Blog

Is it cheaper in-house VS agency marketing

Is It Cheaper To Outsource My Marketing To A Professional?

When it comes to hiring a new employee or outsourcing your marketing to an agency, outsourcing is more cost-effective for a number of reasons. When you engage a marketing agency, you get a fully equipped team for less than the cost of one qualified on-staff marketing professional.

Small business digital marketing strategies

Top 10 Popular Small Business Marketing Strategies

As a business owner, you’re likely being bombarded every day with marketing platforms advertising incredible sales and traffic growth if you pay to market through them. While most of them are beneficial, who has the time to work out what is right for them? Well, we’re going to tell you how to decide without giving yourself a headache.

Digital marketing strategies

Which Digital Marketing Strategy Is Right For My Business?

Will Facebook work for my business? Should I invest in an email marketing platform? In the realm of digital marketing, there are hundreds of strategies and techniques youcan use to help customers find your business. You’ve probably tried a few of them already, with mixed results.

Bluey the Cattle Dog Cowboys mascot with Localsearch consultant

Localsearch Partner with North Queensland Toyota Cowboys

A huge focus on contributing and supporting the community has seen Localsearch partner with the North Queensland Toyota Cowboys in a multi-year deal. Becoming a Gold Sponsor and naming rights partner of the Laurie Spina Shield, the club’s flagship junior rugby league carnival held on 20-21 July in Townsville, was an easy decision according to Localsearch Co-Founder Daniel Stoten.

Ink in water for colour marketing

Marketing Your Business Through Colour

As a business, you only have a few seconds to grab the attention of a potential customer. In most marketing spaces, this an entirely visual exercise. When your business advertising is displayed right next to your competitors’, you need some way of conveying your brand’s personality, meaning and value instantly. This is where your logo, website, product packaging and other advertisements come in.

Statistics graph

The New Facebook Feature Impacting Your Business Page Engagement

Facebook has developed a new dashboard for users. Social media has been linked to declines in mental health. We cover how you can ensure your business page is protected. If you run any type of business page on Facebook, you may soon notice your audience engagement dropping or changing… and here’s why.

Free marketing strategies

5 Free Marketing Strategies for Small Australian Businesses

Significant and sustained growth for a business doesn’t just happen. Sure, you can wait for your customers to tell their friends about your brilliant service, but your biggest competitors are already using expensive marketing strategies that target wider audiences and generate leads much faster. But that doesn’t mean you have to break the bank to get ahead.

Rylee Venables owner of Petals and Pinecones winner

5 Best Practices of an Award-Winning Business

We had a chat with talented business owner, serial entrepreneur and recipient of the Cairns Young Entrepreneur of the Year Award Rylee Venables about what makes her business, Petals and Pinecones, so successful. She shares her tips and advice for running an award-winning business.

Man surfing a wave

Localsearch and Surfing Australia Join Forces in Partnership

Further cementing their passion for Aussie sports, Localsearch has forged a new partnership with Surfing Australia to help young surfers establish their careers in the sport they love. The partnership will see Localsearch take naming rights to one of Surfing Australia’s most prominent programs. 

Stuart Brown Head of Search Strategy secure and not secure searches

How Google’s New Security Update May Hurt Your Website

Google’s dream of a ‘secure’ internet is becoming reality. Learn why your website needs to be secure to protect you, your customers and your SEO. We’ll even show you how to check you’re ticking all the right security boxes.

Analytics search on Google

10 Things You Should Ask A So-Called Google Agency

Make sure your digital agency knows their stuff (and not just a sales pitch) by quizzing them with these questions. If they pass the test, you know your online marketing is in the best of hands. And, if not…well, maybe it’s time to look elsewhere.

Snapchat, Instagram, YouTube and WhatsApp on a smartphone

Top 5 Digital Marketing Trends for 2018

The digital landscape is constantly changing—be ahead of the game and outsmart your competitors! We tell you the top 5 digital marketing trends you should be investigating to take your business to the next level.

Subscribe to our newsletter

Get the latest marketing trends delivered straight to your inbox.