How many fish are in the ocean? You can start digital marketing with no budget at all on your own (although it may not be very effective) or even as little as a few dollars a day with a digital marketing agency, like Localsearch. However, if you have the budget to invest and the right team behind you (again, like Localsearch), the more you’ll get for your dollars. 

At Localsearch, we specialise in helping small businesses tap into big business marketing solutions to help them compete in whatever space they’re in. Our prices start from less than $2 a day for Localsearch.com.au, with our digital marketing services starting from $23 a week. If you want to grow your business online but have a small budget, please get in touch as we’d love to help you.

Digital marketing can save your business by bringing you customers, if the marketing is done right. However, you need to ensure you have a good conversion strategy once the customers reach your business, such as answering enquiries quickly, being professional and following through with a good product and service.

One example of how digital marketing can save your business is our work with businesses during the pandemic, in particular, A1 SuperCheap Tyres on the Gold Coast. Rob was a day away from closing his doors and sending his team home when we put in a plan together to amp up his Google Ads, leading to his phone ringing off the hook almost immediately. He was able to keep his team on and his doors open. 

Digital marketing is a broad term referring to many different marketing strategies, so to bring the role on internally or to hire freelancers, you may need multiple people to cover your website, social media, search engine presence, paid ads and more. Hiring a digital marketing freelancer can start anywhere from $50 an hour each and goes upwards from there, while hiring just one person may be in the $75,000+ a year range.

Outsourcing digital marketing allows you to get more for your money. A full-suite digital marketing service, like Localsearch, allows you to tap into website designers and developers, Google Ads specialists, SEO experts, Google My Business professionals, social media marketing teams and more for a lot less. You could utilise every single service for an entire year for less than it would cost you to hire or outsource from one individual with one focus.

By outsourcing your digital marketing, you’re also tapping into the skills, software and training the agency already has. This means you’re not paying the thousands of dollars a month it takes to actually just get what you need to be able to run campaigns effectively.

Talk to us now for a free digital marketing quote.

The best type of digital marketing depends on your business and what you need from your marketing. Every business, regardless of size, location and industry, should have a website.

Now, paid marketing, like search engine marketing and social media marketing, is more likely to generate leads than organic marketing, like search engine optimisation. However, search engine optimisation is needed for brand awareness and to ensure your website can be found on search engines. Google My Business is also becoming an essential for businesses needing to reach local audiences, as is Localsearch.com.au.

It’s a lot to take in. Request a quote and we’ll run you through a business needs analysis to find the best type of digital marketing for your business, needs and budget.