+339% conversions.Three record months.One customised website.
Scott's 4WD Parts Plus went from word-of-mouth only to a customised website that turned online searches into a steady pipeline of customers — and the kind of growth that meant hiring more mechanics and auto electricians to keep up.
Who they are
A Dubbo family business with the largest range of parts in Australia
Scott's 4WD Parts Plus in Dubbo supplies second-hand recycled auto parts nationwide for 4WDs, Utes, SUVs, commercial vehicles and family cars. The founder, Bob Scott, established a legacy 70 years ago that the present-day team is still extremely proud of. The business's commitment to delivering outstanding customer service and high-quality products has fostered a great reputation within the community. Scott's 4WD Parts Plus is a modern-thinking business with the largest range of parts in Australia, ensuring that customers consistently find the right part for their needs.
Before Localsearch
A trusted local name nobody could find online
- 70 years of reputation built on word-of-mouth alone
- Limited online presence to support a nationwide parts business
- Customers searching online couldn't easily view products or services
- No budget-friendly, results-driven digital strategy in place
After Localsearch
A customised website that turns searches into sales
- Stronger visibility across search engines like Google
- +339% increase in conversions over the last 365 days
- Three record months in a row last year
- Hired additional qualified mechanics and auto electricians to keep up with demand
"With Localsearch by our side, the business has continued to grow and expand. Last year we had three record months in a row."
Jackson, Owner of Scott's 4WD Parts Plus
How we did it
The strategy, led by Troy
Troy, the local digital marketing specialist, audited Scott's 4WD Parts Plus end-to-end and mapped the key online touchpoints customers were using to find a parts supplier.
Working with Localsearch content writers, designers and developers, we built a website aligned to the business's goals, budget and the largest range of parts in Australia.
Implement changes to the website up to twelve times a year to keep pace with Google's regular updates and protect long-term visibility.
The numbers
365 days of growth
"With Localsearch by our side, the business has continued to grow and expand. Last year we had three record months in a row."
— Jackson, Owner, Scott's 4WD Parts Plus
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