Revenue doubled.Phones ringing off the hook.One sharper Google Ads strategy.
Mobile Club Cars Cairns went from minimal growth and a disjointed strategy to astronomical growth in three months — by narrowing their Google Ads spend to the searches that actually convert in Far North Queensland.
Who they are
A Cairns family business with the largest range of parts in Australia
Mobile Club Cars Cairns is a mobile car detailing operator serving Far North Queensland — bringing showroom-grade cleans straight to the customer's driveway, with mobile detailing as the core profitable service.
Before Localsearch
Minimal growth, disjointed strategy
- Ad spend spread too thin across too many keywords
- Quiet phones and inconsistent enquiry flow
- No clear view of which searches were actually driving jobs
- Marketing that wasn't tied to the core profitable service
After Localsearch
Astronomical growth in three months
- Revenue doubled in 3 months
- Phones ringing off the hook from high-intent Cairns searches
- 39.6K impressions, 848 clicks and 264 conversions in 90 days
- A focused campaign built around mobile car detailing
"I feel confident in Localsearch. I wouldn't be where I am today if I didn't accept a meet with them."
Owner
How we did it
The strategy, led by Will Doherty
Cut through the noise by focusing the Google Ads spend on mobile car detailing — the core profitable service — instead of bidding on every variation.
Rebuilt the campaign around Cairns and surrounding FNQ suburbs, so every click came from a nearby customer actively looking to book a detail.
Wired in conversion and call tracking so every dollar could be measured — and set the next step: gradually reintroducing more keywords to cover the other service offerings.
The numbers
365 days of growth
"I feel confident in Localsearch. I wouldn't be where I am today if I didn't accept a meet with them."
— Owner, Mobile Club Cars Cairns
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