Instagram Reels vs TikTok, New Google Ads Insight & More

Do you enjoy Instagram Reels or TikTok? Find out how Instagram Reels has been levelling the playing field with their top competitor and more of this week's news highlights.
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Business News from 15 November to 19 November 2021

Monday, 15 November 2021 News Highlights

  • Instagram has added text-to-speech and voice effects to Reels, providing a similar offering to TikTok. The new features will help people with vision impairments to hear a spoken version of content with written text, creating a more inclusive platform.
  • Google is rolling out product feed support for awareness and consideration Video Campaign subtypes, allowing advertisers to make their Video Campaign more shoppable and efficient without having to use TrueView for Shopping Campaigns.
  • LinkedIn has officially launched its own marketplace to provide freelance SEO and PPC professionals a platform to market their services.

Missed last week’s news? Catch up on the record Black Friday sales forecast, QLD tourism recovery grants and more! 

Tuesday, 16 November 2021 News Highlights

Wednesday, 17 November 2021 News Highlights

Thursday, 18 November 2021 News Highlights

  • Move over paying ‘cash or card’! New data from NMI has revealed 83% of consumers prefer to tap their mobile devices to pay over traditional methods. 73% of respondents said this was due to convenience and speed.
  • Google are releasing new local news features on Google Search to make it easier for users to find content from news publishers in your community.
  • Spotify will be launching Podcast Subscriptions globally, allowing creators to label episodes as “subscriber only” content to 33 new markets worldwide.

Friday, 19 November 2021 News Highlights

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