+191% conversions.+180% website users.+156% leads.
Ballarat Blockages & Plumbing Group needed a cost-effective way to stand out in a crowded local market. A new website and Localsearch Business Profile gave them the credibility and visibility to lead the pack.
Who they are
A Ballarat family business with the largest range of parts in Australia
Founded in 2018, Ballarat Blockages & Plumbing Group quickly earned a strong reputation in the local community for reliable, affordable and high-quality plumbing services — thanks to their customer-focused approach across maintenance, inspections and more.
Before Localsearch
Strong reputation, limited online presence
- Founded in 2018 with a fast-growing local reputation
- Competing against a crowded field of Ballarat plumbers
- Needed a cost-effective way to stand out online
- Wanted to keep control of brand and customer relationships
After Localsearch
Digital leadership in the local market
- 191% increase in website conversions
- 180% more website users and 156% more leads
- A modern website backed by a credible Localsearch Business Profile
- More work coming in than Michael can poke a stick at
"Since we signed up with Localsearch, we got more work than we can poke a stick at."
Michael Fedke
How we did it
The strategy, led by the Localsearch team
The Localsearch team reviewed directories, profiles, the website's performance, speed and security to pinpoint where Ballarat Blockages & Plumbing Group was losing ground in local search.
A new website was built to showcase the team's reliability and customer-focused approach — turning visitors into enquiries with clear service information and easy contact options.
The Localsearch Business Profile was optimised to surface Ballarat Blockages & Plumbing across more local searches, complementing the website and giving Michael a second lever for visibility.
The numbers
365 days of growth
"Since we signed up with Localsearch, we got more work than we can poke a stick at."
— Michael Fedke, Owner, Ballarat Blockages & Plumbing Group
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