89.7k impressions.3.2k page views.2.3k conversions.
J&G Plumbing Solutions went from word-of-mouth referrals to a personalised Performance Boost campaign run with their local Marketing Specialist — and reached over 89,000 people in just 60 days.
Who they are
A Melbourne family business with the largest range of parts in Australia
Founded by Georgina and Justin Vergunst, J&G Plumbing Solutions has been serving the eastern suburbs of Melbourne for more than 20 years. The family-owned business specialises in industrial, commercial and residential plumbing — and has built a strong reputation through exceptional service. With word-of-mouth driving most of the work, Georgina knew a stronger digital presence would help the business thrive in a competitive industry.
Before Localsearch
Word-of-mouth only
- 20+ year family-run plumbing business in Melbourne's eastern suburbs
- Industrial, commercial and residential work driven by referrals
- Owner with marketing and SEO experience but no time to execute
- Needed an affordable, personable partner built around small business needs
After Localsearch
A personalised Performance Boost partnership
- 89.7k impressions in the last 60 days
- 3.2k web page views and 2.3k website conversions in the same window
- Continuous month-on-month growth through testing and learning
- Flexibility to scale spend up or down with the workload
"Localsearch has given us the tools and support to navigate the digital space while staying true to our values. I know I can text Daani anytime, and he'll respond — it's a level of service that's rare these days."
Georgina Vergunst, Co-Owner of J&G Plumbing Solutions
How we did it
The strategy, led by Daani Limann
Daani worked with Georgina to optimise the J&G Plumbing Solutions Localsearch Business Profile — sharpening service details, contact info and credibility signals so the right Melbourne customers could find them.
A Performance Boost campaign was launched to extend reach beyond the profile, putting J&G Plumbing Solutions in front of more local customers actively searching for plumbing services.
Daani and Georgina built a collaborative relationship — testing creative and targeting, learning from the data and scaling up or down to match the workload of a busy family business.
The numbers
365 days of growth
"Localsearch has given us the tools and support to navigate the digital space while staying true to our values. I know I can text Daani anytime, and he'll respond — it's a level of service that's rare these days."
— Georgina Vergunst, Co-Owner, J&G Plumbing Solutions
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