Revenue doubled.Phones ringing off the hook.One sharper Google Ads strategy.
Mobile Club Cars Cairns went from minimal growth and a disjointed strategy to astronomical growth in three months, by narrowing their Google Ads spend to the searches that actually convert in Far North Queensland.
Who they are
A Cairns golf cart specialist bringing club car fleets back to life
Mobile Club Cars Cairns is a mobile car detailing operator serving Far North Queensland, bringing showroom-grade cleans straight to the customer's driveway, with mobile detailing as the core profitable service.
Before Localsearch
Minimal growth, disjointed strategy
- Ad spend spread too thin across too many keywords
- Quiet phones and inconsistent enquiry flow
- No clear view of which searches were actually driving jobs
- Marketing that wasn't tied to the core profitable service
After Localsearch
Astronomical growth in three months
- Revenue doubled in 3 months
- Phones ringing off the hook from high-intent Cairns searches
- 39.6K impressions, 848 clicks and 264 conversions in 90 days
- A focused campaign built around mobile car detailing
"I feel confident in Localsearch. I wouldn't be where I am today if I didn't accept a meet with them."
Owner
How we did it
The strategy, led by Will Doherty
Cut through the noise by focusing the Google Ads spend on mobile car detailing, the core profitable service, instead of bidding on every variation.
Rebuilt the campaign around Cairns and surrounding FNQ suburbs, so every click came from a nearby customer actively looking to book a detail.
Wired in conversion and call tracking so every dollar could be measured, and set the next step: gradually reintroducing more keywords to cover the other service offerings.
The numbers
365 days of growth
"I feel confident in Localsearch. I wouldn't be where I am today if I didn't accept a meet with them."
Owner, Mobile Club Cars Cairns
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