It’s not enough just to have a website and social media presence anymore. You need to develop a targeted strategy optimised for online search that allows your customers to come to you—not the other way around. This type of strategy is called inbound marketing and has been found to be 10x more effective than outbound marketing, according to Invesp.
So, how do you create a successful online marketing strategy?
A successful digital marketing strategy includes (but is not limited to):
- Organic search—you need to stay up to date with SEO best practices, Google algorithm changes & similar
- Google Analytics—to track your efforts
- Paid Search—like Google Ads
- Remarketing platforms & third-party software
- Social media—create consistent, engaging content & tap into trends
- Blogs to boost SEO & add authority to your online presence
- Design trends—especially in light of the impact of mobile phone use
- Google My Business page setup, posting & monitoring
As a small business owner, you have 3 choices: do it yourself; employ someone inhouse; or outsource your marketing to an agency.
The benefits of outsourcing your marketing
Cost of outsourcing to an agency vs hiring an in-house marketer
When it comes to hiring a new employee or outsourcing your marketing to an agency, outsourcing is more cost-effective for a number of reasons. When you engage a marketing agency, you get a fully equipped team for less than the cost of one qualified on-staff marketing professional. The average team you can expect have working for you would include:
- Web & graphic designer
- Content writer/copywriter
- SEO & paid search expert
- Advertising expert (which can be your marketer)
- Social media manager
So instead of getting the knowledge and skills of a single person, your business gets the expertise of 5 or 6 professionals, and for less than the cost of 1 full-time employee.
No training costs
In the ever-changing digital landscape, it is essential your marketing team stays up-to-date with such things as algorithm changes and SEO best practice. Most agencies who offer inbound marketing understand the importance of team training; they have to make sure their team can write effectively, understand marketing and customer relationship platforms, and know how to produce good results. On the other hand, when you employ an inhouse marketer, you are responsible for their ongoing training (including the cost).
Your marketing priorities will change over time. Working with an agency gives you more flexibility than employing a full-time, inhouse marketer, allowing you to make use of their services only when it suits you . At Localsearch, we can help you achieve your marketing goals with a suite of services that can be scaled up or down depending on your needs and budget. We can fine tune our approach to your marketing strategy as your requirements change.
At Localsearch, we can help you develop an affordable, effective marketing strategy.