Bring out the popcorn; in this week’s news, Elon Musk bought Twitter with a historical buyout of US$44 billion.
Plus, the top social media platforms have been drip feeding us amazing statistics about their achievments and best practices for users from Q1 reports.
Find out more of this week’s business and marketing news highlights, including:
- Nine new policies added to Google Ads three-strike system.
- Google’s Annual Search Spam Report shows wins for providing a safer platform.
- Elon Musk buys Twitter.
- Meta shares landing page conversion optimisation best practices.
- Instagram testing new template feature for Reels.
- YouTube Shorts hits 30 billion daily views.
- Push for Local Guides to update old reviews on Google Maps.
- ‘Record Levels’ of engagement for LinkedIn.
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This Week’s Marketing & News Highlights — 26 April 2022 to 28 April 2022
Nine Policies Added to Google Ads Three-Strike System
Google continues to crack down on clickbait, and misleading and unethical ad designs by implementing nine new policies. Rule breakers will receive strikes to their account by running ads that violate the new policies.
The three strike system will apply to Google Ads accounts that violate the following policies:
- Compensated sexual acts
- Mail-order brides
- Misleading ad design
- Bail bond services
- Call Directories, forwarding services
- Credit repair services
- Binary options
- Personal loans
Google’s Annual Search Spam Report shows wins for providing a safer platform.
Google’s annual report has revealed its systems have actioned six times as many spam sites in 2021 as it did in 2020, resulting in a 70% reduction in hacked spam, 99% of searches spam-free and a 75% reduction in gibberish spam on hosted platforms.
So, Elon is buying Twitter… Should your business get on now?
Twitter headlines the media again with Elon Musk recently purchasing the platform, providing more potential reasons why your business should be on the platform.
Twitter is a great platform for small businesses to build a loyal following and reach new audiences. If your business is not on Twitter already, now is the time to consider setting up an account and keep an eye on any upcoming changes.
Read more about how Twitter can benefit your business via: Should your business bother with Twitter? 70% of businesses say yes.
Instagram Test Templates for Reels
Instagram continues to make Reels more user friendly by testing templates for creators. If released, the templates will allow Reels creators to use the same format as other videos.
Meta Shares Landing Page Conversion Optimisation Best Practices
Meta’s latest research paper reveals it is important to consider speed, mobile optimised page elements, details and answers when optimising a destination page for the best ad results.
Meta’s top three considerations for optimising a destination page:
- Your pages load in less than three seconds.
- Your pages should answer common questions about the product.
- Your product information is available within the first two viewpoints.
Speaking of page optimisation…
The Help Me Grow My Business Podcast co-hosts speak with Localsearch’s search engine optimisation expert Mike Andrew on how to save your website rankings. Discover ways to optimise your website and boost your rankings.
YouTube Shorts Hits 30b Daily Views
YouTube’s Q1 report have shown videos on Shorts are generating 30 billion views per day, a 4x increase from this time last year.
The latest reporting on Youtube Shorts spikes alot of interest as it may be an alternative way to get short-form content out in a new market.
Push for Local Guides to Update Old Reviews on Google Maps
The Google Maps team are asking for Google Local Guides to update old reviews they have left in the past. Google Local Guides will receive +5 bonus points for updating old reviews.
‘Record Levels’ of Engagement for LinkedIn
In Microsoft’s latest performance update, LinkedIn has seen a 34% Year-on-Year increase in revenue, plus record levels of user engagement.
As LinkedIn continues to update their analytics and profile features, it is exciting to see what the platform will do next to keep their high engagement rate.