure you know your current login details and check your account well before the registration date.

You will not be able to register for the grant until 9:00am, 12 August 2022.

Now is also a good time to start collecting documents for your full application.

3. Register your interest at 9:00am, 12 August 2022.

You will be able to register your interest for the Business Boost Grant from 9:00am, 12 August 2022 via your DESBT SmartyGrants Applicant Account.

The Queensland Government has advised there are no limits to registration numbers, however, eligible businesses can only register once.

You will be notified if your registration of interest (ROI) is accepted with an invitation to submit a full application on 29 August 2022.

If you are not successful for full application, you will be notified within 5 business days.

4. Submit your application from 11:59pm, 29 August 2022.

For those businesses who receive an invitation to submit a full application, you will be able to do so from 11:59pm, 29 August 2022.

You will need the following supporting evidence for your application:

A signed and appropriately witnesses statutory declaration from the business owner or director declaring the business had a gross turnover of between $300,000 and $600,000 in the last financial year (2021–2022) and meets all grant eligibility criteria.
Independent supplier quotes (no more than 2) on the supplier’s letterhead (or a shopping cart print-out with the supplier’s name), including the supplier’s name, ABN (if Australian), contact details, website URL, details of the grant-funded activity, description or services and outlining key activities.

You may also need to provide evidence of your headquarters being in Queensland if your Australian Business Registrar (ABR) shows your main business location is outside of the state. Evidence may include a copy of your Australian Securities and Investments Commission (ASIC) Company Statement with your Queensland address shown as your principal place of business, and an accountant’s letter confirming the change of primary business location.

5. Await the outcome and complete the grant activity.

You will receive a notification from DESBT if your grant application is successful. Once approved, you must:

Start the grant-funded activity within one (1) month of entering into the agreement with DESBT.
Complete the grant-funded project within 6 to 12 months of receiving your approval letter.
Not pay for grant-funded activities before entering into the funding agreement.
Deliver the grant-funded activity as per your funding agreement.
Advise DESBT of any proposed variations for approval by emailing boost@desbt.qld.gov.au as soon as possible.

Need a supplier quote for a bespoke or eCommerce website for the Business Boost Grant?

Contact Localsearch on 1300 360 867 or visit our Contact Page to request your free, no-obligation quote.

We’ve helped thousands of businesses through the grants process and would love to help you too.

Instagram Halts Full-Screen Mode, YouTube Shorts Editor & More

Fri, 05 Aug 2022 04:58:00 GMT

Instagram has put its TikTok-like updates on hold due to a massive backlash from over 225k people.

YouTube has released an exciting new feature allowing creators to edit their long-form videos into Shorts.

In other business and marketing news from this week:

NEW Real-Time Pinterest Analytics for Mobile
Instagram Confirms Holding off on TikTok-Like Updates
Twitter’s Soon-to-be-Released ‘Pin Reply’ Option
NEW YouTube Feature ‘Edit into a Short’
NEW Pinterest App ‘Shuffles’ Makes Debut
Latest Google Tag Update
LinkedIn Publishes New Framework for Events
Facebook Shuts Down Live Shopping

Catch up on last week’s news: NSW Flood Grant, Google Product Review Algorithm Update & More

This Week’s Marketing & News Highlights — 1 August to 5 August

NEW Real-Time Pinterest Analytics for Mobile

Pinterest users can now access real-time analytics for their Pins via the mobile app.

The team at Pinterest are urging users to update their mobile app to ensure they can use the new tool.

Real-time Pin analytics are currently available in web analytics. However, having the tool on your mobile will make it easier to access data on the go.

Instagram Confirms Holding Off on TikTok-Like Updates

Instagram suspends full-screen format testing and reduces AI-recommended posts .

So, why is Instagram putting the feature they have been warning us for months about on hold?

Turns out the people have spoken, more specifically celebrity influence from Kylie Jenner’s ‘Make Instagram Instagram Again’ petition.

That petition, with over 225k supporters, has asked Instagram to:

Bring back the chronological timeline.
Stop trying to be TikTok.
Favour photos in the main display.
Listen to creators.

The full-screen mode update still seems to be happening in the future, it is only a matter of when.

Twitter’s Soon-to-Release ‘Pin Reply’ Option

Twitter is close to launching its Pin Reply option for users to showcase their favourite replies to a tweet.

The option will enable you to highlight notable replies to your tweets.

NEW YouTube Feature ‘Edit into a Short’

YouTube now allows creators to cut their long-form videos into Shorts , taking up to 60 seconds from their existing videos.

So, how do I edit my YouTube videos into Shorts?

Creators can now easily edit their long-form videos with the ‘Edit into a Short’ option found under the create tab.

NEW Pinterest App ‘Shuffles’ Makes Debut

Pinterest has quietly launched a new iOS Shuffles by Pinterest app for collage-making and mood boards.

Pinterest brings a new Shuffles photo for collage-making and mood boards. People can join an exclusive waitlist to access the app in the Apple App Store.

Latest Google Tag Update

Google is adding a new Google tag update enabling marketers to utilise a single, reusable tag, minimising coding time.

Central management for Ads & Analytics.
Merge data from different tags (GA4 <> Ads).
No-code tracking on-page events.

LinkedIn Publishes New Framework for Events

LinkedIn publishes a new Framework for Events to help businesses map out their events strategy.

Access the LinkedIn Event Resource Toolkit .

Facebook Shuts Down Live Shopping

Facebook has shut down its live commerce push which may reflect broader disinterest in Live Shopping .

Facebook Live Shopping feature will officially shut down on 1 October 2022 to focus on Reels on Facebook and Instagram.

Meta Releases NEW Tools for Small Business & More

Fri, 22 Jul 2022 05:16:00 GMT

Meta has been busy rolling out new features to help boost small businesses’ performance on Facebook and Instagram.

This week we are covering Google’s new creative studio for small businesses, LinkedIn’s game-changing Featured Customer tool and more.

Check out the top business and marketing news highlights this week:

Meta Tests User Master Account on Facebook
Google Releases Ads Creative Studio
Google Confirms Bug Affecting Ads
See Featured Customers on LinkedIn Company Pages
NEW Business Search Tools Within Instagram Maps
Meta Christmas Marketing Guide
Meta Launches New Small Business Support Program
NEW Boost Promotion Option for Instagram Reels

Catch up on last week’s news: Goodbye GMB App, Hello Instagram Tests & More

This Week’s Marketing & News Highlights — 18 July to 22 July 2022

Meta Tests User Master Account on Facebook

Meta is experimenting with a tool that allows users to create up to five separate profiles all linking back to one master account .

So how would this work?

Well, this could mean users having the option of various Facebook identities to interact with different people on the platform.

Google Releases Ads Creative Studio

Google’s Ads Creative Studio tool is now available to all businesses. The Creative Studio Tool is a streamlined way to help users construct new ad content from existing assets.

Discover how the Ads Creative Studio could help your business here .

Google Confirms Bug Affecting Ads

Did you have issues with your Google Ads and Analytics? Google has confirmed there was a bug causing this and addressed the issue.

See Featured Customers on LinkedIn Company Pages

LinkedIn is testing a feature that would allow businesses to add Featured Customers to their company’s page.

This feature would be an awesome way to show your community on the platform.

NEW Business Search Tools Within Instagram Maps

Instagram has launched a new map search feature to help users discover local businesses.

The live test of ‘ Map Search ’ is currently available in Australia and New Zealand, enabling users to find info on listed businesses, plus public posts tagged with that location.

Meta Christmas Marketing Guide

Meta has released their 2022 Seasonal Sales Marketing Guide to help businesses maximise their seasonal sales on their platforms.

Meta Launches New Small Business Support Program

Here are the algorithm changes you need to know about from the July 2022 product reviews update .

The algorithm is designed to reward reviews that share in-depth research.
Google wants product reviews to focus on quantitative measurements, benefits and drawbacks, and comparisons with other products.
Google will prioritise unique value and original reviews over content that already exists on the web.

Meta Releases 2022 Seasonal Sales Marketing Guide

Meta’s latest online educational program called Small Business Studios will provide three key courses :

Build Your Brand Workshop

An online workshop providing creative inspiration and branding guidance to small businesses using Facebook and Instagram.

Reels School

Simplify Reels creation while expanding their audience reach and helping achieve business goals.

Photography Virtual Workshop

Discover how to make great, low-cost and low-lift images that are made for mobile.

NEW Boost Promotion Option for Instagram Reels

Instagram now allows eligible brands to boost their Reels via the function bar.

As explained by Instagram :

“Reels is our fastest-growing format and an important part of Instagram, as more people watch Reels to be entertained, go deeper with their interests or discover new businesses. Today, we’re announcing that businesses can now boost their reels to turn them into ads for the opportunity to reach new audiences and drive more engagement.”

Insights Marketing Goodbye GMB App, Hello Instagram Tests & More

Fri, 15 Jul 2022 05:21:00 GMT

Google has announced the Google My Business (GMB) app will close in July 2022. But what does this mean for businesses? How do they still update their profile on the go?

Plus, Instagram has been very busy testing new features that may be introduced in the near future.

This week, the top business and marketing news highlights were:

FREE TikTok Course for Small Businesses
Pinterest Adds NEW Shopping Features
Twitter Tests Collaborative Tweets
Google Search Console Releases New Video Indexing Report
Instagram Tests Desktop Streaming Software
TikTok Launches NEW Inventory Filters
Is your Google My Business app not working?
Instagram Tests NEW Features

Catch up on last week’s news: NEW Instagram Updates, Google ‘Find Places Through Reviews’ & More

This Week’s Marketing & News Highlights — 11 July to 15 July 2022

FREE TikTok Course for Small Businesses

TikTok launches a FREE educational series ‘Follow Me’ , to help businesses boost their performance on the platform.

Follow Me has been designed to inspire small businesses and creators to improve their marketing approach for TikTok.

Get started on the course here: https://followmegrowwithtiktok.splashthat.com/

You may also like: Top Social Media Trends of 2022

Pinterest Adds NEW Shopping Features

Pinterest released four new features to help small businesses provide users with a more interactive shopping experience .

The new features include:

Shoppable Pins via product tagging
Shop tab on business profiles
Shopping API
Videos in product catalogues

Twitter Tests Collaborative Tweets

Twitter is internally testing a co-tweeting feature called CoTweet , enabling users to collaborate on a single tweet.

https://twitter.com/TwitterCreate/status/1545099608195567619?s=20&t=OweDPnCE9RQEZS0wOgVS5A

Google Search Console Releases New Video Indexing Report

Google confirms the Video indexing report will roll out over the next few months. The report will help debug video indexing issues.

This report summarises all the video pages Google found while crawling and indexing your site. It will help you:

See how many video landing pages Google discovered and in how many of them a video was indexed.
Examine reasons for unindexed videos on landing pages.
Use the list of affected video pages URLs to debug and fix issues.
Validate fix to initiate recrawling of known affected URLs.

Instagram Tests Desktop Streaming Software

Instagram has begun testing a new streaming software called ‘Live Producer’ , enabling users to go live from their desktop.

TikTok Launches NEW Inventory Filters

TikTok’s Inventory Filters will help advertisers choose the type of content their ads are displaying within the feed.

Is your Google My Business app not working?

The Google My Business mobile app has officially closed this month, leaving the Google Maps app as the best place for replying to customer messages on mobile.

To manage individual profiles, you’ll soon be directed to Search. Managing profiles in bulk will still be available on Business Profile Manager .

Instagram Tests NEW Features

Instagram is currently testing a new ‘Notes’ shelf in your IG Direct inbox and ads on user profiles.

The latest features Instagram is testing are:

Instagram Notes: 60-char long updates you can leave for all of your connections to see at the top of your inbox.
Profile Page Ads: A new option enabling users to show ads on their profile page.

What to Do Now the Google My Business App is Dead

Thu, 14 Jul 2022 00:30:00 GMT

The beloved Google My Business app is dead. It’s no more. Kaput.

Now it’s gone, how can businesses manage enquiries and messages received via their Google Business Profile on the go?

The answer is in Google Maps. Yes, literally in Google Maps where you find directions to the nearest source of caffeine when you’re out of town.

Google Business Profile account managers should have received an email on Thursday, 14 July 2022. But if your inbox is as busy as mine, it’s understandable if you missed it.

So, here’s what you need to know and what to do now the Google My Business app is dead.

What happened to the Google My Business app?

Google announced in 2021 they would be re-branding the Google My Business product to Google Business Profile. The name change was to reflect the purpose of the product better.

With the re-brand, they also announced they would be removing the Google My Business app to allow businesses to be able to easier manage their Google Business Profile inside the Google Maps app.

One less app on your phone, right? Great!

But what features of your Google Business Profile can you manage in the Google Maps app?

How to Manage Your Google Business Profile in the Google Maps App

Download the Google Maps app on either the Google Play or Apple App Store.
Login using your Google account attached to your Google Business Profile account.
Click on the circle with your initial located at the end of the search bar.
Select Your Business Profiles.
Choose the profile you wish to update.
Edit your profile as normal.

How to Respond to New Google Business Messages in Google Maps

Download the Google Maps app on either the Google Play or Apple App Store.
Login using your Google account attached to your Google Business Profile account.
Head to the Updates tab at the bottom of the page.
Now, click on the Messages tab at the top of the page.
Select the Business tab below the Messages tab. Here you’ll be able to read and respond to your messages.

Be sure to enable notifications to be alerted to new messages.

Image Sourced via 14 July 2022 email from Google.

Other Ways to Manage Your Google Business Profile

Remember, you can also edit and manage your profile via Google Maps and the Google Business Profile dashboard in your browser.

Remember to subscribe to the Localsearch Digital Newsletter to stay up to date with Google Business Profile news.

It’s free and we only email with the news that actually impacts growing your business. Subscribe today — because hey, if you don’t like it, you can always unsubscribe. But we promise you’ll love it!

NEW Instagram Updates, Google ‘Find Places Through Reviews’ & More

Fri, 08 Jul 2022 00:44:00 GMT

Instagram has recently released several new updates benefitting users who love Reels.

Google is also trialling a new feature to help people find more businesses in their area.

This week, the top business and marketing news highlights were:

Instagram Trials ‘NEW’ Badge
Google Tests ‘Find Places Through Reviews’
Spotify Tests In-App Podcast Creation Tool
Snapchat+ has Officially Launched
Access to More Instagram Reels Templates Option
NEW ‘Brand Connect Playbook’ for Twitter
Google Search Console Insights Now Supports Google Analytics 4
YouTube Updates

Catch up on last week’s news: NEW TikTok Attribute Manager, Googlebot Insight & More

This Week’s Marketing & News Highlights — 4 July to 8 July 2022

Instagram Trials ‘NEW’ Badge

Instagram has recently added a badge feature to identify if the account is new to the platform.

Google Tests ‘Find Places Through Reviews’

Google is testing a new ‘ find places through reviews ‘ carousel for Google Business Profile reviews. The search engine results page (SERP) feature utilises keywords in the reviews to showcase businesses in your area.

Learn more: Google My Business Optimisation

Spotify Tests In-App Podcast Creation Tool

Spotify is trialling a new tool allowing users to record, edit and publish podcasts directly from the app.

Trials for the podcast creation tool were introduced to New Zealand last month where users would have options to “Record podcast” or “Create playlist”.

Snapchat+ Has Officially Launched

Snapchat’s latest subscription service, Snapchat+ , provides users access to pre-release features, profile badges and insights.

The subscription costs $3.99 a month and other features include:

The ability to see who has rewatched your story.
The ability to pin a ‘Best Friend’ to your profile.

Access to More Instagram Reels Templates Option

Instagram expands access to Reels Templates and adds NEW music recommendations (based on popular trends) for Reels Clips.

Users should start seeing the template option in the Reels camera and be prompted to utilise the frame-by-frame process.

NEW ‘Brand Connect Playbook’ for Twitter

Twitter has published a new marketing guide to running successful Twitter Ads.

The Brand Connect Playbook covers:

Data and audience insights.
How-tos trends & events.
Case studies.
Best Twitter Ad formats.
Cost & Bidding breakdown.

Download the Brand Connect Playbook.

Google Search Console Insights Now Supports Google Analytics 4

People who use Google Analytics 4 for their sites can now access data in Google Search Console Insights .

Now users can see a thorough overview of how people discover your content across the web in the Search Console Insights report.

YouTube Updates

YouTube has released Shorts analytics , new comparative audience tools and updated artist and songwriter listings.

NEW TikTok Attribute Manager, Googlebot Insight & More

Fri, 01 Jul 2022 00:56:00 GMT

TikTok for Business has recently released a flexible Attribute Windows to help businesses measure campaign success.

Google has also updated the Googlebot’s help document this week providing important SEO insight.

This week, the top business and marketing news highlights were:

New ‘Attribution Manager’ on TikTok
Twitter Rolls Out Branded Likes
Updates to Googlebot’s Help Document
Meta Announces Reels API Access for External Platforms
Microsoft Edge Builds own Pinterest Browser
Facebook Tests Groups Engagement Options
Several NEW Features for Google Maps
Google Freshness Algorithm Update

Catch up on last week’s news: Meta Extends Revenue Share Policy, Adds Monetisation Initiatives & More

This Week’s Marketing & News Highlights — 27 June 2022 to 1 July 2022

New ‘Attribution Manager’ on TikTok

TikTok’s newest tool allows advertisers to set custom time limits within TikTok campaigns .

TikTok for Business explains “For web and app campaigns, TikTok Attribution Manager enables marketers to select a specific time period to measure success: the click-through attribution (CTA) window can range from one day to 28 days, while view-through attribution (VTA) window options range from off to up to seven days.”

Advertisers can use the managing tool via the click-through attribute window.

Twitter Rolls Out Branded Likes

Twitter is launching custom ‘ Like’ animations brands can create for tweets via ads manager.

It is unsure if this novelty feature will provide more engagement for brands on the platform, nevertheless the feature style will be a space to watch.

Updates to Googlebot’s Help Document

An update to Googlebot’s help document confirms the Googlebot will stop crawling after the first 15 MB of HTML files.

For the world of SEO, this means after publishing content on your site, the Googlebots will not review anything after the 15 MB cut-off in rankings calculations .

Check out MUM’s the Word on These 2022 SEO Trends — with Mike Andrew for more information about how Googlebots work.

Meta Announces Reels API Access for External Platforms

Third-party platforms specialising in cross-platform posting now have access to an Instagram Reels Application Programming Interface .

Providing more options for managing your Instagram Reels content.

Microsoft Edge Builds own Pinterest Browser

Microsoft Edge is building its own Collections window , similar to a mini Pinterest-styled browser.

Other upgrades include new saving shortcuts and a follow feature for content creators.

Facebook Tests Groups Engagement Options

Facebook’s latest focus on in-app engagement through testing new engagement options for groups.

Users can find these options by swiping right from their main News Feed.

Google Freshness Algorithm Update

Google’s Freshness Update has been created to process more web pages faster and provide users with the most up-to-date results.

Google uses the following time-related relevancy ranking factors for the Freshness update:

Recent events: trending or current events search queries.
Regularly recurring events: annual events, elections, sports scores, TV shows, and corporate earnings reports.
Frequent updates: frequently update time-related queries which aren’t events or trending topics (e.g. products)

Several NEW Features for Google Maps

Google Maps is rolling out several new features including a store location feature, Locator Plus, deeper Google integration and updated analytics.

Reserve With Google Embed Feature: Google has added new APIs for businesses websites to customers with an easier booking process.
Store Locator Embed Feature: A new feature for businesses to manage and publish their store locator using the Google Maps platform.
Google Locator Plus: A new tool to easily import business details from a Google Business Profile.
Google Store Locator Analytics: The Google store locator analytics dashboard generates insights from their data.

FREE August 2022 Content Planner Template

Wed, 29 Jun 2022 01:30:00 GMT

Get your August content calendar ready with our free August Content Planner.

This month is full of important days to recognise on social media. From Wear it Purple Day to National Dental Week, there is something in August for any type of business to post about.

Use this planner as a guide to create Reels, Facebook Posts and even blogs!

DOWNLOAD YOUR FREE AUGUST CONTENT PLANNER TEMPLATE HERE

Important Dates for Your August 2022 Content Planner

National Dental Week: 1 August 2022

Dental Health Week is the only major annual oral health campaign in Australia.

The week-long event is held annually in August (1 – 7 August in 2022) and focuses on promoting oral health. For businesses operating in the health and wellness sector, including chemists, this is a good week to recognise on your social media.

Ways to include National Dental Week into your content planner:

Highlight products in your store which promote good dental health.
Share a fact about dental health.
Create a reel including how to brush your teeth properly.

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Aboriginal and Torres Strait Islander Children’s Day: 4 August 2022

Aboriginal and Torres Strait Islander Children’s Day was established in 1988 and has been recognised by Australians every year since.

The date, 4 August, was historically used to celebrate birthdays of children of the stolen generation who were taken from their homes without knowing their birthdate.

While this day may not be able to be recognised on social media by everyone, it is important for those operating in the education, early childhood and other children related industries.

Ways to include Aboriginal and Torres Strait Islander Children’s Day into your content planner:

Share photos of your celebration of the day, this could include cultural activities.
Include the @SNAICC and #MyDreaming #MyFuture #NATSIChildrensDay tags and hashtags in your posts.

International Cat Day: 8 August 2022

International Cat Day was created in 2002 by the International Fund for Animal Welfare.

The day is all about celebrating everything cats and learning more about caring for them. For anyone operating in the animal sector, this is a must to celebrate in your content plan.

Ways to include International Cat Day into your content planner:

Educate your followers about caring for their cat, including protecting local wildlife. You can use Canva to create some infographics or even some informative short videos.
Share a photo or reel of your teams’ cats. Even better if you have an office cat!
If all else fails, a good old cat meme never fails to disappoint.

International Day of the World’s Indigenous Peoples: 9 August 2022

This day was created to recognise the achievements and contributions that indigenous people make to the world.

On this day, people from around the world are encouraged to spread awareness around the promotion and protection of the rights of indigenous peoples.

Ways to include International Day of the World’s Indigenous Peoples
into your content planner:

Share information about your local area heritage in reference to indigenous culture.
Share content from indigenous creators.

World Elephant Day: 12 August 2022

World Elephant Day is dedicated to the preservation of the world’s elephant population. There are many ways your business can get involved on this day, including hosting a fundraiser in your workplace.

Ways to include World Elephant Day into your content planner:

Share facts about elephant populations around the world with your followers, ensuring you include links to donate.
Host a workplace event to raise funds, sharing photos or videos from the event on your social media.
If you work in the education sector, ask students to draw or create something relating to elephants and share it on your social media.

Keep Australia Beautiful Week: 15 – 22 August 2022

Keep Australia Beautiful week focuses on encouraging people to make small changes to reduce their impact on the Australian environment. This can include local clean-ups, tree planting or adding a recycling bin to your office space.

Ways to include Keep Australia Beautiful Week into your content planner:

Get out and about with a clean-up in your local park, sharing photos and creating reels encouraging others to do the same.
Share a ‘how-to’ blog on an environmentally friendly activity such as composting.

World Humanitarian Day: 19 August 2022

This day was created by the United Nations to recognise the efforts of humanitarians to celebrate their achievements and to honour those who have passed.

Ways to include World Humanitarian Day in your content planner:

Educate your followers on a humanitarian relevant to your industry or location, including sharing videos or posts from humanitarians on different social platforms.
Share an inspirational quote from a humanitarian or someone making moves in your industry to help the environment.

Speech Pathology Week: 21 – 27 August 2022

Held annually in August, Speech Pathology Week seeks to educate Australians about speech pathology as a profession and the work done by speech pathologists. It’s a great week to recognise if you’re operating in the industry.

Ways to include Speech Pathology Week in your content planner:

Thank a speech pathologist in your community.
Highlight the benefits of speech pathology in your community.
Share information about communication disabilities and how we can all work together to be more inclusive.

Wear it Purple Day: 26 August 2022

Wear it Purple Day was founded in 2010 in response to stories of hardship teenage members of the LGBTIQ community were facing. On the day, people around the world are encouraged to wear purple as a sign of support.

Ways to include Wear it Purple Day in your content planner:

Add some purple into your logo for the day.
Get your team to wear purple for the day and make a reel together.
Share information with your followers about how they can get involved and support the cause.

International Dog Day: 26 August 2022

International Dog Day was created to celebrate our furry friends. It’s a great day to celebrate everything we love about man’s best friend.

Ways to include International Dog Day in your content planner:

Share a profile spotlight of your office dog.
Share a reel of times dogs have been in your workplace. If you’re operating in the animal and pet industry, this is a great day for you to showcase your best products or host a sale.

Top Digital Marketing Tips for the New Financial Year

Mon, 27 Jun 2022 01:41:00 GMT

There is no doubt digital marketing is forever changing, which is why we’ve put together our top tips to improve your online presence this financial year.

We spoke to some of our resident digital marketing experts to help you get ahead. You’ll be surprised how some of these simple tips can help your business grow.

Keep reading to find out more about optimising your social media content, protecting your businesses online, safeguarding your rankings and more.

5 Digital Marketing Tips for the New Year

1. Get creative with your social media.

Video content is back — thanks TikTok! Whether it be short-form content, like TikToks and Reels, or longer, more educational videos, there is no doubt video is a popular medium that isn’t going anywhere soon! In fact, rumour has it, Instagram is testing a new interface , similar to Tiktok where the video will be front and centre.

Not sure where to start with your TikToks and Reels? Our top tip is to take all your photos in live mode (if you have an iPhone). Then, when you jump onto Tiktok to create your latest viral video, you can use the live versions of your photo to create your video. This trick will save you time and time again.

We’ve said it once and we’ll say it again; when it comes to social media, it’s all about providing value to your audience.

Now, we don’t just mean education value. It can be entertainment value or emotional value too. Some of the best-performing social media accounts provide their followers with all three.

Here’s are some examples of how to create value on social media:

Create educational value by sharing a blog relating to your industry. For example, an accountant could share a blog on getting ready for tax time. You could also diversify your content by turning the blog into reels, stories, infographic posts and more. Remember, content isn’t just writing!
Create emotional value through sharing a feel-good story from your team. Things to share could be someone receiving a promotion or a gratitude post for someone going above and beyond. One of the best (and easiest) ways to do this is to share employee achievements, such as team member of the month.
Create entertainment with fun and quirky posts. This could be through memes, fun TikTok videos or even sharing footage from dress-up days hosted at your office. Halloween is the perfect time to take advantage of this and share photos of your team all dressed in their spookiest attire. \

2. Revisit your online security.

Does your shopfront have security measures in place, such as security cameras and lockable doors? Of course it does.

Now, does your website have the same level of security? Maybe not. Online security for your business goes well beyond downloading the latest antivirus update. Small-to-medium businesses (SMEs) are often targeted by cybercriminals due to their lack of adequate security.

“In the first quarter of 2022, Australian businesses lost over $72 million to scams, which is massive,” said Localsearch IT & Development Operations Manager, Travis Slessar.

“Businesses who were impacted lost an average of $50,000. That’s a big loss for a small business.”

One important step businesses can take to protect themselves is to ensure they have 3-factor authentication setup wherever possible. Businesses can also work to educate their employees on how to protect themselves from scams, especially phishing scams.

As a small business owner, one of the best things you can do to protect yourself is to engage an IT professional to ensure your business is protected online.

Find an IT professional in your area who can help you secure your business online.

3. Refresh your website content.

Refreshing or updating your website content is the perfect way to improve your website’s performance.

Google won’t crawl through your website unless it has been updated. If your website has not seen a content refresh in a while it may think your website has been abandoned.

“Google likes to see updates on websites,” said Localsearch Head of SEO, Mike Andrew .

“[Google] likes to see new content, new information, which is where blog content can make a big difference. What happens is, Google refreshes that and it looks at that content update and says, the site’s not abandoned — it’s just not sitting there. There is work being done on it. And it is being updated constantly.”

Localsearch Head of SEO, Mike Andrew.

If Google thinks your website is abandoned, you may see your rankings drop, which is not something you want. Less website traffic is directly linked to a decrease in leads.

Easy ways to refresh your website content:

Write micro-blogs.

Micro-blogs are a great way to start blogging if you’re short on time. As the name suggests, the best part about these blogs is they only need to be 600 words of less — that’s half the length of a standard blog! But, keep in mind sometime microblogs aren’t the best for SEO, so if improving your rankings is your goal, you may want to stick to traditional blogs. If you’re not sure what is best for your website, get an SEO specialist to take a look.

But what should you blog about?

One of the best ways to find blog topics is to take the industry-related questions your customers ask the most and make them into blogs. For example, if you’re a plumber and also get questions about how to change a tap washer, write a micro-blog with a quick how-to guide and publish it on your website.

The best part? You can even share the blog on your social media.

Re-write your content.

Re-writing some of your website content is a simple way to show Google you’re active and up to date. We’re not saying you must add a whole new page (although this would also be beneficial). Simply re-writing your About Us section or including some added information on your landing pages can help.

Refreshing your content is even easier if your website has a blog. Let’s say you’re a florist and have a high-performing blog with information about bridal bouquets. To refresh the content, you could simply add a new section in the blog about trending flowers this season.

Speak to a digital marketing specialist.

If you’re not sure where to start with refreshing your website content, contact a digital marketing specialist who can help point you in the right direction.

4 . Upgrade your website.

Ways to include Wear it Purple Day in your content planner:

Add some purple into your logo for the day.
Get your team to wear purple for the day and make a reel together.
Share information with your followers about how they can get involved and support the cause.

Your website is your virtual shopfront. It’s oftentimes the first impression a customer gets of your business.

You wouldn’t leave your shopfront covered in cobwebs, unstocked with broken shelves and the wrong opening hours on the door. So, why would you treat your website any different?

It takes users a few moments to judge your website, and if visitors are not enticed to stay, they will take their business elsewhere.

If your website hasn’t had a rebuild in the last four years, it’s almost certainly going to be lagging in not only performance, but appearance and security too.

Ben Reynolds, National Accounts Manager at Localsearch, spoke on the Help Me Grow My Business Podcast about the importance of upgrading your website.

“Your website is a professional representation of your business in the digital world. It is your business in the digital world,” Mr. Reynolds said.

“If your website is not professional, it’s not built for user experience and that could be fast page load speeds, secure URLs, then you’ll find your bounce rate is really significant.”

Getting users to your website is only half the battle; keeping them there is where many businesses fail. Most of your digital marketing services, whether it be Google Ads or Social Media Marketing, direct users back to your website.

“They [Google Ads and SEO] generally are the most effective when it’s done right, but far too many times people missed the really important obvious factor, which is their website,” said Mr. Reynolds.

“In this day and age, there are too many options out there to not have a good website. You need to have a good website, a good experience.”

During the 2022 Federal Budget, the Australian Government announced they would allow small businesses with an annual turnover of less than 50 million, to deduct an extra 20% against investments aimed to support their digital goals. This is great news for anyone looking to upgrade their website, engage an eCommerce platform or increase their digital presence.

Still not sure what you need to get started? Our digital marketing specialist will help point you in the right direction.

5. Tidy up your online presence.

Tidying up your online presence is a good way to start off the new financial year on the right foot. Ensure all your business details are up-to-date and correct across all your online profiles and website. This includes your Google Business Profile and Localsearch.com.au listing.

Things to check include:

Business name is spelt correctly and the same across all platforms.
All your online profiles and website use the same logo.
Ensure your address and phone number are current.
Update your opening hours to reflect your current business model, ensure to update them everywhere including physical signage if you have it!

Tidying up your online presence not only helps your customers connect with you, but it can also improve your Google Business Profile performance.